TACT (Ticketing Aggressive Cars and Trucks) Proposal Outline

States interested in applying for Motor Carrier Safety Assistance Program (MCSAP) funding for a Ticketing Aggressive Cars and Trucks (TACT) program may use the outline below to assist in thegrant proposal preparation process.

  1. Brief description ofthe proposed TACT project for your State
  1. Description of the Project Team and Member Expertise
  2. Project management and oversight
  3. Financial expertise
  4. Research, evaluation and data analysis experience
  5. Knowledge of communications, media markets, and media buying
  6. Participation of enforcement agencies
  1. Goals of the Project
  2. Using state statistics or prior research, select the violations and unsafe practices that the project is attempting to reduce
  3. Tie some goals to the major components of the proposal: communication, enforcement, and evaluation
  1. Communication Plan
  2. Messages to increase awareness of safe and unsafe driving behaviors and risk of receiving a ticket for a violation
  3. Types of media for communication, for example:

(a)Paid media (radio placements, TV spots, print ads)

(b)Unpaid media (press conferences, news stories on TV or radio or in newspapers, banners or fliers distributed by local businesses)

(c)Web-based outreach (E-newsletters or announcements)

(d)Specialized materials (road signs and signs on trucks)

  1. Media buying
  2. Strategy for maximizing impact and reducing cost
  1. Enforcement Plan
  2. Enforcement strategy based on resources and selected areas
  3. Enforcement tactics for each of the law enforcement groups
  4. Methods to identify and stop dangerous drivers
  1. Project Design—Descriptions and rationale for:
  2. Crash and fatality data used to identify high-risk areas where a TACT program would have the maximum impact
  3. Intervention areas where enforcement and communications will be applied
  4. Control areas which are comparable to the intervention areas (e.g., similar accident rates) but where no intervention activities will be implemented but are not so close to the intervention areas where there might be overflow from the interventions
  5. Determination of the time periods for the interventions
  6. Law officer training
  7. Media markets
  8. The number of enforcement and communication waves
  1. Evaluation Plan
  2. Data collection methods
  3. Validity measures to assess interventions, i.e., knowledge and recall of program messages and themes
  4. Outcome measures to assess changes in awareness and driver behaviors resulting from the interventions

(a)Crash counts

(b)Observations of unsafe driving behaviors

(c)Tickets

(d)Surveys of driver attitudes

  1. Comparison of data from intervention and control areas
  2. Comparison of data pre-post the intervention
  1. Follow-up activities
  2. Briefings to key stakeholders
  3. Final report
  4. Reward and recognition of team
  1. Proposed Budget
  1. Timeline