BE DiFFERENT or be dead ONLY Learning Experience

How to Distinguish Yourself from the Faceless Herd

“I really enjoyed the session and took away a number ofnuggets. The part that appealed most to me was your approach of defining the value proposition in terms of the "only" whichtips the normal convention of better/best/superior etc. on its ear.Moving forward, I am now a firm believer in the concept and am committed torelentlessly seek out theONLY!” -- Boris Kluck, Toronto

Are you:

- Trying to create your competitive position in the market?

- Finding it difficult to avoid descriptions like “better” or “best” to declare your unique capabilities?

- Having difficulty explaining to people why they should do business with you and not someone else?

- Unable to answer the question “What makes your organization Different than your competitors?”

- Eager to grow your business and increase market share?

If you have answered “Yes” to these questions this Workshop is for you!

This half-day Workshop is based on the book Be Different or Be Dead, by local author Roy Osing. The seminar is presented by Soft Skills for Success and Brilliance for Business; the speaker will be Roy Osing himself. The Event Organizer and Emcee is Sandy Chernoff of Soft Skills for Success. The Host is The Richmond Country Club.

"Roy is an exceptional speaker who drills down to the core of what a business has to do in order to be sustainable into the future. His workshop will get you thinking to the beat of a different drummer." -- Jordan Stevens, London

Cost of the Workshop:

The fee for registration in this Workshop is only $69.00 plus applicable tax. Each attendee will receive a copy of Be Different or Be Dead, signed by Roy and a take-away Learning Guide. In addition each attendee will have the opportunity to work on The ONLY Statement for their organization and create a distinctive competitive position.

Date & Time: Monday, March 7, 2011, 8:30am -12:00pm.

Location: Richmond Country Club, 9100 Steveston Highway, Richmond, BC

Pre-Registration (mandatory) and all inquiries regarding the seminar:

Call:604-290-5549, or email:

“Roy’s workshop is THE ONLYsession you need to attend, if you are looking to increase the effectiveness of your company’s brand in driving results. Roy’s message is powerfully simple in its focus and provides attendees with what is truly important in building their brand. Roy’s practical approach in using the group to craft and hone an only statement for each attendee provides true value in the form of tangible results!” – Phil Griffin, Toronto

About:

Roy Osing – A leading senior executive in the Canadian Telecommunication industry and widely recognized Author, Speaker, Educator, Coach and Business Advisor, Roy Osing’s career spans over three decades of singular achievement.

Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. As current president and CEO of the consulting firm Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy.

He is the Author of the groundbreaking book “BE DiFFERENT or be dead: Your Business Survival Guide”, now in its Second Edition, which teaches practical and proven ways for organizations to distinguish themselves from the competitive herd and thrive and survive the unforgiving challenges of a chaotic and highly unpredictable marketplace.

He is actively promoting his work through Workshop Events, Keynote Addresses and Media Exposure. In addition, Roy regularly publishes Blog Articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas.

For more information on Roy and his work please visit

Sandy Chernoff– R.D.H., B. Sc.

Sandy has taught a variety of courses for Continuing Dental Education UBC, BCIT, Capilano University, University of the Fraser Valley, Dental Hygiene Study Clubs, BC Institute of Chartered Accountants, B.C. Certified General Accountants, Greater Vancouver Home Builder’s Association, Association of Professional Engineers and Geo-Scientists, Law Society of BC, several unions, numerous large law firms, businesses, and professional and volunteer organizations.

Since 1995, Sandy has presented Soft Skills Training Seminars to audiences across Canada and in the US.

Her energetic, humorous, and interactive presentation style provides her sessions with variety and pace making the atmosphere most conducive to retentive learning.

Her company, Soft Skills for Success, offers the only personal and professional training experience of specifically customized sessions delivered in a fun-filled, interactive, and informative format which guarantees retentive learning.

For more information please visit:

Richmond Country Club – From the moment you enter the driveway of the Richmond Country Club (RCC), you’ll begin to experience our commitment to providing excellence in everything we do. We are the ONLY true exclusive private family country club in the region.

Whether you’re a business professional or a family looking for a full service recreation location, RCCis your home away from home. With private country club traditions for more than 50 years,you and your family can cherish memories for years to come.

Currently the Club is accepting new member applications and we invite you to consider all we have to offer within our three very unique membership categories.

For membership information, please contact Lisa Wood, Marketing Director at 604-241-3703 or . Also visit RCC website for additional information on the Club and its facilities.

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