Circulating Books, Electronic Books, and U.S. Government Documents

KEAN UNIVERSITY LIBRARY

GUIDE

Research Resources in Marketing

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Circulating Books, Electronic Books, and U.S. Government Documents

To find circulating books, as well as electronic books and U.S. government online documents, on wide-ranging topics using your key words or ideas:

Go to the Kean University Library’s home page located at

Click Books, E-books, Videos, & More to access the Kean Catalog.

Type your key words in the search box underneath Find This:

Limit your search results to particular types of records (such as, Main Collection books, Reference Collection books, or U.S. Government Online Document) by selecting an option from the Limit Your Search menu.

Click Search.

Evaluate your search results.

Make note of the Library Location designation for any titles of interest. A designation of Main Collection means that the book is a circulating title, while Reference Collection means that the book does not circulate. A designation of U.S. Government Online Document or Electronic Resource means that the item is available online; you may access the material online by clicking the title, then clicking the hyperlink next to the words Linked Resource.

Make note of the call number and status for any Main Collection titles of interest. When a Main Collection book’s Status is Available, this means that the book is not checked out. Circulating titles are located in the Main Collection on the second and third floors of the Kean University Library.

Reference Books

Listed below are select reference titles provided for quick look-up by call number in the Reference Collection located on the first floor of the Library. The first column displays the reference call number. The second column displays the corresponding title.

Call NumbersReference Titles

Ref HB 615 .O94 2006Oxford Handbook of Entrepreneurship

Ref HC 106.6 .S74Standard and Poor’s Industry Surveys

Ref HC 110 .C66 2009Consumer USA

Ref HD 30.15 .B463 1997Blackwell Encyclopedic Dictionary of International Management

Ref HD 31 .I55 2007Industry and Firm Studies

Ref HD59 .H266 2005Handbook of Public Affairs

Ref HD 2721 .I63International Directory of Company Histories

Ref HF 1001 .E467 2007Encyclopedia of Business and Finance

Ref HF 5412 .G68 2004Dictionary of Marketing Communications

Ref HF 5415 .B4852 2009Key Concepts in Marketing

Ref HF 5415 .Y23 2002International Dictionary of Marketing

Ref HF 5803 .A38 2003Advertising Age Encyclopedia of Advertising

Ref HF 5826.5 .K38Media Handbook

Ref HF 5837 .E53 2000Encyclopedia of Major Marketing Campaigns

Electronic Books (E-Books):

The Library has a growing electronic book collection. The Kean Catalog provides records for these electronic books, and these records specify that the Library Location is Electronic Resources. Click a book title on a search results list to access the brief record for the item, then scroll down and click the hyperlink provided next to the words Linked Resources. Listed below are select electronic books that focus on sales and marketing topics:

Advanced Dictionary of Marketing: Putting Theory to Use

Aesthetics in Marketing

Blackwell Encyclopedic Dictionary of Marketing

Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

Business Without Borders: A Strategic Guide to Global Marketing

Connecting with Consumers

E-commerce Relationship Marketing

Emerging Paradigms in International Entrepreneurship

Ethical Marketing and the New Consumer

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Global Market: Developing a Strategy to Manage across Borders

Handbook of Marketing

Handbook of Marketing Research

Hispanic Marketing: A Cultural Perspective

Interactive Marketing: Revolution or Rhetoric

Interpreting Consumer Choice: The Behavioural Perspective Model

Introduction to International Marketing: A Guide to Going Global

Leisure Marketing: A Global Perspective

Marketing in the Age of Google

Marketing Plan: How to Prepare and Implement It

Quantifying Consumer Preferences

SAGE Handbook of Advertising

SAGE Handbook of International Marketing

Sales Negotiation Skills That Sell

Sales Questions That Close the Sale

Sensory Marketing

There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

Trillion-Dollar Moms Marketing to a New Generation of Mothers

Understanding Children as Consumers

Periodicals

Provided below is a list of select periodicals available in electronic format through the Library’s databases. To check holdings information for these titles and numerous other periodicals, click Periodicals Listonthe Library’s home page ( then click Periodicals List again.

Advertising Age

AdWeek

Brandweek Online

Economist

Entrepreneur

Fast Company

Forbes

Fortune

Harvard Business Review

International Journal of Advertising

International Journal of Research in Marketing

International Marketing Review

Journal of Consumer Marketing

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Marketing News

Sales and Marketing Management

Wall Street Journal

Electronic Databases

To start using the Library’s electronic databases to search for articles on certain topics using your key words, go to the Library’s home page ( Click Articles & More to access the Databases. The databases are organized in two different lists. In one list the databases are listed alphabetically, and in the other list the databases are listed by subject or format. Brief directions are provided on the next pages to help you navigate these electronic databases. [Note: When you are off-campus, you will be asked to enter your Kean Library bar code after you click on a database name. Your bar code is located on the back of your KeanUniversity photo ID card.]

ProQuest BusinessTo search ProQuest Business Databases for articles, including newspaper

Databasesarticlesfrom the Wall Street Journal:

Click the letter Pon the Jump to menu.

Click ProQuest Business Databases (ProQuest)VALE.

Type your key terms in the box underneath Basic Search.

Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For instance, type:

starbucks* and strateg* and customer* and brand*

Limit your results to articles reviewed or judged by scholars in the field (in other words, scholarly or peer reviewed articles) by selecting Scholarly journals, including peer-reviewed.

Click Search.

Result: The first 10 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see a Full Text link, a Text + Graphics link, a Full Text - PDF link, or a combination of theses links immediately below the item. Click one of theselinks to view the full-text article.

E-mail the article you are viewing by clicking Email located at the top left-hand side of your screen.

If full-text link options are not present, click Find a copy, then click TOUR Full Text or Check for full text via Tour Resolver to check the availability of full-text for the article in other Kean University Library databases.

EBSCOhost BusinessTo search the EBSCOhostBusiness Resources for scholarly articles using

Resourcesyour key terms:

Click the letter E on the Jump to menu.

Click EBSCOhost Business Resources (EBSCOhost).

Select databases pertinent to your research topic, such as Business Source Complete, Academic Search Premier, Business Source Premier, Newspaper Source, and/orRegional Business News.

Click Continue.

Type your key terms in the search box.

consumer behavior and advertis*

Limit your results to articles reviewed or judged by scholars in the field (in other words, scholarly or peer reviewed articles) by selecting Scholarly (Peer Reviewed) Journals under the Limit your results heading.

Click Search.

Result: The first 10 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see one or more of the following links immediately below the item: HTML Full Text, PDF Full Text, or Linked Full Text. Click one of these links to view the full-text article.

E-mail the article you are currently viewing by clicking E-mail (envelope icon) located on the right-hand side of your screen.

If full-text link options are not present, click the TOUR button to check the availability of full-text for the article in other Kean University Library databases.

JSTORTo search JSTOR for scholarly articles:

Click the letter J on the Jump to menu.

Click JSTOR.

Click Search to access the Advanced Search form.

Type your key terms in the first and second search boxes.

Use the “AND” operator to combine terms and retrieve items that contain all of the terms. Use the “OR” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use double quotes (“”) to retrieve items that contain specific phrases. Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, type:

“business ethics” AND market*

Click Search.

Result: the first 25 retrieved citations will be displayed. Click PDF to view the full-text article.

E-mail selected article citations by clicking Email Citations at the top of the results list. From the Citation Format drop-down menu select printer-friendly, fill out the rest of the email form, and click Send.

SAGE Journals OnlineTo search SAGE Journals Online for scholarly articles using your key terms:

Click the letter S on the Jump to menu.

ClickSAGE Journals Online.

Type your key terms in the box next toSearch All Journals.

Use double quotes (“”) to retrieve items that contain specific phrases. Use the “and” operator to combine terms and retrieve items that contain all of the terms. Use the “or” operator to retrieve one or more of the grouped terms (not necessarily all of the grouped terms). Use the asterisk (*) as a truncation symbol after a word root to retrieve articles with the word root and all of its possible word endings. For example, type:
consumer behavior and advertis*

Click Go.

Result: The first 10 retrieved citations will be displayed. For any item that shows the message Article Available on the left-hand side of the screen, click the Full Text (PDF) link immediately below the item to view the full-text article.

E-mail the full-text article you are viewing by clicking E-mail this article to a colleagueon the right-hand side of your screen.

If you do not see the Article Available message,search for the journal in the Periodicals List to check the availability of full-text for the article in other Kean University Library databases.

ScienceDirectTo search ScienceDirect for scholarly articles using your key terms:

Click the letter S on the Jump to menu.

Click ScienceDirect (Elsevier).

Click the Search button to access the Basic Search form.

Type your key terms in the first and second boxes.

First Search Box: pharmaceut*

Second Search Box: pricing*

Click Search.

Result: The first 100 retrieved article titles will be displayed. If the full-text article is available online for a specific item, you will see aPDF link below the item. Click PDF to view the full-text article.

E-mail the full-text article by clicking the title from the results list, then clickE-mail Article.

MarketLineTo search MarketLine for information about worldwide companies and industries:

Click the letter M on the Jump to menu.

ClickMarketLine.

Click Browse All Companies Information or Browse All Industries Information to access lists of companies arranged alphabetically or by industry.

Alternatively, type a company name in the box labeled Search Our Products. For instance, type: Krispy Kreme

Click Go.

Result: Browse the results list for the desired company. Click the company name to access a Company Overview, Business Description, History, and more.

NetAdvantageTo search NetAdvantage for information about industries and companies

Click the letter N on the Junp to menu.

Click NetAdvantage (Standard & Poor’s)

Click the Industries tab in the upper menu bar for the site’s Industries section.

Select an industry from the drop-down Industry Surveys menu.

Click on the orange arrow box to search.

Notice the menu of available information in the left-hand column.

Click the Companies tab in the upper menu bar.

From the box labeled Resources, select desired type of information, e.g., Company Profile.

Type the name of the company for which you want a profile in the box next to Company Name. For example, type: Nike

Click on the orange arrow box to search.

Notice the menu of available information in the left-hand column.

Hoover’s Company

RecordsTo search Hoover’s Company Recordsfor company information:

Click the letter Hon the Jump to menu.

Click Hoover’s Company Records(ProQuest).

Type a company name in the box underneath Basic Search. For example, type: Nike

Click Search.

Result: The first 10 retrieved records will be displayed.Browse the results list for the desired company. Click the Full Text link below the company name to view a company Fact Sheet, Overview, History, Financials, and more.

Mergent OnlineTo search Mergent Online for company information:

Click the letter M on the Jump to menu.

ClickMergent Online.

Clickenter mergent online.

In the box labeled Identifier on the left-hand side of your screen, make sure Company Name is selected, then type a company name in the box below. For example, type: Apple

Click Search.

Results: Browse the Search Results list for the desired company. Click the company name to access Company Details, Company Financials, News, Annual Reports, and more.

Internet Resources

American Community Survey

American Factfinder

Export.gov

Market Research Library

FedStats

HartmanCenter for Sales, Advertising & Marketing History

Kids Count

State of New Jersey

Statistical Abstract of the United States

U.S. Bureau of Labor Statistics

U.S. Census Bureau