CLUSTERBusiness and Marketing
COURSEDigital Imaging/Multimedia I
WVEIS CODEBM1431
ONET (Tasks)
Course Description:
The Skill Sets in this course are representative of the basic knowledge included in a Career and Technical Education/Business and Marketing concentration. Incorporated into this course are elements of digital imaging and multimedia knowledge and skills necessary for a career in the business and marketing field. This course is recommended as an Elective in the Microsoft Computer Applications (MCAS)concentration.
SKILL SETS
Multimedia Design
Multimedia Communications
Digital Imaging/Multimedia IWVEIS 1431
Skill Set / Multimedia DesignKnowledge Objectives
1431.1 / Students will demonstrate knowledge of
- design techniques.
 - tools.
 - technical plans.
 - drawings.
 
Performance Objectives
1431.2
1431.3
1431.4
1431.5
1431.6
1431.7
1431.8
1431.9
1431.10
1431.11
1431.12
1431.13
1431.14
1431.15
1431.16
1431.17
1431.18
1431.19
1431.20
1431.21 / Students will
- demonstrate knowledge of standard copyright rules for images and image use.
 - comply with software licensing agreements associated with multimedia presentations.
 - design a digital imaging/multimedia project.
 - apply layout and design principles.
 - create layouts for ease of readability and attractiveness.
 - take pictures using various features on a digital camera.
 - transfer images from a camera to computers or other electronic equipment.
 - use digital video software to cut, edit, apply effects, add titles and transitions to video clips.
 - create frame by frame animations.
 - create graphics for multimedia uses: logos, letterheads, business cards, brochures, posters, cards, etc.
 - integrate audio digital elements (voice/sound clips, music) from the web into a project.
 - produce images using layers and layer styles.
 - demonstrate application of typography.
 - import, export, organize and save images.
 - choose correct file format for each project.
 - use guides and rulers.
 - demonstrate application of drawings and paintings.
 - work with various type styles.
 - create images using filters.
 - create basic designs, drawings and illustrations for product labels, cartons, direct mail or television.
 
Skill Set / Multimedia Communications
Knowledge Objectives
1431.22 / Students will demonstrate knowledge of
- media production.
 - mediacommunications.
 
Performance Objectives
1431.23
1431.24
1431.25 / Students will
- identify the purpose, audience and audience needs for preparing image(s).
 - communicate with others (such as peers and clients) about design plans.
 - prepare images for web, print and video.
 
Skill Set / Multimedia Communications
Knowledge Objectives / Students will demonstrate knowledge of
- media production.
 - mediacommunications.
 
Performance Objectives / Students will
- identify the purpose, audience and audience needs for preparing image(s).
 - communicate with others (such as peers and clients) about design plans.
 - prepare images for web, print and video.
 
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