Track 4: New Media Prevention for Youth

Project Progress Report July - December 2016

Minnesota Department of Health

HIV/STD Prevention Projects

Agency name:

Project name: (If applicable)

PROJECT ACTIVITIES

Did you make any substantial changes to your new media project during this reporting period? If yes, please describe the changes made. (e.g. new sites/social media, new ways they interact, methods, etc.):

Share an example of a challenge you faced and how you successfully addressed it during this reporting period. What was the situation, what action did you take and what was the outcome or result?

Describe an example of how you are expanding the reach/scope of your Track 4 project:

STD, HEPATITIS, CONDOM & PrEP INTEGRATION

Share an example or examples of successful integration of sexual health education and risk reduction information, resources or opportunities regarding STDs and hepatitis A, B & C or unintended pregnancy you had during the reporting period.

How are you currently referring or integrating PrEP with other HIV Prevention strategies?

TARGET POPULATION INPUT

Share an example of something you learned from target population input and how you used it to improve your program.

MONITORING & EVALUATION WEB

If the data listed in this report does not match the data entered in Evaluation Web explain the reason.

How did you use the results of program monitoring to enhance your project?

QUALITY ASSURANCE

How have you implemented the components of your Quality Assurance Plan (submitted to MDH in 2013) to improve your project?

CAPACITY BUILDING AND TECHNICAL ASSISTANCE

Identify any training or technical assistance you need to address challenges or to enhance your knowledge/skills to implement the project.

NOTE: Requests for specific training or technical assistance can be placed at any time through the MDH HIV Prevention Project Portal.

STAFFING

Check box if there were changes in staff or staff responsibilities in this reporting period.

NOTE: Per contract, MDH must be notified in writing within 5 (five) days of changes in staff or staff responsibilities and submit resume of new staff.

List all current staff positions funded by this grant in the table below.

Name / Title
(List title is position is unfilled) / FTE on project
(Must match FTE in Budget Plan and Narrative)

ADDITIONAL COMMENTS

Describe any additional information that you think is important for MDH to know:

FACEBOOK STATISTICS

Reporting Statistics / July-Dec 2016 / Definition
# of People Talking About This / The number of unique people who have created and/or shared a story about your Page.
Lifetime Total Likes / The number of Likes your page received.
# of Page Engaged Users / The number of unique people who engaged with your Page. Engagement includes any click or story created.
Total Reach / The number of unique people who have seen any content associated with your Page. This includes people who were exposed to your posts in news and friend feeds whether they engaged with it or not.
Organic Reach / The number of unique people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't.
Viral Reach / How many unique people saw your content from a friend who posted about your page.
# of Viral Impressions / The number of impressions of a story published by friends about your Page.
Total # of Viral Impressions of Your Posts / The number of impressions that came from all of your posts. (Total Count)
Total # of Impressions of Your Posts / The number of times users saw your posts via stories published by their friends. (Total Count)
Total # of Consumers / The number of people who clicked on any of your content.
Total # of Page Consumptions / The number of clicks on any of your content.
Negative Feedback / The number of unique people who have given negative feedback to your Page.
Negative Feedback from Users / The number of times people have given negative feedback to your Page. (Total Count)

Facebook Demographics

Demographic Category / July-Dec 2016
# of People Who “Liked” Page / Total #
Age 13-24 / Total # in Minnesota
Genders (List all.) / Total # in Minnesota
Location / Total # in Minnesota
Location / Total # in Minneapolis + St. Paul
Location / Total # in Greater Minnesota
Out of State / Total # from Outside Minnesota

Graph of Lifetime Total Likes of 2015: Total of

This is the number of people who have liked your page by that day. This is an important figure for observing how your content posting is translating into more attention and more people liking your page, letting you know they want to receive your content.

Copy and paste graph below:

Graph of Page Consumptions for 2015:

While this metric sounds exactly the same as the one above, it's even better. This data point doesn't focus on the number of people who consumed your content, but rather the number oftotal page consumption.One "consumer" could be consuming more than one post on your page, so this metric would count those two clicks as two clicks rather than one click from "one consumer" as in the metric above. This is what you want. You want to know that, of the content you are posting, how much of it is actually being consumed -- actually being clicked.

Copy and paste graph below:

Twitter Statistics:

Reporting Statistics / July-Dec 2016
# of Retweets per Day
# of Mentions per Day
Klout of Retweeters
# of People Who Click Links
# How Many Times Links are Clicked
# of Followers

Follower Growth

Copy and paste graph below: