kulula.com and the Red Cross War Memorial Children’s Hospital launch a radio station for children by children
09 October 2017 - South Africa’s champion low-cost carrier kulula.com has partnered with the Red Cross War Memorial Children’s Hospital in Cape Town by donating funds to launch a first-of-its-kind radio station by children for children in Africa, RX Radio.
The donation of R150 000 made to the Red Cross War Memorial Children’s Hospital will contribute to the launch of the first child-produced radio station, where patients get trained as producers and presenters to assist other patients in their struggles to alleviate their anxiety and loneliness, whilst spending some time in hospital.
Luane Lavery, Brand Communication manager for kulula.com says, “kulula.com is delighted to support this pioneering project as part of our Corporate Social Investment initiatives. The project connects directly with our brand promise, which strives to connect people in a fun way and it is our hope that RX Radio will do exactly this.
“Being in hospital is never easy and we hope that the radio station will make patients, parents, health workers and other children better understand the experience of being in hospital and illness by enhancing their lives, whilst having some fun too.”
The radio platform will enable the patients to share their experiences, concerns and questions with parents, health professionals and other children. Research has shown that sharing these kinds of conversations helps sick children to cope better with their illnesses and their treatment, thereby improving the overall wellbeing of children by giving them access to recreational and learning activities.
It will also help sensitise parents and health workers in dealing with children’s experiences of illness within a hospital environment.
To further strengthen the four-year-old partnership between the Red Cross War Memorial Children’s Hospital, kulula.com will support the organisation with the expansion of the existing Oncology ward in the near future. This will further strengthen and position the hospital as the leading center for childhood cancer treatment in Africa.
Notes to editors
About kulula.com
Note: kulula is spelt with a lowercase ‘k’.
kulula.com is a privately-owned low-fare airline, operated by Comair Limited. This adventurous brand, which celebrates its 16-year anniversary in 2017, has since inception revolutionised air travel in South Africa by making flying much easier and more affordable for customers. Kulula.com is IOSA (IATA Operational Safety Audit) compliant and maintains the highest standard of safety at all times. In January 2016, for the second year running, kulula.com was rated as the top South African low-cost carrier, in the SA Customer Satisfaction Index (SAcsi) on the industry. In 2015, 2016 and 2017 the airline was also internationally recognised by AirlineRatings.com, as the Best Low-Cost Airline in Africa and the Middle East. kulula received the highly coveted title of ‘Best African Low-cost Airline’ in the 2015, 2016 and 2017 Business Traveller Africa Awards and was also voted as South Africa’s top airline for business travellers in the 2015 Sunday Times Top Brands survey, achieving a second place in 2017. The brand was also awarded the Best Low-Cost Airline in Africa in the 2016 Skytrax World Airline Awards. kulula.com has completed its Boeing 737-800 (189 seats) fleet upgrade plan and now operates more than 412 flights a week across 14 domestic routes. kulula has entered into codeshare agreements with Kenya Airways, Air France and Etihad to provide more choice for customers. In 2015, kulula signed interline agreements with Virgin Atlantic (VS) and Hahn Air, making it easier for other markets to book flights in SA.
kulula.com offers more than just flights. They offer holidays, hotels and car rentals too. It’s the one-stop place for anyone looking for affordable travel options in and around South Africa, making it possible to go places, whenever, wherever, however. For more information about kulula and its various offerings, including how to become a fan, affordable holiday packages, the kulula mobi site and online check-in service, visit www.kulula.com. Become a kulula fan at iflykulula on Facebook or follow us on @kulula on twitter (http://twitter.com/kulula)
For more background information on kulula, view our brand video.
About The Children’s Hospital Trust, South Africa
The Children's Hospital Trust, South Africa, was established in 2007 and is the UK fundraising arm of The Children’s Hospital Trust, based in Cape Town. Together we raise vital funds to support the activities of the Red Cross War Memorial Children’s Hospital. In 2011 the Trust expanded its reach to fundraise for paediatric healthcare in the Western Cape and beyond.
100% of all received donations goes directly to the Hospital and prioritised paediatric healthcare needs. The Trust is a non-profit organisation that relies on the benevolence of donors to realise its aims and objectives. It enjoys a record of sound financial administration and good governance, but whilst it has raised funds to address many pressing needs, much has yet to be done.
For more information contact
William Smook
Meropa Comunications
+27 21 683 6464
+27 83 357 2837
Luane Lavery
Brand Communications Manager: British Airways and kulula.com
+27 11 921 0126