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SHYAM GOPINATH

AssistantProfessor ofMarketing

Kelley School of Business

Indiana University

1275 E 10th St,Bloomington, IN 47405

Work: 812-855-7292

Cell:847-387-2003

Email:

Web:

Google Scholar:

EDUCATION

  • Ph.D.,Marketing, June2011

KelloggSchool of Management,Northwestern University

  • M.S.,Statistics,June 2005

Universityof Virginia

  • M.Tech.,IndustrialManagement, June2002

IITMadras,India

  • B.Tech.,IndustrialEngineering,June 1999

Universityof Kerala,India

PROFESSIONAL EXPERIENCE

Assistant Professor of Marketing, Kelley School of Business, Indiana University, July 2017 - present

Assistant Professor of Marketing, David Eccles School of Business, University of Utah, August 2011 - June 2017

HONORSAND AWARDS

  • Journal of Marketing Editorial Review Board Member, 2017-
  • DavidEccles Emerging Scholar, 2014-2017
  • Invited to bea reviewer forthe DMEFShankar-SpiegelDissertation ProposalCompetition, 2013 and2014
  • Invited to serve asamentor at theDocSIGMentor NetworkingBreakfast at WinterAMA, 2013
  • Winnerof DMEFShankar-SpiegelDissertationProposalCompetition,2010
  • Awarded $6,500 for winningthe research competition on User-GeneratedContent

co-sponsored bytheMarketingScience Institute(MSI)and theWharton InteractiveMediaInitiative (WIMI),2009 (withPradeepChintaguntaandSriramVenkataraman)

  • Fellow,AMA-ShethFoundationDoctoral Consortium, 2009
  • GraduateFellowship,NorthwesternUniversity, 2005-2011
  • GraduateFellowship, UniversityofVirginia, 2002-2005
  • GoldMedalist,M.TechProgram,IITMadras, 2002
  • Coka ParthasarathyAwardforBestAcademic Record,M.TechProgram,IIT Madras,2002
  • K.V.ArunkumarMemorial Award for Best Academic Record,M.TechProgram,IITMadras, 2002

PUBLICATIONS (Google Scholar Citations:571 as of July 20, 2017)

JOURNALARTICLES

1.Gopinath,Shyam,JacquelynS.Thomas,andLakshmanKrishnamurthi(2014),“InvestigatingtheRelationshipbetweentheContentofOnlineWordofMouth,AdvertisingandBrand Performance,”MarketingScience.

-SelectedbyMarketingScienceInstitute(MSI)asoneofthetop10impactfularticlespublishedinleadingmarketingjournals(MarketingScience,JournalofMarketingResearch,JournalofMarketing,JournalofConsumerResearch,andInternational Journal ofResearch in Marketing).The list is selectedtwiceayear.

-One of the ten most-cited Marketing Science articles 2014-2016

-Selected Media Coverage: SmallBusinessTrends,CMO.com

2.Gopinath,Shyam,PradeepChintagunta,andSriramVenkataraman(2013),“Blogs,AdvertisingandLocal-Market MovieBox-OfficePerformance,”ManagementScience.

-Recipient of the MarketingScienceInstitute(MSI)andWhartonInteractiveMediaInitiativeWIMI) Research Award 2009.

-One of the most-cited (top 6%) Management Science articles 2013-2016

-Selected Media Coverage: Examiner,MediaPost,KSL.

3.Chintagunta,Pradeep,ShyamGopinath,andSriramVenkataraman(2010)*,“The Effects of Online User Reviews on Movie Box Office Performance: Accounting For Sequential Rollout and Aggregation across Local Markets,” MarketingScience.

*Equal contribution

-One of the three most-cited Marketing Science articles 2010-2016

-Selected Media Coverage: Science Daily.

BOOKCHAPTERS

4.Krishnamurthi,LakshmanandShyamGopinath(2010),“ImpactofConsumerGeneratedMedia,” Kellogg on Marketing.

-Selected Media Coverage: Businessweek

OTHERS

5.Gopinath,Shyam,JacquelynS.Thomas,andLakshmanKrishnamurthi(2009),“PeopleareTalking-Anticipateproductperformancethroughonlinediscussions,”KelloggInsight.

-SelectedMediaCoverage:CBSNews,BNET,MITSloanManagementReview,The Mint(DowJones Publication in India).

PAPERS UNDERREVIEWWORKING PAPERS

6.Hoskins,Jake[1],ShyamGopinath,andCameronVerhaal[2](2017),“TheConfluenceofCommunityInfluence,CriticsRatings,andSpatialSimilarity:InvestigatingIndividualLevelReview Valence Generation,”(underreview atJournal ofMarketing).

7.Yazdani,Elham[3],ShyamGopinath,andSteveCarson(2017),“PreachingtotheChoir:TheChasmbetweenTopRankedReviewers,MainstreamOpinion,AndProductSales,”(under2nd round review atMarketingScience).

8.Gopinath,Shyam,RobertC.Blattberg,andEdwardC.Malthouse(2017),“Investigatingthe Behavior and Valueof ReturningCustomers”.

9.Gopinath,Shyam,YuxinChen,andLakshmanKrishnamurthi(2017),“TheRolesPlayedbyOnlineConsumerGeneratedContentandOnlineCommunitiesinOptimalPricing ofaNew Product,”.

10.Li, Linyi[4], Shyam Gopinath, and Steve Carson (2017), “Online Reviews For Overlapping Product Generations: Do They Act As Substitutes Or Compliments And What Are The Roles Of Review Variance And Product Price?,” (to besubmitted to Journal of Marketing Research).

SELECTED RESEARCH IN PROGRESS

11.Modeling Customer Purchases and Lifetime Value in a Noncontractual Setting with Markov Models (with Edward Malthouse and Bob Blattberg).

12.A Dynamic Spatial Hierarchical Model of Theater Level Box-office Performance (with Pradeep Chintagunta, Hedibert Lopes and Sriram Venkataraman).

13.Public versus Private Brand Identification: Towards Understanding the Relationship between Word-of-Mouth Generation and Purchase Intention (with Anup Krishnamuthy and Lakshman Krishnamuthi)

14.A Hidden Markov Model Framework for Investigating Product Return Behavior (with Elham Yazdani)

15.Diminishing or Snowballing? Exploring the Role of Online Word-of-Mouth across Product Life Stages (with Yang Wang[5] and Kangkang[6] Qi)

REVIEWER

  • JOURNALS:
  • MarketingScience (since2010)
  • Journal of Marketing(Editorial Review Board Membersince June 2017)
  • Journal of MarketingResearch(since 2010)
  • ManagementScience (since2011)
  • Journal of Retailing(since2015)
  • International Journal ofResearchInMarketing (since2014)
  • PHD DISSERTATIONAWARD:
  • Shankar-SpiegelDissertationProposalCompetition, 2013 &2014

CONFERENCEPRESENTATIONS

  • Gopinath,Shyam,“CanLowerRatingDriveHigherDemand?ExploringtheRoleofOnline Reviews in DifferentProductLife Cycle Stages”

-2015 MarketingEdge Professors’ Institute Conference,Dallas,TX.

  • Gopinath,Shyam,“Investigatingthe Drivers of Valence of Online Reviews”

-U-YMarketingSymposium 2014, Provo,UT.

  • Gopinath,Shyam,“AreRevivedCustomersas Good as New?”

-U-YMarketingSymposium 2012, Provo,UT.

  • Gopinath,Shyam, “ADynamic SpatialHierarchicalModel of TheaterLevelBox-officePerformance”

-MarketingScience Conference 2011, Houston, TX.

  • Gopinath,Shyam, “Do blogsinfluence movie box-office performance?”

-U-YMarketingSymposium 2011, Salt Lake City,UT.

  • Gopinath,Shyam,“AFrameworkforLinkingtheDimensionsofOnlineWordofMouthto FirmPerformance,”

-MarketingScience Conference 2009, AnnArbor,MI.

-Direct/InteractiveMarketingResearchSummit 2008, Las Vegas,NV.

  • Gopinath,Shyam,“AreRevivedCustomersas Good as New?”

-Direct/InteractiveMarketingResearchSummit 2007, Chicago,IL.

TEACHING EXPERIENCE

Kelley School of Business, Indiana University

  • Marketing Research (UG Level)

David Eccles School of Business, University of Utah

  • MarketingModelsIII (PhDLevel)
  • International Marketing(UGLevel)

SERVICE

David Eccles School of Business, University of Utah

  • Organizer of MarketingSpeaker Series, 2011-2017
  • Co-organizer of Utah-BYU MarketingSymposium,2012-2017
  • Member of Tenure-trackFaculty RecruitingCommittee, 2014-2017
  • Member of PhD Admissions Committee, 2011-2017
  • Member of Undergraduate Curriculum Committee, 2016-2017

DOCTORAL DISSERTATION COMMITTEES

  • DissertationCommittee Co-chairStudent: Elham Yazdani

Major and degree sought: Marketing,PhD

  • DissertationCommittee Co-chairStudent: Linyi Li

Major and degree sought: Marketing,PhD

  • DissertationCommittee MemberStudent: Yang Wang

Major and degree sought: InformationSystems, PhD

  • DissertationCommittee Member, 2014Student: OscarMoreno

Major and degree sought: Marketing,PhDInitial job placement: Rutgers University

PROFESSIONAL AFFILIATIONS

  • INFORMS
  • American MarketingAssociation
  • AmericanStatisticalAssociation

[1]I wasonJake’sdissertationcommittee

[2]CameronwasadoctoralstudentintheDepartmentofManagementwhenwestartedthisproject

[3]IamElham’s dissertation co-chair

[4]IamLinyi’s dissertation co-chair

[5]I am onYang’sdissertationcommittee

[6]Kangkang is a doctoral student at Michigan State University