PowerlinkSeptember 2011

EMC VNX Series for Oracle Applications in a VMware Environment

EMC Confidential—Internal and Partner Use Only1

PowerlinkSeptember 2011

Why VNX series for customers?

Simple, efficient, powerful

EMC’s VNX series ofstorage platforms has beenoptimized for virtualized application workloads. It’s simplewith a newly revamped EMC Unisphere interface. It’s guaranteed to be more efficient with built-in compression and thin provisioning. And it’s more powerful with faster processors and advanced features like the FAST Suite and integrated snapshot and continuous protection functionality.

The VNX series is the result of more than20 years of technological expertise and reliability from worldstorage leader EMC. The series combines the best of the industry-leading EMC Celerra and CLARiiONproduct families into a next-generation unified storage platform.

Why VNX series for partners?

Simple to position, order, and sell

  • Easy to demonstrate
  • Built for the applications that run your customer’s business
  • Maximize gross profit with VNX on every deal

Sound bites—product

Simple:

  • Centralized management through EMC Unisphere
  • Easier to configure and service.

Efficient: 25 percent guaranteed out of the box.

Powerful:Track, tune, and boost performance across your entire system using FAST Suite (automatedtiering and Flash as extended cache) functionality.

Virtualization friendly: Intelligent offload of VMware vSphere operations to array to accelerate VMware storage tasks

Automated tiering for databases:FAST VP self-tunes and moves data to the right drive technology based on activity levels.

Dynamic Capacity Management: Avoid upfront “over-provisioning”; using thin provisioning, start small and grow storage “just-in-time,”significantly reducing costs.

Integrated backup and instant restore:Reduce backup windows from hours to minutes with space-efficient snapshots.

Rollback recovery:Gain remote protection for your virtualized applications, starting at any point in time. Reduce bandwidth costs by
11-times.

Top 10 Reasons Why Customers Deploy Virtualized Oracle Environments on EMC Unified Storage

Sound bites—application

Oracle database migrations or application upgrades often correlate with infrastructure refreshes, as does consolidation initiatives.

Opportunities:

  • Migration from Oracle Database 9i/10g to 11g
  • Consolidate Oracle Database 11g production and test/development
  • Migration to Oracle R12 applications (ERP, CRM) from Oracle Database 11iupgrade

Unify all Oracle environments to one

  • Blend SAN and NAS to tier workloads across protocols to optimize performance and flexibility for production, test/development, and disaster recovery
  • Virtualize servers and storage to dynamically provision and scale Oracle database and application tiers sharing pooled resources

Make Oracle database administrators more efficient

  • FullEMC replication capabilities available through EMC Replication Manager GUI interface.
  • Replicate Oracle production for test/development or maintenance with 90 percent less downtime using snapshots and full-volume copies.

EMC Confidential—Internal and Partner Use Only1

PowerlinkSeptember 2011

Questions to Ask / Listen for This / Response / Follow-Up Actions
Are you virtualizing your Oracle databases and applications? / Yes, we are virtualizing. / VNXis optimized for virtualized applications with more than75 points of integration with VMware. / Further qualify with this sheet, and offer follow-up information and a demonstration.
No. We are concerned Oracle does not support VMware. / Oracle does fully support running Oracle and VMware. See Oracle MetaLink support statement #249212.1. / Set up time for customer to go through EMC Global IT story of virtualizing Oracle.
What kind of storage strategy do you have for your Oracle databases and applications?
Have you ever tried EMC storage? / Vendor [XYZ] has a great feature. / OK, but I’d like to share with you EMC’s information infrastructure strategy and vision. / Present the EMC VNXFamily customer presentation
EMC is too expensive. / EMC VNX series is optimized for virtualization and is more efficient, lowering TCO by using Flash drives and tiering with lower-cost disks. / Show TCO and Efficiency Guarantee with EMC Efficiency Calculatorand ESG study.
EMC is too complex. / You can setup storage pools from Unisphere in just three clicks. / Present the EMC VNX Family customer presentation and show Unisphere demo.
We want virtualization integration. / EMChas the most complete integration with VAAI, VMware vCenter Site Recovery Manager, Multipath, Virtual Storage Integrator, and others. / Present the EMC VNX Family customer presentationand show theWikibon Survey.
Are there any issues with your current storage platform? / Performance challenges / EMC can deliver up to 143 percent more performance with self-tuning storage through EMC FAST and FAST Cache. / Provide the White Paper: Leveraging EMC FAST Cache with Oracle OLTP Database Applicationsto customer.
Scalability / EMC gives you flexibility in choosing pools and RAID configuration, while keeping the management of this simple. / Present the EMC VNX Family customer presentation and show Unisphere demo.
Management complexity / EMC gives you the ability to manage the array through a single console / Present the EMC VNX Family customer presentationand show Unisphere demo.
What are your biggest challenges today from an Oracle perspective (Oracle database administrator’s top area of focus)? / Tuning for maximized performance / Enhance performance with Flash drives and FAST Cache (up to 143 percent), and use EMC PowerPath/VE for automated data path optimization and load balancing. / Present EMC PowerPath/VE customer presentation and PowerPath/VE 45-day try and buy.
Time issuesfor Oracle test/developmentormaintenance / Quickly create new Oracleinstances (up to 10 in 10 minutes)with EMC Replication Manager and VMware / Provide theWhite Paper: Oracle E-Business Suite Agility Enabled by EMC Unified Storage and VMwareto customer for more details.
Scaling Oracle server and storage resources quickly / Scale storage at database block level for more storage resources than physically available with Virtual Provisioning. / Present the EMC VNX Family customer presentationand follow up by scheduling a Virtual Provisioning demonstration.
Backup and recovery in less time / Oracle RMAN andEMC snapshots reduce the timeto back up from copy of database, completing full recovery in less time. / Present the EMC VNX Family customer presentationand follow up by scheduling anEMC Backup and Recovery for Oracle demonstration.

For more information, visit Powerlink:

  • Employee path: Products > Hardware/Platforms >VNX Family > [Subsections]
  • Partner path: Products > Hardware/Platforms > VNX Family > VNX Series > [Subsections]

EMC Confidential—Internal and Partner Use Only1