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ATTACHMENT 1
PROPOSAL TEMPLATE
COVER PAGE:
Outline Proposal for the GSTP Announcement of Opportunity 2008Proposal title
Technology Theme
Company Details / Nationality / Firm Fixed Price for ESA (shall not exceed 50% of the total cost of the activity, excluding any profit margin, nor EURO 1 million) / Co-funded
amount / Total cost of activity
(excluding any profit margin)
• Name of Bidder …………..
• ESA Bidder Code………...
• Address…………………...
• Name of contact person…..
•Telephone………………….
• Fax ……………………….
• E-mail……………………. / For example
€ 50.000 / For example
€ 50.000 / For example
€100.000
• Name of Subcontractor…...
• ESA Bidder Code………...
• Address…………………...
• Name of contact person…..
• Telephone………………...
• Fax ……………………….
• E-mail……………………. / For example
€ 20.000 / For example
€ 20.000 / For example
€ 40.000
• Name of Subcontractor…...
• ESA Bidder Code………...
• Address…………………...
• Name of contact person…..
• Telephone………………...
• Fax ……………………….
• E-mail……………………. / For example
€ 3.000 / For example
€ 3.000 / For example
€ 6.000
TOTAL IN EURO / For example
€ 73.000 / For example
€ 73.000 / For example
€146.000
We hereby commit ourself to submit a full proposal within six weeks from receiving the notification from ESA.
DATE: …...... PLACE:…………………………...
NAME: ……………………….. SIGNATURE: …………………….
PART A – BACKROUND EXPERIENCE AND TECHNICAL PROPOSAL
1. TECHNICAL OBJECTIVES:
Describe the proposed approach to reach them. (Note: This Announcement of Opportunity is to support technology developments, not the pure procurement of hardware or facilities):
2. TECHNOLOGY READINESS LEVEL:
Indicate the current level of maturity of the technology and the level of technical maturity to be reached at the end of the activity. Please refer to Annex B of the Proposal Template for the Description of TRLs:
3. CONSISTENCY WITH TECHNOLOGY THEME:
Indicate how the proposed technical objectives and developments relates to the chosen Technology Theme of this AO.
4. BACKGROUND AND EXPERIENCE:
Briefly describe relevant experience for prime contractor and subcontractors, if any, for the performance of the work
5. FACILITIES:
Submit a brief description of the intended facilities for the work.
6. TECHNICAL STEPS:
Describe the different steps of the proposed activity (for instance: design, manufacturing and testing). Add a list of products to be developed under the contract.
7. TECHNICAL FEASIBILITY:
Assess the technical feasiblity of achieving the targeted maturity status of the development.
PART B - COMMERCIALISATION ASPECTS
1. PROSPECTS FOR COMMERCIALISATION
The bidder shall outline the prospects for the commercialisation (market analysis) of the proposed technology development, in particular:
1.1 Commercial Feasibility Analysis (CFA)
For Proposals below 250K€:
Briefly describe potential markets and market size; target users / customers; competitive products / competitors; expected pricing and sales; commercial strategy and resources; and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis.
For Proposals exceeding 250K€:
Should the funding requested to ESA exceed 250 K€ then the proposal shall include a more detailed CFA - Commercial Feasibility Analysis (see Annex A to the Proposal Template).
1.2 Potential Customers:
a) Indicate if inputs have already been obtained from potential customers concerning the identification of the technical requirements of the intended development.
b) Indicate if relations have already been established with potential customers and at which level (potential interest, letter of intent, firm order, etc.).
2. RISK ANALYSIS:
Complete the table using the following scale as a guideline:
Very Low 0 – 20
Low 20 – 40
Medium 40 – 70
High 70 - 100
Type of Risk / Risk assessment(Mark from 0 to 100. Note: the higher the mark, the higher the assessed level of risk) / Reasons and justification / Actions for Mitigation / reduction of that risk
Design Risk
(The risk of not achieving a satisfactory design)Manufacturing Risk
(The risk of not being able to manufacture the product satisfactorily)Marketability Risk
(The risk of not being able to sell the product)Profitability Risk
(The risk of not being able to make a profit through the sales of the product)Growth Risk
(The risk of not being able to achieve in the future a growth of the sales and the profits from the product)PART C – SCHEDULE, COST AND ACCEPTANCE OF DRAFT CONTRACT
1. SCHEDULE:
Insert a planned schedule, including major phases, for the activity. Clearly identify work milestones which will be linked to the payment plan of the contract.
The schedule from the start of the activity until the end of the contract shall not exceed 24 months.
2. COST ESTIMATION:
Complete the following table
COST ESTIMATIONCost Element / Description / Cost
Manpower
Materials
Equipment
Services
Travelling
Other (please specify)
TOTAL
* Note: the funding requested from ESA per activity shall not exceed 50% of the total cost of the activity, excluding any profit margin, nor EURO 1 million. A proposal may combine funding from several countries, provided that those countries are participate to the GSTP and a letter of support from the relevant National Delegation is submitted. The price quoted to ESA in the cover page of the outline proposal shall be a firm fixed price, as indicated in the draft contract (without prejudice to the right of audit of the Agency).
3. DELIVERABLES:
The list of foreseen deliverables shall be included (e.g. technical notes, final report, etc).
4. ACCEPTANCE OF DRAFT CONTRACT:
The Bidder shall make one of the following two statements with respect to it:
(i) "all the contract conditions are accepted", or
(ii) " all the contract conditions are accepted. However, the following amendments are proposed for the Agency's consideration...... ".
Note: Mention the proposed amendments and modifications as an alternative to the specific condition clearly identified in the Draft Contract contained in this AO. These are requested for the information of the Agency and will form the subject of any negotiation in the tender phase and when a contract is being finalised. However, in the event that the Agency finds that its rules and regulations do not permit it to accept any proposed modification or amendment, the Bidder undertakes by submission of his offer to accept the conditions of the original Draft Contract or should this prove unfeasible, to propose an equitable work around solution.
ANNEX A TO THE PROPOSAL TEMPLATE
COMMERCIAL FEASIBILITY ANALYSIS - CFA
(to be included in the outline proposal when funding requested to ESA exceeds 250 K€).
The detailed CFA is intended to analyse the strategic context and commercial potential of the proposed activity and to demonstrate that the bidder’s initiative is conceived to lead to a commercial exploitation. The length of the detailed CFA to be provided with the outline proposal should be between 2 – 4 pages.
The detailed Commercial Feasibility Analysis shall include the following chapters:
a. Target Customers: this chapter shall describe the target users/customers of the intended development
b. Competition: this chapter shall present an assessment of the competition (competitive products, competitors) and the positioning of the bidder in the market and in the value chain
c. SWOT Analysis: this chapter shall include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for the intended development to provide information on selling factors (e.g. existing IPR, know-how, technology) against products of competitors as well as to show the bidder’s understanding of the commercial environment and its difficulties.
d. Financial and Market Objectives: this chapter shall present an analysis of the financial and market objectives (including the assumptions taken) in terms of sales volume, market share and predicted market penetration, with and without the proposed development.
e. Cost and Pricing: this chapter shall provide an assessment of the investment and costs as well as of the pricing strategy.
f. Migration Plan (applicable to applications / service developments): this chapter shall describe the steps from the validation/demonstration of the intended development (subject of the proposal) to the full operational deployment and/or service provision (sustainable business proposition, investment sources), including the market strategy (distribution channels, service provision, etc.) to achieve the objectives identified under (d).
g. Partnerships (applicable to applications / service developments): this chapter shall present the bidder’s policy in terms of partnerships in order to achieve the objectives described under (d).
ANNEX B TO THE PROPOSAL TEMPLATE
TECHNOLOGY READINESS LEVEL (TRL)
For Hardware:
TRL1 - Basic principles observed and reported
TRL2 - Technology concept and/or application formulated
TRL3 - Analytical and experimental critical function and/or characteristic proof-of-concept
TRL4 - Component and/or breadboard validation in laboratory environment
TRL5 - Component and/or breadboard validation in relevant environment
TRL6 - System/subsystem model or prototype demonstration in a relevant environment (ground or space)
TRL7 - System prototype demonstration in a space environment
TRL8 - Actual system completed and "flight qualified" through test and demonstration (ground or space)
TRL9 - Actual system "flight proven" through successful mission operations
For Software:
Please specify whether Operational (or Pre-Operational) Readiness is to be achieved.
Readiness Levels for S/W and tools:
Algorithm
Single algorithms are implemented and tested to allow their characterisation and feasibility demonstration.
Prototype
A subset of the overall functionality is implemented to allow e.g. the demonstration of performance.
Beta Version
Implementation of all the software (software tool) functionality is complete. Verification & Validation process is partially completed (or completed for only a subset of the functionality).
S/W Release
Verification and Validation process is complete for the intended scope.
The software (software tool) can be used in an operational context.
For Technology Transfer:
Please mention what the current TRL and target TRL is.
* Note that considering the spirit of the GSTP AO (i.e. close to market) the outline proposals should aim for a high “target TRL”.