ANDRES GOMEZ KOPLOW

Cell phone: 82944058 email:

PROFILE SUMMARY

Business Manager (Commercial Engineer), with experience in designing business models and plans of high impact on results. Management in multinational and local environments, marketing of consumer and medical products, portfolio and systems development, new business opportunities assessment / planning. Efficient, goal and results oriented. Excellent personal relationships and wide experience in team work leading. Full English command.

PROFESSIONAL EXPERIENCE

SOCOFAR GROUP2005 a2012

Medical Division Commercial Manager

Marketing and distribution of medical products and devicessupplying hospitals / clinics nationwide, leading 5 areas: Pharmaceutical products, Disposable Devices, Medical special devices, Medical equipment and Rezebra Technologies–software development forhospitals and clinics-.

  • Strategies design and implementation for each area led to a 18,7% growth in sales in 2011.
  • Innovative project developmentand starting of a strategic planning process for the medical division.

Mintlab Laboratory General Manager.

Building of a new management team and leading 350 people in manufacturing of generic pharmaceutical products for the local market and exporting in Latin America.

  • Substantial improvement in the division bottom line (3 times in a two year period) as a result of
  • Development and implementation of new production and inventory management model, new product development, value chain management, category analysis, establishing a new cost controlling system, designing and development of an integrated on line production controlling system.

Purchase Manager for Mintlab Laboratory

Attending international fairs in search of new supplying sources and building a key suppliers portfolio, reducing significantly the rough materials costs with high impact on global results.

Leading of a new procurement model which included the opening and management of an office in Shanghai, China and establishing new purchasing policies and standards.

KEY COMPANY S.A. (Johnson & Johnson Personal Care Chile & A. Culver Chile)

Marketing Manager for both companies. 2001 a 2004

Commercial management including sales planning and strategic as well as operational marketing for 15 brands of personal care products (VO5, St. Ives, Neutrogena, Stayfree, Carefree, Johnson´s Babyamong others).

  • Positive global results with a double digit growth rate and relevant improvements in distribution, market share and profitability.
  • Successful deal negotiations with customers, development of innovative bidding process for advertising and promotional campaigns development, strengthening of the brands positioning in the local market.
  • Frequent presentations of business plans reviews in Englishin USA and Brazil.

NESTLÉ1990 - 2000

Nestlé Chile S.A. Leader of Regional International Projects.2000

  • Leader and coordinator of two international projects involving marketing, logistics and production achieving significant improvements on ROIC, consolidated regional results and the existing commercial goals. Both accomplished, audited and well evaluated by the HQ in Switzerland.
  • Appointed as member of an international team for commercial management and demand creation working both locally and in Switzerland.

Nestlé Argentina S.A

Confectionery Commercial Manager(reporting to the president of Nestle Argentina) .1996-1999

In charge of the confectionery business: Marketing, Sales, Trade Marketing and Merchandising (120 people), production and importing planning. Presentation of the division ongoing business plan to the WW CEO.

  • Double digit growth in sales and margin improvement (over 20 points).
  • Revamping of Bananita Dolca, Suflair and successful repositioning of the Nestle Chocolate brand in Argentina.

ANDRES GOMEZ KOPLOW / Cellular phone: 82944058

  • Design and implementation of a commercial strategy, sales and distribution plans per cannel, trade agreements, portfolio rationalization and new product development, achieving an improvement of USD 6 million in the division bottom line.
  • Corporate coordinator for all product categories in the Nestle Disney business partnership in Argentina.

Nestlé Chile S.A. 1990-1996

Petfood Project Leader

Chocolates Product Manager.

  • Project leader for the launching of a new petfood Brand in Chile (Friskies)
  • Market analysis, launching plan development, trade negotiations and distribution deals.
  • Responsiblefor local chocolate brands (Hucke) and international brands (Nestlé), Sahne Nuss, Trencito and Nesquik among others, achieving double digit growth rates each year.
  • Design of high impact promotional activities reinforcing each brand positioning and achieving significant sales growths in every brand.
  • Implementation of sales strategies for each trade cannel including incentives, selling terms, mix, achieving the sales force high commitment and all the business goals.
  • Development of 6 new products per year in joint effort with plant and the business unit in Switzerland.
  • Appointed as International employee at the Confectionery Strategic Business Unit, Switzerland,.

BiscuitsProduct Manager.

  • Marketing and sales management of several McKay local brands achieving growth rates from 10% to 50% in the period.
  • Planning and production of advertising campaigns successfully building each brand market positioning after the acquisition of the McKay umbrella brand by Nestle, defending its high global market share and market leadership.

Sales Trainee:sales representative for wholesaler and retail channels for one year.

AGENDAS BILBAO Ltda. Commerical Manager. 1990

- Sales and Marketing manager.

- Design of a new costing system and price/discount policies in order to improve margins and profitability.

- Redesign of the sales structure in order to recover lost customers, improve service levels and sale results.

BACKGROUND

Business Manager (Commercial Engineer), Catholic University of Valparaíso.

German School of Valparaiso.

LANGUAGES

Written and spoken English (fluent), German and basic French.

TRAINING & SEMINARS

Strategic management in Confectionery Business , Brazil

Advanced Marketing, Switzerland, Prof. John Saunders, Aaston Business School, UK.

Making the most out of Brands (prof. John Quelch, USA)

Business Management Training Seminar (2 weeks), Switzerland

International Marketing & Management seminar (3 weeks), Mexico

Business plan presentations and workshops in Brazil and USA for different product categories development at Johnson & Johnson Consumer Products (all in English language).

Advanced Strategic Planning, prof. Peter Wilton UC Berkley / Seminarium.

LECTURES

U. Adolfo Ibáñez MBA: “Commercial practices in multinational environments” and “The Innovation process”.

PERSONAL

Married, two children. Hobbies: ski, tennis, reading, piano, travelling.

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