SEM2 FACILITY MANAGEMENT A. WEST
OBJECTIVE 04.01 OUTLINE 3/25/2010
A. Discuss types of facilities.
1. Single-purpose facilities are designed for one type of event. Examples: Ericsson Stadium is designed for football games, and Pinehurst is designed for golf.
2. Multipurpose facilities are designed for many different types of events. Example: The RBC Center hosts NC State Men’s Basketball, the Carolina Hurricanes, concerts, ice skating and the Ringling Brothers Barnum and Bailey Circus.
3. Most facilities are used as multipurpose facilities. Due to economic and financial implications resulting from the expenses incurred in building a facility, facility managers and promoters book as many events as possible in a calendar year. Example: Lowes Motor Speedway was designed for motorsports, but is frequently used for concerts and car shows.
B. Identify various sports and entertainment facilities.
1. Amphitheatres. Examples: Verizon Wireless Amphitheatre in Charlotte, NC, or the Alltel Pavilion at Walnut Creek in Raleigh, NC.
2. Amusement and theme parks. Example: Paramount’s Carowinds near Charlotte, NC.
3. Aquatic centers. Example: Minges Aquatic Center in Greenville, NC.
4. Baseball and softball fields. Examples: Durham Bulls Athletic Park in Durham, NC, or McCormick Field in Asheville, NC.
5. Beaches. Example: The Outer Banks, NC.
6. Bowling alleys. Example: Western Lanes Bowling Center in Raleigh, NC.
7. Casinos: Example: Harrah’s Casino in Cherokee, NC.
8. Centers for the performing arts. Examples: BTI Center-Raleigh Memorial Auditorium in Raleigh, NC or Brevard Music Center in Brevard, NC.
9. Cross country courses. Example: State Farm Cross Country Course in Boone, NC.
10. Football stadiums. Examples: Carter-Finley Stadium in Raleigh, NC, or E.J. Whitmire Stadium/Bob Waters Field in Cullowhee, NC.
11. Golf courses. Example: Pinehurst No. 1 in Pinehurst, NC.
12. Gymnasiums. Example: Wilson Gym in Wilson, NC.
13. Horse riding stables. Examples: Riverside Riding Stables near Lake Lure, NC, or Biltmore Estate Equestrian Center in Asheville, NC.
14. Ice skating rinks. Examples: Cleland Sports Complex Ice Skating Rink in Fayetteville, NC or Asheville Civic Center in Asheville, NC.
15. Motor speedways. Example: North Carolina Speedway in Rockingham, NC.
16. Museums. Example: Museum of Life and Science in Durham, NC.
17. Ski resorts. Example: Appalachian Ski Mtn. in Blowing Rock, NC.
18. Soccer stadiums. Example: SAS Soccer Park in Cary, NC.
19. State and National parks. Examples: Fort Fisher State Park in Kure Beach, NC and the Great Smokey Mountains National Park in NC.
20. Tennis courts. Example: Cary Tennis Center in Cary, NC.
21. Track & field complexes. Example: Irwin Belk Track & Field Center in Charlotte, NC.
22. Volleyball courts. Example: Williams Arena at Minges Coliseum in Greenville, NC.
23. Water sports complexes. Examples: Lake Kristi in Greenville, NC, or Nantahala Outdoor Center in Bryson City, NC.
24. Zoological parks. Example: North Carolina Zoological Park in Asheboro, NC.
C. Discuss the responsibilities of a facility manager.
1. Facility managers are responsible for planning, designing and maintaining a venue. This includes corrective and preventative building maintenance.
2. Facility managers coordinate staff and contractual services. Example: The facility manager for the Crown Coliseum in Fayetteville coordinates all food & beverage services with Centerplate, the food & beverage services provider.
3. Facility managers work with other managers to set policies for:
a. Alcohol. Example: Consumers must be at least 21 years of age to purchase alcohol, and there is a two-drink maximum per person per visit to the food & beverage service stands.
b. Banners & signs. Example: Banners and signs are permitted, but they may not obstruct another attendee’s view.
c. Cameras. Example: Still cameras are permitted, but video cameras are prohibited.
d. Pets. Example: Pets are not permitted unless they are considered assistive animals.
e. Re-entry. Example: Re-entry is not permitted unless the attendee has his or her ticket stub and hand-stamped.
f. Smoking. Example: Smoking is prohibited except in designated areas.
g. Prohibited activities. Example: Disorderly conduct, running, standing in seats, and throwing objects are prohibited.
D. Identify consumer amenities at a facility or venue.
1. Automated teller machines.
2. First-aid stands.
3. Lost child program.
4. Telephones and assistive listening devices for the hearing impaired.
5. Ushers.
6. Will-call ticket windows.
7. Designated driver programs.
8. Information or concierge services.
9. Messages on stadium message boards.
10. Paging.
11. Lost & found.
6671 SPORTS & ENTERTAINMENT MARKETING I 04.01 OUTLINE
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