Venkatesh Keshavamurthy. Email , Professional Profile Venkatesh Has 8 Years of International

Venkatesh Keshavamurthy.
Email – ,
Professional Profile
Venkatesh has 8 years of international experience in the IT consulting and project management. His present responsibilities include project/program management, and active support for presales and business development.
He has led large and distributed project teams in various execution models. His project management experience includes endtoend implementations, consulting assignments and application maintenance. He has handled onsite client liaison, offsite development and delivery management. He has the experience of building teams from scratch that includes recruitment and training responsibilities.
His consulting experience spans business process design, architecture roadmaps, application evolution strategies, package evaluation and implementation. He has extensive exposure to customers in Banking and Life sciences verticals. His banking experience includes significant work in customer relationship management (CRM) and portal development for investment community.
His technical experience includes data modelling and objectoriented design, web development and testing. He is well versed in UML and has extensive exposure to EAI, middleware products, and J2EE and Microsoft technologies. He has worked across a diverse range of technologies and projects.
His enterprise package implementation experience has been primarily focused on Siebel CRM suite of products. He has extensive experience with all aspects of Siebel 7 projects and has also been exposed to Siebel 7.7, Siebel Business process library and Siebel eRoadMap methodology. He is a Siebel certified consultant in Siebel 2000 products.
He is an ambitious person with a track record of achievement and strong belief in teamwork, empowerment and mentoring.
Education and Training
Bachelor’s Degree in Engineering (Mechanical) from Bangalore University in 1997.
Siebel 2000 Core Consultant Course from Siebel University
Siebel 7 Delta Migration Training from Siebel University
Executive education (LEAP) programme at IIM Bangalore in Nov 2004
Employment History
Company
Designation
Duration
Sapient Corporation
Program Manager
Jul 2005 till date
Cognizant Technology Solutions
Assistant Manager Projects
Dec 1999 to May 2005
Tata Infotech Limited
Software Engineer
Sep 1997 to Dec 1999
Personal Details
Date of Birth
25March 1976
Key Experience Summary
Program Manager , hotels.com EMEA Web Platform (Jul 2005 onwards) Client – Expedia Inc.
Presently managing a large and timecritical program which involves the creation of a new web platform for hotels.com EMEA .The objectives of the program are to increase gross bookings, reduce marketing efficiency and enable the expansion into new counties.
The project involves the whole gamut of work from conception to implementation of the solution. The envisaged solution includes search engine optimization, localization and enhanced map based search functionality.
My role includes the overall delivery responsibility and program management. The project is pioneering the adoption of the agile development model within the company.
The team size is around 40 and consists of 5 different tracks of work. The technology used is based on J2EE with Resin, Hibernate and Struts. In addition , the technology used for Maps is the same as that of Google maps.
Advanced Solutions Group (Jan 2005Jun2005)
ASG deals with complex and large engagements that require a very high degree of project management and technology skills. In this capacity, I handled project management responsibilities for customer in Information, media, entertainment and life sciences for ASG engagements. In addition, I also led Presales and BD support activities.
TheMarkets.com (TMC) Project NEXT platform
Duration
Mar 2005 to May 2005
Technology
. NET, Biztalk, SQL server
Project Abstract
TMC is a consortium of approximately 15 major financial institutions to develop a common platform to serve the investment community. Project NEXT is the development of a comprehensive platform to deliver content such as Equity research, EPS estimates and Analyst ratings to subscribers. The project also requires a development of content gateway to integrate the information from the member firms with that of third party content providers.
The project is presently in the advanced stages of study and planning.
Role
Delivery Manger
CRM Practice (20012004)
I was one of the pioneers of Cognizant’s CRM practice and was the first person to be certified by Siebel from Cognizant. I played a key role in applying the offshore onsite model to CRM engagements and was responsible for developing Cognizant’s CRM methodology. Gartner presently rates Cognizant’s CRM practice the highest among offshore service providers.
Later, I moved on to primarily onsite consulting/ project management roles and was responsible for initiating CRM engagements with major customers such as JP Morgan Chase and Amgen
My primary responsibility was practice management and delivery management for multiple customers in Banking, Financial Services and Healthcare verticals. I was a part of the management team for the offshore competency center for CRM and Siebel solutions. . Key customer accounts that usually fell under my responsibilities include Sallie Mae, JP Morgan Chase, Amgen Canada, United Health group and AutoDesk. I also led a team of business analysts who handle responses to RFI/RFPs, business development and partnerships with other system Integrators
CRM Project Management (Role Project Manager)
Customer/Project
Duration
Team
Description
Sallie Mae
Financial products and educational Loan Provider
Jan2004 –Dec 2004
14
Siebel Implementation and Integration
SiebelECDB Integration is an enhancement to the existing Siebel application to integrate more than one business unit into a single application. The business processes across the organization have been mapped and a common process has been developed. An Enterprise wide Customer Database (ECDB) for Sallie Mae has been designed to consolidate all customer information at a single location. The scope of this project includes implementing new functionality for Siebel SFA as well as integrating it with ECDB making sure that the Sales Reps get the right information at the right time. The project involved implementation of realtime integration on TIBCO as well as ETL implementation on Informatica.
New initiatives that have started up include implementation of Siebel Analytics.
J P Morgan ChaseInterlink
Major Financial Institution
Aug 2003 Feb 2004
15
Production support and application maintenance for Siebel
The retailbanking unit of JPMC uses Siebel Interlink application as its primary CRM application. This Siebel application has multiple interfaces to legacy systems and CTI/IVR. The project involved the take over of support and maintenance of this application from and the incumbent consulting vendor.
JP Morgan Chase – CCS
Major Financial Institution
Aug 2003 May 2004
10
Implementation of Siebel Call center as a scripting tool and integration with back end systems and legacy desktop applications
Scripting Tool is based on customization of the Call Center module of Siebel 7.5.2 Enterprise Application. Scripting Tool integrates with OASIS desktop application at various levels i.e. Desktop Integration, Weblogic Server Integration and Reporting DB Integration, which serves as a Call Center application for JPMCCCS. Scripting Tool uses Actuate Reports to provide reporting functionality. Siebel is integrated with Actuate eReporting Server to produce online and scheduled batch reports.
AutoDesk
Drafting /design Software
Apr 2004 –July 2004
20
Siebel Localization Testing
Autodesk is implementing Siebel 7 call center, eCustomer , EChannel and Siebel 7analytics.
The project involves Localization testing for multilingual deployment for 8 languages. In addition, it also involves Testing of analytics reports, performance and Integration testing. The team I handle forms a part of Autodesk’s QA team and supports their Siebel testing efforts.
Amgen Canada
Large Biotech
Aug 2003 Jan 2004
10
Siebel Upgrade and Implementation of enhancements.
Orion is a complete Siebel Pharma Sales and Marketing application developed which ensures efficient Customer relationship Management. This application keeps track of the field representatives all over Canada to promote and develop markets for their range of products amongst the doctors and also keeps the supplydemand, consistent. It also helps the company to keep a track of the patients and the drug usage to meet the demands. This System integrates more than 60 Siebel Remote users
CRM Consulting
Call center Scripting (Package Evaluation and POC) – J P Morgan Chase (Tampa, FL)
Duration
Feb 2003 – May 2003
Technology
Siebel call center, Oracle CRM, Java, Weblogic.
Project Abstract
The project was a consulting assignment for evaluation, validation and selection of package for the Credit card services division. It also involved the development of POCs to validate the integration architecture. The methodology followed ties Package selection criteria are directly tied to requirements and business objectives with full traceability. The new suggested integration architecture makes use of XML/web services standards and is package neutral.
Role
Onsite Principal Consultant
Vendor Interfacing assistance
Establishing Business requirements and Integration points
Product evaluation and Package selection – Siebel and Oracle
Development of comprehensive strategy for replacement of legacy call center
Validation of Integration Architecture (POC)
Product Complaints handling system (Heliotrope) – Immunex/Amgen (Seattle, WA)
Duration
Feb 2002 – Dec 2002
Technology
Siebel call center v 7.0.3
Project Abstract
The project involves the development of a system for handling product complaints for a large biopharma company. The Product Complaints System (Heliotrope) is developed on the Siebel 7 Enterprise eBusiness platform (ePharma Call Center and Service Modules). The system tracks the following business entities Complaints, Investigations, Investigation Results, Activities, Product Returns, Contacts, Products and Lots.
The Heliotrope system has the following features:
Track Product complaints and associated activities.
Track Investigations by Business partners and associated activities.
Track Product Lot related information
To provide reports for trend analysis and Business partners
To enforce workflow and standards in the process of handling product complaints
Electronic Signatures and Audit Trails
Automatic workflow and email generation
The system provides users with Business Process Automation and Workflow capabilities. The system enables easy exchange of information with Business Partners. It also complies with 21 CFR part 11 regulations such as Audit Trail and Electronic Signatures.
Role
Onsite Project Manager
Business requirements and Process Study
Gap Analysis and Process Design
Siebel Solution design
Overall delivery responsibility
Advanced Submission Tracking for Regulatory Affairs (ASTRA) – Immunex/Amgen (Seattle, WA)
Duration
Nov 2001 – Jan 2002
Technology
Siebel 2000 ePharma 2000 v 6.3
Project Abstract
Regulatory Affairs manages the timely execution of projects for submissions or drug safety reports to the regulatory authorities of US and Canada. In addition to the above, Regulatory Affairs also manages other projects, internal to the organization.
The system for Regulatory Affairs will facilitate the tracking of projects within the department in an efficient and centralized manner. The main business objectives for the new system are to
Support the tracking requirements for projects within Regulatory Affairs.
Provide query and search facilities on project status or other data associated with projects
Provide reports on projects to management personnel
The PSA (Professional services Automation) module was configured to satisfy the business requirements.
Role
Onsite Project Manager
Gap Analysis
Business requirements and Process Study
Siebel Solution design
Overall delivery responsibility
Sales Force Automation – Orion (Amgen/Immunex)
Duration
Mar 2001 to October 2001
Technology
Siebel 2000 ePharma 2000 v 6.3
Project Abstract
The project involves the enhancement and maintenance and support of Siebel ePharma 2000 for a large US based Biotech company. The enhancements and change requests are analyzed and the gaps in functionalities are documented. The work involves extensive configuration of Business Components using links, joins, Inter table relationships, Navigations, Pick applets and Pick Lists. Siebel VB is being used to write custom business services and critical field validations.
Role
Offshore Project Leader
Enhancement Requirements study and Design
Gap Analysis
Siebel VB Scripting
Process documentation.
Insurance Portal– CIS (New World Agency, USA.)
Duration
Aug 2001 – Sep 2001
Technology
DreamWeaver UltraDev, ASP, JavaScript
Project Abstract
NWA is developing a virtual insurance market to carriers and for those insured via the Internet. In addition to helping carriers and insured transact insurance online NWA would offer several valueadded services like certificate issuance, ID issuance and so on. Additionally NWA would act in an advisory capacity and intelligently recommend to clients on the choice of products. It would also offer other value added services to the clients. On the carrier side the efficiencies of the web would be exploited to bring down transaction costs and to the customer this benefit would come by way of reduced premiums. The project involved the development of prototype of a virtual insurance exchange to satisfy the above requirements.
Role
Project Lead – Offshore
Requirements study and Solution Design.
Siebel EAI eGM (GM ODC ,Bangalore)
Duration
Apr 2001 – May 2001
Technology
Siebel 2000, IBM MQSeries, BEA Weblogic
Project Abstract
This project involved the development of the enterprise application integration framework between the legacy systems, eGM Ownership Center system, Data warehouse and the existing Siebel eBusiness 2000 System deployment.
The eGM Ownership Center Application developed by Cognizant is a webbased system as per Client’s proprietary Application development framework. The application logic mainly resides on Java/ EJB (Weblogic) based middletier.
The critical highlights of this project were
Integration Using Virtual Business Components in Siebel for accessing External data through EAI HTTP Transport, XML and Java Servlets
Batch upload and download of data using EIM processes
Workflow based triggers to post XML messages for transfer of data using MQ Series Messaging
Accessing Siebel data from Java/EJB Application using Java Data Bean
Role
Project Lead – Offshore
Requirements study and Solution Design.
Offshore Delivery
EBusiness Consulting
McSource – (VIPS, Baltimore, MD)
Duration
Nov 2000 – Jan 2001
Technology
Java/ EJB, C++, Oracle 8i, Informix Redbrick, BEA Weblogic, Merant ODBC drivers, JDeveloper
Project Abstract
McSource is a marketleading medical management solution for Insurance companies/ Healthcare Funds dealing with healthcare and medical Insurance. It integrates a comprehensive data warehouse, analytic engine and suite of decision support applications. The first part of the project involved the porting of ETL logic for the datawarehouse in C++ from Redbrick Informix to Oracle 8i. ODBC drivers from Merant were used to make the code portable to other databases. The second part of the project involved the development of a Java /EJB based front end for the DSS tool. The application server hosted components were used both for querying and for triggering batch jobs on the datawarehouse.
Role
Onsite project lead
Requirements study and Design.
Technical coordination with offshore team.
TurboDice –Product Development (SkyOn, Germany)
Duration
Jul 2000 – Oct 2000
Technology
Rational Rose, 3D Inventor Library, VC++ with MFC, Java, UML
Project Abstract
TurboDice is a datamining and analytical CRM tool based on neural network algorithms and visual display of up to 10 dimensions. The product existed on SGI/Irix platform. The project involved the porting of this version to Windows NT/2000 with significant enhancements. SkyOn has developed a hierarchy of classes called “Commonsense Framework”. The project involved the synthesis of this code within the MFC “Document/ View” architecture while preserving the platform independence of the framework. Additionally, the architecture and design for making the commonsense framework platform independent using Java /EJB on BEA Weblogic Application Server. The proposed architecture makes use of JNI for interfacing with the existing C++ code where performance would be highly desirable along with components hosted on the application server.
Role
Onsite Project lead
Requirements study and Design.
Technical coordination with offshore team.
Architecture for the new web based version
EICMS – Web Product Development (ISD Corporation, Riverside, CA)
Duration
Jan 2000 – Jun 2000
Technology
Rational Rose, IIS 5.0, Erwin 3.5.2,Crystal Reports, VB, VC++, ASP, ADO, COM+, XML, PL/SQL
Project Abstract
EICMS involved the development of a web based product for ISD Corporation .The product enables completely automating the lifecycle of a case in a court of justice from start to end. It also enables audits and statistical reports on the cases. This product covers all types of cases like criminal and civil cases. The product has to cater to the requirements of different user roles with appropriate personalization and security features. The 3 – tier architecture based on Microsoft DNA was adopted for the product. The target databases for this system are Oracle, SQL Server and DB2. The middletier components were being developed in VB and VC++ and run in a COM+ environment. The backend database for the first release was Oracle 8i with middletier components interacting with PL/SQL stored procedures. The webbased interface is scripted using ASP, HTML, client side JavaScript and DHTML. The reports are generated using the webenabled version of Crystal Reports. Standard sets of data are exchanged in XML format between the web server and the browser. The system was interfaced with an XML based system for attorneys filing their cases over the Internet. The project used object oriented, iterative and rapid application development lifecycle with tool based visual modeling using UML.
Role
Requirements and Business process Study
Data modeling.
System Architecture
Object oriented Analysis and Design
Development Team Lead
Tata Infotech Limited (Bangalore)
APRTO (Govt. of AP, India)
Duration
Oct 99 Dec 99
Technology
Oracle 8,Developer 2000, Oracle Replication Manager
Project Abstract
The project involved the complete automation of Licensing, Registration, Taxation and Permit System of the Andhra Pradesh Government under the Motor Vehicles Acts. The database was Oracle 8 and the application was developed in Developer 2000.The databases of regional transport offices are linked to state transport authority's database using advanced replication features of Oracle 8.
Role
Testing Team lead
Development of Test Plans and Testing
Design review
Election Analysis Portal (Rediff.com)
Duration
Jun 99 Sep 99
Technology
VB 6.0, ASP, ADO, COM/DCOM MTS, IIS 4.0, MapXtreme,
Project Abstract
The project involved the development of a web based election analysis website for Rediff. The site was launched live to coincide with the Indian general elections of 1999.The analysis is carried out on detailed constituency level maps. Thematic maps, charts and reports are generated based on previous and current election results. The interface allows for click and point analysis functionality. The application was made scalable by using stateless components running on MTS. MapInfo MapXtreme was used to provide the mapping functionality.
Role
Development Team Lead
Development of ASP Application
Design, Development of DCOM components for database interaction.
Pepsi
Duration
Feb 99 May 99
Technology
VB 6.0, ASP, ADO, COM/DCOM MTS, IIS 4.0, MapXtreme,
Project Abstract
The project involved the development of a visual query, drilldown and reporting web application with geographical analysis. The application was based on a datawarehouse existing on an Informix database. The application was developed using ASP /IIS on Windows NT 4.0. MapInfo MapXtreme and SpatialWare were used to provide geographical display and analysis capabilities. The components for the middle tier were developed in VB. The application enables the comparison of sales of different of soft drinks of the company and it's competitors at various geographical levels. It also lets the user drill down based on spatial and nonspatial dimensions. It makes use of the ”datablade” technology of Informix to store, retrieve and query spatial data. It also gives "click and point" functionality for getting information about an area from the map.
Role
Requirement study
Development of ASP Application
Design, Development of DCOM components for database interaction.
Geographical Information Systems (Product Customization and Development)
Duration
Jan98 – Feb 99
Technology
VB 5, Oracle, MapInfo products
Project Abstract
PUPIS
The project involved the development of a visual analysis and fault location tool for municipal/civic authorities involved in maintenance and planning of civic facilities in urban areas. It takes in periodical feedback data collected about civic amenities like roads, streetlights and drains. It highlights critical areas of interest using preconfigured parameters. The application enables decisionmaking based on spatial queries and presents mapbased interface for visual appeal.
CGWB
The project involved the development of a ground water analysis tool using GIS meant for the Central Ground Water Board .It captures and analyses information about various ground water attributes like depth, chemical content and rainfall. The application uses the client server model with the database being spatially enabled to store geographic data. The client side application makes use of OLE automation to communicate with external GIS tools and other applications. The application was developed using Visual Basic 5,MapBasic, SpatialWare and Oracle. The intensive calculations and statistical functions where coded in external C DLLs for maximum performance.
LARIS
The project involved the development of a product for automating creation, storage, query and retrieval and display of revenue and land survey records. The application also generates and stores the maps of the surveyed plots and other attribute information like owner, tax and land history .The application was developed using Visual Basic 5, MapX 3.5 and MSAccess.
Role
Design, Development and Documentation of Application
Database Design and Administration
Curriculum Vitae
Venkatesh Keshavamurthy
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