After HSG, Brian Joined Mrops As an Account Manager Where He Was Responsible for Conducting

Brian Livell

Brian Livell is currently a Senior Consultant with Big Sofa Technologies. Prior to joining Big Sofa, Mr. Livell has spent that last 12 years in the market research industry working for full service and data collection agencies. Mr. Livell began his career with Health Strategies Group (a leading pharmaceutical and biotech agency) in the operations department. While at HSG, Brian was responsible for developing a number of processes that improved efficiency and quality within the research process. Additionally, Brian created a department that was responsible for conducting all quality checks during the various stages of research.

After HSG, Brian joined MRops as an Account Manager where he was responsible for conducting global research for end clients such as Cisco, Microsoft, Este Lauder, and a number of pharmaceutical manufactures.

Mr. Livell then joined PSL Group and worked in the Medefield and R-Team data collection divisions. While at R-Team, Brian worked with the team to develop a first to market DIY physician sample solution that could field research both domestically and internationally.

Brian Livell holds a BA in History (a far cry from market research….)

Big Sofa

Big Sofa Technologies is a disruptive technology business that is revolutionizing the way researchers get closer to truth in research and closer to their consumers. From CPG to Healthcare, manufactures have been struggling to find ways to better understand their consumers and get closer to their customers reality while also fighting tighter budgets and fewer resources. Traditional surveys have been dying. Even with the advancement of mobile technology, corporations still do not fully understand the reality of their consumers. A gap between truth and perception still exists.

Big Sofa Technologies is a video and image analytics company that helps clients close the gap between what they perceive and what is true among consumers. Big Sofa’s technology helps corporations get closer to how consumers live, how they interact with products, and how they interact with the world around them.

Big Sofa’s platform was created by researchers for researchers. As a result, the innovative platform allows researchers to capture, organize, analyze, and search video in an efficient and deliberate manner. Big Sofa’s platform was developed based on the philosophy of Grounded Theory and Phenomenology. These philosophical approaches change the way researchers approach their study of consumers and reach outcomes that help corporations make better business decisions.