DDB Guoan securesimportant local business wins
Beijing, September 13, 2010 – On the back of phenomenal growth, DDB Guoan has been appointed as creative agency for Grand Sun Headphones, based in Shenzhen, and White Elephant Noodles (Baixiang), based in Hebei.
DDB Guoan’s newly formed digital team recently won the Grand Sun (Guan Xu) project, to support the launch of the new premium brand ‘233621’ of noise reduction headphones for the consumer market.The account, kicked off with a trade launch in Guangzhou, will culminate with a consumer launch plan and advertising campaign at the end Q3 this year.
White Elephant Noodles, one of China’s iconic food brands, has also appointed DDB Guoan as lead creative agency for an integrated campaign that will launch the brand into five new provinces. The long-term retainer agreement, with the Baixiang Group Second Division, will focus on brand management and product development for the brand’s wheat and spare-ribs flavor noodles. They will be part of a new product line called “You Mai Liang Pin”, separate to the mainstream brand. The company is the third largest brand in China’s competitive instant noodle snack category.
“These new account wins illustrate our strengths in local market knowledge and expertise,” noted Managing Director, Richard Tan. “Developing our local client relationships, for both project and retainer accounts, is a core aspect of our business objectives. These new local wins complement our multinational accounts, such as Volkswagen, and reinforce our versatility as an agency.”
“DDB Guoan continues to grow from strength to strength,” commented President and CEO of DDB China Group, Dick van Motman. “These recent local business wins round out a diverse range of new clients and reinforce our confidence in the ongoing potential of this joint venture and the entire DDB China Group.”
About DDB China Group
DDB China Group ( is a full service agency incorporating DDB, Tribal DDB, RAPP and DDB Guoan. Services include advertising, direct marketing, interactive, design and sales promotion. We believe that ‘creativity is the most powerful force in business.’ We use creativity to develop ideas that people want to play with, participate in and pass on.
DDB China Group is one of the most awarded creative agencies in China and consistently ranks in the top 10 rankings, as determined by the Longyin Review and China Advertising Magazine. In 2010, DDB China won a Gold Lionat Cannes for its Green Pedestrian Crossing Campaign, for the China Environmental Protection Foundation – the second only Gold Lion ever awarded to an agency in Greater China. In 2009, they also placed No. 1 in the R3 New Business League, placed 2nd as the “Best Creative Agency in China” by China Advertising Magazine and Tribal DDB placed 2nd as the “Best Digital Agency in China”. In 2010 Dick van Motman was the first expatriate to be awarded “Most Outstanding Person of the Year” by CCTV and China Advertising. This year he has also been recognized by Internationalist magazine as one of the top 30 international “Agency Innovators”.
The Management Team consists of CEO and President Dick van Motman, Chief Creative Officer Michael Dee, Managing Director of DDB Shanghai Jesse Lin, Managing Director of Tribal DDB Shanghai Jit Hoong Ng and Managing Director of RAPP Ross Gearing. Asit Gupta is Head of Strategic Planning. Neo Chuan Teo is Chief Financial Officer. At DDB Guoan in Beijing, Richard Tan is Managing Director and Vice President.
About DDB Guoan
Founded in 2006, DDB Guoan is the first joint venture under a strategic alliance between CITIC Guoan and Omnicom Group, formed between Beijing Guoan Advertising and DDB China Group. Its strengths lie in a powerful combination of resources in advertising, interactive, promotions and marketing specialties. Its client roster includesPhilips, Unilever, Johnson & Johnson, McDonald’s, Air France, Pepsi, Neutrogena, Li Ning and the Star Alliance. For more information about DDB Guoan, please visit
----END-----
For more information please contact:
Katie Howe
Corporate Communications Director
Direct: (86 21) 6151 3618 Mobile: 1376 1931 624
Email:
1
DDB China Group
Park2Space, 4th Floor, Building 2, 169 Mengzi Road, LuwanDistrict, Shanghai, 200023 China
Tel: (8621)6151 3300 Website: