Benjamin J. Matthews
340 Branch Creek Road, Donaldson, AR 71941
(501) 304-3409 |

Summary

  • An enthusiastic, passionate professional with a background in digital marketing and digital content creation.

Qualifications

  • Ability to adhere to strict deadlines; positive team player; exceptional interpersonal skills; strong understanding of design; fluent in social media and business etiquette; background working with large QSR brand on social media; familiar with Adobe Creative Suite & Google apps; experience working with alt tags.

Relevant Experience

  • Assistant Director of Marketing, Darragh Company (June 2015 – Present)
  • Coordinated on-going marketing efforts via social media ads and ad placement in trade publications associated with our offerings.
  • Created and managed DarraghCompany.com, as well as oversaw online marketing efforts via ToolCentral.com.
  • Analyzed Google Analytics results to determine strong and weak marketing efforts, as well as to determine the flow of content on company websites to note hot items for promotion.
  • Developed monthly sales flyers to aid outside and inside sales.
  • Managed incoming invoices for the marketing department while overseeing the use and distribution of co-op funds for advertising collateral.
  • Assisted in a company-wide rebrand with local advertising agency, Mangan Holcomb Partners, to ensure that internal communication of the rebrand was communicated effectively.
  • Handled internal communication efforts for the President of Darragh Company.
  • Digital Content Specialist, Stone Ward (May 2014 – June 2015)
  • Created and managed digital content for client websites.
  • Managed SEO for websites, including image alt tags, keywords, and crafting content to vibe well with Google page-reading algorithms.
  • Developed unique digital content for Baptist Health’s #KeepOnAmazing campaigns to aid in content marketing efforts.
  • Managed content entry and website maintenance for client websites, both custom CMS and Wordpress
  • Trained clients on how to effectively use their content management systems to continually update their website content.
  • Worked under public relations account executives and brand managers to create and maintain client relations. Helped create content for new business proposals and existing accounts.
  • Learned to pitch local and national media, write editorial pieces and news releases for clients (Snap-on, B.R.A.K.E.S., etc.), developed and formatted web content for new website redesigns.
  • Board of Directors, Family Promise of Pulaski County (September 2014 – November 2015)
  • Served as a voting member of the board.
  • Aided in family retention and volunteer outreach.
  • Helped coordinate and execute The Running of the Bulls in Little Rock in September of 2015, an annual fundraiser that helps house and feed families of Family Promise.
  • Recruitment and PR Advisor, Phi Gamma Delta Alpha Rho Chapter (May 2014 – Present)
  • Manage the recruitment and public relations efforts of the chapter as an advisor who previously held the chairman positons of both categories.
  • Aid in crisis communication efforts with headquarters during high-stress situations involving the chapter.
  • Developed a strategic recruitment plan for Phi Gamma Delta that successfully doubled the membership as an undergrad.
  • Utilized social media and successfully led a peer group while overseeing all interaction with potential new members while an undergraduate member.
  • Owner, B.Matthews Photo (January 2010 – Present)
  • Created and managed a small photography business while adequately marketing my services to the public and maintaining a social following of over 25,000 people.
  • Manage business website on Wordpress

Education

  • Degree:Bachelor of Science in Public Relations, minor in Communication
  • School:University of Central Arkansas
  • Major GPA:3.7

Additional Experience

  • Advanced skills with Microsoft Office Suite and Adobe InDesign, Lightroom, and Photoshop.
  • Proficient in Final Cut Pro

References

Amanda Hughes
Director of Marketing and Creative Services
Inuvo, Inc.
501-831-3001

Lindsey Ingram
Digital Marketing Manager
Simmons Bank
501-908-1216

Amy Hawkins, Ph.D.
Director of the Center for Teaching Excellence
Assistant Professor of Public Relations
University of Central Arkansas
501-352-4111