Business, Marketing & Finance Class Project

Here is main project for the Marketing class for this Fall. Listed below are a total of 80 Business & Marketing terms you will be exposed to. All of them can be found in the back of the Blue text book or handouts.

Your objective is to show that you understand the words/terms that you have learned and can recognize their application in a real world setting. Your objective is to do a “scavenger hunt” where you collect actual items and photos that show one of the words/terms in action. Once you have found your “example” of the word or term in actual use you will assemble a collection of 50 of the words in actual use in the form of a portfolio. The portfolio should be in the form of a “scrapbook” (either physical or electronic) that can be turned in to be graded before the Christmas Break. On October 6th 20 Vocabulary definitions are to be turned in for a grade & the due date to turn in your portfolio is December 12th

Guidelines-

1.  Each example of a marketing term in use must be on its own page.

2.  The word being used and the definition of the word will be on the same page as the example/artifact you are using.

3.  You shall explain/describe how you feel the photo, coupon, ticket or artifact you are attaching to the page fits the definition of the word you are associating it with.

4.  No more that 80% of your examples are allowed to be obtained by the same method (this means not all of your examples can be just photographs taken or they cannot be just examples printed out off the internet.)

5.  At least two of the examples used must be photographs with you in the photograph (ex: A picture of you purchasing a piece of fruit from a road side vendor to demonstrate the word/term Traditional Selling or Barter. If you chose the word barter the picture should be of you negotiating with the vendor rather than just making a cash payment.)

How your project will be graded-

1 Point awarded for each correct definition as defined in the Text (Marketing Dynamics). = 50 Possible Points

1 Point awarded for each accurate description that explains why your example matches the definition of the word utilized. = 50 Possible Points

Name, Date and class period on Portfolio. = 9 Possible Points

Neatness, Spelling, Punctuation, Adhering to parameters given & Use of complete sentences. = 20 Possible Points

Creativity and Visual Quality of Portfolio (ex: Portfolio of 50 plain white pieces of paper stapled together would equal 1-5 points while a portfolio with pictures sewed on to cloth pages or a complete portfolio in the form of a Power Point presentation would score higher 16-21 points depending on the quality of the product. YOU ARE ONLY LIMITED BY YOUR IMAGINATION AND EFFORT!) = 21 Possible Points

TOTAL POSSIBLE POINTS = 150 POINTS

Vocabulary Words to chose from – (Must use 50 of the possible 84 words/term & a project turned in with 35 or fewer examples will be returned with an “I” grade.)

Advertising Absolute Advantage Advertising Proof

Baby Boom Generation Banner Ad Benefits

Brand Extensions Business Brand Mark

Brick & Mortar Retailer Buying Signal Broadcast Media

Capital Cash Sale Capitalism

Channels Co-Branding Strategy CD-ROM

Closing the Sale Communication Community Relations

Common Carrier Corporation Credit

Customization Demographics Direct Distribution

Discretionary Income Discount Pricing Distribution Center

E-Commerce Economic Risk E-tailing

Emotional Blocks Entrepreneur Ethics

Exchange Extended Coverage Feature Benefit Selling

Feedback Finance Flexible Price Policy

Franchise Form Utility Generation X

Globalization Greeting Approach Method Green Marketing

Goods Home Page Human Risks

Incentives Imports Inflation

Infrastructure Institutional Advertising Industry

International Trade Internship Inventory

Job Description Joint Ventures Market

Market Research Marketing Mix Marquee

Packaging Personal Selling Online Advertising

PDA’s Odd-even Pricing Publicity

Product Features Promotion Sales Tax

Shortages Sole Proprietorship Target Marketing

Trademark Till Universal Product Code