Additional Diagrams from David Marsh’s final session
Example BUSINESS STRATEGY AND TARGETS REQUIRED BENEFIT PROFILE XXX- XXX
In the example the Required Benefits Profile is clearly seen, as is a number of intermediate Benefits or Targets Realization Points. These points represent when the organisation need's a specific benefit/s or Target/s or parts of a benefit or Target provided.
THE BUSINESS STRATEGY – PORTFLIO MATRIX
Target / Programme and Contribution / % of Business Strategy1. / 50% of the public are positive towards XXX / 1. NEWVIEW Programme – is to provide new methods of communication of what the XXX does and also changes to the communication strategy and plan.
2. BUCITUP Programme – is to provide improved intelligence co-ordination process with other CJS organisations and new business processes to use that information to better target XXX activities.
3. Improved Business as Usual activities in respect of more staff training in communications with the media and the public. / 60%
50%
15%
2. / 60% of the public now of the XXX and what it does / 1. NEWVIEW Programme – is to provide new methods of communication of what the XXX does and also changes to the communication strategy and plan.
2. BUCITUP Programme – is to provide improved intelligence co-ordination process with other CJS organisations and new business processes to use that information to better target XXX activities.
3. Improved Business as Usual activities in respect of the publication and distribution of the annual report. / 35%
50%
25%
3. / 50% of media coverage is positive / 1. NEWVIEW Programme – is to provide new methods of communication of what the XXX does and also changes to the communication strategy and plan.
2. BUCITUP Programme – is to provide improved intelligence co-ordination process with other CJS organisations and new business processes to use that information to better target XXX activities.
3. Improved Business as Usual activities in respect of a weekly press briefing and also the use of a PR company to prepare press releases. / 45%
45%
20%
4. / Improve successful prosecutions to 70% / 1. Golden Eye Programme – is to put in place new technology to assist in the detection and investigation of drug related crime.
2. XXX is to lobby the Government for a change in the law making Sherbet Dabs illegal.
3. BUCITUP Programme – is to provide improved intelligence co-ordination process with other CJS organisations and new business processes to use that information to better target XXX activities. / 60%
20%
40%
5. / Reduce worth of drug related crime per UK household to £5 / 1. XXX is to lobby the Government for a change in the law making Sherbet Dabs illegal
2. BUCITUP Programme – is to provide improved intelligence co-ordination process with other CJS organisations and new business processes to use that information to better target XXX activities.
3. Connect project – is to link XXX information systems with NHS drug users rehabilitation scheme. / 70%
35%
20%
Using the previous example – the following table illustrates how the points have been allocated to the three programmes that have been identified.
Required Benefits and Costs Timetable
BUCITUP
BRP No / Benefit / Cost / When required /1 / Knowledge of critical areas of processes where improved intelligence will assist operations / £ XX / 3 months /
2 / Proposals for implementing
Improved intelligence gathering / £ XX / 5 months /
3 / Introduction of new intelligence system in XX / £ XX / 9 months /
4 / Introduction of links between XXX and other CJS agencies / £ XX / 12 months /
Required Benefits and Costs Timetable
GOLDEN EYE
BRP No / Benefit / Cost / When required5 / Identification of new Technology required and market survey of what is available / £ XX / Year One
7 / Introduction of new technology to assist investigation processes / £ XX / Year Two
9 / Introduction of new technology to assist prosecution processes / £ XX / Year Three
Required Benefits and Costs Timetable
NEWVIEW
BRP No / Benefit / Cost / When required6 / New Web site / £ XX / 30 months
8 / New at home days / £ XX / 2 years
10 / Drug Watch programme on BBC / £ XX / 3 years
This process can be applied in reverse, by starting with the programmes and projects and working back to the Business Strategy to Programme and Project Contribution Matrix and the overall Required Benefit and Cost Profile.