Organizer: China Association for Standardization
Co-organizer: Society of Automotive Engineers of China
Guangdong Association for Standardization European Association for Technical Communication Japan Technical Communicators Association
Korea Technical Communications Association
Chairman: Gao Jianzhong（Secretary-General, CAS, China）
Kuroda Satoshi（Chairperson of Planning Committee of Public Activities, JTCA, Japan）
Chairman of Academic Committee:
Ji Zhengkun (President, CAS, China)
The Members : Dr. Michael Fritz Kuroda Satoshi Kim Yang Sook
PROGRAM
May.23 Baiyun Hall, Guangdong Yingbin Hotel 14:00-14:20 Opening Ceremony
Chair:
Du Jialin (Executive Director, CAS, China)
Opening Address
1. Gao Jianzhong (Secretary-General, CAS, China)
2. Gong Weijie (Deputy Secretary General, Society of Automotive Engineers of China, China)
3. Wen Ping (President, Guangdong Association for Standardization, China)
4. Shin Seokhwan (President, Korea Technical Communications Association, Korea)
14:20-14:40 / Prize presentation for outstanding enterprises and fi / es in TC14:40-16:10 / Chair:
Du Jialin (Executive Director, CAS, China)
Presentations (Report: 25mins, Questions: 5mins)
1. Technical Communication and Internet
Dr. Michael Fritz (Executive Director, European Association for Technical Communication, Germany)
2. Technical Documentation: Challenges of Mobile Internet
Zhao Haijun (Document Development Director, ZTE Institute, China)
3. Technical Communication in Mobile Era: the Importance of Responsive Design
Kuroda Satoshi (Chairperson of Planning Committee of Public Activities, JTCA, Japan)
16:10-16:25 Tea Break
16:25-17:55 Chair:
Du Jialin (Executive Director, CAS, China)
Presentations (Report: 25mins, Questions: 5mins)
4. Technical Communication and Protection of the Rights and Interests of Consumers
Chen Jian (Law and Theory Research Director, China Consumers Association, China)
5. Information Flow and Solutions for Instruction for Use in Mobile Era
Ha Jiyoung (Council Member of Strategic Planning Department, Hansem EUG, Korea)
6. An Overview of Technical Writing Education and Research in China
Gao Zhijun (Lecturer, School of Software and Microelectronics of Peking University, China)
18:00-19:30 Dinner Hongmian Hall, Guangdong Yingbin Hotel
May.24 Baiyun Hall, Guangdong Yingbin Hotel 08:30-10:10 Chair:
Han Tao (Vice Director of Technical Communication Research Center, CAS, China)
Presentations (Report: 25mins, Questions: 5mins)
1. Bring your Product Information to Life with Augmented Reality
Andrew Head (Product Information Manager, Semcon, England)
2. Technical Communication in Mobile Era—What Is Really Changing？
Wang Xudong (Information Architecture Department Director, Huawei Technologies Co.,Ltd, China)
3. Mobile Publishing with Structured Authoring
Shin Seokhwan (President, Korea Technical Communications Association, Korea)
10:10-10:25 Tea Break
10:25-11:55 Chair:
Han Tao (Vice Director of Technical Communication Research Center, CAS, China)
Presentations (Report: 25mins, Questions: 5mins)
4. Digital K12 Sciences Textbooks from the Perspective of Technical Communication—An Innovation of Educational Contents
Xu Qizhi (Doctor of Department of Science and Technology Communication and Policy, University of Science and Technology of China, China)
5. Usability Studies on Technical Communication in Mobile Era
Huang Yongheng (Secretary-general, Guangdong Association for Standardization, China)
6. Thoughts on Promoting the Development of Instruction for Use Evaluation
Han Tao (Technical Director and Vice Director of Technical Communication Research Center, CAS, China)
12:00-13:30 Lunch Hongmian Hall, Guangdong Yingbin Hotel 14:00-16:00 Danxia Hall, Guangdong Yingbin Hotel
Chair:
Han Tao (Vice Director of Technical Communication Research Center, CAS, China)
Q&A and Networking