Syllabus Overview

Course Designator / RM / Section Number / 01
Course Number / 4216 / Semester and Year / Fall 2012
Class Meeting Days & Time / T/TR 1:30-3:20pm
Classroom / Food Science & Nutrition 15
Number of Credits / 4
Final Exam Date Time
(Also state if there is NO final) / Dec 17 (Mon) 10:30am-12:30pm

Instructor’s Information

Name / Hyunjoo Im
Office Location / 348 McNeal Hall
Office Phone / 625-8234
Email / hjim @umn.edu
Office Hours / Tuesday 11:30am-12:30pm, or by appointment

Course Information and Instructor’sExpectations

Course Description:
Students will learn critical theories of consumer decision making and promotion principles in order to understand how to approach and attract consumers. The course covers principles of integrated marketing communications and promotion tactics from a consumer-centric perspective. Lectures, discussions, and team projects.
Required and Recommended Materials:
Shimp, T. (2010). Advertising, promotion, and other aspects of integrated marketing communications. (8th ed.). Mason, OH: South-Western Cengage Learning. (Required)
Solomon, M. R. (2009). Consumer behavior: Buying, having, and being. Upper Saddle River, NJ: Prentice Hall. (Recommended)
Student Learning Outcomes following course completion:(must identify at least one outcome and how it relates to this course how it will be addressed and how it will be assessed,
Students will have mastered a body of knowledge and a mode of inquiry:
In this class, students will understand the theories of consumer behavior and knowledge of retail promotion techniques and strategies as assessed by three exams in the class. Moreover, students will demonstrate mastery of the learned knowledge by investigating the real-life cases and applying the knowledge to solve the problems. Group projects will assess the students’ capability of using and syndicating the theories and knowledge learned in the class.
Release of Work Statement:
Students understand that enrollment in this course grants consent for their work to be selected for inclusion in college or departmental publications (online or in print). Your instructor may select to use your work to represent her/his skills as an instructor in a teaching portfolio (online or in print).
Attendance:
Students are expected to attend all lectures. Attendance will be taken in various forms during classes. Absences that are noticed and accepted by the University may be excused. Excessive absences, informed or uninformed, will lead to a lowering of your final grade. When you come after the class starts, you will be considered tardy and two tardiness count as an unexcused absence.
Absent or tardy students are responsible for any missed class work and information, including any changes to the syllabus or assignments announced in classes. The lecture/discussion will not be repeated for any individual who was absent from class.
Workload:
Students are expected to keep up with the readings and be prepared when they come to classes. Students are expected to provide rationale based on the readings during class discussions and activities. Students will complete two group assignments. It is expected that students will arrange their personal schedules and collaboratively and productively work as a team outside the classroom.
Grading Structure:

Accepting and Returning Assignments:
Assignments will be accepted electronically through the Moodle site.
Grading Late Work:
No late work accepted. In a case of emergency, students MUST contact the instructor prior tothe deadline. Students should be aware of potential problems such as technical issues (e.g., Internet connection) and emergencies (e.g., car problems) and plan accordingly.
Policy for Missed Exams:
Unless the student contacted the instructor with a legitimate excuse that is recognized by the university by the midnight of the exam date, no makeup exam will be given.
Make Up Work for Legitimate Absences:

Extra Credit Options:
Students may be given some extra credits during the semester. The opportunities will be given to every student equally and will be announced in class and online.

University Policies

Personal Electronic Devices in Classroom:

Use of Class Notes and Materials:

Scholastic Dishonesty and Student Conduct Code:

Sexual Harassment:

Statement on Climate of Inclusivity:
You are expected to be attentive during class, ask questions if you do not understand something, and to offer your opinion. You are also expected to listen respectfully to other students and to me when speaking. The University of Minnesota is committed to providing a safe climate for all students, faculty, and staff. All persons shall have equal access to its programs and facilities without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation. Racism, sexism, homophobia, classism, ageism and other forms of bigotry are inappropriate to express in this class. Reports of harassment are taken seriously, and there are individuals and offices available for help.
(or refer to)
Academic Freedom and Responsibility:

Availability of Disability and Mental Health Services:
If you have any special classroom requirements please contact one of the offices listed below. They will work with you and, if necessary, they will contact the instructor to work out the details for any necessary accommodations.
Student Academic Success Service / 340 Appleby Hall, Mpls / 612-624-3323
Counseling/Consulting Services / 199 Coffey Hall, St. Paul / 612-624-3323
Disability Services / 180 McNamara, Mpls / 612-626-1333
Center for Writing / 10 Nicholson Hall, Mpls / 612-626-7579
Or refer to and

Page 1