Greenville Avenue Area Business Association Announces Dallas St. Patrick’s Day Parade March 11th Date!
Dallas, TX – 2017marks the 17th year into the millennial and this remarkable number, which will cast an emerald hue over every day leading up to St. Patrick’s Day, needs a parade befitting of fanfare and revelry. Once again, the Greenville Avenue Area Business Association (GAABA) is rising up to road with the wind firmly at its collective back by announcing that the Dallas Mavs St. Patrick’s Parade & Festival presented by the Dallas Mavericks will take place March 11th beginning at 11am.
This is the 38th year of the Dallas St. Patrick’s Day parade, which is a time honored Dallas tradition for thousands to enjoy family friendly pageantry against the backdrop of food, spirits and community. The first recorded St. Patrick’s Day parade was staged in 1762 in New York City – this was the result of early Irish American settlers celebrating the St. Patrick’s feast day. Today, across the United States, millions of Americans observe their cultural identity and history by enjoying St. Patrick’s Day with processions and fellowship.
“Our parade is anticipated every year and we are committed to making it an event that the entire family can enjoy,” said Kevin Vela, Board Chairman of the GAABA. “As the saying goes, ‘May your troubles be less and your blessings more and nothing but happiness come through your door.’ This is the sentiment that we want to resonate on March 11 – an overall feeling of joy permeating throughout our parade route.”
As presenting sponsor, the Dallas Mavericks will once again have an indelible parade presence with two floats, the Mavs Express bus, Mavs Dancers, Mascots and ManiAACs. The Mavs Corner will be located at the CVS corner of Lovers Lane and Greenville and will feature food trucks, exhibitors, a Mavs Retail Shop and Mavericks’ entertainers.
Featured event spaces (all areas are open from 9 am to 3 pm):
· The Festival Zone (Officially Sponsored by Buyers Barricades), located in the Meadows Building parking lot, showcasing food trucks, exhibitor booths, sponsor displays, activities and including the 2nd Brew Fest;
· Brew Fest will be located in the same adjacent Office Depot parking lot as last year. Presenting sponsor Peticolas will be pouring selected products on tap; entrance to Brew Fest is free and will also highlight food trucks, exhibitors and a DJ Station.
· VIP Tailgate section (access pass is available for purchase at dallasstparticksparards.com), curb side parade route seating
· VIP Brew Fest (access pass is available for purchase at dallasstparticksparards.com), will be inclusive of concession, complimentary drinks, VIP area (with Port-a-Pots)
· Brew Fest VIP passes are $40 flat donation with proceeds benefitting the Dallas ISD Superintended Scholarship Program
Official event sponsors of the parade also include: Beatbox Beverages (official tailgate); Buyers Barricades (official sponsor festival zone); Comerica (official bank); Corona Extra (official tailgate beer); Cricket Wireless (official wireless);
7-11; Emergency Ice; DART (official transit partner); Doubletree Hotel (official hospitality); Don Julio (official Tequila); Fitzpatrick Media Group (official apparel);
Rental Shop; Uber (official transportation partner); University Crossing; Versa Printing Inc. (official printer); Media Sponsors include: CW33; iHeart Radio; Lonestar 92.5; 97.1 The Eagle; Star 102.1; 102.9 NOW and 106.1 KISS FM; Festival Sponsors include: Westwood Financial and Meadows Building (official exhibit area sponsors) Brew Fest sponsors include: Peticolas.
The parade route starts on Greenville Boulevard at Blackwell Street and ends at SMU Boulevard at Central Expressway. Parade-goers are encouraged to ride DART as parking is extremely limited. Parade route recommended stations include Mockingbird Station, Lovers Lane Station and Park Lane Stations. GAABA was formed in 1987 to help unify area business and promote the Greenville Avenue area. Its first objective is and always will be the presentation of the annual Dallas St. Patrick’s Parade & Festival.
About the Dallas St. Patrick’s Parade & Festival:
The new Dallas St. Patrick’s Parade & Festival, hosted by the Greenville Avenue Area Business Association (GAABA), and has grown to be one of the largest St. Patrick's Parades in the country, with over 125,000 attendees and more than 100 parade entries. Proceeds benefit the GAABA Scholarship Funds benefiting Dallas ISD Seniors. More than $100,500 in scholarships has been awarded. More information, as well as official parade and sponsor logos, can be found at http://www.dallasstpatricksparade.com, on Twitter @DallasStPats or facebook at DallasStPatricksParade.
About the Dallas Mavericks:
The Dallas Mavericks play in the Southwest Division of the Western Conference of the National Basketball Association (NBA) and began as an expansion franchise in 1980. The Mavs have won three division titles (1987, 2007, 2010) two conference championships (2006, 2011) and under the leadership of owner Mark Cuban, Head of Basketball Operations/GM Donnie Nelson and Head Coach Rick Carlisle, the team won its first NBA Championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through outreach programs and the Dallas Mavericks Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, please visit mavs.com.
###
MEDIA CONTACT:
Christine Finnegan
(214) 566-8764