Topic: Digital Media Skills for Asset Production

Sample Scheme of Work

Creative iMedia Level 3 (04310-04312)

Unit 302: Digital Media Skills

Topic: Digital media skills for asset production

Suggested Teaching Time: 60 Hours

Topic outline / Suggested teaching and homework activities / Suggested resources / Points to note
Introduction to the unit and initial assessment
0–1 hours / Identify existing it skills
Explain unit aims and objectives
Teaching activity: introduce what is digital media and what is repurposing / Multiple choice questionnaire (paper based or electronic) for initial assessment
Ref lesson plan 1 - introduction / This unit helps learners to familiarise themselves with the more advanced aspects of digital media skills for the creative and media sector. It allows them to understand the client brief and time frames and deadlines and preparation techniques to form part of the project planning and creation process.
Introduction to MAPS
2 hours / View MAPS 3 e-portfolio online
All learners to request a new account (or logon if account already exists)
Customise own workspace
Create a post and blog entry
Activity: to upload a file /
Ref lesson plan 2 – MAPS intro
Digital media research
3–6 hours / Teaching activity to investigate the range of digital media types, where they are used and who is the target audience
Group exercise: to research and discuss a range of target platforms and how media is disseminated
Homework: to search and collect a range of digital media / Sample materials and digital media
For rating of digital media – use the ocr planning and evaluation template which has a rating table included at the back.
Ref lesson plan 3 – investigate digital media / Uses of digital media, for example advertising, information, entertainment in both print publishing and web distribution channels
The target platforms will range from simply audio to full video and animation and the learners should be able to identify the required medium and formats as appropriate to the client brief and the audience.
Methods of dissemination eg broadband, wireless, 3g, cd, radio frequencies
Topic outline / Suggested teaching and homework activities / Suggested resources / Points to note
Working with still images
7–14 hours / Teaching activity: features of image editing software applications (identifying what is available)
Teaching activity: to identify what tools and techniques of the software is used to edit and repurpose images and graphics
Teaching activity: to identify compressed and uncompressed file formats together with their properties, limitations, advantages and disadvantages
Teaching activity: using asset logs
Exercise: to edit and repurpose a range of images and graphics for sample activities (not the final assignment brief)
Homework: to find a number of still images in different formats for use in class
Teaching activity: developing and using test plans for digital media / Sample materials – a range of high and low resolution images and graphics such as:
An a4 print image at 300dpi (with 3508 x 2480 pixels)
A cd cover image at 300 dpi (since for print) with 1425 x 1425 pixels ie 4.75” square
A web image at 72dpi (with 800 x 600 pixels)
A web banner at 72dpi (with 600 x 160 pixels)
Ref lesson plan 4 – still images / Files supplied in both compressed and uncompressed formats:
Appropriate compression techniques and types of compression;
How to achieve small file-sizes and low data-transfer rates while maintaining asset quality;
Image file types eg tif, psd, jpg, png, gif
Workflow processes to include for example, file naming, album organisation, rating, sorting, tagging, stacking and image processing techniques
Only basic editing and processing techniques need to be evidenced for this unit since the primary aim is about the process and workflow.
Testing will vary for each asset type and learners should use appropriate format and potentially platforms to test.
Working with video
15–22 hours / Teaching activity: features of video editing software applications (identifying what is available)
Teaching activity: to identify what tools and techniques of the software is used to edit and repurpose video and other moving image media clips
Teaching activity: to identify compressed and uncompressed file formats together with their properties, limitations, advantages and disadvantages
Teaching activity: using asset logs
Exercise: to edit and repurpose a range of video and moving image clips for sample activities (not the final assignment brief)
Homework: to find a number of short video clips for use in class (may be sourced online or recorded using a compact digital camera for example)
Teaching activity: developing and using test plans for digital media / Sample materials – a range of moving image files in different file formats and resolutions such as:
Video files in .avi, .mov, .mpeg, and .flv
Ref lesson plan 5 – moving images / Files supplied in both compressed and uncompressed formats:
Appropriate compression techniques and types of compression;
How to achieve small file-sizes and low data-transfer rates while maintaining asset quality;
Moving image eg .avi, mpeg-2, mpeg-4
Workflow processes to include for example, file naming, album organisation, rating, sorting, tagging, stacking and image processing techniques
Only basic editing and processing techniques need to be evidenced for this unit since the primary aim is about the process and workflow.
Testing will vary for each asset type and learners should use appropriate format and potentially platforms to test.
Topic outline / Suggested teaching and homework activities / Suggested resources / Points to note
Working with audio
23–30 hours / Teaching activity: features of audio editing software applications (identifying what is available)
Teaching activity: to identify what tools and techniques of the software is used to edit and repurpose audio files
Teaching activity: to identify compressed and uncompressed file formats together with their properties, limitations, advantages and disadvantages
Teaching activity: using asset logs
Exercise: to edit and repurpose a range of audio files for sample activities (not the final assignment brief)
Homework: to find a number of short audio clips for use in class (may be sourced online or recorded using a digital recorder or microphone and computer for example)
Teaching activity: developing and using test plans for digital media / Sample materials – a range of audio files such as music, voiceovers and event sounds
Audio files to be in both .wav and .mp3 formats as a minimum
Ref lesson plan 6 – audio / Files supplied in both compressed and uncompressed formats:
The effect of audio sampling-rates and bit-depth on file-size and data-transfer rates;
Appropriate compression techniques and types of compression;
How to achieve small file-sizes and low data-transfer rates while maintaining asset quality;
Audio eg wav, mp3
Workflow processes to include for example, file naming, album organisation, rating, sorting, tagging, stacking and image processing techniques
Only basic editing and processing techniques need to be evidenced for this unit since the primary aim is about the process and workflow.
Testing will vary for each asset type and learners should use appropriate format and potentially platforms to test.
Interim assessment
31–32 hours / Assess learners for their ability to edit and repurpose still images, video and audio, using practice material / Sample (practice) assignments
Ref lesson plan 7 – interim assessment / Not to be used as final work for assessment and external moderation
Topic outline / Suggested teaching and homework activities / Suggested resources / Points to note
How to plan
33–37 hours / Teaching activity: what are client requirements?
Teaching activity: how to select appropriate equipment and resources
Teaching activity: identification of file formats that would be suitable for a specific purpose
Teaching activity: to explain the legal and ethical issues involved with digital media / Computer software applications
Project planning software
Use of sample materials: to plan a response to a sample client brief (not the final assignment)
Ref lesson plan 8 - planning / Report that incorporates, for example, client discussion, written brief, specification, end user requirements, purpose and timescales.
Equipment list with annotated comments on reasons why suitable for the project
Narrative or annotated document that covers relevant techniques for audio, still image and moving image assets. For example, compression techniques, audio bit depth, volume, image pixel dimensions, resolution, moving image video format, pixel dimensions, file formats
The digital workflow to cover the recording/capture, editing and storage of the assets and final work, including any working file formats and how these differ from the requirements of the end user.
Demonstrate knowledge and understanding of copyright, trademarks and intellectual property use
How to create a project plan
38–41 hours / Teaching activity: how to create project plans with tasks, timescales and resources
Identify factors that affect production and planning, including key stages, constraints and contingencies
Exercise: to create a project plan that identifies workflow, timescales and resources involved in converting each of the different types of digital media files / Work plan may be created using dedicated project planning software
Ref lesson plan 9 – project planning / Project plans may be created using commercial or open source project planning software applications.
Plans should include a series of linked tasks, the durations for each (in hours: minutes format) and the dates of the activities from start to finish
Contingency planning should also be included
Topic outline / Suggested teaching and homework activities / Suggested resources / Points to note
How to evaluate
42–44 hours / Teaching activity: how to critically evaluate work
Group activity: to discuss and review a piece of work
Exercise: to evaluate own work on samples of digital media / Use the ocr planning and evaluation template as guidance.
Group activity to display samples of digital media on projector screen
Learners own digital media and those of peers
Ref lesson plan 10 - evaluation / Critical personal evaluation, commenting on the quality of finished product and its fitness for purpose
Obtain feedback from the client and/or the target audience
Identify parameters and constraints that influenced decisions made. For example asset manipulation, file formats, compression techniques, permission and subject matter/location, copyright, ipr, trademarks etc
Maintain accurate written records of relevant information about assets obtained, such as source, ownership, any restrictions on use, where they are located, filenames given
Final assignment – research
45–48 hours / Introduce the ocr or centre devised assignment
Start task 1 of final assignment
Collate evidence for task 1 of the final assignment (learning outcome 1 – exploration) / Ocr planning and evaluation template (available as a download from the ocr website)
Ref lesson plan 11 – assignment work / All assignment work must be individual
Final assignment – planning tasks
49–52 hours / Review the ocr or centre devised assignment
Start task 2 of final assignment
Collate evidence for task 2 of the final assignment (learning outcome 2 – planning) / Ocr planning and evaluation template (available as a download from the ocr website)
Digital media resource files for use with the ocr assignments can be downloaded from the ocr website at
Ref lesson plan 11 – assignment work / All assignment work must be individual
Final assignment – creating work
53–57 hours / Monitoring and supervision of learners completing their assignment work.
Collate evidence for task 3 of final assignment (learning outcome 3 – produce), to include:
Audio file
Still image file
Moving image file
a) [with ongoing upload of work to MAPS e-portfolio for secure storage] / Ref lesson plan 11 – assignment work / All assignment work must be individual
Topic outline / Suggested teaching and homework activities / Suggested resources / Points to note
Final assignment – evaluation
58–59 hours / Monitoring and supervision of learners completing their assignment work to produce an evaluation.
Collate evidence for task 4 of the final assignment (learning outcome 4 - evaluation) / Ocr planning and evaluation template (available as a download from the ocr website)
Ref lesson plan 11 – assignment work / All assignment work must be individual
Teacher feedback required for each student on their final work – to be uploaded with other evidence
MAPS upload
60 hours / MAPS upload
Verification and supervision of learners uploading all the required evidence files to the MAPS e-portfolio, completing checklists as required
Summary of unit completion and next steps / / Next steps to include links with other creative imedia units to be delivered

Page 1 of 17Creative iMedia Level 3 (04310-04312)Unit 302: Digital Media Skills

Sample Lesson Plan 1

Creative iMedia Level 3 (04310-04312)

Unit 302: Digital Media Skills

Introduction and initial assessment

OCR recognises that the teaching of this qualification above will vary greatly from school to school and from teacher to teacher. With that in mind this lesson plan is offered as a possible approach but will be subject to modifications by the individual teacher.

Lesson length is assumed to be one hour.

Learning Objectives for the Lesson

Objective 1 / Assess students knowledge and skills of working with IT
Objective 2 / Know what is digital media
Objective 3 / Understand the use of different digital media

Recap of Previous Experience and Prior Knowledge

Not Applicable

Content

Time / Content
5 minutes / Introductions and aims of the lesson
20 minutes / Initial assessment
10 minutes / What is digital media?
15 minutes / Media types used – still images, moving images (video) and audio
5 minutes / Where digital media is used

Consolidation

Time / Content
5 minutes / Summary of digital media types and uses, aims for next lesson

Sample Lesson Plan 2

Creative iMedia Level 3 (04310-04312)

Unit 302: Digital Media Skills

Introduction to MAPS

Lesson length is assumed to be one hour.

Learning Objectives for the Lesson

Objective 1 / Know what MAPS is used for
Objective 2 / Create an individual account
Objective 3 / Know how to customise own workspace
Objective 4 / Know how to create a post and blog entry
Objective 5 / Know how to upload evidence to MAPS

Recap of Previous Experience and Prior Knowledge

Not Applicable

Content

Time / Content
5 minutes / Introduction to MAPS 3
10 minutes / Students to access MAPS and register for an account (unless already created)
5-10 minutes / Customise own workspace
15 minutes / How to create a post and blog entry
10 minutes / How to upload a file

Consolidation

Time / Content
5 minutes / Create a blog entry
10 minutes / Upload a sample file

Sample Lesson Plan 3

Creative iMedia Level 3 (04310-04312)

Unit 302: Digital Media Skills

To explore different types of digital media

Lesson length is assumed to be one hour.

Learning Objectives for the Lesson

Objective 1 / Know the different types of digital media
Objective 2 / Understand where digital media is used
Objective 3 / Know who the target audience is for different digital media
Objective 4 / Know what target platforms and dissemination methods are used

Recap of Previous Experience and Prior Knowledge

How to access MAPS

How to upload a file and create a blog entry

Content

Time / Content
5 minutes / What is digital media?
10 minutes / View examples of digital media to include still images, moving images (such as animation and video) and audio
15 minutes / Look at where digital media is used, in what sectors and by what target audience
20-30 minutes / Group activity: To find examples of digital media, identify target platforms and how different types of media are disseminated for particular target audiences

Consolidation

Time / Content
5 minutes / Summarise types of digital media, where used and how disseminated to different platforms and audiences

Sample Lesson Plan 4

Creative iMedia Level 3 (04310-04312)

Unit 302: Digital Media Skills

To edit and repurpose still image files

Lesson length is assumed to be one hour.

Learning Objectives for the Lesson

Objective 1 / Know the features and capabilities of image editing software
Objective 2 / Know what basic tools and techniques are used with image editing
Objective 3 / Understand why different file types are used together with properties, limitations, advantages and disadvantages
Objective 4 / Be able to repurpose a digital still image file

Recap of Previous Experience and Prior Knowledge

The different types of digital media

Where digital media is used

Content

Time / Content
5 minutes / Review the software available and key features
10 minutes / Demonstrate use of basic tools and techniques
15 minutes / Apply basic tools and techniques
20-30 minutes / Editing and saving a digital still image (using uncompressed and uncompressed file formats)
10 minutes / Creating and using asset logs

Consolidation

Time / Content
5 minutes / Summarise basic editing process and recording details in an asset log

Sample Lesson Plan 5