Follow-Up Plan: Guam Southern Watersheds Campaign

FOLLOW-UP PLAN: GUAM SOUTHERN WATERSHEDS CAMPAIGN

ELAINA TODD, GUAM COASTAL MANAGEMENT PROGRAM

NOVEMBER 17, 2010

Final Report: Guam Southern Watersheds Campaign

Follow-up concept note and COWP

Rare Alumni Fund 2010 Application Form (follow up plan)

I. General Information
1.Applicant eligibility:(Rare Alumni Fund grants in 2010 are ONLY available to Pride campaign manager alumni and in special cases, Pride partner organizations that have continued the Pride campaign if the original campaign manager has left the organization. Eligible alumni for 2010 are defined as individuals who have completed a Pride campaign. “Original Pride partner organizations” are defined as the original local partner organization that sponsored the first Pride campaign.)
Are you a Pride campaign manager alumnus currently employed by the original Pride partner organization? Yes_X__ No___
Are you a Pride campaign manager alumnus currently employed by a new partner organization? Yes___ No X
If “No” to 2 questions above, are you a representative from an original Pride partner organization with a new campaign manager? (i.e. if the Pride alumnus has left the organization and a new campaign manager is implementing the proposed project) Yes___ No X
If “No” to all 3 questions above, please contact Rare Alumni Fund staff as your Application may not be eligible for this fund.
2.Applicant contact details: (The Applicant must be the project leader for the proposed project in this Application. Please enter the Pride campaign manager alumnus or Pride partner organization representative filling out this form. Pride alumni must be sponsored by a legally registered partner organization such as an NGO, local institution, government department to act on their behalf as recipient of a Rare Alumni Fund grant.)
Full name: Elaina Todd
Title/Position within the organization: Special Project Coordinator
Organization: Bureau of Statistics & Plans, Guam Coastal Management Program
Complete mailing address: PO Box 809 Agana GU 96932
Country: USA
Telephone: (with international codes) 671-475-4468
Fax: (with international codes) n/a
Email:
3.Partner organization contact details: (Please enter the organization that will receive and manage the grant. Organizations must be legally registered with a bank account in the organization’s name and support this Application project completely. In addition, partner organization representatives are required to sign the Rare Alumni Fund “Statement of Endorsement” in Appendix A.)
Partner organization: Guam Coastal Management Program
Complete mailing address: PO Box 2950 Hagatna GU 96932
Country: USA
Telephone: (with international codes) : 671-475-9666-8
Fax: (with international codes) 671-475-4512
Website:
Name and title of the person that will sign the agreement and will be responsible for the implementation of the grant: (the Executive Director of other high level representative with authority to take on new projects and accept grants)
Full name of partner organization signing authority: Evangeline Lujan
Title/Position within the organization: Administrator, GCMP
Telephone: (with international codes) 671-475-9672
Email:
4.Project summary: (not to exceed 3 sentences below)
Hunting Festival-in order to follow through with hunting clinics, a follow up festival will be held in Southern Guam to promote use of baiting tools through hunting season. Additional campaign materials, advertising and festival supplies will be purchased.
Project title: Hunting Festival
Project site name and location: Talofofo Bay, Guam
Total USD$ amount requested from Rare Alumni Fund: $5,000

(Please complete all answers below briefly, with a maximum of 1 or 2 paragraphs each.)

II. Review of Initial Pride Campaign
5.Please summarize results from your initial Pride campaign: evidence of success that shows how supportive constituencies were created in your target site. (These are results relating to K+A+IC in your Theory of Change or “Knowledge”, “Attitude” and “Interpersonal Communication.” Provide results such as # of volunteers, # of petitions signed, # of environmental groups or clubs created.)
Materials Produced / Target Audience / Number Produced
Logo Stickers / Southern Communities / 500
Campaign Shirts / Southern Communities / 500
Brochures / Southern Communities / 1000
Campaign Pens / Southern Communities / 1000
Campaign Billboards / Southern Communities / 3
I Don't Burn hats / Southern Hunters / 100
I Don't Burn coolers / Southern Hunters / 200
I Don't Burn Carabiners / Southern Hunters / 200
Binoculars / Southern Hunters / 200
Outreach Activity / Target Audience / Number
Village Displays / Southern Residents / 10
Frank Appearances / Children / 3
School presentations / Southern Children / 4
( A full listing of campaign materials and activities is available in section 5 of the final report)
One of the main campaign activities has been setting up educational displays at southern village fiestas and events to help people understand the impact of fires on watersheds and reefs. Display consisted of a watershed model, game, and images illustrating the impacts and were set up at the Talofofo, Inarajan and Agat fiestas as well as at the Piti watershed hike and the Fanihi Festival. Additional fiestas will be attended towards the end of the year. Hundreds of people visited the display and received campaign materials and played the “Frank’s Fire Trivia” game. In addition to educating community, displays have assisted in developing good relationships with southern mayors.
A good working relationship was developed with the Guam Fire Department Chief. GFD is on board with all campaign messages and activities and has invited CM to participate in end of the year Fire Prevention Month Activities. Brochures were distributed to all southern fire stations, and shirts and campaign materials were given to firemen.
A watershed hike was hosted in the southern village of Piti with over 150 participants. Taking participants into the watershed allowed them to see the impacts of the fires first hand. Several have called or emailed asking when the next event was. There was good media coverage and partnership with various natural resource agencies and the National Park Service.
One of the most critical constituencies is with the hunters in Guam. While many have been involved in the planning and testing of baiting tools, the larger support was gathered during the BROP hunter training clinics held in September. The goals of the expos were to educate hunters of the destructive nature of fire, provide alternatives to using fire, and being to create an official hunting group for Guam. 75 hunters attended the expos and received deer attractants. Further monitoring of this group will be continued through the hunting season, with more data available in March 2011.
Our knowledge objectives were met and exceeded for both target audiences. We aimed to increase knowledge that fires on land are a serious threat to Guam’s coral reefs. We achieved 183% of this objective for the general community and 340% with the hunters.
The general community was asked whether they agreed or disagreed that wildland fires did not need to be prevented. The general community results for this question were not statistically significant and the % achieved cannot be assessed. Interestingly, the hunter data was statistically significant and showed a big shift in attitude about this question, from 44% pre campaign to 76% post campaign, a 22pp increase. While this was not a SMART objective for this target audience, it is a good indication of the shift in attitude for hunters.
The SMART objective for hunters aimed to measure their attitude towards how whether they agreed or disagreed that those starting wildland fires should be prosecuted. We achieved 177% of this objective, with 80% of hunters agreeing or strongly agreeing (a 23pp increase).
Our goal for interpersonal communication was simple. We wanted people to talk to each other about wildland fires, about the causes, the effects, the billboards, etc. We achieved 190% of the objective for the general community, though the data for the hunters was not statistically significant and cannot be assessed. This may be attributed to a very small sample size of this audience in the pre campaign survey.
Further analysis of these objectives can be found in section 5 of the final report.
6.Please summarize conservation results from your initial Pride campaign: evidence of success that shows how were threats reduced or mitigated. (These are results relating to “BC”, “TR” and “C” in your Theory of Change, or “Behavior Change”, “Threat Reduction” and “Conservation.” Provide results such as # of new hectares protected, # of reduced forest fires, # of new demonstration plots created.)
Currently, only baseline data has been collected. On average, 1759 wildland fires are recorded each year (from GFD fire reports 2005-2009). Turbidity data of southern rivers is currently being collected. Data from monitoring with the National Park Service showed initial results in the AgatNamo river showed less than 1.6 in January sampling NTU on and 3.6 NTU average in August sampling.
Throughout and after the campaign the number of fires and turbidity measurements will continue to be monitored in the target area, as well as the coral cover. Additionally, BC results will be assessed after the first hunting season with the deer attractants through hunter surveys and conversations.
There are several projects included in future monitoring turbidity after the campaign. GCMP is working towards getting sondes to monitor turbidity and other water quality parameters in the southern watersheds and at the western shoals area, an area down current from the southern watersheds. The Guam Environmental Protection agency has in place a Comprehensive Monitoring Strategy to monitor turbidity in southern watersheds on a rotational basis. According to the plan, data will be collected for at least 6 weeks in each season at several watersheds in the south to establish baseline data and trends in turbidity. Finally, the Sea Grant program at UOG has in place a monitor at Cetti Bay, in the target area, to monitor water quality. This data will all be available for reference for the campaign and for Rare as an intermediate indicator of long term threat reduction.
Coral cover will also continue to be monitored over the next five years by both the Natural Park Service and the GCMP monitoring program. These plans are outlined in section 6.4 of the final report..
7.Please summarize the next steps articulated in your campaign Final Report. (These are the follow-up recommendations needed to achieve conservation results after the initial Pride campaign.)
After analysis of survey and qualitative data, we believe the hunting community is and the preparation phase, with the right tools and knowledge to adopt fire free hunting practices. In order to push them to action and maintenance, we must continue to work with the hunting community. Three additional hunter expos will be held using the remaining BROP funds, and ideally, a more structured hunting organization will be established. This organization could facilitate further trainings for hunters, the acquisition of additional tools as needed, and the establishment of a hunter monitoring program. Throughout the hunting season, we will monitor and evaluate various deer attractants and other alternatives used and keep hunters involved in the process of evaluating them.
We believe the general community is in the contemplation stage, still having barriers to overcome before they can report fires and adopt some of the fire use guidelines and alternatives. The next to achieving their behavior change will be working with southern mayors to provide better accessibility to some alternatives such as village composting (or trainings), and other forms of waste management. In addition alternatives, we will push for the implementation of the fire citation program by fire department and stricter enforcement of existing fire regulations. We hope to achieve this through community pressure by preparing a community petition to the various agencies.
Community engagement and constituency must also be maintained through activities such as additional watershed hikes and outreach events in other southern villages, additional work in schools (outreach presentations), additional tree planting projects and other watershed restoration efforts driven by community members. These activities are included in our GCMP grant for 2011.
8.What progress has been made to achieve these follow-up activities since the end of the initial campaign?
The campaign just concluded in October though some core funds and barrier removal funds are still available to complete several activities. These will be outlined in the attached workplan. The first in a series of tree plantings in the Masso watershed occurred on November 13, with the next one planned for December 3rd. The GCMP and Environmental Education Committee strategies for next year include funding and support for the watershed hikes and the petition will be drafted before the end of the year.
9.Please summarize how this Application supports any of these follow-up activities.
Funding of a hunting festival would allow for a continued relationship with the hunting community and the production of more campaign materials to continue engagement of the southern communities. It would offer an opportunity for hunters who participated in the BROP to showcase their efforts, report results of any hunter monitoring programs, and continue the increase awareness within southern communities about the need to prevent fires by the hunters themselves.
III. Theory of Change for Follow-up Project
10.Draft Theory of Change
The next 7 (seven) pages contain a “Theory of Change” worksheet. This worksheet will help you understand and develop a Theory of Change for your Follow-up Project.
If you have already developed a Theory of Change for this project through your Pride Campaign Follow-up Plan or other exercise, please insert that document here.
Remember, this “Theory of Change” is for your follow-up campaign project. While you may or may not have developed a Theory of Change for your original Pride campaign, think about how the follow-up phase of your campaign can build upon your initial campaign period. What areas of your original Theory of Change still need to be addressed? Which target audiences or threats need extended focus? What new or additional target audiences or threats can be addressed now after the achievements from your original Pride campaign? What new solutions or “barrier removal” tools can be added in the follow-up phase?
For questions about how to fill out this worksheet, please contact your regional Alumni Coordinator. Rare’s goal is to help you on your path towards sustaining and expanding your Pride campaign work.

THEORY OF CHANGE: <WILDLAND FIRES, SOUTHERN GUAM>

IC+A+K / BR / BC / TR / CR
WHAT DOES
A PRIDE CAMPAIGN NEED TO COMMUNICATE? / HOW CAN WE
REMOVE BARRIERS TO ADOPTION OF A NEW BEHAVIOR? / WHAT BEHAVIOR DO
WE WANT TO SEE CHANGE? / WHAT IS THE
PRINCIPAL THREAT TO CONSERVATION TARGET? / WHAT IS THE
CONSERVATION RESULT AND TARGET?
Community members & hunters need to understand the impacts of wildland fires on the watersheds and reefs. / Provide community with fire use guidelines, stricter enforcement for fire use violations, and alternatives to attract deer for hunters. / Community members will burn responsibly, not throw out cigarette butts, and hunters will not use fire to draw out deer. / Sedimentation from upland erosion caused by vegetation destruction by fires. / Increased coral cover in southern Guam monitoring sites.
What conversations are needed to encourage people to adopt the new behavior?
Discussions of importance of preventing wildland fires and using fire responsibly.
What are the attitudes we want to shift for interpersonal communication to take place?
The importance of using fire responsibly and taking a proactive role to prevent future fires from taking place.
What knowledge is needed to increase awareness and help shift these attitudes?
The main causes of wildland fires, the impacts on the entire watershed and reefs / What alternate behaviors (or actions) might be proposed?
Community: Composting, recycling, community mulching, using fire guidelines.
Hunters: using alternative deer attractants or bait stations.
What might be some perceived benefits to the groups if behavior change is made?
Less flooding, less water outages, clean water, healthier fish stocks, healthier reefs, less air pollution.
What might be some barriers stopping a change to desired behavior?
Access to recycling centers & mulchers, knowledge of proper fire use guidelines.
What barrier removal tools exist and how do you know they will be effective?
Fire use guideline brochures, mayor’s office community mulching/recycling efforts. For hunters: deer attractants.
Who will provide these tools?
Mayors, legislature, GCMP, Rare / Which group(s) is responsible for this behavior and what evidence exists to support this identification?
Hunters are identified as the major group.
What evidence exists that this group lies behind the principal threat?
Reports from fire department and forestry department (“arson related fires”).
Does baseline data exist on this group? If yes, how is this data collected (measures and metrics) and how frequently?
Very little data is available as registered hunters are often not the responsible parties. More data will be available after hunter training clinics.
What other groups might contribute to the threat?
Community members burning trash and debris illegally. This has been identified as an equally important target audience. / What evidence exists that this is a principal threat and that we can reduce it?
Sediment has been indentified as the primary threat to southern reefs in the 2008 Status of the Reefs Report as well as several other scientific publications.
Does baseline data exist on this threat? If yes, how is this data collected (measures and metrics) and how frequently?
Baseline data is being collected by the national park service, though it is minimal as it is only done several times a year. A new project by the SEA Grant program is now collecting data at one point in southern Guam constantly. Data will be available online in close to real time.
What other threats impact this biodiversity target?
Global climate change & disease, recreational use & overuse, overfishing, and Department of Defense expansion and related development.
(see
las09/lasguam.pdf) / What evidence is there that it is a high priority for biodiversity conservation?
Guam’s coral reef ecosystems are home to over 400 species of coral, making it one of the most diverse US jurisdictions. They are an integral part of Guam’s culture and economy.
Does baseline data exist on its current state? If yes, how is data collected (measures and metrics) and how frequently?
Currently, data from the national park service is being used in target sites as an indicator.
What is the desired conservation result and by when? (will be updated after campaign)
By 2015 percentage coral cover in the Agat Bay fixed monitoring sites will increase by 5 percentage points from an average of 3.03% to 8.03%.
By 2015 percentage coral cover in the Agat Bay temporary monitoring sites will increase by 5 percentage points from an average of 4. 34% to 9.34%.

Using the data from above, please write a narrative articulating your Draft Theory of Change. Include one sentence stating why you think it will be effective. Max 200 words:
To eliminate the threat of sedimentation on Guam’s diverse coral reefs, wildland fires caused by illegal hunting in Southern Guam must be prevented. Key target groups (Southern Hunters and General Community members) will be informed that preventing wildland fires will benefit the entire community by reducing damage to private property and natural resources. Hunters will be given sustainable hunting trainings and deer attractants to use as an alternative to burning, and the community will be asked to report wildland fires and adopt responsible fire use practices. There will be a decrease in the number of fires, and a reduction in the amount of sediment on the reef. The campaign will be deemed successful if the number of vegetation fires decreases by 50% (from 1759 [average 2005-2009] to 880) by December 2010 and if percentage coral cover in the Agat Bay fixed monitoring sites will increase by 5 percentage points from an average of 3.03% to 8.03%.

(Please complete all answers below briefly, with a maximum of 1 or 2 paragraphs each.)