Prairie View A&M University
College of Business
Department of Management and Marketing
Spring 2009
CRN 21295 MRKT 3103P01 Principles of Marketing:
A WebCT Supported Course
FINAL COMPREHENSIVE EXAM 8.00-10.00 A.M., WEDNESDAY, MAY 13, 2009
COURSE SYLLABUS
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Class meetings: MWF 9.00-9.50 P.M. HOBT 1C129
Instructor: Dr. Kishwar Joonas
Office: ARCH 207A
Voice: (936) 261-9214
Fax: (936) 261-9220
Email: Please e-mail on WebCT system for this class
Conference Virtual Office Hours: Online on WebCT system (reply usually
Hours: within 48 school hours).
MW 10.00-11.00 A.M., 1-2.30 P.M.; F 10.00-11.00 A.M, and by appointment (obtain via WebCT e-mail). (Any change will be notified via WebCT).
If not available, contact Department Secretary: Ms. Yolanda Kesee, ARCH 201, Voice: (936) 261-9280
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REQUIRED TEXTBOOK(S): Pride, W.M. and O.C. Ferrell, Marketing, 13th
Edition, (Boston: Houghton-Mifflin, 2006)
ISBN-13: 9780618474462
COURSE DESCRIPTION:
Credit: 3 semester hours. A study of the importance of marketing in the American economy. An intensive examination of basic marketing variables (product, place,
promotion, and price) from the viewpoint of management.
Prerequisite(s): MGMT 1013 and be in good standing with university requirements.
Students are advised to complete ECON 2113 Microeconomics and ECON 2123 Macroeconomics before taking this class.
Course Overview:
This course is required for all business majors. The business environment around us is very dynamic, characterized by economic and social changes. To survive and thrive in this dynamic environment businesses have to adapt to their most important constituency—the customer. Marketing is that function within the business that connects directly with the customers. This course will serve as a basic introduction to the dynamic field of marketing. While providing a broad coverage of a variety of topics in marketing this course will focus on how marketing relates to other functional areas in business.
COURSE OBJECTIVES:
The broad course objectives are:
1. To familiarize students with the terminology, concepts, principles, and techniques in the area of marketing planning and control.
2. To equip students with the decision-making skills needed in today’s changing business
world.
3. To provide an integrated view of contemporary business and how marketing fits in.
4. Last but not least, to improve student’s capabilities as customers.
Specific objectives on which you will be tested during the semester are listed below:
1. To recognize the scope and role of marketing in today’s economy.
2. To identify the impact on marketing of various environmental forces, namely social,
political, cultural diversity, environmental, technological, legal and global.
3. To understand buyer behavior and target market selection.
4. To demonstrate an understanding of the process of decision-making pertaining to the
marketing of products and services.
5. To demonstrate an understanding of the process of decision-making pertaining to
distribution.
6. To demonstrate an understanding of the process of decision-making pertaining to promotion. 7. To demonstrate an understanding of the process of decision-making pertaining to pricing
8. To explain the concept of marketing implementation and control.
9. To demonstrate an ability to integrate and communicate the above mentioned concepts
through quantitative analysis, written assignments, oral presentations, and case studies.
COURSE PRODCEDURES:
This is a lecture-discussion and short case study oriented course. Class participation, in terms of questions, comments and personal experiences is encouraged, as it makes the class interesting, and enhances learning. While the instructor will attempt to cover a wide variety of topics relevant to each chapter, it is almost impossible that every topic in the book will be covered in class. However, students are responsible for the whole chapter. Please bring in questions about the topics that you do not understand. Stress will be laid on students’ use of the library resources, including electronic resources.
Communications: This is a WebCT supported course. All written communications in
relation to the class(between instructor and students, among students) will be through
WebCT e-mail.
GRADING POLICIES AND PROCEDURES:
Four Tests and one Final Comprehensive Exam will be conducted for a grade; all tests/exams will be comprehensive, to include material from chapters covered under prior tests/exams. In addition to practice quizzes will be offered to students. Missed test/exam: A student may be obtain an excused absence for a missed test only under documented emergencies (e.g. death in the family), with timely communication to the instructor (within five school days). In such cases, the missed test will be substituted by the score on the final comprehensive exam, covering the entire course material. Such an exam may follow a pattern different from the missed test, and contain types of questions different from the questions on the missed test. No make-up test will be offered under any circumstances. Exams missed due to any other reason (“forgot, overslept, alarm didn’t go off, missed a ride, car broke down, out of gas”) do not constitute an excused absence. In such a case, the student will get a zero for the missed exam.
In case a student misses the Final Comprehensive Exam, a makeup exam will be arranged at an appropriate time during Fall 2009. Such an exam may follow a pattern different from the missed exam, and contain types of questions different from the questions on the missed exam.
There will be some unannounced in-class video cases and/or other assignments given during the semester. These will be administered at any time during the class period. Students will be required to answer questions relating to these, on the Tests and Final Comprehensive Exam. In addition, students will be assigned to teams for in-class intervention relating to given chapters. There is no make-up for missed in-class work.
An individual assignment will be required on some current events related to marketing. Select your articles from the Coleman Library’s online ABI Inform index (dates: 07/1/2009 to 12/31/2009 only). Late/incomplete assignments will not be graded.
Grading Policy: Approximately
Four Tests @ 125 points each 500
Final Exam- Comprehensive 200
Individual assignment: Article summary- assigned chapter 125
Team in-class Interventions- assigned chapters 50
90 per cent or more= A 80- 89 per cent= B
70- 79 per cent= C 60- 69 per cent= D
59 per cent or less= F Rounding off will be at the instructor’s discretion.
TIPS: HOW TO DO WELL IN MRKT 3103?
1. Come to class on time and regularly- 50 of your course points come from team in-class interventions.
2. In addition, watch the video case with attention, and take notes. Questions based on video cases will be included in tests and exams. This may help improve your course performance!
3. Make sure you bring to each class a handout-style printout (3 slides to a page), of the PowerPoint slides posted on WebCT.
4. Follow the lecture-discussion and make sure to note the PowerPoint highlights on your printed copy. Go over these, along with chapter summaries given to you, for test preparation…you never know, it may help you get full points on the tests and exams!
5. The individual assignment- article summary gives you an opportunity to turn in work done with open reference material, without reliance on memory. Use this chance to your advantage! Read the instructions carefully!!
6. Prepare in advance for in-class group interventions… another opportunity to score without taxing your memory!
7. Frequently visit the WebCT site for the course material, testing, assignments, and communicate with your instructor, group, and class. Also, access the Web Site www.prideferrell.com, and use the chapter summaries, study guides and online self-tests to practice taking tests.
LIBRARY ACCESS:
Prairie View A&M University library resources may be accessed from the links on the PVAMU website (www.pvamu.edu ) or directly at the following link: http://www.tamu.edu/pvamu/library/ .
TECHNICAL SUPPORT:
Student should call the Prairie View A&M University Helpdesk at 936-857-2525 for technical issues, and ecourses/lockdown browser login issues. The helpdesk is available 24 hours a day/7 days a week. For other technical questions regarding ecourses/lockdown browser, call the Office of Distance Learning at 936-857-2595 or 936-261-3282
POLICIES ON ACADEMIC DISHONESTY:
Definition of Cheating and Plagiarism:
Prairie View A&M University is dedicated to a high standard of academic integrity
among its faculty and students. In becoming a part of the Prairie View A&M University
academic community, students are responsible for honesty and independent effort.
Disciplinary action will be taken against any student who alone or with others engages in
any act of academic fraud or deceit.
All classes in the College of Business follow the official University Policy on Academic
Dishonesty presented in full in Undergraduate Catalog, (http://www.pantherconnect.com/catalog/ catalog_undergrad.swf).
Course credit, degrees and certificates are to be earned by students and may not be obtained through acts of dishonesty. Disciplinary action will be taken against any student
who alone or with others engages in any act of academic fraud or deceit. Any instance of
academic dishonesty should be reported to the appropriate University officials.
Offenses include: acquiring information, providing information, plagiarism (five words or more without quotation marks), dual submissions, conspiracy, fabrication of information, misrepresentations, alterations of documents, forgery, etc.
Disciplinary actions include: a grade of F on the course, letter of reprimand,
probation, suspension, dismissal, and expulsion from the University.
The instructor shall inform the student of the alleged academic dishonesty at the point of
discovery and the student shall be given an opportunity to explain the surrounding
circumstances. Appeal procedures are provided.
STUDENT ACADEMIC APPEALS PROCESS
Authority and responsibility for assigning grades to the students rest with the faculty However, in those instances where students believe that miscommunication, errors, or unfairness of any kind may have adversely affected the instructor’s assessment of their academic performance, the student has a right to appeal by the procedure listed in the Undergraduate Catalog and by doing so within thirty days of receiving the grade or experiencing any other problematic academic event that prompter the complaint.
ATTENDANCE POLICY
Prairie View A&M University requires regular class attendance. Excessive absences tend to result in lower grades. Excessive absenteeism, whether excused or un-excused, may result in a students’ course grade being reduced or in assignment of a grade “F”. Absences are accumulated beginning with the first day of class.
ADA STATEMENT
Students with disabilities who believe they may need an adjustment in this class are encouraged to contact the Office of Disabilities Services as soon as possible. Once you receive a letter of adjustment from the office, kindly make an appointment with me to discuss appropriate adjustments for this class.
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SPRING 2009 MRKT 3103P01 TENTATIVE SCHEDULEAny changes in test dates will be notified via WebCT
January / 21 / W / Introduction
23 / F / Chapter 21. Pricing Concepts Lecture-Discussion Case: JetBlue
26 / M / Chapter 21. Pricing Concepts Lecture- Continue Discussion
28 / W / Chapter 1. An Overview of Strategic Marketing Lecture- Discussion Case Finagle A Bagel
GENERAL ASSEMBLY- PRESIDENT WRIGHT
30 / F / Chapter 1. An Overview of Strategic Marketing Lecture- Discussion
February / 2 / M / Chapter 2. Planning, Implementing and Controlling Marketing Strategies Lecture-
Discussion Case: Subway
4 / W / Chapter 3. The Marketing Environment Lecture-Discussion Case: Netscape
6 / F / Chapter 4. Social Responsibility And Ethics in Marketing Lecture-Discussion
Case: New Belgium Brewing Company
9 / M / Chapter 5. Global Markets and International Marketing Lecture-Discussion
Case: BMW International
11 / W / Chapter 6. E-Marketing and Customer Relationship Management Lecture- Discussion Case:
13 / F / TEST 1 CHAPTERS 21, 1-6
16 / M / Chapter 7. Marketing Research and Information Systems Lecture-Discussion
Case: IRI
18 / W / Chapter 8. Target Markets: Segmentation and Evaluation Lecture-Discussion
Case: Buy and Hold.com
20 / F / Chapter 8. Target Markets: Segmentation and Evaluation Continue Lecture-Discussion
Chapter 9. Consumer Buying Behavior Lecture-Discussion Case: Build-A-Bear
23 / M / Chapter 9. Consumer Buying Behavior Continue Lecture-Discussion
25 / W / COLEMAN LIBRARY SESSION-I
27 / F / COLEMAN LIBRARY SESSION-II / T / DRAFT ARTICLE SUMMARY DUE IN DROP BOX
March / 2 / M / Chapter 10. Business Markets and Buying Behavior Lecture-Discussion Case: VIPDesk
4 / W / Chapter 10. Business Markets and Buying Behavior Continue Lecture-Discussion
Chapter 11. Product Concepts Lecture-Discussions Lecture-Discussion Case: Sony
5 / R / ARTICLE SELECTION MATERIALS DUE IN DROP BOX
6 / F / ARTICLE SELECTION MATERIALS HARD COPIES DUE IN CLASS
Chapter 11. Product Concepts Lecture-Discussions Lecture-Discussion
Chapter 12. Developing and Managing Products Lecture-Discussion Case: Cali Cosmetics
9 / M / Chapter 12. Developing and Managing Products Lecture-Discussion
11 / W / Chapter 12. Developing and Managing Products Continue Lecture-Discussion
Chapter 13. Branding and Packaging Lecture-Discussion Case: PlumpJack Winery
13 / F / TEST 2 CHAPTER 21, 1-12
16 / M / SPRING BREAK- NO CLASSES
18 / W / SPRING BREAK- NO CLASSES
20 / F / SPRING BREAK- NO CLASSES
23 / M / BUFFER
25 / W / Chapter 14. Services Marketing Continue Lecture-Discussion
27 / F / Chapter 14. Services Marketing Continue Lecture-Discussion
Chapter 15. Marketing Channels and Supply Chain Management Lecture-Discussion
Case: SmarterKids
30 / M / Chapter 15. Marketing Channels and Supply Chain Management Continue Lecture-Discussion
31 / T / Chapter 16. Wholesaling and Physical Distribution Lecture-Discussion
Case: Quick International Courier
April / 1 / W / ARTICLE SUMMARY MATERIALS DUE IN DROP BOX
3 / F / ARTICLE SUMMARY MATERIALS HARD COPIES DUE IN CLASS
Chapter 16. Wholesaling and Physical Distribution Continue Lecture-Discussion
Chapter 17. Retailing Lecture-Discussion Case: Quick International Courier
6 / M / Chapter 17. Retailing Lecture-Discussion
8 / W / BUFFER
10 / F / GOOD FRIDAY- NO CLASSES
13 / M / Chapter 18. Integrated Marketing Communications Lecture-Discussion
Case: Jordan’s Furniture
15 / W / Chapter 18. Integrated Marketing Communications Continue Lecture-Discussion
Chapter 19. Advertising and Public Relations Lecture-Discussion Case: Vail Resorts
17 / F / TEST 3 CHAPTERS 21, 1-17
20 / M / Chapter 19. Advertising and Public Relations Continue Lecture-Discussion
22 / W / Chapter 20. Personal Selling and Sales Promotion Lecture-Discussion Case: Wheelworks
24 / F / Chapter 20. Personal Selling and Sales Promotion Continue Lecture-Discussion
Chapter 22 Setting Prices Lecture-Discussion Case: New Balance
27 / M / Chapter 22. Setting Prices Continue Lecture-Discussion
29 / W / BUFFER
May / 1 / F / TEST 4 CHAPTERS 1-22
4 / M / COURSE REVIEW
6 / W / STUDY DAY- NO CLASSES
13 / W / FINAL COMPREHENSIVE EXAM CHAPTERS 1-22, 8.00-10.00 A.M.
Final grades due for graduating students
16 / S / Commencement
19 / M / Final grades due for all other students
SPRING 2009 MRKT 3103P01 PRINCIPLES OF MARKETING HOBT 1C129