CHEAT SHEET FOR SUCCESS
Templates, tips, images, explanations and more can be found on the livepcgivepc.org website.
Visit the “Nonprofit & Volunteer Toolkit” often! It’s your friend.
GETTING STARTED
□ Decide whether your organization would like to participate in the 2011 LivePCGivePC.org campaign.
□ Mark all calendars with the selected day for the campaign: Nov. 11, 2011
□ Select a staff member or volunteer who has strong leadership and organizational skills and can commit to the entire campaign timeline and process.
□ Give said person a copy of this checklist and wish them well.
□ Bookmark livepcgivepc.org, add to your contacts.
AUGUST
□ Sign and return the LivePCGivePC.org Letter of Agreement to The Park City Foundation
□ Set up your donation page on Razoo (see box)
NOTE: please have your agreement signed and Razoo page set up by September 1.
□ Mark down your liaison’s name and contact information – make sure they have yours.
□ Reserve the LivePCGivePC.org “Booth in a Box” and display (email Katie Wright)
□ RSVP to participate on our Miner’s Day float (email: )
□ Attend a training; it will cover the basics of the campaign and using Razoo.
□ ‘Like’ the Live PC Give PC facebook page and follow the Live PC Give PC twitter account.
SEPTEMBER
□ Have fun at the Miners Day parade.
□ Send a 120-character description of your NPO to Katie Wright. Include your logo and a picture. We will use this as content for twitter and facebook.
□ Begin approaching a corporations, local businesses, board members, or generous supporters who are strong supporters of your organization to provide a matching grant incentive.
□ Ask for a matching grant.
□ Let your nonprofit committee liaison know who gave your organization a matching grant so they won’t be asked again.
□ Promote the event in your newsletter, in email blasts, with free PSAs and on your website & explain that November 11, 2011 is THE time to give for Park City.
□ Encourage friends, board members, and your organization’s supporters to ‘Like’ and follow Live PC Give PC
□ Reserve and display the LivePCGivePC.org “Booth in a Box” email Katie Wright
OCTOBER
□ Save the Date: 10/27 from 3:30-5:00 - mandatory all-nonprofit happy hour meeting. Location TBD.
□ Link to and share the Live PC Give PC video: www.vimeo.com/29732423
□ Sign up for Day of promotional activity/activities. Decide to either spearhead an outreach activity or volunteer to help another group’s efforts. Suggestions include: street corners, bars, grocery stores and schools. Contact Katie Wright ( or 435-214-7476 to volunteer)
□ Finalize agreement with donor for challenge grant
□ Include information in organization newsletter, esp. challenge grant (see newsletter template in nonprofit Toolkit
□ Check out other tools in the Non-profit Toolkit
□ Email template
□ Poster template
□ PSA template
□ Booth in a Box kit
□ Personally ask top donors and talk about the day in regular conversation.
□ Update your Facebook status with a link to the Live PC Give PC landing page: http://www.razoo.com/p/livepcgivepc (see 10 Ways to Engage on facebook/twitter in the Toolkit)
1-2 Weeks Before the Day of Giving
□ Attend 10/27 all NPO mandatory, happy hour meeting from 3:30-5:00. Location TBD.
□ Email supporters to remind them about the day.
□ Set up your matching grant on Razoo.
□ Update Facebook and Twitter on a daily basis.
□ Send supporters a link to your organization’s Razoo page where they can donate.
□ Make sure you have ‘Like’ the Live PC Give PC facebook page and follow the Live PC Give PC twitter account
□ Set up your donation day badge
□ Participate in Halloween Day activities (see Halloween handouts in the toolkit)
□ Finalize volunteers or volunteer duties for day of events. Prepare all necessary outreach materials.
1-2 Days Before the Day of Giving (Nov. 9-10)
□ Make sure widget appears on website home page and is working.
□ Send out email blast reminders to supporters and ask them to spread the word throughout their circles of influence.
□ Confirm volunteers for Day of activities
□ ______
□ ______
□ ______
The Day of (Nov. 11!)
□ Use Status Widget
□ Send 3 e-mails throughout the day to supporters.
□ Update them on fundraising progress.
□ Remind them of your overall goal.
□ Provide a reason for them to give again, like the challenge grant, prizes.
□ Let them know if any “prizes” have been won
□ Utilize Facebook and Twitter.
□ Cheer on donors with status updates.
□ Ask questions to generate conversation & community
□ ______
□ ______
□ ______
The Day After the Day of Giving (Nov. 12)
□ Announce your successes on facebook/twitter/website
□ Challenge grants met
□ Number of donors
□ Money raised
□ Send thank you e-mails to donors 1-2 days after the event
□ Tell them how their donation was put to good work and made a difference. Don’t forge to: provide updates about your nonprofit and make it easy for them to stay in touch.
□ Send physical thank you notes to top donors
□ Add all donors to your data base, invite them to cultivation events and/or one-on-one meeting
□ Remove widget/badge/whatever it is from website – unless you are keeping it for year-round donations
□ ______
□ ______
Further Aftermath from the Day of Giving
□ Fill out survey for The Park City Foundation about your experience and success during the event.
□ Make sure to share final numbers in newsletter and other communications
□ Sign up for next year!
□ ______
□ ______
□ ______
OTHER USEFUL INFORMATION
What is a LivePCGivePC.org?
LivePCGivePC.org is a one-day virtual event that encourages all of Summit County, Utah to contribute to our nonprofit organizations on the same day – 11/11/11, at the same place – online. LivePCGivePC.org is modeled after Minnesota’s Give to the Max Day, and tailored to make it uniquely Park City. The campaign is coordinated by The Park City Foundation, Summit County’s community foundation, in partnership will area nonprofit organizations.
What’s the Goal?
The vision of LivePCGivePC.org is a community where every citizen contributes to our nonprofit organizations.
There are three primary goals:
· Grow philanthropy in Summit County – bring new donors to our nonprofit organizations
· Grow revenue for nonprofit organizations serving Summit County – create a new funding stream
· Grow supporters – educate the community on the positive impact on their lives because of Summit County’s nonprofit organizations.
HOW DOES IT WORK?
All donations onlivepcgivepc.orgwill be made to the Razoo Foundation, a 501(c)(3) tax-exempt organization which permits donors to advise a regranting of their donations to other IRS recognized qualifying 501(c)(3) organizations such as Park City nonprofit organizations. It is Razoo Foundation’s normal practice to regrant 97.1% of its contribution to the qualifying organization as advised by the donor, retaining 2.9% for Razoo Foundation’s expenses (including credit card transaction costs).
KEY TO SUCCESS:
We, as the nonprofit community, want to speak with one strong, shared voice.
Please use the templates, marketing guidelines, images and ideas available at LivePCGivePC.org. Simply navigate to the Nonprofit and Volunteer Toolkit to find all the tools to make this easy and fun! This will be your best friend.
SUPPORT
Technical/Website/Platform:
Razoo: or
866-437-1952
Monday-Friday, 9am-6pm EST
Live PC Give PC Campaign: The Park City Foundation:
Nonprofit Committee Liaison Katie Wright
Name:
Email: ______435-214-7476
Phone: ______