PowerlinkSeptember 2011

EMC VNX Series for Virtualized Microsoft Applications

EMC Confidential—Internal and Partner Use Only1

PowerlinkSeptember 2011

Why VNX series for customers?

Simple, efficient, powerful

EMC’s VNX series ofstorage platformshas been optimized for virtualized application workloads. It’s simplewith a newly revamped Unisphere interface.It’s guaranteed to be more efficient with built-in compression and thin provisioning. And it’s more powerful with faster processors and advanced features like the FAST Suite and integrated snapshot and continuous protection functionality.

The VNX series is the result of more than
20 years of technological expertise and reliabilityfrom world storage leader EMC.

Why VNX series for partners?

Simple to position, order, and sell

Easy to demonstrate

Built for the applications that run your customer’s business.

Maximize gross profit with the VNX series on every deal.

Sound bites—product

Simple, efficient, and powerful:

Track, tune, and boost performance across your entire system using FAST VP and FAST Cache.

Reduce time to provision storage by 75 percent with EMC Storage Integratorfor SharePoint

Virtualization friendly:

Virtualization-aware management for both storage and virtual infrastructure administrators

Automated tiering for databases:

Reduce storage costs by up to 40 percent and power costs by up to 45 percent.

Dynamic Capacity Management:

Avoid upfront “overprovisioning” and move towards on-demand capacity management with thin provisioning.

Sherweb 94 percent less storage (case study)

Apptix 40 percent less TCO (case study, webcast)

Integrated backup and instant restore:

Reduce backup windows from hours to minutes with space-efficient snapshots.

Top 10 Reasons Why Customers Deploy Virtualized Microsoft Applications on EMC VNX

Sound bites—application

Application upgrades often correlate with infrastructure refresh.Identify application versions and ask when they will upgrade.

Opportunities:

Exchange 2010 upgrade (46 percent on Exchange 2003)

SharePoint 2010 upgrade

SQL Server performance/protection

Best TCO for Exchange, SQL, SharePoint

Virtualize Microsoft applications to save on significant server hardware costs and licensing.

Reduce storage costs with low-cost SAS drives combined with Flash drives and thin provisioning “pay as you grow.”

Provide control to Exchange administrator through VMwarevCenterand EMC Unisphere.

Get fast, granular restores with snapshots and single item restore (VNX Application Protection Suite).

Industry first: Exchange 2010 Zero Data Loss Replication with EMC RecoverPoint

Keep SharePoint servers replicated together withRecoverPoint consistency groups).

Run virtualized SQL three-times faster.

Manage and tune virtualized SQL databases in 80 percent less time.

EMC Confidential—Internal and Partner Use Only1

PowerlinkSeptember 2011

Questions to Ask / Listen for This / Response / Follow-Up Actions
Are you virtualizing Microsoft Exchange, SQL, or SharePoint? / Yes, we are virtualizing. / VMX is optimized for virtualized Microsoft application with 75 points of integration with VMware.Run virtualized SQL Server three-times faster. / Further qualify with this sheet, and offer follow-up information and a demonstration.
What kind of storage strategy do you have for your Microsoft Exchange, SharePoint, or SQL applications and databases?
What’s your current storage?
Have you ever tried EMC storage? / We like clones, we like thin provisioning from vendor [XYZ]. / EMC has these features, too; let us show you how far EMC midrange storage has come in the past few years. / Present the EMC VNX Family customer presentationand show a demo of specific features.
EMC is too expensive. / EMC SANs are optimized for virtualization and have the most efficiency—iSCSI support, compression, FAST,and thin provisioningdeliver the best TCO. / Show TCO and25% MoreEfficiency guarantee.
Sherwebcustomer profile, Apptix case study
Storage management is a challenge. / VNX is simple to manage from VMware vCenter or EMC Unisphere, and integrates with online community support forum. EMC Storage Integrator dramatically reduces time and complexity for provisioning Microsoft SharePoint /
  • Show Unisphere demowith the VNXOnline community
  • Show the EMC Storage Integrator demo

I want virtualization integration. / VNX has the best virtualization integration in the industry and over 75points of integration with VMware. /
  • Show unified with VMware integration demo.
  • Offer Celerra VSA.
  • “Everything VMware” ECN Community

Are there any issues with your current storage platform? / Application/database performance challenges / VNX with FAST Suite rebalances active and inactive data workloads without constant performance tuning. Manage and tune virtualized SQL databases in 80 percent less time. / Present the EMC VNX Family customer presentation and show a FAST Suite demo.
Can you tell me about your backup and recovery strategy for your Microsoft Exchange, SharePoint, or SQL applications and databases? / Using traditional network backup architecture / Snapshots can simplifybackup management including licensing, support, and media management (compared to tape-based approach). / Present EMC Replication Manager customer presentation and Replication Manager demo.
Long backup windows / Reduce backup windows from hours to minutes with space-efficient, application-consistent snapshots and clones (VNX Application Protection Suite). / Present EMC Replication Manager customer presentation and Replication Manager demo.
We can create application-consistent snapshots with vendor [XYZ]. / EMC can offer up to 90 days of snapshots on secondary media and provide better management and integration with EMC Replication Manager. / Present EMC Replication Manager customer presentation and Replication Manager demo.
Can you tell me about your disaster recovery plan for your Microsoft Exchange, SharePoint, or SQL applications and databases? / We don’t have adisaster recovery plan. / Have you heard about EMC RecoverPoint and Replication Manager? / Present EMC Replication Manager customer presentation andReplication Manager demo.
We use snapshots and replicate them. / EMC also provides space-efficient snapshots and full volume clones for full fidelity failover and can manage Exchange, SQL, and SharePoint from one utility not six. / Present EMC Replication Manager customer presentation and Replication Manager demo.
We use host-based replication. / EMC solutions replicate without major host CPU and network resources. / Present EMC Replication Manager customer presentation andReplication Manager demo.

EMC Confidential—Internal and Partner Use Only1

PowerlinkSeptember 2011

For more information, visit Powerlink:

  • Employee path: Products > Hardware/Platforms >VNX Family > [Subsections]
  • Partner path: Products > Hardware/Platforms > VNX Family > VNX Series > [Subsections]

EMC Confidential—Internal and Partner Use Only1