MEMBERSHIP, MEDIA and MARKETING
August 3, 2010
Shoreline Inn
Muskegon, MI
AGENDA
Presented by Kyle Sexton, Fast Chamber
11:30 a.m. - 12:00 p.m. Welcome & Registration
12:00 p.m. – 1:00 p.m. Introductory Networking Lunch
1:00 p.m. – 2:00 p.m. THE FUTURE OF CHAMBER NETWORKING:
OPPORTUNITIES CHAMBERS NEED TO PROVIDE
BEYOND THE MEMBER MIXER
Generational differences require different value propositions to your members. Kyle Sexton discusses the importance of relationship-building and ways to offer more valuable networking experiences for all levels of your membership. You are guaranteed to walk away with a new vocabulary and at least one idea to add to your membership features.
2:00 p.m. – 3:00 p.m. STRATEGIES FOR
MEMBERSHIP RETENTION
A session on how your chamber is approaching and retaining chambers in the current economic environment. What is it about your organization that makes your members stay with the chamber? Engage in the discussion with your own strategies, or take away proven techniques from industry veterans.
3:00 p.m. – 4:30 p.m. NOW YOU’RE ON FACEBOOK, SO WHAT?!
HOW TO GET YOUR MEMBERS TO CARE
THAT YOU USE SOCIAL MEDIA
Riding the social media trend has proven to be more than a fad and many chambers have spent hours setting up accounts, fan pages, and tweets on Facebook, LinkedIn, Twitter, Ning and others. Clear the clutter and make the best use of them to support your programs and services.
4:30 p.m. – 5:00 p.m. CONCLUSION AND PRIZE DRAWING
Must be present to win!
ABOUT OUR PRESENTER
Kyle Sexton
Fast Chamber
Kyle Sexton is marketing strategist and founder of Fast Chamber, a business development firm specializing in membership organizations, and director of member services for the Salem Area Chamber of Commerce. Kyle was recognized as the 2007 Chamber Staff Person of the Year for the Western Association of Chamber Executives. In 2008, he created what is now ChamberPeople.com, the largest online social network dedicated to chambers of commerce. He's the creator of the Chamber SalesEngine, an online membership sales module for chambers of commerce.
Kyle's innovations have been featured in The Wall Street Journal , Business On Main from MSN, and smSmallBiz.com from Smart Money. Kyle is the author of two books. Dismembership: Breaking Down the Worth of Tomorrow's Membership Organization, and Business Tips From Experts You've Never Heard Of. Both books are due in 2010.