JNLR/TNS Mrbi 2004

Statistical Tables - National

Saturday

Reach and Share

January to December 2008

JNLR – Jan – Dec 08 (Published Feb ’09)

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 1 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═══════════════════════════════╦═══════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═══════════════════════════════╬═══════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════════════╣

UNIV EST (000's) ║ 3526║ 1744 1782 2103 938║ 2329 1197 584║ 284 333 787 655 547 435 485║ 617 1404 2122 1775║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║

SAMPLE ║ 4266║ 2080 2186 2541 1143║ 2839 1427 766║ 392 392 824 830 660 546 622║ 784 1608 2658 2046║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 2501║ 1248 1252 1509 655║ 1663 838 399║ 202 213 533 461 388 333 371║ 415 947 1554 1206║

║ 71%║ 72% 70% 72% 70%║ 71% 70% 68%║ 71% 64% 68% 70% 71% 77% 77%║ 67% 67% 73% 68%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 1323║ 694 629 851 364║ 940 383 216║ 58 96 313 271 202 180 203║ 154 468 855 681║

║ 38%║ 40% 35% 40% 39%║ 40% 32% 37%║ 20% 29% 40% 41% 37% 41% 42%║ 25% 33% 40% 38%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 979║ 490 489 635 254║ 732 247 145║ 42 63 174 182 160 160 197║ 105 279 700 418║

║ 28%║ 28% 27% 30% 27%║ 31% 21% 25%║ 15% 19% 22% 28% 29% 37% 41%║ 17% 20% 33% 24%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 964║ 481 483 626 249║ 722 243 142║ 41 63 174 181 156 157 193║ 103 277 687 417║

║ 27%║ 28% 27% 30% 27%║ 31% 20% 24%║ 14% 19% 22% 28% 29% 36% 40%║ 17% 20% 32% 24%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 599║ 314 286 399 121║ 508 91 65║ 3 7 51 98 113 144 183║ 10 61 538 156║

║ 17%║ 18% 16% 19% 13%║ 22% 8% 11%║ 1% 2% 6% 15% 21% 33% 38%║ 2% 4% 25% 9%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 375║ 177 198 228 134║ 220 155 77║ 39 55 128 87 49 11 6║ 94 222 153 271║

║ 11%║ 10% 11% 11% 14%║ 9% 13% 13%║ 14% 17% 16% 13% 9% 3% 1%║ 15% 16% 7% 15%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 69║ 36 33 52 19║ 55 14 10║ 1 11 13 15 13 17║ 1 12 57 24║

║ 2%║ 2% 2% 2% 2%║ 2% 1% 2%║ 0% 1% 2% 3% 3% 3%║ 0% 1% 3% 1%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 375║ 212 163 239 131║ 222 153 82║ 19 45 159 94 44 11 2║ 65 224 151 298║

║ 11%║ 12% 9% 11% 14%║ 10% 13% 14%║ 7% 14% 20% 14% 8% 3% 0%║ 10% 16% 7% 17%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 152║ 105 47 91 33║ 98 54 24║ 5 6 36 42 27 22 14║ 11 47 105 84║

║ 4%║ 6% 3% 4% 3%║ 4% 5% 4%║ 2% 2% 5% 6% 5% 5% 3%║ 2% 3% 5% 5%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 1566║ 773 794 905 403║ 993 573 238║ 163 144 310 254 261 209 226║ 307 617 950 708║

║ 44%║ 44% 45% 43% 43%║ 43% 48% 41%║ 57% 43% 39% 39% 48% 48% 47%║ 50% 44% 45% 40%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 1286║ 643 642 754 333║ 864 421 189║ 95 103 241 219 240 181 208║ 198 438 847 562║

║ 36%║ 37% 36% 36% 35%║ 37% 35% 32%║ 33% 31% 31% 33% 44% 42% 43%║ 32% 31% 40% 32%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 222║ 110 112 129 59║ 137 85 28║ 32 19 39 32 32 40 27║ 52 91 131 91║

STATION ║ 6%║ 6% 6% 6% 6%║ 6% 7% 5%║ 11% 6% 5% 5% 6% 9% 6%║ 8% 6% 6% 5%║

╚═══════╩═══════════════════════════════╩═══════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════════════╝

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Housekeeper is defined as the person (male or female) responsible for the grocery shop

Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 1 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 3526║ 476 978 864 917 210 81║ 1454 1781 291 155║ 988 928 974 636║ 2161 1365║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 4266║ 533 1187 1033 1113 283 117║ 1720 2146 400 218║ 789 1169 1408 900║ 2348 1918║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 2501║ 358 695 595 622 168 63║ 1053 1217 230 129║ 699 678 677 447║ 1504 997║

║ 71%║ 75% 71% 69% 68% 80% 77%║ 72% 68% 79% 83%║ 71% 73% 70% 70%║ 70% 73%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 1323║ 269 420 288 233 88 25║ 689 521 113 66║ 394 394 312 222║ 813 510║

║ 38%║ 57% 43% 33% 25% 42% 31%║ 47% 29% 39% 42%║ 40% 43% 32% 35%║ 38% 37%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 979║ 200 302 198 176 80 23║ 501 374 103 60║ 289 292 229 168║ 579 400║

║ 28%║ 42% 31% 23% 19% 38% 29%║ 34% 21% 35% 39%║ 29% 32% 24% 26%║ 27% 29%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 964║ 199 296 198 173 79 19║ 495 372 98 57║ 286 290 227 161║ 574 390║

║ 27%║ 42% 30% 23% 19% 38% 24%║ 34% 21% 34% 37%║ 29% 31% 23% 25%║ 27% 29%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 599║ 143 173 113 103 54 13║ 316 216 68 46║ 219 148 149 84║ 379 221║

║ 17%║ 30% 18% 13% 11% 26% 16%║ 22% 12% 23% 30%║ 22% 16% 15% 13%║ 18% 16%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 375║ 56 128 87 72 24 6║ 185 160 31 12║ 66 145 83 82║ 196 180║

║ 11%║ 12% 13% 10% 8% 12% 8%║ 13% 9% 11% 8%║ 7% 16% 8% 13%║ 9% 13%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 69║ 26 20 9 9 4 1║ 47 17 5 0║ 22 26 16 5║ 45 24║

║ 2%║ 6% 2% 1% 1% 2% 1%║ 3% 1% 2% 0%║ 2% 3% 2% 1%║ 2% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 375║ 72 134 97 53 14 4║ 206 151 18 6║ 74 125 102 74║ 224 150║

║ 11%║ 15% 14% 11% 6% 7% 5%║ 14% 8% 6% 4%║ 7% 14% 10% 12%║ 10% 11%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 152║ 49 48 32 21 3 ║ 97 53 3 3║ 76 35 28 13║ 128 24║

║ 4%║ 10% 5% 4% 2% 1% ║ 7% 3% 1% 2%║ 8% 4% 3% 2%║ 6% 2%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 1566║ 155 407 394 449 120 43║ 561 843 163 95║ 367 412 474 314║ 878 688║

║ 44%║ 32% 42% 46% 49% 57% 53%║ 39% 47% 56% 61%║ 37% 44% 49% 49%║ 41% 50%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 1286║ 124 324 325 373 104 36║ 448 698 140 86║ 360 270 391 265║ 758 527║

║ 36%║ 26% 33% 38% 41% 50% 44%║ 31% 39% 48% 56%║ 36% 29% 40% 42%║ 35% 39%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 222║ 31 55 53 57 19 7║ 86 109 26 14║ 6 136 36 43║ 100 122║

STATION ║ 6%║ 7% 6% 6% 6% 9% 9%║ 6% 6% 9% 9%║ 1% 15% 4% 7%║ 5% 9%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 2 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═══════════════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════╗

║ ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═══════════════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╣

║ TOTAL ║ HOUSE H/K MARR SINGLE║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ ║

║ ║KEEPER +dep /WID ║ ║ ║

╠═══════╬═══════════════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╣

UNIV EST (000's) ║ 1744║ 593 180 1077 667║ 144 166 394 331 274 219 216║ 310 704 1040║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║

SAMPLE ║ 2080║ 692 210 1301 779║ 194 194 395 395 317 301 284║ 388 783 1297║

║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL MALES ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 1248║ 436 138 785 464║ 98 110 267 234 200 174 167║ 208 474 774║

║ 72%║ 74% 77% 73% 70%║ 68% 66% 68% 71% 73% 80% 77%║ 67% 67% 74%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 694║ 278 93 471 222║ 33 53 163 148 104 96 96║ 86 249 445║

║ 40%║ 47% 52% 44% 33%║ 23% 32% 41% 45% 38% 44% 45%║ 28% 35% 43%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 490║ 189 61 355 134║ 22 35 85 94 77 84 93║ 57 141 348║

║ 28%║ 32% 34% 33% 20%║ 15% 21% 21% 28% 28% 39% 43%║ 18% 20% 33%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 481║ 185 60 349 133║ 21 35 85 94 76 82 90║ 56 140 341║

║ 28%║ 31% 33% 32% 20%║ 15% 21% 21% 28% 28% 37% 42%║ 18% 20% 33%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 314║ 121 34 258 56║ 2 6 25 58 58 76 88║ 8 33 281║

║ 18%║ 20% 19% 24% 8%║ 2% 3% 6% 18% 21% 35% 41%║ 3% 5% 27%║

║ ║ ║ ║ ║

RTE 2FM ║ 177║ 67 29 98 79║ 19 29 65 39 21 4 0║ 48 113 65║

║ 10%║ 11% 16% 9% 12%║ 13% 17% 16% 12% 8% 2% 0%║ 15% 16% 6%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 36║ 21 8 30 6║ 1 5 6 8 7 9║ 1 6 30║

║ 2%║ 3% 4% 3% 1%║ 1% 1% 2% 3% 3% 4%║ 0% 1% 3%║

║ ║ ║ ║ ║

TODAY FM ║ 212║ 98 37 117 95║ 12 25 86 56 26 7 ║ 37 123 90║

║ 12%║ 17% 21% 11% 14%║ 8% 15% 22% 17% 10% 3% ║ 12% 17% 9%║

║ ║ ║ ║ ║

NEWSTALK ║ 105║ 47 15 63 42║ 3 5 23 29 23 13 8║ 9 32 73║

║ 6%║ 8% 8% 6% 6%║ 2% 3% 6% 9% 8% 6% 4%║ 3% 5% 7%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 773║ 248 82 463 310║ 76 74 149 119 138 115 102║ 150 299 474║

║ 44%║ 42% 46% 43% 47%║ 53% 45% 38% 36% 50% 52% 47%║ 48% 42% 46%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 643║ 205 76 413 230║ 48 52 114 109 129 98 94║ 100 214 429║

║ 37%║ 35% 43% 38% 35%║ 33% 32% 29% 33% 47% 45% 43%║ 32% 30% 41%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 110║ 40 8 60 50║ 13 11 18 10 19 22 16║ 24 42 68║

STATION ║ 6%║ 7% 5% 6% 8%║ 9% 7% 4% 3% 7% 10% 7%║ 8% 6% 7%║

╚═══════╩═══════════════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════╝

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 2 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ ║DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 1744║ 238 470 474 409 113 39║ 708 884 152║ 483 462 483 316║ 1068 676║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2080║ 258 540 571 487 165 59║ 798 1058 224║ 372 559 701 448║ 1130 950║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL MALES ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 1248║ 182 337 330 272 96 31║ 519 602 127║ 349 339 342 219║ 752 496║

║ 72%║ 76% 72% 70% 66% 85% 81%║ 73% 68% 84%║ 72% 73% 71% 69%║ 70% 73%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 694║ 139 214 173 107 51 11║ 352 280 62║ 197 207 175 114║ 418 276║

║ 40%║ 58% 45% 36% 26% 45% 29%║ 50% 32% 41%║ 41% 45% 36% 36%║ 39% 41%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 490║ 104 145 112 75 44 10║ 249 187 54║ 131 155 122 82║ 279 211║

║ 28%║ 43% 31% 24% 18% 39% 25%║ 35% 21% 36%║ 27% 33% 25% 26%║ 26% 31%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 481║ 103 140 112 74 44 9║ 242 186 53║ 128 152 121 81║ 275 207║

║ 28%║ 43% 30% 24% 18% 39% 24%║ 34% 21% 35%║ 26% 33% 25% 26%║ 26% 31%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 314║ 77 84 68 42 36 8║ 160 109 44║ 104 78 84 47║ 184 130║

║ 18%║ 32% 18% 14% 10% 32% 20%║ 23% 12% 29%║ 21% 17% 17% 15%║ 17% 19%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 177║ 27 61 46 33 9 2║ 88 79 11║ 27 78 36 36║ 93 84║

║ 10%║ 12% 13% 10% 8% 8% 4%║ 12% 9% 7%║ 6% 17% 7% 12%║ 9% 12%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 36║ 15 9 6 4 2 ║ 24 10 2║ 7 15 11 2║ 22 14║

║ 2%║ 6% 2% 1% 1% 2% ║ 3% 1% 1%║ 2% 3% 2% 1%║ 2% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 212║ 38 77 63 27 6 2║ 114 90 8║ 41 62 68 41║ 130 82║

║ 12%║ 16% 16% 13% 7% 6% 4%║ 16% 10% 5%║ 8% 13% 14% 13%║ 12% 12%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 105║ 35 30 24 15 2 ║ 65 39 2║ 51 26 19 9║ 89 17║

║ 6%║ 15% 6% 5% 4% 1% ║ 9% 4% 1%║ 11% 6% 4% 3%║ 8% 2%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 773║ 81 193 207 197 70 25║ 274 404 95║ 182 204 231 156║ 434 339║

║ 44%║ 34% 41% 44% 48% 62% 63%║ 39% 46% 62%║ 38% 44% 48% 49%║ 41% 50%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 643║ 68 156 171 166 61 21║ 224 337 82║ 177 141 188 137║ 376 268║

║ 37%║ 29% 33% 36% 41% 54% 55%║ 32% 38% 54%║ 37% 31% 39% 43%║ 35% 40%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 110║ 20 27 23 22 13 4║ 47 46 17║ 5 64 18 22║ 52 58║

STATION ║ 6%║ 8% 6% 5% 5% 12% 11%║ 7% 5% 11%║ 1% 14% 4% 7%║ 5% 9%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 3 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═══════════════════════════════════════╦═══════════════════════════════════════════════════════╦═══════════════════════╗

║ ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═══════════════════════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╣

║ TOTAL ║ HOUSE H/K MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ ║

║ ║KEEPER +dep /WID WOMEN ║ ║ ║

╠═══════╬═══════════════════════════════════════╬═══════════════════════════════════════════════════════╬═══════════════════════╣

UNIV EST (000's) ║ 1782║ 1511 759 1252 530 584║ 140 167 393 324 273 216 269║ 307 700 1082║

║ 100%║ 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║

SAMPLE ║ 2186║ 1849 933 1538 648 766║ 198 198 429 435 343 245 338║ 396 825 1361║

║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL FEMALES ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 1252║ 1073 517 878 374 399║ 104 103 266 227 189 159 205║ 207 473 779║

║ 70%║ 71% 68% 70% 71% 68%║ 74% 62% 68% 70% 69% 74% 76%║ 67% 68% 72%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 629║ 573 271 469 160 216║ 25 44 150 123 97 84 106║ 69 219 411║

║ 35%║ 38% 36% 37% 30% 37%║ 18% 26% 38% 38% 36% 39% 40%║ 22% 31% 38%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 489║ 446 193 376 113 145║ 20 28 89 88 83 76 105║ 48 137 352║

║ 27%║ 30% 25% 30% 21% 25%║ 15% 17% 23% 27% 30% 35% 39%║ 16% 20% 32%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 483║ 441 190 373 110 142║ 20 28 89 87 81 76 103║ 48 137 346║

║ 27%║ 29% 25% 30% 21% 24%║ 14% 17% 23% 27% 30% 35% 38%║ 15% 20% 32%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 286║ 278 87 250 35 65║ 1 2 26 40 54 68 95║ 2 28 258║

║ 16%║ 18% 11% 20% 7% 11%║ 0% 1% 7% 12% 20% 31% 35%║ 1% 4% 24%║

║ ║ ║ ║ ║

RTE 2FM ║ 198║ 162 105 122 76 77║ 20 26 63 48 28 7 5║ 46 109 88║

║ 11%║ 11% 14% 10% 14% 13%║ 14% 16% 16% 15% 10% 3% 2%║ 15% 16% 8%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 33║ 31 11 25 8 10║ 6 7 7 6 7║ 6 27║

║ 2%║ 2% 1% 2% 1% 2%║ 2% 2% 2% 3% 3%║ 1% 2%║

║ ║ ║ ║ ║

TODAY FM ║ 163║ 141 94 105 58 82║ 8 20 74 37 18 4 2║ 28 101 61║

║ 9%║ 9% 12% 8% 11% 14%║ 5% 12% 19% 12% 7% 2% 1%║ 9% 14% 6%║

║ ║ ║ ║ ║

NEWSTALK ║ 47║ 44 18 35 12 24║ 1 1 12 13 4 10 5║ 3 15 32║

║ 3%║ 3% 2% 3% 2% 4%║ 1% 1% 3% 4% 1% 4% 2%║ 1% 2% 3%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 794║ 656 320 530 263 238║ 87 70 161 135 123 94 124║ 157 318 476║

║ 45%║ 43% 42% 42% 50% 41%║ 62% 42% 41% 42% 45% 44% 46%║ 51% 45% 44%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 642║ 549 256 452 191 189║ 47 51 127 110 111 83 114║ 98 224 418║

║ 36%║ 36% 34% 36% 36% 32%║ 34% 30% 32% 34% 41% 38% 42%║ 32% 32% 39%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 112║ 89 51 77 35 28║ 19 8 22 22 12 17 12║ 27 49 63║

STATION ║ 6%║ 6% 7% 6% 7% 5%║ 14% 5% 5% 7% 5% 8% 4%║ 9% 7% 6%║

╚═══════╩═══════════════════════════════════════╩═══════════════════════════════════════════════════════╩═══════════════════════╝

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 3 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ ║DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 1782║ 238 508 390 508 97 42║ 746 897 139║ 505 466 491 320║ 1093 689║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2186║ 275 647 462 626 118 58║ 922 1088 176║ 417 610 707 452║ 1218 968║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL FEMALES ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 1252║ 176 358 265 350 72 31║ 534 615 103║ 350 339 335 228║ 751 501║

║ 70%║ 74% 70% 68% 69% 74% 74%║ 72% 69% 74%║ 69% 73% 68% 71%║ 69% 73%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 629║ 131 206 116 126 37 14║ 337 242 51║ 197 188 136 108║ 395 234║

║ 35%║ 55% 41% 30% 25% 38% 32%║ 45% 27% 36%║ 39% 40% 28% 34%║ 36% 34%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 489║ 96 157 86 101 35 13║ 253 188 48║ 158 138 107 86║ 300 189║

║ 27%║ 40% 31% 22% 20% 36% 31%║ 34% 21% 35%║ 31% 30% 22% 27%║ 27% 27%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 483║ 96 156 86 99 35 10║ 252 186 45║ 158 138 107 80║ 299 184║

║ 27%║ 40% 31% 22% 20% 36% 24%║ 34% 21% 32%║ 31% 30% 22% 25%║ 27% 27%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 286║ 66 89 45 61 18 5║ 155 107 24║ 116 70 64 36║ 195 90║

║ 16%║ 28% 18% 12% 12% 19% 13%║ 21% 12% 17%║ 23% 15% 13% 11%║ 18% 13%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 198║ 29 68 42 39 15 5║ 97 81 20║ 39 67 47 45║ 102 96║

║ 11%║ 12% 13% 11% 8% 16% 11%║ 13% 9% 14%║ 8% 14% 10% 14%║ 9% 14%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 33║ 12 11 3 4 1 1║ 23 7 2║ 15 10 5 3║ 23 10║

║ 2%║ 5% 2% 1% 1% 2% 2%║ 3% 1% 2%║ 3% 2% 1% 1%║ 2% 1%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 163║ 34 57 34 27 8 2║ 92 61 10║ 33 63 34 32║ 94 69║

║ 9%║ 15% 11% 9% 5% 8% 5%║ 12% 7% 7%║ 7% 14% 7% 10%║ 9% 10%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 47║ 14 18 8 6 1 ║ 32 14 1║ 25 9 9 4║ 40 7║

║ 3%║ 6% 4% 2% 1% 1% ║ 4% 2% 1%║ 5% 2% 2% 1%║ 4% 1%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 794║ 73 213 187 252 50 18║ 287 439 68║ 184 208 244 157║ 445 349║

║ 45%║ 31% 42% 48% 50% 52% 43%║ 38% 49% 49%║ 37% 45% 50% 49%║ 41% 51%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 642║ 56 168 154 207 43 14║ 224 361 58║ 183 129 203 128║ 383 260║

║ 36%║ 23% 33% 39% 41% 45% 34%║ 30% 40% 41%║ 36% 28% 41% 40%║ 35% 38%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 112║ 11 29 29 34 6 3║ 40 63 9║ 1 72 18 21║ 48 64║

STATION ║ 6%║ 5% 6% 7% 7% 6% 7%║ 5% 7% 6%║ 0% 15% 4% 7%║ 4% 9%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 4 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

╔═══════╦═══════════════════════╦═══════════════════════════════════════╦═══════════════╗

║ ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═══════════════════════╬═══════════════════════════════════════╬═══════════════╣

║ TOTAL ║ H/K+ MARR SINGLE║ 2534 3544 4554 5564 65+ ║ 1534 35+ ║

║ ║ CHILD /WID ║ ║ ║

╠═══════╬═══════════════════════╬═══════════════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 2103║ 938 1575 528║ 501 457 357 284 338║ 667 1436║

║ 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2541║ 1143 1910 631║ 542 585 434 342 426║ 754 1787║

║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL HOUSEKEEPERS ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 1509║ 655 1131 378║ 342 325 251 221 260║ 451 1058║

║ 72%║ 70% 72% 72%║ 68% 71% 70% 78% 77%║ 68% 74%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 851║ 364 643 208║ 216 193 136 122 135║ 266 585║

║ 40%║ 39% 41% 39%║ 43% 42% 38% 43% 40%║ 40% 41%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 635║ 254 502 133║ 123 128 110 112 132║ 153 483║

║ 30%║ 27% 32% 25%║ 24% 28% 31% 40% 39%║ 23% 34%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 626║ 249 494 132║ 123 127 108 110 128║ 153 473║

║ 30%║ 27% 31% 25%║ 24% 28% 30% 39% 38%║ 23% 33%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 399║ 121 332 67║ 32 68 75 101 119║ 36 363║

║ 19%║ 13% 21% 13%║ 6% 15% 21% 35% 35%║ 5% 25%║

║ ║ ║ ║ ║

RTE 2FM ║ 228║ 134 163 65║ 93 60 35 9 5║ 119 109║

║ 11%║ 14% 10% 12%║ 19% 13% 10% 3% 2%║ 18% 8%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 52║ 19 43 9║ 8 11 12 8 13║ 8 44║

║ 2%║ 2% 3% 2%║ 2% 3% 3% 3% 4%║ 1% 3%║

║ ║ ║ ║ ║

TODAY FM ║ 239║ 131 158 81║ 113 68 28 5 2║ 137 103║

║ 11%║ 14% 10% 15%║ 23% 15% 8% 2% 0%║ 21% 7%║

║ ║ ║ ║ ║

NEWSTALK ║ 91║ 33 55 36║ 20 28 17 14 9║ 23 68║

║ 4%║ 3% 3% 7%║ 4% 6% 5% 5% 3%║ 3% 5%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 905║ 403 666 239║ 194 184 159 132 162║ 267 637║

║ 43%║ 43% 42% 45%║ 39% 40% 45% 47% 48%║ 40% 44%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 754║ 333 571 183║ 146 158 143 112 151║ 190 563║

║ 36%║ 35% 36% 35%║ 29% 35% 40% 39% 45%║ 29% 39%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 129║ 59 95 34║ 27 25 20 28 17║ 40 89║

STATION ║ 6%║ 6% 6% 6%║ 5% 5% 5% 10% 5%║ 6% 6%║

╚═══════╩═══════════════════════╩═══════════════════════════════════════╩═══════════════╝

Housekeeper is defined as the person (male or female) responsible for the grocery shop

Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 4 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP"

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ ║DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 2103║ 298 599 476 574 110 46║ 896 1050 157║ 575 556 616 356║ 1310 793║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2541║ 330 745 566 696 138 66║ 1075 1262 204║ 465 702 875 499║ 1437 1104║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL HOUSEKEEPERS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 1509║ 231 427 336 394 86 35║ 658 730 121║ 410 406 443 250║ 918 591║

║ 72%║ 78% 71% 71% 69% 78% 76%║ 73% 70% 77%║ 71% 73% 72% 70%║ 70% 75%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 851║ 186 283 169 153 44 15║ 470 322 59║ 274 250 211 116║ 546 304║

║ 40%║ 63% 47% 35% 27% 40% 33%║ 52% 31% 38%║ 48% 45% 34% 33%║ 42% 38%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 635║ 135 207 122 114 42 15║ 342 236 58║ 209 182 151 93║ 392 243║

║ 30%║ 45% 35% 26% 20% 38% 33%║ 38% 22% 37%║ 36% 33% 25% 26%║ 30% 31%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 626║ 134 205 122 111 42 12║ 338 233 54║ 208 181 150 88║ 390 236║

║ 30%║ 45% 34% 26% 19% 38% 26%║ 38% 22% 35%║ 36% 32% 24% 25%║ 30% 30%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 399║ 95 121 72 72 32 8║ 216 144 40║ 158 94 97 51║ 263 136║

║ 19%║ 32% 20% 15% 13% 29% 17%║ 24% 14% 25%║ 28% 17% 16% 14%║ 20% 17%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 228║ 37 85 53 40 10 4║ 121 93 14║ 47 86 56 39║ 123 105║

║ 11%║ 12% 14% 11% 7% 9% 8%║ 14% 9% 9%║ 8% 16% 9% 11%║ 9% 13%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 52║ 20 17 5 8 1 1║ 37 13 2║ 17 20 11 4║ 33 19║

║ 2%║ 7% 3% 1% 1% 1% 2%║ 4% 1% 1%║ 3% 4% 2% 1%║ 3% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 239║ 54 92 53 36 4 1║ 146 88 5║ 53 86 70 29║ 156 84║

║ 11%║ 18% 15% 11% 6% 4% 1%║ 16% 8% 3%║ 9% 16% 11% 8%║ 12% 11%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 91║ 31 27 20 12 1 ║ 58 32 1║ 49 19 17 6║ 80 11║

║ 4%║ 11% 4% 4% 2% 1% ║ 7% 3% 1%║ 8% 3% 3% 2%║ 6% 1%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 905║ 81 230 221 284 66 21║ 312 506 87║ 183 242 304 176║ 497 408║

║ 43%║ 27% 38% 46% 50% 59% 46%║ 35% 48% 55%║ 32% 43% 49% 49%║ 38% 51%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 754║ 63 182 189 241 59 19║ 245 430 79║ 179 166 258 151║ 428 326║

║ 36%║ 21% 30% 40% 42% 54% 42%║ 27% 41% 50%║ 31% 30% 42% 42%║ 33% 41%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 129║ 20 34 29 36 7 3║ 54 65 10║ 4 75 23 27║ 61 68║

STATION ║ 6%║ 7% 6% 6% 6% 7% 7%║ 6% 6% 7%║ 1% 13% 4% 8%║ 5% 9%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 5 AVERAGE SATURDAY "YESTERDAY LISTENERSHIP" BY STATION

╔════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════╗

║ RADIO STATIONS ║

╠════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════╣

║ BEAT SPIN FM104 DUBLIN' Q102 COUNTRY SPIN PHANTOM CORK'S 96 C103 CORK'S CORK'S KFM LMFM KCLR MIDLAND SOUTH EAST║

║102103 SOUTH S 98 MIX 1038 105.2FM /C103 (CORK'S 96FM RED FM 96FM S 103 RADIO ║

║ FM WEST 106.8FM 103) ║

UNIV EST (000's) ║ 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526║

SAMPLE ║ 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266║

║ ║

Weekend 12 month NATIONAL ALL ADULTS ║

║ ║

FRANCHISE AREA ║ 61 64 119 107 87 37 127 18 127 50 84 52 31 75 37 65 29║

║ ║

OTHER ║ 23 12 26 25 18 10 23 3 2 2 0 1 3 7 7 3 7║

╚════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════════╝

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 5 (CONT.) AVERAGE SATURDAY "YESTERDAY LISTENERSHIP" BY STATION

╔══════════════════════════════════════════════════════════════════════════════════════════════════════╗

║ RADIO STATIONS ║

╠══════════════════════════════════════════════════════════════════════════════════════════════════════╣

║ EAST COAST LIMERICK TIPP FM WLR FM CLARE RADIO GALWAY MID SHANNONSIDE OCEAN HIGHLAND║

║ FM LIVE 95 FM KERRY BAY FM WEST NORTHERN SOUND FM RADIO ║

║ RADIO ║

UNIV EST (000's) ║ 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526║

SAMPLE ║ 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266║

║ ║

Weekend 12 month NATIONAL ALL ADULTS ║

║ ║

FRANCHISE AREA ║ 20 64 46 33 34 50 65 43 74 40 56║

║ ║

OTHER ║ 2 6 7 3 7 6 1 31 8 5 1║

╚══════════════════════════════════════════════════════════════════════════════════════════════════════╝

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 6 MARKET SHARE SATURDAY MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7am7pm ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 46.3%║ 47.4% 45.3% 48.7% 46.4%║ 47.4% 43.6% 48.1%║ 28.0% 42.9% 52.1% 50.4% 44.7% 43.3% 47.0%║ 36.7% 45.7% 46.5% 49.8%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 32.5%║ 29.6% 35.1% 35.1% 30.1%║ 35.5% 25.1% 30.5%║ 21.2% 25.3% 24.6% 31.2% 31.8% 38.1% 44.0%║ 23.6% 24.2% 36.3% 27.5%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 31.9%║ 29.1% 34.4% 34.3% 29.5%║ 34.8% 24.8% 29.5%║ 21.2% 25.3% 24.4% 30.8% 31.0% 37.4% 42.8%║ 23.6% 24.0% 35.5% 27.2%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 20.1%║ 18.5% 21.5% 23.1% 14.4%║ 24.9% 8.1% 14.1%║ 0.6% 1.8% 7.2% 14.4% 21.7% 34.0% 39.0%║ 1.3% 4.8% 27.0% 9.3%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 10.2%║ 8.9% 11.5% 9.4% 13.6%║ 8.2% 15.2% 14.2%║ 20.4% 23.5% 16.2% 15.2% 7.7% 1.2% 0.4%║ 22.2% 18.7% 6.4% 17.0%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.6%║ 1.8% 1.4% 1.8% 1.5%║ 1.6% 1.5% 1.1%║ 0.2% 1.0% 1.2% 1.5% 2.2% 3.3%║ 0.1% 0.6% 2.0% 0.9%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 10.0%║ 12.4% 7.9% 10.2% 13.6%║ 8.6% 13.5% 14.2%║ 5.6% 15.0% 23.0% 14.0% 9.1% 1.5% 0.1%║ 11.1% 18.1% 6.4% 17.9%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.8%║ 5.4% 2.3% 3.4% 2.8%║ 3.3% 5.1% 3.4%║ 1.3% 2.6% 4.5% 5.2% 3.8% 3.7% 2.8%║ 2.1% 3.5% 3.9% 4.5%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 53.7%║ 52.6% 54.7% 51.3% 53.6%║ 52.6% 56.4% 51.9%║ 72.0% 57.1% 47.9% 49.6% 55.3% 56.7% 53.0%║ 63.3% 54.3% 53.5% 50.2%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 44.4%║ 44.7% 44.2% 42.3% 42.9%║ 45.6% 41.7% 40.8%║ 41.3% 40.0% 37.7% 41.1% 50.4% 49.0% 48.2%║ 40.6% 38.9% 47.0% 39.5%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 5.7%║ 4.7% 6.7% 6.1% 6.9%║ 5.5% 6.3% 5.8%║ 12.0% 5.4% 4.0% 6.1% 4.5% 7.6% 4.8%║ 8.1% 5.7% 5.7% 5.1%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 2953║ 1442 1511 1808 779║ 2009 944 515║ 247 239 538 569 454 424 482║ 486 1024 1929 1346║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 213║ 204 222 222 217║ 225 188 216║ 154 195 184 214 226 240 254║ 175 180 232 197║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 6 MARKET SHARE SATURDAY MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7pmMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 27.7%║ 28.8% 26.2% 28.7% 22.0%║ 30.6% 24.8% 25.2%║ 13.5% 16.7% 35.6% 31.6% 17.7% 32.6% 38.6%║ 14.9% 24.2% 31.3% 29.8%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 14.6%║ 13.5% 16.0% 16.0% 7.7%║ 17.7% 11.7% 10.4%║ 9.2% 9.6% 10.3% 16.1% 5.7% 21.3% 31.8%║ 9.4% 9.8% 19.8% 12.0%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 13.9%║ 12.3% 15.7% 15.5% 6.8%║ 16.4% 11.4% 10.0%║ 8.2% 9.6% 10.3% 15.3% 2.6% 21.3% 30.1%║ 8.8% 9.5% 18.5% 11.7%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 5.4%║ 3.7% 7.4% 7.8% 1.0%║ 8.8% 2.1% 3.8%║ 1.0% 4.5% 0.7% 14.8% 20.9%║ 0.5% 10.6% 1.9%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 6.6%║ 7.4% 5.7% 5.3% 5.8%║ 5.2% 7.9% 5.5%║ 8.2% 9.6% 8.9% 9.4% 1.9% 2.6%║ 8.8% 8.9% 4.2% 9.2%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.9%║ 1.2% 2.7% 2.3% ║ 2.3% 1.4% 0.6%║ 0.4% 1.4% 6.5% 6.6%║ 0.2% 3.7% 0.6%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 8.3%║ 8.8% 7.8% 7.1% 10.9%║ 5.6% 11.0% 14.7%║ 3.6% 5.8% 19.7% 9.3% 6.9% 3.8% ║ 4.5% 11.4% 5.1% 13.1%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 4.7%║ 6.6% 2.4% 5.6% 3.3%║ 7.4% 2.1% ║ 0.7% 1.3% 5.6% 6.1% 5.1% 7.4% 6.9%║ 1.0% 3.1% 6.4% 4.7%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 72.3%║ 71.2% 73.8% 71.3% 78.0%║ 69.4% 75.2% 74.8%║ 86.5% 83.3% 64.4% 68.4% 82.3% 67.4% 61.4%║ 85.1% 75.8% 68.7% 70.2%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 48.6%║ 49.1% 48.0% 50.6% 49.2%║ 52.8% 44.6% 56.1%║ 33.1% 60.5% 42.4% 44.8% 75.4% 58.6% 46.6%║ 45.0% 43.8% 53.7% 47.5%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 14.5%║ 13.0% 16.3% 14.2% 19.3%║ 13.1% 15.9% 9.0%║ 28.2% 8.5% 9.1% 20.9% 6.9% 8.8% 14.7%║ 19.7% 14.9% 14.1% 12.6%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 490║ 271 219 237 94║ 231 259 72║ 95 64 100 69 41 55 66║ 159 259 231 233║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 107║ 106 109 114 108║ 111 104 95║ 102 91 109 121 110 104 117║ 97 102 114 107║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Caution: Small Sample Sizes
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 6 MARKET SHARE SATURDAY MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7amMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 44.8%║ 45.8% 44.0% 47.4% 45.0%║ 46.4% 41.2% 46.6%║ 25.1% 39.7% 50.5% 49.1% 43.5% 42.8% 46.4%║ 33.3% 43.1% 45.7% 48.0%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 31.1%║ 28.2% 33.7% 33.9% 28.8%║ 34.5% 23.3% 29.2%║ 18.8% 23.4% 23.2% 30.1% 30.7% 37.3% 43.3%║ 21.3% 22.4% 35.3% 26.1%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 30.5%║ 27.6% 33.1% 33.1% 28.1%║ 33.7% 23.1% 28.2%║ 18.5% 23.4% 23.0% 29.7% 29.7% 36.6% 42.0%║ 21.2% 22.3% 34.5% 25.8%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 18.9%║ 17.1% 20.5% 22.1% 13.6%║ 24.0% 7.3% 13.5%║ 0.5% 1.6% 6.6% 13.8% 20.8% 33.0% 37.9%║ 1.1% 4.2% 26.1% 8.7%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 9.9%║ 8.7% 11.1% 9.1% 13.1%║ 8.0% 14.2% 13.7%║ 17.9% 21.8% 15.4% 14.8% 7.5% 1.2% 0.6%║ 20.1% 17.4% 6.3% 16.3%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.6%║ 1.7% 1.5% 1.9% 1.4%║ 1.7% 1.5% 1.1%║ 0.1% 0.9% 1.2% 1.5% 2.4% 3.5%║ 0.1% 0.6% 2.1% 0.9%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 9.9%║ 12.1% 7.9% 10.0% 13.4%║ 8.5% 13.2% 14.2%║ 5.2% 13.9% 22.7% 13.7% 9.0% 1.6% 0.1%║ 10.0% 17.2% 6.3% 17.5%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.8%║ 5.5% 2.3% 3.6% 2.8%║ 3.5% 4.7% 3.2%║ 1.2% 2.5% 4.6% 5.3% 3.8% 3.9% 3.1%║ 1.9% 3.4% 4.1% 4.5%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 55.2%║ 54.2% 56.0% 52.6% 55.0%║ 53.6% 58.8% 53.4%║ 74.9% 60.3% 49.5% 50.9% 56.5% 57.2% 53.6%║ 66.7% 56.9% 54.3% 52.0%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 44.8%║ 45.1% 44.4% 42.9% 43.2%║ 46.0% 42.0% 41.8%║ 39.7% 42.5% 38.1% 41.4% 51.4% 49.5% 48.1%║ 41.3% 39.5% 47.4% 40.2%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 6.4%║ 5.4% 7.3% 6.7% 7.6%║ 5.9% 7.6% 6.0%║ 15.3% 5.7% 4.5% 7.1% 4.6% 7.7% 5.5%║ 9.9% 6.9% 6.2% 5.8%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 3039║ 1497 1542 1835 791║ 2041 998 523║ 275 253 555 580 462 425 489║ 528 1083 1956 1388║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 225║ 216 233 234 227║ 234 205 226║ 173 210 197 225 231 252 267║ 192 195 243 210║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 6 MARKET SHARE SATURDAY MINUTES LISTENED IRISH STATIONS

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7am7pm ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 46.3%║ 69.9% 54.1% 42.3% 32.3% 38.2% 42.7%║ 59.4% 37.0% 39.5% 37.0%║ 56.2% 49.6% 39.1% 39.1%║ 49.7% 41.5%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 32.5%║ 47.7% 36.3% 26.6% 24.8% 33.8% 39.8%║ 40.1% 25.7% 35.5% 32.2%║ 42.4% 32.8% 26.2% 28.3%║ 33.8% 30.6%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 31.9%║ 47.2% 35.6% 26.6% 24.4% 33.5% 32.6%║ 39.5% 25.4% 33.3% 30.4%║ 41.6% 32.7% 26.2% 26.4%║ 33.5% 29.7%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 20.1%║ 33.6% 21.7% 15.7% 14.4% 21.2% 25.2%║ 25.7% 15.0% 22.3% 24.6%║ 31.2% 17.3% 17.6% 12.7%║ 22.5% 16.6%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 10.2%║ 9.6% 12.7% 9.6% 8.6% 11.7% 6.3%║ 11.6% 9.1% 10.2% 5.8%║ 7.5% 13.6% 7.5% 13.4%║ 9.0% 12.0%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.6%║ 3.9% 1.2% 1.3% 1.3% 0.6% 1.2%║ 2.1% 1.3% 0.8% ║ 2.9% 1.9% 1.0% 0.3%║ 2.0% 1.0%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 10.0%║ 13.2% 14.2% 12.7% 4.6% 2.9% 2.9%║ 13.8% 8.4% 2.9% 2.7%║ 6.6% 13.6% 9.9% 9.7%║ 10.3% 9.6%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.8%║ 9.0% 3.7% 3.0% 2.8% 1.6% ║ 5.5% 2.9% 1.1% 2.1%║ 7.2% 3.2% 3.0% 1.2%║ 5.5% 1.3%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 53.7%║ 30.1% 45.9% 57.7% 67.7% 61.8% 57.3%║ 40.6% 63.0% 60.5% 63.0%║ 43.8% 50.4% 60.9% 60.9%║ 50.3% 58.5%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 44.4%║ 25.0% 37.1% 46.9% 58.1% 48.0% 50.6%║ 33.0% 52.8% 48.7% 49.9%║ 43.2% 34.8% 51.4% 49.2%║ 43.7% 45.5%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 5.7%║ 3.4% 4.5% 6.4% 6.1% 11.3% 4.7%║ 4.1% 6.3% 9.4% 12.7%║ 0.6% 12.0% 2.6% 8.4%║ 4.0% 8.0%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 2953║ 384 822 702 731 224 90║ 1206 1433 314 182║ 534 834 961 624║ 1577 1376║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 213║ 202 204 209 227 227 235║ 204 218 229 222║ 196 212 229 218║ 207 222║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 6 MARKET SHARE SATURDAY MINUTES LISTENED IRISH STATIONS

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7pmMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 27.7%║ 40.6% 23.1% 20.2% 32.4% 34.8% 16.7%║ 27.9% 26.7% 31.0% 34.6%║ 22.5% 29.2% 25.9% 37.2%║ 27.0% 28.7%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 14.6%║ 15.8% 15.0% 10.3% 15.3% 22.6% 9.8%║ 15.2% 13.0% 20.0% 20.0%║ 13.4% 16.5% 12.4% 17.3%║ 12.1% 18.8%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 13.9%║ 14.6% 14.0% 9.9% 14.7% 22.6% 3.7%║ 14.2% 12.5% 18.7% 17.8%║ 13.4% 15.7% 11.9% 14.8%║ 11.8% 17.2%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 5.4%║ 1.8% 7.3% 3.5% 4.9% 10.1% 3.7%║ 5.8% 4.3% 8.8% 8.8%║ 10.1% 3.3% 5.5% ║ 5.6% 5.0%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 6.6%║ 9.6% 4.4% 6.4% 6.9% 11.5% ║ 5.8% 6.7% 9.1% 7.6%║ 1.2% 11.1% 4.1% 13.1%║ 4.0% 10.8%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.9%║ 3.2% 2.3% 2.8% 1.0% ║ 2.6% 1.5% 0.8% 1.4%║ 2.1% 1.3% 2.3% 1.7%║ 2.2% 1.4%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 8.3%║ 10.1% 5.8% 6.7% 12.5% 6.9% 6.9%║ 7.0% 9.8% 6.9% 7.2%║ 4.1% 8.2% 6.9% 18.5%║ 8.3% 8.3%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 4.7%║ 14.7% 2.3% 3.2% 4.6% 5.3% ║ 5.7% 4.0% 4.2% 7.4%║ 5.0% 4.5% 6.6% 1.4%║ 6.5% 1.6%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 72.3%║ 59.4% 76.9% 79.8% 67.6% 65.2% 83.3%║ 72.1% 73.3% 69.0% 65.4%║ 77.5% 70.8% 74.1% 62.8%║ 73.0% 71.3%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 48.6%║ 38.0% 56.4% 52.9% 47.5% 24.2% 59.5%║ 51.4% 50.0% 31.6% 24.9%║ 77.5% 21.2% 56.4% 27.9%║ 59.0% 31.5%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 14.5%║ 13.5% 9.2% 16.2% 11.9% 36.0% 23.8%║ 10.4% 13.9% 33.4% 39.9%║ 36.3% 4.6% 21.4%║ 7.2% 26.6%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 490║ 48 148 117 121 42 14║ 196 238 56 29║ 94 132 167 97║ 263 227║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 107║ 126 100 107 107 120 97║ 106 107 114 144║ 114 122 96 97║ 110 103║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Caution: Small Sample Sizes
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 6 MARKET SHARE SATURDAY MINUTES LISTENED IRISH STATIONS

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7amMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 44.8%║ 67.9% 51.4% 40.6% 32.3% 37.9% 41.0%║ 56.9% 36.2% 38.8% 36.8%║ 53.1% 48.0% 38.2% 39.0%║ 47.8% 40.6%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 31.1%║ 45.5% 34.4% 25.4% 24.1% 32.7% 37.9%║ 38.1% 24.7% 34.2% 31.1%║ 39.7% 31.5% 25.3% 27.5%║ 32.0% 29.7%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 30.5%║ 45.0% 33.7% 25.4% 23.6% 32.5% 30.8%║ 37.4% 24.5% 32.0% 29.3%║ 39.0% 31.4% 25.2% 25.5%║ 31.7% 28.8%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 18.9%║ 31.5% 20.4% 14.8% 13.7% 20.2% 23.8%║ 24.1% 14.2% 21.2% 23.2%║ 29.3% 16.2% 16.8% 11.8%║ 21.1% 15.8%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 9.9%║ 9.6% 11.9% 9.4% 8.5% 11.7% 5.9%║ 11.2% 8.9% 10.1% 6.0%║ 6.9% 13.4% 7.3% 13.3%║ 8.5% 11.9%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 1.6%║ 3.9% 1.3% 1.2% 1.4% 0.6% 1.1%║ 2.2% 1.3% 0.8% 0.1%║ 2.8% 1.8% 1.1% 0.4%║ 2.0% 1.0%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 9.9%║ 13.0% 13.4% 12.2% 5.2% 3.3% 3.1%║ 13.3% 8.5% 3.2% 3.1%║ 6.4% 13.2% 9.7% 10.3%║ 10.2% 9.5%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.8%║ 9.4% 3.6% 3.0% 3.0% 1.9% ║ 5.5% 3.0% 1.4% 2.6%║ 7.0% 3.3% 3.2% 1.2%║ 5.6% 1.4%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 55.2%║ 32.1% 48.6% 59.4% 67.7% 62.1% 59.0%║ 43.1% 63.8% 61.2% 63.2%║ 46.9% 52.0% 61.8% 61.0%║ 52.2% 59.4%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 44.8%║ 25.9% 38.8% 47.3% 57.3% 45.8% 51.2%║ 34.5% 52.6% 47.3% 47.7%║ 46.4% 33.8% 51.8% 47.6%║ 45.0% 44.5%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 6.4%║ 4.1% 4.9% 7.1% 6.6% 13.6% 5.9%║ 4.6% 6.8% 11.5% 15.1%║ 0.5% 13.9% 2.8% 9.3%║ 4.3% 9.4%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 3039║ 396 839 727 755 231 91║ 1235 1482 322 185║ 557 860 984 638║ 1628 1411║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 225║ 210 219 219 237 243 248║ 216 228 244 240║ 207 223 240 230║ 219 234║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Statistical Tables - National

Sunday

Reach and Share

January to December 2008

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 18 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3526║ 1744 1782 2103 938║ 2329 1197 584║ 284 333 787 655 547 435 485║ 617 1404 2122 1775║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║

SAMPLE ║ 4266║ 2080 2186 2541 1143║ 2839 1427 766║ 392 392 824 830 660 546 622║ 784 1608 2658 2046║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 2251║ 1100 1151 1381 583║ 1502 749 347║ 176 188 470 389 348 322 358║ 363 834 1417 1047║

║ 64%║ 63% 65% 66% 62%║ 64% 63% 59%║ 62% 56% 60% 59% 64% 74% 74%║ 59% 59% 67% 59%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 1128║ 590 538 722 308║ 798 330 182║ 50 87 246 224 177 159 186║ 137 383 746 556║

║ 32%║ 34% 30% 34% 33%║ 34% 28% 31%║ 18% 26% 31% 34% 32% 37% 38%║ 22% 27% 35% 31%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 860║ 438 422 564 227║ 644 216 126║ 34 53 150 158 142 144 179║ 87 237 623 361║

║ 24%║ 25% 24% 27% 24%║ 28% 18% 22%║ 12% 16% 19% 24% 26% 33% 37%║ 14% 17% 29% 20%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 849║ 433 417 555 222║ 637 212 123║ 34 53 150 157 138 142 175║ 87 237 612 360║

║ 24%║ 25% 23% 26% 24%║ 27% 18% 21%║ 12% 16% 19% 24% 25% 33% 36%║ 14% 17% 29% 20%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 544║ 298 245 358 108║ 460 84 56║ 6 7 47 88 102 131 162║ 13 60 484 142║

║ 15%║ 17% 14% 17% 12%║ 20% 7% 10%║ 2% 2% 6% 13% 19% 30% 33%║ 2% 4% 23% 8%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 302║ 138 164 190 116║ 174 128 67║ 30 46 107 70 38 7 4║ 76 183 119 223║

║ 9%║ 8% 9% 9% 12%║ 7% 11% 11%║ 11% 14% 14% 11% 7% 2% 1%║ 12% 13% 6% 13%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 83║ 44 40 59 18║ 68 15 10║ 1 1 13 14 13 17 25║ 3 15 68 28║

║ 2%║ 3% 2% 3% 2%║ 3% 1% 2%║ 0% 0% 2% 2% 2% 4% 5%║ 0% 1% 3% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 289║ 157 132 179 99║ 166 123 69║ 21 38 107 72 40 10 1║ 59 166 123 217║

║ 8%║ 9% 7% 9% 11%║ 7% 10% 12%║ 7% 11% 14% 11% 7% 2% 0%║ 10% 12% 6% 12%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 127║ 84 43 78 34║ 79 49 21║ 6 9 28 37 18 16 12║ 16 44 83 75║

║ 4%║ 5% 2% 4% 4%║ 3% 4% 4%║ 2% 3% 4% 6% 3% 4% 3%║ 3% 3% 4% 4%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 1438║ 703 735 842 359║ 914 525 213║ 143 133 289 220 229 202 222║ 276 565 874 642║

║ 41%║ 40% 41% 40% 38%║ 39% 44% 36%║ 50% 40% 37% 34% 42% 47% 46%║ 45% 40% 41% 36%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 1173║ 575 598 706 294║ 789 384 173║ 82 96 217 192 207 178 201║ 178 395 778 504║

║ 33%║ 33% 34% 34% 31%║ 34% 32% 30%║ 29% 29% 28% 29% 38% 41% 42%║ 29% 28% 37% 28%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 218║ 111 108 119 52║ 132 86 23║ 31 18 43 29 30 36 31║ 49 92 126 90║

STATION ║ 6%║ 6% 6% 6% 5%║ 6% 7% 4%║ 11% 5% 5% 4% 5% 8% 6%║ 8% 7% 6% 5%║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Housekeeper is defined as the person (male or female) responsible for the grocery shop

Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 18 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3526║ 476 978 864 917 210 81║ 1454 1781 291 155║ 988 928 974 636║ 2161 1365║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 4266║ 533 1187 1033 1113 283 117║ 1720 2146 400 218║ 789 1169 1408 900║ 2348 1918║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 2251║ 314 609 543 560 165 60║ 923 1103 225 125║ 583 618 645 405║ 1332 919║

║ 64%║ 66% 62% 63% 61% 79% 73%║ 63% 62% 77% 81%║ 59% 67% 66% 64%║ 62% 67%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 1128║ 228 364 245 188 79 25║ 591 433 104 61║ 333 333 270 192║ 696 432║

║ 32%║ 48% 37% 28% 20% 38% 31%║ 41% 24% 36% 40%║ 34% 36% 28% 30%║ 32% 32%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 860║ 172 273 187 135 69 25║ 445 322 93 55║ 249 253 207 151║ 518 342║

║ 24%║ 36% 28% 22% 15% 33% 30%║ 31% 18% 32% 36%║ 25% 27% 21% 24%║ 24% 25%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 849║ 172 272 186 131 68 21║ 443 317 89 53║ 249 253 206 142║ 517 333║

║ 24%║ 36% 28% 22% 14% 32% 26%║ 30% 18% 31% 34%║ 25% 27% 21% 22%║ 24% 24%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 544║ 127 157 111 81 52 15║ 285 193 66 44║ 185 147 137 75║ 347 196║

║ 15%║ 27% 16% 13% 9% 25% 18%║ 20% 11% 23% 28%║ 19% 16% 14% 12%║ 16% 14%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 302║ 38 116 75 49 18 6║ 155 124 23 10║ 57 109 65 71║ 163 139║

║ 9%║ 8% 12% 9% 5% 8% 7%║ 11% 7% 8% 6%║ 6% 12% 7% 11%║ 8% 10%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 83║ 30 31 12 7 2 1║ 60 20 3 0║ 32 22 21 8║ 60 24║

║ 2%║ 6% 3% 1% 1% 1% 1%║ 4% 1% 1% 0%║ 3% 2% 2% 1%║ 3% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 289║ 59 108 61 44 15 3║ 166 104 18 7║ 59 95 74 60║ 170 119║

║ 8%║ 12% 11% 7% 5% 7% 3%║ 11% 6% 6% 4%║ 6% 10% 8% 9%║ 8% 9%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 127║ 45 44 17 19 2 ║ 89 37 2 2║ 68 26 23 11║ 109 18║

║ 4%║ 9% 4% 2% 2% 1% ║ 6% 2% 1% 1%║ 7% 3% 2% 2%║ 5% 1%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 1438║ 138 345 379 410 123 43║ 483 789 166 97║ 299 382 475 283║ 796 642║

║ 41%║ 29% 35% 44% 45% 59% 53%║ 33% 44% 57% 62%║ 30% 41% 49% 44%║ 37% 47%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 1173║ 113 268 308 345 105 35║ 380 653 140 86║ 293 245 400 235║ 674 499║

║ 33%║ 24% 27% 36% 38% 50% 43%║ 26% 37% 48% 55%║ 30% 26% 41% 37%║ 31% 37%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 218║ 25 51 55 54 25 9║ 75 109 34 17║ 7 131 36 44║ 98 120║

STATION ║ 6%║ 5% 5% 6% 6% 12% 11%║ 5% 6% 12% 11%║ 1% 14% 4% 7%║ 5% 9%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 19 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ HOUSE H/K MARR SINGLE║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ ║

║ ║KEEPER +dep /WID ║ ║ ║

UNIV EST (000's) ║ 1744║ 593 180 1077 667║ 144 166 394 331 274 219 216║ 310 704 1040║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║

SAMPLE ║ 2080║ 692 210 1301 779║ 194 194 395 395 317 301 284║ 388 783 1297║

║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL MALES ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 1100║ 395 121 705 394║ 81 92 222 197 183 162 162║ 173 395 705║

║ 63%║ 67% 68% 65% 59%║ 56% 56% 56% 60% 67% 74% 75%║ 56% 56% 68%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 590║ 230 78 407 183║ 26 49 118 123 95 88 92║ 75 192 398║

║ 34%║ 39% 43% 38% 27%║ 18% 29% 30% 37% 35% 40% 42%║ 24% 27% 38%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 438║ 174 56 326 113║ 16 31 71 82 72 78 87║ 48 118 320║

║ 25%║ 29% 31% 30% 17%║ 11% 19% 18% 25% 26% 36% 40%║ 15% 17% 31%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 433║ 170 55 323 110║ 16 31 71 82 71 77 85║ 48 118 315║

║ 25%║ 29% 31% 30% 17%║ 11% 19% 18% 25% 26% 35% 39%║ 15% 17% 30%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 298║ 119 34 251 47║ 4 6 25 57 56 71 80║ 10 35 264║

║ 17%║ 20% 19% 23% 7%║ 3% 4% 6% 17% 20% 32% 37%║ 3% 5% 25%║

║ ║ ║ ║ ║

RTE 2FM ║ 138║ 55 24 74 64║ 13 25 49 27 18 5 0║ 38 87 51║

║ 8%║ 9% 13% 7% 10%║ 9% 15% 12% 8% 7% 2% 0%║ 12% 12% 5%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 44║ 21 5 34 10║ 1 1 8 7 4 9 14║ 2 9 34║

║ 3%║ 3% 3% 3% 1%║ 1% 1% 2% 2% 2% 4% 7%║ 1% 1% 3%║

║ ║ ║ ║ ║

TODAY FM ║ 157║ 68 30 85 71║ 12 19 53 45 23 5 ║ 31 84 73║

║ 9%║ 12% 17% 8% 11%║ 9% 11% 13% 13% 8% 3% ║ 10% 12% 7%║

║ ║ ║ ║ ║

NEWSTALK ║ 84║ 39 17 47 37║ 4 7 18 24 14 9 8║ 11 29 54║

║ 5%║ 7% 10% 4% 6%║ 3% 4% 5% 7% 5% 4% 4%║ 4% 4% 5%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 703║ 240 73 432 271║ 65 63 137 106 129 101 102║ 128 266 438║

║ 40%║ 40% 41% 40% 41%║ 45% 38% 35% 32% 47% 46% 47%║ 41% 38% 42%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 575║ 199 65 377 198║ 40 42 104 93 115 88 93║ 82 187 388║

║ 33%║ 34% 36% 35% 30%║ 28% 26% 27% 28% 42% 40% 43%║ 26% 26% 37%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 111║ 37 8 61 50║ 11 13 18 12 19 19 19║ 24 42 69║

STATION ║ 6%║ 6% 5% 6% 7%║ 8% 8% 5% 4% 7% 9% 9%║ 8% 6% 7%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 19 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ ║DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 1744║ 238 470 474 409 113 39║ 708 884 152║ 483 462 483 316║ 1068 676║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2080║ 258 540 571 487 165 59║ 798 1058 224║ 372 559 701 448║ 1130 950║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL MALES ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 1100║ 160 291 293 236 90 30║ 450 529 120║ 281 301 317 200║ 643 457║

║ 63%║ 67% 62% 62% 58% 80% 77%║ 64% 60% 79%║ 58% 65% 66% 63%║ 60% 68%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 590║ 127 177 148 78 50 11║ 304 225 61║ 167 166 158 99║ 357 233║

║ 34%║ 53% 38% 31% 19% 44% 28%║ 43% 25% 40%║ 35% 36% 33% 31%║ 33% 34%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 438║ 97 127 111 52 41 10║ 224 163 51║ 118 124 120 76║ 258 181║

║ 25%║ 41% 27% 23% 13% 36% 27%║ 32% 18% 34%║ 25% 27% 25% 24%║ 24% 27%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 433║ 97 126 110 49 40 10║ 223 160 51║ 118 123 118 73║ 256 176║

║ 25%║ 41% 27% 23% 12% 36% 27%║ 31% 18% 33%║ 25% 27% 25% 23%║ 24% 26%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 298║ 73 79 70 31 35 9║ 153 101 45║ 92 76 82 49║ 176 122║

║ 17%║ 31% 17% 15% 8% 31% 24%║ 22% 11% 29%║ 19% 16% 17% 15%║ 17% 18%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 138║ 21 51 40 18 6 1║ 72 58 7║ 27 52 31 27║ 79 58║

║ 8%║ 9% 11% 8% 4% 6% 3%║ 10% 7% 5%║ 6% 11% 7% 9%║ 7% 9%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 44║ 15 14 9 4 2 ║ 29 13 2║ 15 13 13 3║ 31 13║

║ 3%║ 6% 3% 2% 1% 2% ║ 4% 1% 1%║ 3% 3% 3% 1%║ 3% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 157║ 35 58 35 19 10 0║ 93 54 10║ 28 49 48 32║ 92 65║

║ 9%║ 14% 12% 7% 5% 9% 1%║ 13% 6% 7%║ 6% 11% 10% 10%║ 9% 10%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 84║ 30 27 13 13 2 ║ 56 26 2║ 46 18 14 5║ 72 11║

║ 5%║ 12% 6% 3% 3% 2% ║ 8% 3% 1%║ 9% 4% 3% 2%║ 7% 2%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 703║ 67 169 196 177 67 27║ 237 373 94║ 142 199 219 143║ 382 322║

║ 40%║ 28% 36% 41% 43% 60% 68%║ 33% 42% 62%║ 29% 43% 45% 45%║ 36% 48%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 575║ 56 127 162 150 58 22║ 183 312 80║ 137 132 184 121║ 322 253║

║ 33%║ 23% 27% 34% 37% 51% 57%║ 26% 35% 53%║ 28% 29% 38% 38%║ 30% 37%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 111║ 16 27 24 20 17 6║ 43 45 23║ 5 65 17 24║ 52 58║

STATION ║ 6%║ 7% 6% 5% 5% 15% 15%║ 6% 5% 15%║ 1% 14% 3% 7%║ 5% 9%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 20 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ HOUSE H/K MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ ║

║ ║KEEPER +dep /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 1782║ 1511 759 1252 530 584║ 140 167 393 324 273 216 269║ 307 700 1082║

║ 100%║ 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║

SAMPLE ║ 2186║ 1849 933 1538 648 766║ 198 198 429 435 343 245 338║ 396 825 1361║

║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL FEMALES ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 1151║ 986 462 796 355 347║ 95 95 249 192 166 160 196║ 190 439 712║

║ 65%║ 65% 61% 64% 67% 59%║ 68% 57% 63% 59% 61% 74% 73%║ 62% 63% 66%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 538║ 492 230 391 147 182║ 24 38 128 101 83 71 94║ 62 190 348║

║ 30%║ 33% 30% 31% 28% 31%║ 17% 23% 33% 31% 30% 33% 35%║ 20% 27% 32%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 422║ 390 170 318 103 126║ 18 22 79 76 70 65 92║ 40 119 303║

║ 24%║ 26% 22% 25% 20% 22%║ 13% 13% 20% 23% 26% 30% 34%║ 13% 17% 28%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 417║ 385 167 315 102 123║ 18 22 79 75 67 65 90║ 40 119 297║

║ 23%║ 25% 22% 25% 19% 21%║ 13% 13% 20% 23% 25% 30% 33%║ 13% 17% 27%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 245║ 239 74 209 36 56║ 2 1 22 31 46 61 82║ 3 25 220║

║ 14%║ 16% 10% 17% 7% 10%║ 1% 1% 6% 10% 17% 28% 31%║ 1% 4% 20%║

║ ║ ║ ║ ║

RTE 2FM ║ 164║ 136 92 100 65 67║ 17 21 58 43 20 2 4║ 38 96 68║

║ 9%║ 9% 12% 8% 12% 11%║ 12% 13% 15% 13% 7% 1% 1%║ 12% 14% 6%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 40║ 38 14 34 5 10║ 1 5 7 8 8 10║ 1 6 34║

║ 2%║ 3% 2% 3% 1% 2%║ 0% 1% 2% 3% 4% 4%║ 0% 1% 3%║

║ ║ ║ ║ ║

TODAY FM ║ 132║ 111 69 80 52 69║ 8 19 54 28 17 4 1║ 28 82 50║

║ 7%║ 7% 9% 6% 10% 12%║ 6% 12% 14% 9% 6% 2% 0%║ 9% 12% 5%║

║ ║ ║ ║ ║

NEWSTALK ║ 43║ 39 16 32 11 21║ 2 2 10 14 4 6 5║ 5 14 29║

║ 2%║ 3% 2% 3% 2% 4%║ 2% 1% 2% 4% 2% 3% 2%║ 2% 2% 3%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 735║ 602 286 481 254 213║ 78 70 151 114 101 101 120║ 148 299 436║

║ 41%║ 40% 38% 38% 48% 36%║ 56% 42% 38% 35% 37% 47% 45%║ 48% 43% 40%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 598║ 507 229 412 186 173║ 42 53 112 99 92 90 109║ 96 208 390║

║ 34%║ 34% 30% 33% 35% 30%║ 30% 32% 29% 31% 34% 42% 40%║ 31% 30% 36%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 108║ 82 43 71 37 23║ 20 5 25 17 11 17 12║ 26 50 57║

STATION ║ 6%║ 5% 6% 6% 7% 4%║ 14% 3% 6% 5% 4% 8% 5%║ 8% 7% 5%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 20 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ ║DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 1782║ 238 508 390 508 97 42║ 746 897 139║ 505 466 491 320║ 1093 689║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2186║ 275 647 462 626 118 58║ 922 1088 176║ 417 610 707 452║ 1218 968║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL FEMALES ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 1151║ 154 318 250 324 75 30║ 472 574 105║ 302 317 328 205║ 690 462║

║ 65%║ 65% 63% 64% 64% 77% 70%║ 63% 64% 75%║ 60% 68% 67% 64%║ 63% 67%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 538║ 101 187 97 110 29 15║ 287 207 44║ 166 167 112 93║ 339 199║

║ 30%║ 42% 37% 25% 22% 30% 34%║ 39% 23% 31%║ 33% 36% 23% 29%║ 31% 29%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 422║ 75 146 76 83 28 14║ 221 159 42║ 130 129 87 75║ 260 162║

║ 24%║ 32% 29% 19% 16% 29% 34%║ 30% 18% 30%║ 26% 28% 18% 23%║ 24% 23%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 417║ 75 146 76 81 28 11║ 221 157 39║ 130 129 87 70║ 260 156║

║ 23%║ 32% 29% 19% 16% 29% 26%║ 30% 18% 28%║ 26% 28% 18% 22%║ 24% 23%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 245║ 54 78 41 50 17 5║ 132 91 22║ 93 71 55 26║ 171 74║

║ 14%║ 23% 15% 11% 10% 17% 12%║ 18% 10% 16%║ 18% 15% 11% 8%║ 16% 11%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 164║ 17 65 35 31 11 5║ 82 66 16║ 30 57 33 44║ 83 81║

║ 9%║ 7% 13% 9% 6% 12% 11%║ 11% 7% 11%║ 6% 12% 7% 14%║ 8% 12%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 40║ 15 17 4 3 1║ 32 7 1║ 17 10 8 5║ 29 11║

║ 2%║ 6% 3% 1% 1% 3%║ 4% 1% 1%║ 3% 2% 2% 2%║ 3% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 132║ 24 49 26 25 6 2║ 73 51 8║ 31 47 26 28║ 78 54║

║ 7%║ 10% 10% 7% 5% 6% 5%║ 10% 6% 6%║ 6% 10% 5% 9%║ 7% 8%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 43║ 15 17 4 6 ║ 32 11 ║ 22 8 8 5║ 36 7║

║ 2%║ 6% 3% 1% 1% ║ 4% 1% ║ 4% 2% 2% 2%║ 3% 1%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 735║ 71 176 183 233 56 16║ 247 416 72║ 157 183 256 139║ 415 321║

║ 41%║ 30% 35% 47% 46% 57% 39%║ 33% 46% 52%║ 31% 39% 52% 44%║ 38% 47%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 598║ 57 140 146 195 47 13║ 197 341 60║ 156 113 216 114║ 352 246║

║ 34%║ 24% 28% 37% 39% 48% 30%║ 26% 38% 43%║ 31% 24% 44% 36%║ 32% 36%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 108║ 9 24 31 33 8 3║ 33 64 11║ 2 66 19 21║ 46 62║

STATION ║ 6%║ 4% 5% 8% 7% 8% 7%║ 4% 7% 8%║ 0% 14% 4% 6%║ 4% 9%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 21 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ H/K+ MARR SINGLE║ 2534 3544 4554 5564 65+ ║ 1534 35+ ║

║ ║ CHILD /WID ║ ║ ║

UNIV EST (000's) ║ 2103║ 938 1575 528║ 501 457 357 284 338║ 667 1436║

║ 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2541║ 1143 1910 631║ 542 585 434 342 426║ 754 1787║

║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL HOUSEKEEPERS ║ ║ ║

║ ║ ║ ║ ║

ANY RADIO ║ 1381║ 583 1024 357║ 309 276 227 218 252║ 409 972║

║ 66%║ 62% 65% 68%║ 62% 60% 63% 77% 75%║ 61% 68%║

║ ║ ║ ║ ║

ANY NATIONAL ║ 722║ 308 540 182║ 172 158 121 105 121║ 216 505║

║ 34%║ 33% 34% 35%║ 34% 35% 34% 37% 36%║ 32% 35%║

║ ║ ║ ║ ║

ANY RTE RADIO ║ 564║ 227 437 127║ 109 111 99 98 118║ 138 425║

║ 27%║ 24% 28% 24%║ 22% 24% 28% 34% 35%║ 21% 30%║

║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 555║ 222 431 124║ 109 110 95 97 115║ 138 417║

║ 26%║ 24% 27% 23%║ 22% 24% 27% 34% 34%║ 21% 29%║

║ ║ ║ ║ ║

RTE RADIO 1 ║ 358║ 108 295 63║ 33 56 67 93 104║ 38 320║

║ 17%║ 12% 19% 12%║ 7% 12% 19% 33% 31%║ 6% 22%║

║ ║ ║ ║ ║

RTE 2FM ║ 190║ 116 131 60║ 80 53 26 3 4║ 104 86║

║ 9%║ 12% 8% 11%║ 16% 12% 7% 1% 1%║ 16% 6%║

║ ║ ║ ║ ║

RTE LYRIC FM ║ 59║ 18 49 9║ 8 12 11 10 19║ 8 51║

║ 3%║ 2% 3% 2%║ 2% 3% 3% 3% 6%║ 1% 4%║

║ ║ ║ ║ ║

TODAY FM ║ 179║ 99 122 58║ 75 53 27 5 1║ 94 86║

║ 9%║ 11% 8% 11%║ 15% 12% 8% 2% 0%║ 14% 6%║

║ ║ ║ ║ ║

NEWSTALK ║ 78║ 34 51 27║ 16 28 14 10 7║ 19 59║

║ 4%║ 4% 3% 5%║ 3% 6% 4% 3% 2%║ 3% 4%║

║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 842║ 359 609 233║ 182 157 138 135 160║ 251 590║

║ 40%║ 38% 39% 44%║ 36% 34% 39% 48% 47%║ 38% 41%║

║ ║ ║ ║ ║

HOME LOCAL STATION ║ 706║ 294 525 181║ 131 140 125 118 148║ 175 531║

║ 34%║ 31% 33% 34%║ 26% 31% 35% 42% 44%║ 26% 37%║

║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 119║ 52 86 33║ 30 22 17 23 19║ 38 80║

STATION ║ 6%║ 5% 5% 6%║ 6% 5% 5% 8% 6%║ 6% 6%║

Housekeeper is defined as the person (male or female) responsible for the grocery shop

Housekeeper+Dependent = Housekeeper living in household where there are dependent children or young adults of any age
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 21 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP"

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ ║DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 2103║ 298 599 476 574 110 46║ 896 1050 157║ 575 556 616 356║ 1310 793║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 2541║ 330 745 566 696 138 66║ 1075 1262 204║ 465 702 875 499║ 1437 1104║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL ALL HOUSEKEEPERS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 1381║ 204 373 314 367 89 34║ 577 681 123║ 353 370 425 232║ 837 544║

║ 66%║ 68% 62% 66% 64% 81% 73%║ 64% 65% 79%║ 61% 67% 69% 65%║ 64% 69%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 722║ 156 248 138 130 35 16║ 403 267 51║ 232 210 180 100║ 471 251║

║ 34%║ 52% 41% 29% 23% 32% 35%║ 45% 25% 32%║ 40% 38% 29% 28%║ 36% 32%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 564║ 114 192 112 96 33 16║ 306 209 49║ 180 166 134 83║ 357 206║

║ 27%║ 38% 32% 24% 17% 30% 35%║ 34% 20% 31%║ 31% 30% 22% 23%║ 27% 26%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 555║ 113 191 112 92 33 13║ 305 204 46║ 180 166 133 76║ 356 199║

║ 26%║ 38% 32% 24% 16% 30% 27%║ 34% 19% 29%║ 31% 30% 22% 21%║ 27% 25%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 358║ 86 110 68 59 27 8║ 196 127 35║ 136 94 87 40║ 246 112║

║ 17%║ 29% 18% 14% 10% 25% 17%║ 22% 12% 22%║ 24% 17% 14% 11%║ 19% 14%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 190║ 22 80 46 32 6 4║ 102 78 10║ 39 71 44 36║ 104 86║

║ 9%║ 7% 13% 10% 6% 5% 8%║ 11% 7% 6%║ 7% 13% 7% 10%║ 8% 11%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 59║ 21 22 6 7 1 1║ 44 13 2║ 22 18 14 5║ 41 18║

║ 3%║ 7% 4% 1% 1% 1% 3%║ 5% 1% 1%║ 4% 3% 2% 1%║ 3% 2%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 179║ 44 73 30 27 4 1║ 117 58 4║ 44 61 50 24║ 116 64║

║ 9%║ 15% 12% 6% 5% 3% 1%║ 13% 6% 3%║ 8% 11% 8% 7%║ 9% 8%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 78║ 31 26 9 12 ║ 57 21 ║ 41 15 17 6║ 69 9║

║ 4%║ 10% 4% 2% 2% ║ 6% 2% ║ 7% 3% 3% 2%║ 5% 1%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 842║ 77 191 216 265 71 21║ 268 481 93║ 155 215 309 163║ 467 375║

║ 40%║ 26% 32% 45% 46% 65% 46%║ 30% 46% 59%║ 27% 39% 50% 46%║ 36% 47%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 706║ 63 148 185 228 64 19║ 211 412 83║ 153 148 269 136║ 400 307║

║ 34%║ 21% 25% 39% 40% 58% 41%║ 24% 39% 53%║ 27% 27% 44% 38%║ 31% 39%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 119║ 15 29 27 33 9 5║ 44 61 14║ 4 67 21 27║ 55 64║

STATION ║ 6%║ 5% 5% 6% 6% 8% 11%║ 5% 6% 9%║ 1% 12% 3% 8%║ 4% 8%║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 22 AVERAGE SUNDAY "YESTERDAY LISTENERSHIP" BY STATION

║ RADIO STATIONS ║

║ BEAT SPIN FM104 DUBLIN' Q102 COUNTRY SPIN PHANTOM CORK'S 96 C103 CORK'S CORK'S KFM LMFM KCLR MIDLAND SOUTH EAST║

║102103 SOUTH S 98 MIX 1038 105.2FM /C103 (CORK'S 96FM RED FM 96FM S 103 RADIO ║

║ FM WEST 106.8FM 103) ║

UNIV EST (000's) ║ 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526║

SAMPLE ║ 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266║

║ ║

Weekend 12 month NATIONAL ALL ADULTS ║

║ ║

FRANCHISE AREA ║ 56 57 95 72 70 49 85 19 156 61 101 47 27 60 38 59 30║

║ ║

OTHER ║ 19 10 24 22 14 10 30 3 2 2 0 0 1 7 8 5 11║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 22 (CONT.) AVERAGE SUNDAY "YESTERDAY LISTENERSHIP" BY STATION

║ RADIO STATIONS ║

║ EAST COAST LIMERICK TIPP FM WLR FM CLARE RADIO GALWAY MID SHANNONSIDE OCEAN HIGHLAND║

║ FM LIVE 95 FM KERRY BAY FM WEST NORTHERN SOUND FM RADIO ║

║ RADIO ║

UNIV EST (000's) ║ 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526 3526║

SAMPLE ║ 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266 4266║

║ ║

Weekend 12 month NATIONAL ALL ADULTS ║

║ ║

FRANCHISE AREA ║ 18 66 42 31 33 44 60 33 67 34 54║

║ ║

OTHER ║ 4 4 8 4 6 9 2 28 5 4 1║

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 23 MARKET SHARE SUNDAY MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7am7pm ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 42.5%║ 44.5% 40.6% 43.5% 43.3%║ 44.4% 37.3% 42.6%║ 25.3% 35.2% 45.6% 46.7% 43.9% 41.0% 42.7%║ 31.0% 39.8% 43.6% 44.4%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 31.2%║ 31.3% 31.1% 32.8% 29.1%║ 34.3% 23.0% 27.0%║ 16.4% 19.8% 25.6% 29.4% 32.5% 36.2% 40.1%║ 18.4% 22.7% 34.7% 26.3%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 30.4%║ 30.1% 30.6% 31.7% 28.6%║ 33.5% 21.8% 26.5%║ 15.4% 19.8% 25.3% 29.3% 30.9% 35.3% 38.6%║ 18.0% 22.4% 33.6% 26.1%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 20.6%║ 21.4% 19.9% 21.8% 14.6%║ 24.7% 9.6% 14.0%║ 1.5% 3.8% 9.7% 16.0% 22.5% 31.2% 34.5%║ 2.8% 7.0% 26.2% 11.5%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 7.5%║ 6.3% 8.7% 7.7% 12.0%║ 6.5% 10.3% 11.3%║ 13.4% 16.0% 13.5% 11.9% 6.6% 1.0% 0.3%║ 14.9% 14.0% 4.9% 13.2%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 2.2%║ 2.3% 2.1% 2.2% 2.0%║ 2.3% 1.9% 1.2%║ 0.5% 2.1% 1.4% 1.7% 3.2% 3.8%║ 0.2% 1.4% 2.5% 1.4%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 7.9%║ 8.2% 7.7% 8.0% 11.5%║ 7.1% 10.1% 12.6%║ 7.3% 12.3% 16.1% 12.2% 8.9% 1.5% 0.1%║ 10.2% 13.7% 5.6% 13.8%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.3%║ 5.0% 1.8% 2.8% 2.7%║ 3.0% 4.2% 3.0%║ 1.6% 3.1% 3.9% 5.1% 2.5% 3.3% 2.5%║ 2.4% 3.3% 3.3% 4.3%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 57.5%║ 55.5% 59.4% 56.5% 56.7%║ 55.6% 62.7% 57.4%║ 74.7% 64.8% 54.4% 53.3% 56.1% 59.0% 57.3%║ 69.0% 60.2% 56.4% 55.6%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 46.9%║ 45.9% 47.9% 46.6% 44.7%║ 47.5% 45.2% 48.4%║ 42.0% 41.8% 42.0% 43.6% 50.1% 50.9% 51.2%║ 41.9% 41.9% 48.9% 42.6%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 7.0%║ 6.2% 7.8% 6.9% 7.2%║ 6.4% 8.8% 4.2%║ 15.3% 5.1% 6.1% 8.1% 5.2% 8.1% 6.1%║ 9.4% 7.4% 6.9% 6.8%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 2633║ 1277 1356 1644 694║ 1812 821 443║ 206 201 469 485 413 396 463║ 407 876 1757 1155║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 187║ 184 189 194 189║ 200 159 181║ 130 159 160 189 196 214 222║ 145 153 205 171║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 23 MARKET SHARE SUNDAY MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7pmMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 27.7%║ 32.2% 22.3% 29.6% 23.0%║ 28.8% 26.4% 31.6%║ 12.1% 24.4% 33.5% 39.8% 15.1% 25.1% 35.3%║ 17.9% 24.4% 31.1% 33.1%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 16.6%║ 18.3% 14.7% 19.0% 13.6%║ 18.3% 14.9% 18.5%║ 7.1% 10.6% 19.4% 18.9% 12.4% 20.6% 26.8%║ 8.8% 13.2% 20.2% 16.8%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 16.1%║ 17.4% 14.6% 18.6% 12.9%║ 17.3% 14.9% 18.2%║ 7.1% 10.6% 19.0% 18.1% 10.7% 20.6% 25.5%║ 8.8% 13.0% 19.3% 16.5%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 3.8%║ 4.0% 3.4% 4.9% 2.6%║ 5.7% 1.6% 0.9%║ 2.3% 2.4% 1.1% 7.2% 10.4% 7.9%║ 1.1% 1.6% 6.0% 1.9%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 8.0%║ 8.3% 7.6% 7.4% 9.2%║ 6.5% 9.6% 13.2%║ 7.1% 8.3% 14.9% 10.2% 2.6% 2.9% 2.5%║ 7.7% 10.7% 5.3% 11.6%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 4.4%║ 5.0% 3.6% 6.3% 1.1%║ 5.0% 3.6% 4.1%║ 1.8% 6.8% 0.9% 7.3% 15.1%║ 0.7% 8.1% 2.9%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 6.1%║ 8.6% 3.0% 4.9% 4.8%║ 3.8% 8.4% 4.6%║ 3.7% 9.0% 10.6% 11.0% 1.6% ║ 6.2% 8.0% 4.0% 10.3%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 5.0%║ 5.3% 4.6% 5.7% 4.6%║ 6.7% 3.1% 8.5%║ 1.2% 4.8% 3.5% 10.0% 1.2% 4.5% 8.6%║ 2.9% 3.2% 6.9% 6.0%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 72.3%║ 67.8% 77.7% 70.4% 77.0%║ 71.2% 73.6% 68.4%║ 87.9% 75.6% 66.5% 60.2% 84.9% 74.9% 64.7%║ 82.1% 75.6% 68.9% 66.9%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 51.8%║ 51.0% 52.8% 53.4% 55.0%║ 58.1% 45.0% 50.4%║ 40.9% 54.0% 45.9% 41.7% 76.9% 69.0% 54.3%║ 47.0% 46.6% 57.2% 46.7%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 12.4%║ 8.4% 17.2% 11.5% 16.6%║ 11.3% 13.6% 12.0%║ 25.0% 6.0% 10.5% 17.9% 5.3% 5.9% 10.3%║ 16.0% 13.7% 11.1% 11.7%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 510║ 278 232 265 111║ 250 260 73║ 94 66 110 76 44 57 63║ 160 270 240 252║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 107║ 105 110 113 105║ 113 102 104║ 102 107 89 124 117 106 128║ 105 98 120 103║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Caution: Small Sample Sizes
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 23 MARKET SHARE SUNDAY MINUTES LISTENED IRISH STATIONS

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 1524 1534 35+ 2044 ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7amMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 40.9%║ 43.1% 38.9% 42.3% 41.5%║ 43.2% 35.4% 41.6%║ 21.7% 33.1% 44.1% 46.0% 42.2% 39.9% 42.2%║ 28.0% 37.2% 42.6% 43.0%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 29.7%║ 29.8% 29.6% 31.5% 27.7%║ 33.0% 21.6% 26.2%║ 13.9% 18.0% 24.8% 28.4% 31.3% 35.2% 39.1%║ 16.2% 21.1% 33.6% 25.1%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 28.9%║ 28.6% 29.1% 30.5% 27.2%║ 32.3% 20.6% 25.7%║ 13.1% 18.0% 24.5% 28.2% 29.7% 34.4% 37.6%║ 15.8% 20.8% 32.6% 24.9%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 18.9%║ 19.4% 18.4% 20.3% 13.6%║ 23.2% 8.3% 12.8%║ 1.1% 3.5% 8.8% 14.6% 21.7% 29.8% 32.5%║ 2.4% 6.1% 24.7% 10.3%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 7.6%║ 6.6% 8.6% 7.6% 11.7%║ 6.5% 10.2% 11.5%║ 11.7% 14.5% 13.7% 11.7% 6.4% 1.1% 0.5%║ 13.2% 13.5% 4.9% 13.0%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 2.4%║ 2.7% 2.2% 2.6% 2.0%║ 2.5% 2.2% 1.5%║ 0.4% 2.1% 1.9% 1.7% 3.5% 4.6%║ 0.2% 1.2% 3.0% 1.6%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 7.7%║ 8.3% 7.3% 7.7% 10.9%║ 6.9% 9.8% 11.9%║ 6.3% 11.6% 15.4% 12.1% 8.5% 1.4% 0.1%║ 9.2% 12.8% 5.4% 13.4%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.5%║ 5.1% 2.1% 3.0% 2.9%║ 3.3% 4.0% 3.5%║ 1.5% 3.4% 3.9% 5.6% 2.4% 3.4% 3.0%║ 2.6% 3.3% 3.6% 4.5%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 59.1%║ 56.9% 61.1% 57.7% 58.5%║ 56.8% 64.6% 58.4%║ 78.3% 66.9% 55.9% 54.0% 57.8% 60.1% 57.8%║ 72.0% 62.8% 57.4% 57.0%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 47.4%║ 46.5% 48.3% 47.2% 45.6%║ 48.3% 45.2% 48.5%║ 41.7% 44.2% 42.5% 43.4% 51.6% 52.1% 51.5%║ 43.1% 42.7% 49.6% 43.1%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 7.6%║ 6.5% 8.7% 7.4% 8.0%║ 6.7% 9.7% 4.9%║ 17.9% 5.2% 6.7% 9.1% 5.2% 7.9% 6.4%║ 10.9% 8.5% 7.2% 7.4%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 2738║ 1334 1404 1678 711║ 1850 888 455║ 238 216 497 495 422 399 471║ 454 951 1787 1208║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 200║ 198 201 209 203║ 212 176 194║ 154 181 170 206 204 227 236║ 168 169 218 185║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 23 MARKET SHARE SUNDAY MINUTES LISTENED IRISH STATIONS

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7am7pm ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 42.5%║ 67.3% 51.5% 37.7% 29.1% 30.1% 38.8%║ 57.0% 33.1% 32.6% 30.3%║ 57.4% 43.7% 33.7% 36.8%║ 47.1% 36.2%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 31.2%║ 47.4% 37.3% 28.3% 20.4% 25.1% 37.9%║ 40.8% 24.1% 28.8% 26.1%║ 44.1% 32.1% 23.8% 26.2%║ 34.1% 27.2%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 30.4%║ 46.9% 36.5% 28.0% 19.1% 24.5% 33.7%║ 40.1% 23.3% 27.2% 24.8%║ 43.5% 31.7% 23.7% 23.1%║ 33.8% 25.6%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 20.6%║ 34.6% 22.8% 19.0% 12.4% 19.0% 25.8%║ 26.9% 15.5% 21.0% 20.9%║ 33.1% 19.3% 16.9% 12.9%║ 23.7% 16.3%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 7.5%║ 7.6% 11.4% 6.8% 5.1% 5.2% 7.3%║ 10.1% 5.9% 5.8% 3.9%║ 5.8% 10.3% 5.3% 9.8%║ 7.0% 8.3%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 2.2%║ 4.8% 2.3% 2.2% 1.5% 0.3% 0.5%║ 3.2% 1.8% 0.4% ║ 4.6% 2.1% 1.5% 0.5%║ 3.1% 1.0%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 7.9%║ 12.3% 10.7% 7.7% 5.4% 3.4% 1.0%║ 11.3% 6.5% 2.7% 2.3%║ 6.6% 9.1% 7.3% 9.0%║ 8.1% 7.7%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 3.3%║ 7.6% 3.5% 1.7% 3.4% 1.6% ║ 4.9% 2.6% 1.1% 1.9%║ 6.7% 2.5% 2.6% 1.6%║ 4.8% 1.3%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 57.5%║ 32.7% 48.5% 62.3% 70.9% 69.9% 61.2%║ 43.0% 66.9% 67.4% 69.7%║ 42.6% 56.3% 66.3% 63.2%║ 52.9% 63.8%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 46.9%║ 26.4% 37.9% 50.7% 60.3% 54.0% 52.9%║ 33.9% 55.8% 53.7% 55.6%║ 41.4% 38.7% 57.0% 48.1%║ 45.1% 49.4%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 7.0%║ 4.4% 5.7% 7.1% 7.6% 13.8% 7.0%║ 5.2% 7.4% 11.8% 14.0%║ 1.1% 14.1% 3.3% 11.0%║ 5.2% 9.5%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 2633║ 336 728 625 650 211 83║ 1064 1275 294 166║ 431 751 893 558║ 1393 1240║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 187║ 182 177 181 199 195 223║ 178 190 203 214║ 174 180 206 184║ 184 191║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 23 MARKET SHARE SUNDAY MINUTES LISTENED IRISH STATIONS

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║

║ ║ ║ ║ ║ ║

Weekend 12 month NATIONAL 7pmMidnight ALL ADULTS ║ ║ ║ ║

║ ║ ║ ║ ║ ║

ANY RADIO ║ 100.0%║ 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0% 100.0% 100.0%║ 100.0% 100.0%║

║ ║ ║ ║ ║ ║

ANY NATIONAL ║ 27.7%║ 46.9% 35.9% 22.6% 16.8% 23.3% 23.3%║ 38.6% 19.5% 23.3% 19.5%║ 23.8% 33.3% 22.2% 34.2%║ 29.0% 25.6%║

║ ║ ║ ║ ║ ║

ANY RTE RADIO ║ 16.6%║ 21.5% 21.2% 13.0% 13.5% 11.1% 19.7%║ 21.3% 13.3% 14.2% 9.1%║ 13.7% 20.6% 14.3% 19.1%║ 15.6% 18.3%║

║ ║ ║ ║ ║ ║

ANY RTE1/2FM/LYRIC ║ 16.1%║ 20.3% 20.5% 13.0% 13.5% 11.1% 14.5%║ 20.4% 13.3% 12.3% 5.7%║ 13.7% 20.2% 13.9% 17.4%║ 15.4% 17.3%║

║ ║ ║ ║ ║ ║

RTE RADIO 1 ║ 3.8%║ 1.6% 6.9% 1.9% 1.4% 5.7% 9.2%║ 5.6% 1.7% 7.0% 4.1%║ 1.1% 6.2% 4.8% 2.5%║ 4.1% 3.2%║

║ ║ ║ ║ ║ ║

RTE 2FM ║ 8.0%║ 13.6% 8.1% 9.4% 5.7% 4.0% 5.3%║ 9.5% 7.4% 4.5% ║ 4.9% 12.7% 5.1% 10.4%║ 6.0% 11.2%║

║ ║ ║ ║ ║ ║

RTE LYRIC FM ║ 4.4%║ 5.1% 5.4% 1.7% 6.3% 1.4% ║ 5.3% 4.2% 0.9% 1.6%║ 7.7% 1.3% 3.9% 4.5%║ 5.3% 2.9%║

║ ║ ║ ║ ║ ║

TODAY FM ║ 6.1%║ 7.2% 10.1% 5.4% 2.2% 4.4% 3.6%║ 9.4% 3.7% 4.1% 2.2%║ 0.9% 10.9% 3.9% 10.3%║ 6.4% 5.6%║

║ ║ ║ ║ ║ ║

NEWSTALK ║ 5.0%║ 18.2% 4.6% 4.2% 1.1% 7.8% ║ 8.0% 2.5% 5.0% 8.2%║ 9.1% 1.8% 4.0% 4.8%║ 7.0% 1.7%║

║ ║ ║ ║ ║ ║

ANY REGIONAL/LOCAL ║ 72.3%║ 53.1% 64.1% 77.4% 83.2% 76.7% 76.7%║ 61.4% 80.5% 76.7% 80.5%║ 76.2% 66.7% 77.8% 65.8%║ 71.0% 74.4%║

║ ║ ║ ║ ║ ║

HOME LOCAL STATION ║ 51.8%║ 41.3% 50.3% 52.3% 60.3% 30.5% 61.8%║ 48.1% 56.6% 41.9% 38.8%║ 76.2% 22.1% 62.3% 41.4%║ 57.0% 43.5%║

║ ║ ║ ║ ║ ║

OTHER REGIONAL/LOCAL ║ 12.4%║ 6.9% 4.9% 16.2% 12.5% 45.4% 14.9%║ 5.4% 14.2% 34.3% 41.0%║ 31.3% 4.3% 16.3%║ 7.7% 19.9%║

STATION ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

LISTENERS ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

SAMPLE ║ 510║ 55 155 120 132 27 21║ 210 252 48 22║ 93 143 178 96║ 285 225║

║ ║ ║ ║ ║ ║

MEAN NUMBER OF MINUTES ║ 107║ 106 106 109 109 115 95║ 106 109 107 139║ 111 112 100 109║ 109 105║

i102-104 launched on 7th Feb 2008 and i105-107 on 24th Nov 2008. Any listening to these stations contributed to the Any Regional/Local figure

Caution: Small Sample Sizes
JNLR/TNS mrbi 2008/4 Data 2008

Espri Ltd.

TABLE 23 MARKET SHARE SUNDAY MINUTES LISTENED IRISH STATIONS

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║DUBLIN LEIN. STER ULST.║ ║