MILWAUKEE 99 CATEGORIES 2017
▪Animation/Motion Graphics (2D/3D)
▪Special Effects (C.G. or Live Action)
▪Digital: Display Advertising (Any kind of banner ad or online execution)
▪Digital: Websites
▪Digital: Mobile
▪Digital: Games/Apps
▪Digital: Augmented Reality
▪Digital: Campaigns (Min of 3 executions w/in digital media)
▪Digital: Video (Any video produced for a client for the web exclusively. Any video that appeared anywhere on the web is eligible)
▪Digital: Video Campaign
▪Advertising Photography Single
▪Advertising Photography Campaign
▪Advertising Illustration Single
▪Advertising Illustration Campaign
▪Advertising Music
▪Brochure/Collateral
▪Consumer Newspaper Single
▪Consumer Newspaper Campaign
▪Consumer Magazine Single
▪Consumer Magazine Campaign
▪Corporate Identity
▪Direct Mail
▪Environmental Design (Ex: trade show booths, installations, kiosks)
▪Experiential Advertising (Slightly different than environmental design, this would include installations that consumers interact with – they become part of the experience)
▪Guerilla Advertising Single
▪Guerilla Advertising Campaign
▪Logo Design
▪Integrated Campaign (Any number of pieces in a minimum of 3 media)
▪Innovation
▪Outdoor/Transit Single
▪Outdoor/Transit Campaign
▪Package Design
▪Point of Sale Single
▪Point of Sale Campaign
▪Poster Single
▪Poster Campaign
▪Public Relations - NEW CATEGORY!
▪Radio Single
▪Radio Campaign
▪Self Promotion
▪Social Media Campaign
▪Social Media Contest
▪TV :30 or Less Single
▪TV :30 or Less Campaign
▪TV More than :30 Single
▪TV More than :30 Campaign
▪Trade Print Single
▪Trade Print Campaign
▪Virtual Reality / 360
▪Other
PUBLIC SERVICE: For all public service entries, please use the consumer categories list and check the “Public Service” box on the entry form
IMPORTANT! Campaign entries must have a minimum of 3 pieces and a maximum of 5, except for Integrated Campaigns.
All public service print, outdoor, digital, radio and TV is NOT eligible in the consumer categories.
MILWAUKEE 99 ENTRY GUIDELINES 2017
GUIDELINES
As the judges move through the categories, they will be making selections representing the 99 best entries, per their 100% discretion.
Awards include medal winners (Gold, Silver and Bronze) and merit winners. A Best of Show will also be determined and announced at the Milwaukee 99 Show.
Work created for the United Adworkers is NOT eligible for Best of Show.
Work that won in last year’s show is ineligible.
ELIGIBILITY
All work must have been printed, published or broadcast between June 1st, 2016 and May 31st, 2017.
DEADLINE
The deadline for entries HAS BEEN EXTENDED TO MONDAY, JUNE 26TH.
Entries should be delivered to United Adworkers, 223 N. Water Street, Suite 400, Milwaukee, WI 53202.
Please note: This is also the Serve Marketing office on the 4th floor above Lucky Ginger/Rivalry. When you’re dropping off your entries in person, please email or call 704-941-4191 to ensure someone is at the office.
NOTE: THE SERVE OFFICE WILL BE CLOSED ON FRIDAY, JUNE 23RD FOR THE GOLF OUTING, SO ALL ENTRIES WOULD NEED TO BE DROPPED OFF ON MONDAY, JUNE 26TH
Entries should be addressed to the attention of “Adworkers-Milwaukee 99”.
ENTRY FEES
MEMBERS:NON-MEMBERS:
$50 for Single$75 for Single
$65 for Campaign$90 for Campaign
NOTE: For all entries submitted after TUESDAY, JUNE 27THthere is a $20 increase in fee per entry.
STUDENTS ARE FREE!
Submit un-mounted proofs or tear sheets. Allowed to include 2” of white space around ad if desired. Tape one copy of entry form to back of piece. If it’s a print campaign, label each piece with an entry number on the back in the upper right hand corner. Indicate each label “1 of 2” or “2 of 2”, etc.
Send brochures, folders, books, catalogs, etc. in bound form.
Outdoor entries must be submitted on 11 x 17 (or smaller) outputs and accompanied by a photo of it posted (typically provided by the outdoor company).
Tape one copy of entry form to back.
TELEVISION + DIGITAL VIDEOS
Submit by sending files through Dropbox or similar platform. Please email .
SPECS:
- QuickTime(.mov)
- No slates, bars or tones
- No more than 1G
- If submitting a campaign, please upload each spot separately and indicate “1 of 2”, “2 of 2”, etc. and title spots accordingly.
File name should contain the following: “Category_Agency_Client_Title_Length.mov”
NOTE: Please keep all videos no more than 2 minutes long.
IMPORTANT: ALL TV entries MUST be submitted on 11 x 17 (or smaller) outputs that includes three screen shots. Tape one copy of entry form to back of 11x17 and submit an entry form with payment for the spots you submitted on Dropbox.
RADIO
Submit by sending files through Dropbox or similar platform. Please email .
SPECS for Radio: mp3 file. No more than 5MB.
When uploading,file name should contain the following: “Category_Agency_Client_Title_Length.mp3”
DIGITAL: DISPLAY ADS + GAMES/APPS + MOBILE
When filling out the entry form on Adworkers.com, please make sure you provide info for: Category, Company, Client: Title, # of Pieces, URL and any notes you’d like to include for your entry.
-- ALL URL’s MUST BE ACTIVE. Any URL’s that are inactive will be disqualified. For websites that may no longer be live, please submit test server URL’s.
IMPORTANT: ALL Digital entries MUST be submitted on 11 x 17 (or smaller) outputs. Tape entry form on back of output.
SOCIAL MEDIA
Examples should exemplify general brand focused social media strategy executed over the period of a campaign. Print out of creative (posts or background/cover/profile photos, include screenshots of brand engagement). If video was used, send video to FTP (use same instructions as TV/Digital Video above). Submit URL’s of owned social media communities if applicable on the entry form found on Adworkers.com.
PUBLIC RELATIONS
Examples should exemplify PR efforts executed over the period of a campaign. A video case study (not to exceed 2 minutes) is accepted, but not required, to showcase the PR tactics and results. Entries will be judged on the creative and execution of the PR efforts and not necessarily on the impressions received. All entries must include a print out of visuals from the campaign. If video was used, send video to FTP (use same instructions as TV/Digital Video above).
WEBSITE SUBMISSIONS
For all website entries, you may provide a working URL or a video no longer than :30 seconds. A video is not required for a website entry, but the judges must be able to judge by navigating a working website. If your video exceeds :30 seconds, the judges reserve the right to end the judging after the :30 mark.
Submit by sending files through Dropbox or similar platform. Please email .
SPECS: Quicktime (.mov)
File name should contain the following: “Category_Agency_Client_Title.mov”
NOTE: There are many programs to use to execute this, i.e. Telestream (telestream.net)
IMPORTANT: For ALL websites, please print out up to 3 screen shots. Tape entry form to back of output. Include URL on print outs. A write-up about the website is optional.
INTEGRATED CAMPAIGNS
A fully integrated campaign consisting of at least 3 pieces executed in a minimum of 3 different mediums, such as TV, print, experiential, outdoor, digital etc. All elements of the campaign must be submitted as one mini movie/case study presentation no longer than 2 minutes. If your video exceeds 2 minutes, the judges reserve the right to end the judging after the 2-minute mark. We recommend you include a voiceover to explain the campaign you are submitting. Please do not include agency name or logos in the video.
Submit by sending files through Dropbox or similar platform. Please email .
Specs for Integrated Campaign Video:
- QuickTime(.mov)
- No slates, bars or tones
- No more than 100MB
File name should contain the following: “Category_Agency_Client_Title.mov”
VIRTUAL REALITY / 360
A NEW CATEGORY THIS YEAR! Entries are judged on technical skill and artistry in the use of visual effects and animation. Please submit separate txt or PDF description of the project, scope of work, tools used and technical highlights.
Entries must be submitted with up to 3 screenshots. Tape entry form to back of output. Videos must be no longer than 2 minutes. If videos are longer, the judges have the right to stop playing after 2 minutes.
Submit by sending files through Dropbox or similar platform. Please email .
Specs for Integrated Campaign Video:
- QuickTime(.mov)
- No slates, bars or tones
- No more than 100MB
When uploading, please find the correct category folder and create a new folder with your “AGENCY NAME” File name should contain the following: “Category_Agency_Client_Title.mov”
DELIVER ALL ENTRIES TO:
United Adworkers
223 N. Water Street, Suite 400
Milwaukee, WI 53202
Attn: Adworkers-Milwaukee 99
This is also the Serve Marketing office.
When delivering entries in person, please email or text/call 704-941-4191 to ensure
someone is at the office. Buzz up to the 4th floor when you’ve arrived.
PREPARATION OF ENTRIES:
Two entry forms per entry. Tape on to back of each print piece and TV/Video/Website 11 x 17 outputs and submit the other copy along with payment. For the entry forms that go with Radio and all other Digital, please submit with the list spots/links you submitted.
Entry forms are located at adworkers.com. Please fill out the form provided online.
Entries cannot be returned.
PAYMENT:
When filling out the entry form online, you must note payment with each individual entry. If you’re paying by check, mark the appropriate box that you’ll be sending a check with your entries. Checks must accompany the entries made payable to: United Adworkers, LTD
If paying by credit card, you must individually pay for each entry separately through PayPal. Please follow the instructions on the entry form and email if you have questions.
IMPORTANT!!
As part of your submissions please include a flash drive with PDF’s of ALL print entries (these will be used for the showcase awards book). Prepare PDF’s to fit in a maximum of 8 inches wide at 300 dpi. If this is problematic for collateral pieces (those with multiple pages, various folds, etc.) a PDF is not required, as it will be photographed after the judging to be better displayed in the awards book.
If you do not submit a flash drive with PDF’s of ALL print entries, a charge of $100 will be added to your entry fees.
QUESTIONS ABOUT ENTRIES
Laura Gainor at
704-941-4191