Bradley C. Lizotte
116 Mushroom Lane • Lehighton, Pa. 18235
610-377-7553 •
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SENIOR SALES AND MARKETING MANAGER
Analytical, results-driven manager, with 20+ years developing sales and marketing strategies, and departments. Consistently achieved top sales volumes and revenues capturing business with major US and International companies- like AT&T, Bose, Dell, Mitel,Motorola, Olympus, and United Technologies. Creative and energetic sales and marketing strategist, adept at forging interpersonal and client relationships, with a solid track record driving sales and marketing programs for start-up and established technology companies. Have broad technical experience with several technologies and markets.
Captured new LCD display business at several major OEMs creating new sales of more than $5 million.
Developed market opportunities and positioned the technology for a start-up display backlighting product that resulted in new sales of more than $7 million. Top sales producer at three companies, second at one.
Conceived and marketed a custom connector that produced $2 million in sales and is still in use in every cell phone made.
Noted for managing sales and PR efforts to successfully sell two companies for 20-25% more than investors planned.
Led sales and market development at two companies from ground zero to a position as industry recognized leaders.
CORE COMPETENCIES
•Major account manager•Sales force developer •New business leader •Territory and sales rep manager •Contract negotiator • Project manager • Target marketer • Publicity and technical writer•Mentor/Coach •Business strategist •Global vision and experience •Publicity and technical writer •Project implementer
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PROFESSIONAL EXPERIENCE
REGIONALSALES MANAGER August 2001 – January 2009
Densitron Corporation - Santa Fe Springs, California
A UK based trading company, $100 million global leader in display technologies with 125 people worldwide. Technologies sold include LCDs (TN, STN, CSTN and TFT), LCD backlighting, many touch technologies, OLEDs, and display assemblies.
Worked from virtual office, and drove new projects with major electronic OEMs in consumer, industrial and medical markets. Liaised designs, orders and contracts with Far East factories, driving all project details design to production. Provided expert technical presentations to customers selling all display technologies consultatively increasing order values by more than 50%. Skilled user of Salesforce contact/task software, and “SAP”- (MRP).
•Significant contributor to 400% sales growth from 2001 sales of $3 million to 2008 sales of $12 million.
•Second largest sales volume and sales region in 2008.
•Company recognized large account manager capturing several $500k+ projects with companies like Carrier, Harmon Kardon, Mobicom Cellular, Shure, Olympus and Siemens.
•Consistently met new design and budget targets. Won international company wide, new design contest.
•Recognized for industry contributions, was asked to develop and deliver a backlighting presentation at 2005 Society for Information Display show, the key international industry trade-show for LCD and display technologies.
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SALESAND MARKETING DIRECTOR November 1996 – April 2001
Lumitex Inc – Strongsville, Ohio (Technology and business unit sold to Global Lighting Technologies)
National and international sales $18 million, 100 employees, manufacturer of LED based LCD display backlighting for displays used in cell phones, thermostats, home security and other LCD applications.
Recruited by the CEO, led the sales and marketing effort for this start-up backlighting technology. Drove strategy for product development, targeted account strategy and product positioning.Managed forecast and a sales department of 7 direct employees, 12 US sales representatives, and 6 European agents. Traveled extensively in the US and abroad to direct customer, representative and agent relationships. Managed marketing programs, including sales literature and technical bulletins, trade shows and authored several articles in industry magazines.
Bradley C. Lizotte Page 2 of 2
SALES AND MARKETING DIRECTOR (Lumitex- Continued) November 1996 – April 2001
•In five years led sales growth in SolidStatetm backlighting products from $500,000 to $7,500,000, capturing available market share of 15-20%. Personal sales of $3.5 mm (last year) & top individual producer last two years.
•Business strategy resulted in the planned sale of the SolidStatetm technology for $12 million to Global Lighting.
•Implemented partner sales strategywith LCD makers (I.e. Philips, Samsung, 3-5 Systems, Sharp, Optrex, & Casio) selling products throughpartner sales channels which builtbrand recognition and drove market penetration.
•Conceived and implemented targeted sales strategy that resulted in $7 million in new business in the US, Far East and Europe with capture rate of 75% at accounts like Ademco, Bose, Dell, Fluke, Garmin, Honeywell, Mitel, Motorola, and Symbol. Many of these customers are still buying company products in 2009.
•Using PR and advertising, built brand awareness for Microlenstm to a position of recognized industry leadership.
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MARKETING MANAGER/PRODUCT MANAGER/ APPLICATIONS ENGINEER January 1995 – November 1996
Elastomeric Technologies Inc. (Division of Augat) - Willow Grove, Pa.
250 employees, $500 million, manufacturer of mechanical connectors and STAX a silver/gold loaded, silicone rubber, elastomeric connector used in electronic assemblies to connect flash memory cards, cellular microphones and speakers, and PCB to PCB connections.
Recruited by CEO, started as applications engineer with sales management responsibility for 50% of order backlog and most of the continental US. Traveled extensively in the US and was promoted to Marketing Manager in 1995 and Product Manager in 1996. Recognized for consistently high profit margins by building design value.
•Sales and marketing plan led to company sale to Augat in 1996 for $5 million (on sales of $6 million).
•Saved Planar business worth $480,000 annually by managing product improvement to meet customer design requirements and revitalized lost AT&T project generating an additional $620,000 booking (43% margin business).
•Product manager for Augat miniature card connector for flash memory users. Successfully built product awareness thru PR and mailing programs, convincing Intel and AMD to implement and design around our products.
•Managed multiple training sessions for 100+ Augat sales people, including development of all training materials.
•Conceived and marketed “elasti-boot”, an acoustic boot and connector for microphones, technology that is still used in the majority of cell phones produced today and generated $2 million annual business.
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VICE PRESIDENT SALESAND MARKETING/SALES AND MARKETING MANAGER January 1989 – January 1995
Electroluminescent Technologies Corp. Austin, TX. (Div. of Gunze Corporation)
A start-up manufacturer of electroluminescent lighting used in LCD displays, watches, membrane switch backlighting and graphic displays. Gunze Corporation is a multi-billion dollar international manufacturer that employees 7000+ people.
Established sales and marketing departments, and company business strategy. Extensive European and Far East travel. Built world-wide sales organization with 9 US Sales Reps and 3 European Agents. Played a lead role in the development and implementation of policies and strategies as number two person in company. Recruited by President was one of first employees hired
•From start up, built sales to $2.5 million. Promoted to Vice President of Sales and Marketing in 1990.
•Led the formation of a joint venture with Standard Products, a $750 million Ohio-based extrusion company.
•Managed the technical, business and legal issues to license company technology to three companies.
•Conceived and led development of a process improvement that reduced manufacturing costs by 50%.
•Product manager for NVIS lighting products and Amtrak floor proximity lighting systems.
EDUCATION BS Education, Keene State College, Keene, NH
PERSONAL
•Ebenezer United Church of Christ, New Tripoli, Pa. Music Director 2002-present.
•Hatboro Baptist Church, Hatboro, Pa. Minister of Music 1993-1997.
•First Congregational Church, Claremont, NH Director of Music 1981-1988.
•Professional musician including vocal soloist, trombone, flute, and alto and tenor saxophones.
•Skilled carpenter and general contractor.