Copy for Promoting Road Safety at Work Week page of the RSAW Week website section
As of January 19, 2015 – JW and RW
Promoting Road Safety At Work Week
Road Safety At Work Week is March 2-6, 2015
Be a part of Road Safety At Work Week by engaging your organization to drive phonefree. You will be contributing to a safer workplace and safer roads for all British Columbians. Here are a few simple things you can do to get your organization involved.
Promote the pledge
Once you have taken the pledge, circulate the link to your co-workers, supervisors, managers and others in your organization as well as your friends and family. Write a note (link to sample pledge note) to accompany the link and challenge them to get on board.
Go social
If you are a Twitter or Facebook fan, share your phone-free driving experiences. Find out how others manage phone-free driving and share their tips too. Consider sending a message each day of the campaign week which is March 2-6. Here are a few examples to get you started:
- When you’re behind the wheel, driving is your only job.RoadSafetyAtWork.ca
- On the road, the smartest phone is off. RoadSafetyAtWork.ca
- Pledgeto drive phone free.RoadSafetyAtWork.ca
Also,follow Road Safety at Work on Twitter @RoadSafeAtWork and share campaign safety messages.
Display and distribute the Road Safety At Work Week poster
- Print a copy of the Road Safety At Work Week poster (link to poster)and place it in your lobby, lunchroom or other high-traffic area before the campaign launch date to help create awareness.
- Email a copy of the poster to your co-workers and ask them to post it in their workplaces.
This will be a powerful reminder to help employees, visitors and customers to turn their phones off before getting behind the wheel.
Sample campaign launch message to employees and others
Distribute a message (link to sample employee message) to your employees, contractors, sub-contractors, as well as a message (link to sample customer message)to your suppliers and customers about your involvement with the campaign. Consider distributing the message the week beforethe Road Safety At Work Weekcampaign launch date on March 2 so people are well aware in advance that your company is going phone-free when driving.
Other employee communications
Every day during the week of March 2 to 6, choose a tip from either Tips for all Drivers or Tips for Commercial Driversand distribute it to your employees.
During the Week, make your safety meetings and tailgate talksall about road safety. Ask employees to share their experiences with driving phone-free.
Email signature
Include a message about driving phone-free in your email signature and encourage others to do so as well. Here are some examples:
- I drive phone free. Do you? Take the phone-free pledgenow.
- When I’m behind the wheel, driving is my only job.
- On the road, the smartest phone is off. I drive phone-free.
Website and newsletters
Post a Road Safety At Work Week banner on the front page of your website or newsletter. On your website, hyperlink the graphic to Road Safety At Work Week.
The banners come in three sizes:(obtain from Jennifer)
- Wide X tall (link)
- Wide X tall (link)
- Wide X tall (link)
Place astory about Road Safety at Work Weekon your website or in your organization’s internal and external communication channels such as an intranet or company newsletter.
Here are two examples you can customize:
- Story for intranet or employee newsletter (link to sample)
- Story for Internet or customer newsletter (link to sample)
Advertising
Place an ad customized with your corporate logo (link to sample ad) in local community newspapers or online media site. If you would like to receive a customized ad, please email a high-resolution jpeg, tiff, eps or ai file of your logo to .
Share your experiences with others
We can all learn from each other’s successes and challenges.Please share how your organization promoted the Road Safety at Work Weekcampaign and how your efforts were received by employees. Send Rick Walters an email at .
We hope you’ll find these ideas useful within your organization and also encourage you to take advantage of the many opportunities to share them with your employees, peers, contractors, sub-contractors, suppliers and customers.
1