MARKETING PRACTICUM Mrs. Dori Brown

Rockwall-Heath High School CTE Marketing Teacher

DECA Advisor

Room 1128 | (972) 772-2474

Course Description | TEKS §130.387

Practicum in Marketing (MP) is a series of dynamic activities that focus on the customer to generate a profitable exchange. Through course-required paid or unpaid employment experience, students gain knowledge and skills that help them become proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. Students will illustrate appropriate management and research skills to create the marketing mix.

An unpaid small business enterprise (SBE) experience will occur on campus for Marketing Practicum students this year. For students traveling off campus for their practicum work experience, a unique set of RISD forms and state employee training plans are required for signature and enforcement. Mrs. Brown will meet individually with these students and parents to discuss policy and procedures and alternate grading weights required for an off-campus employment.

Students in Marketing Practicum will be required to join and participate in DECA, also providing an extended learning experience. DECA is a marketing student organization that prepares leaders and entrepreneurs in marketing, finance, hospitality and management. DECA members have the potential to earn scholarships and cash awards and participate in DECA’s competitive events program. Membership information and competitive dates have been listed below.

RISD Grading Policy: Formative grades (daily, homework, quizzes) – 30% of six weeks grade

Summative grades (test, projects) – 70% of six weeks grade

Semester exam grades – 10% of semester grade

Curriculum Syllabus:

Ch 1 Mktg Today and Tomorrow

Ch 2 Socially Responsible Mktg

Ch 3 Mktg Begins with Economics

Ch 4 Marketing Basics

Ch 5 Mktg Information and Research

Ch 6 Mktg Starts with Customers

Ch 7 Competition is Everywhere

Ch 8 Social Media and E-Commerce

Ch 9 Develop a Mktg Strategy Plan

Ch 10 Develop Successful Products

Ch 11 Services Need Marketing

Ch 12 B2B Marketing

Ch 13 Distribution

Ch 14 Determine the Price

Ch 15 Promotion

Ch 16 Advertising

Ch 17 Selling

Ch 18 Marketing in a Global Economy

Ch 19 Manage Risk

Ch 20 Finance Marketing Activities

Ch 21 Entrepreneurship and Mktg

Ch 22 Take Control w/ Management

Ch 23 Plan Your Future in Marketing

Required Supplies:

A binder and writing spiral will be given to you for this course. You will use this writing and organization combination daily for note-taking and other writing activities to help you prepare for exams and your empowering journey in MP!

Join Class Remind for Communications:

·  For all students in 8th period - Text @mktgprac to 81010. If successful, you’ll receive a welcome text.

DECA Information:

·  Yearly Membership Dues $80 (Includes club t-shirt!); due in September. Dues cover registration fees, as well as travel, food and hotel expenses for District and State competitions.

·  2017-2018 Competitive Events

District XI @ North Garland HS – January 20 (Exam date to be announced)

State CDC @ Dallas, TX – February 20-22 (Exam date to be announced)

o  International CDC @ Atlanta, GA – April 20-24