22 September 2010

2011 Clipsal 500 Adelaide Launch Highlights

Highlights of the launch of the 2011 Clipsal 500 Adelaide held at Adelaide Casino today included:

Deputy Premier Kevin Foley announced:

  • The 2011 Clipsal 500 Adelaide event date is confirmed as March 17-20
  • Ticket sales to the 2011 event had already reached $4.1 million dollars
  • Exclusive corporate facilities were 86% sold with sales tracking at 14% greater than at this time last year
  • Pit Pavilion Suites, Pit Grandstand Suites, and The Pit Pavilion Club were totally sold
  • New corporate facility including The President’s Villa on the Pit Exit section on the track have been created
  • New ticket options* for 2011 include Trackside Gold for unreserved Pit Straight grandstand seating Section N at $175 for four days and Family Grandstand seating in the Barry Sheene Pit Straight Grandstand where family groups can purchase four reserved seats for the price of three
  • The economic benefit of the 2010 Clipsal 500 Adelaide attended by 277,800 was $33.76m dollars
  • The 2010 event created 65,945 visitor bed nights
  • The media audit of the 2010 event valued the coverage at $133.3m dollars with the event telecast to 1.25 million homes in Australia with an international television audience to 853 million homes in 142 countries
  • Mr. Foley also revealed the 2011 official event poster with the event theme - “Clipsal 500 Adelaide – It’s Action Packed”

South Australian Motor Sport Board Chairman announced Roger Cook announced:

  • A major initiative with twilight competition for the Australian GT Category on the Thursday and Friday of the 2011 event.
  • “Radio Mix 102.3’s Eighties Flashback” for the Jim Beam TrackSounds Saturday night concert
  • “Radio “Mix 102.3’s Big Bang” fireworks extravaganza following the Saturday night concert of the event free to Clipsal 500 Adelaide ticket holders for that day
  • Continued innovation at the event with emphasis on free fun activity for family groups, free access to children under 14 accompanied by a paying adult Trackside Ticketek ticket holder, and great value through the Family Group grandstand ticket offers.
  • The Feature race program to include V8 Supercars, Fujitsu V8 Supercars, Australian GT, Touring Car Masters, Aussie Racing Car, V8 Utes. One more Feature race category is to be announced closer to the event
  • Murray Walkers Extreme Machines to feature a $400,000 Lamborghini Gallardo (unveiled at the launch) together with worlds fastest, most expensive and exclusive road cars. The Australian GT paddock to be part of the Murray Walker’s Extreme Machines Display with free access to all Clipsal 500 Adelaide ticket holders

Cont.

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South Australian Motor Sport Board Chairman announced Roger Cook announced (Cont.):

  • Air displays featuring the RAAF’s FA-18 and The Roulettes plus Australian Defence Force ground displays
  • Sporting Car Club of SA displays featuring modern vehicles and sports cars from the sixties and seventies
  • The Family Fun Zone as a dedicated alcohol free area with plenty of shade, free junior rides and face painting.
  • A new look Sprint Auto Parts 500 Club with higher standards of presentation and food, prize giveaways, and guest speaker appearances
  • The Clipsal 500 Ladies Day luncheon presented by The Advertiser/Sunday Mail Foundation to feature George Gross and Harry Who fashion collections
  • The official charity of the 2011 event to be the Royal Flying Doctor Service
  • The launch of the 2011 Clipsal 500 Adelaide television campaign

**Artists to appear at “Radio Mix 102.3’s Eighties Flashback” Jim Beam TrackSoundsconcert to include Mondo Rock, The Uncanny X-Men, Pseudo Echo, and The Chantoozies followed by “Radio Mix’s 102.3 Big Bang” Fireworks Simulcast

Other concerts and artist line-up will be announced over the coming months.

The launch was attended by V8 Supercar drivers:

  • James Courtney
  • Steven Johnson
  • Garth Tander
  • Jason Bright

The launch was attended by Saturday concert artists Brian Mannix (The Uncanny X-Men) and Ally Fowler (The Chantoozies)

For tickets Ticketek on 132 849 or book online at

*Conditions apply

**The event may add, withdraw, re-schedule or substitute artists and/or vary the event program

The 2011 Clipsal 500 Adelaide– It’s Action Packed

For further information contact:

Mike Drewer Clipsal 500 Adelaide Media and Publicity Manager

P 08 82781706

M 0419273333

E

VISIT THE EVENT WEB SITE