Course: Promotions and Professional Sales
School: Henry County Academy for Advanced Studies Teacher: Ms. Shepard
School Phone Number: (770) 320 - 7997
Email Address:
COURSE SYLLABUS
Course Description:
Promotion and Professional Sales is the second course in the Marketing Communications and Promotions pathway. This course focuses on the performance of key responsibilities required in a retail environment. Students develop skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service.
In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program; (2) DECA Career and Technical Student Organization competitive events that are directly aligned with course standards and (3) a School-Based Enterprise. The prerequisite for this course is Marketing Principles.
CTSO:
In order to increase the number of application experiences, students should participate in work-based learning activities and the student organizations which include DECA, FBLA, HOSA, and FCCLA. It is also highly advantageous for students to participate in a school–based enterprise where available.
Performance Standards/Objectives:
MKT-PPS-1
Demonstrate employability skills required by business and industry.
MKT-PPS-2
Analyze the scope of the advertising and promotion industry.
MKT-PPS-3
Critique the role of the promotional mix in a competitive economic environment.
MKT-PPS-4
Apply techniques used to analyze the potential market.
MKT-PPS-5
Distinguish and summarize the steps in planning for advertising campaigns.
MKT-PPS-6
Calculate media costs that affect the elements of the promotional mix.
MKT-PPS-7
Demonstrate advertising techniques used in a promotion plan.
MKT-PPS-8
Design and implement a public relations media campaign.
MKT-PPS-9
Develop visual merchandising to compliment advertising campaigns.
MKT-PPS-10
Identify and interpret the importance of selling to the economy.
MKT-PPS-11
Design sales promotion materials.
MKT-PPS-12
Analyze and apply the steps needed for an effective sales presentation.
MKT-PPS-13
Describe the importance of utilizing follow-up techniques after the sale has been completed.
MKT-PPS-14
Identify potential career opportunities in the Marketing Communications and Promotion pathway with appropriate career path credentials.
Common Core Georgia Performance Standards:
This course will be incorporating The Common Core Georgia Performance Standards (CCGPS). These standards define the knowledge and skills students should have within their K-12 education careers so that they will graduate high school able to succeed in entry-level, credit-bearing academic college courses and in workforce training programs. For more information about CCGPS please visit http://corestandards.org.
Lexile:
The Common Core Standards providetext complexity grade bands and associated Lexile bands that are intended to put students on a college- and career-ready trajectory. These grade and Lexile bands are the basis for determining at what text complexity level students should be reading—and at which grades—to make sure they are ultimately prepared for the reading demands of college and careers. For more information about Lexile measurements please visit http://lexile.com.
EOPA (End of Pathway Assessments):
Georgia, like many other career and technical education programs around the nation, has worked in recent years to establish a measurement mechanism to ascertain the level of technical skill attainment on behalf of its career pathway completers.
End of pathway assessments (EOPA)technical skill attainment inventory will be comprised of several measurement components:
· National industry certifications,
· National occupational assessments, and
· State licensures and state developed assessments
Anticipated Classroom Format:
Teacher demonstration, power-point presentations, displays on overhead projector, hands-on assignments, worksheets, written reports and oral presentations.
It is strongly recommended that every student keep a planner or assignment book to record the dates all homework assignments, tests, and quizzes are due.
Classwork: Will be kept in your notebook, saved on the server, or turned in to the box by the door during the class period—listen for instructions.
Projects: Will be both group and individual.
Tests & Quizzes: Tests will be announced in advance; quizzes may or may not be announced in advance.
Late work: WILL NOT be accepted without a valid excuse note. No exceptions.
MAKE-UP WORK:
§ Excused absences: Upon returning to class, the student will have 3 days to bring an excuse. The student has as many days as were excused to make up the assignment(s) with no penalty.
§ Unexcused absences: Missed assignments (including tests and quizzes) will not be accepted if your absence is excused.
§ Absences over 10 days per semester: Credit for makeup work will not be given without an official doctor or court note.
§ Assignments that cannot be completed at home: The student is responsible for arranging a time to make up the work.
§ Absence on test/quiz day or project due date: The student should be prepared to take the test/quiz or turn in the project on the day of his or her return.
Please keep in mind I will not pursue the student for missed and/or late assignments or class notes. It is the student’s responsibility to check the assignment calendar, check with a fellow classmate, or check with me to find out what was missed.
BE RESPONSIBLE. PLAN AHEAD.
Classroom Rules:
No one has the right to:
· Physically injure yourself or others, including threatening to injury others or yourself.
· Discriminate against others
· Damage or destroy materials, this includes books, desks, computers, printers, and all other property used in the classroom.
· Steal from others
· Impose on others so that they can not hear, see or do their work because of your behavior
· Interfere with your learning or the learning of others
Internet Usage Policy:
This is NOT a computer class; the computers will ONLY be used to aide learning. If you are on the computer at an inappropriate time or on a website that is not directly related to the assignment/project, you will receive appropriate disciplinary action and your log in ID could be disabled.
Consequences for violating the classroom rules:
1st offense: Verbal Warning
2nd offense: Parent Letter/Email – parent must reply or teacher will contact/call. If need be, we will also contact your parent during class. This is a phone call that YOU will make during class to a parent/GUARDIAN in which you will explain to them why you are having difficulty following the classroom rules.
3rd offense: Office referral
Assessment/Evaluations/Required Student Products:
Supplies:
· Writing Instrument
· Pens & Pencils
· Jump drive to save work
Grading Plan:
Grading will occur on a variety of assignments, including:
· Practice/Classwork 40%
· Assessments 60%
· Final Exam 20% (of the semester grade)
It is the student’s responsibility to keep track of their grades. If the student has a concern about their grade, they must make an appointment to meet with me to discuss outside of class (i.e. before or after school).
PLEASE DO NOT ASK ME ABOUT YOUR GRADE DURING CLASS TIME.
All scores will be recorded into my computer/grade book Infinite Campus
Strategies for Student Learning:
Discussion, collaborative group work, modeling, student presentations, guest speakers and computer projects.
Academic Honesty:
Students are expected to achieve and maintain the highest standards of academic honesty and excellence. Not only does academic honesty preserve the integrity of both the student and the school, but it is also essential in gaining a true education. Students pledge that they will not lie, cheat, plagiarize, or steal in the pursuit of his or her studies and are encouraged to report those who do.
Required Readings:
· Textbook: Marketing Essentials, learning activity packages, selected articles and current events.
· Other supplemental reading materials will be incorporated throughout the term.
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