PRESS RELEASE
29 September 2017
CRICKET HONG KONG PARTNERS WITH SUNSET+VINE
- Host broadcast services to be provided for the 2017 Hong Kong World Sixes and 2018 Hong Kong T20 Blitz
- Output includes Live broadcast; long and short form highlights plus feature content across multiple platforms
- Hong Kong Sixes will take place on 28th-29th October at Kowloon Cricket Club
- Participating teams include Australia, South Africa, Sri Lanka, Pakistan, Bangladesh and the MCC All Stars
(London) Global TV sports producer and distributor, Sunset+Vine, which is part of the Tinopolis Group, has been appointed by Cricket Hong Kong to provide host broadcast services for the 2017 Hong Kong World Sixes and 2018 Hong Kong T20 Blitz. The announcement comes as part of Cricket Hong Kong’s plan to promote the sport in the region by delivering two world class cricket events each year.
Under the terms of the contract, Sunset+Vine will produce 22 live games across the duration of the two-day Hong Kong Sixes event plus additional content to complement the live action including features and interviews; profile pieces on the teams and players; regular highlights updates for social media platforms and extended highlights programmes of the Group Matches and Finals.
The partnership will enable Cricket Hong Kong to produce its highest quality broadcast production to date as it continues to build on the momentum from the T20 Blitz livestream last March, which attracted nearly 12 million views.
Sunset+Vine is the current production partner for all the International Cricket Council’s major events for the period 2016-2019, including the ICC World Cup and ICC World Twenty20 tournaments. Its team will be led by Huw Bevan who heads the SE Asia operation out of Singapore.
Cricket Hong Kong Director, Jonathan Cummings, said;
“We want to be innovative and forward-thinking in how we promote the game to our audiences and Sunset+Vine’s expertise will help us build our reach not just in Hong Kong but around the world.
“The Sixes is very much being built for the digital age and Sunset+Vine’s work in delivering huge social engagement for the Caribbean Premier League and Pakistan Super League made them a very attractive partner. Being able to attract interest from a global production company such as Sunset+Vine really shows how far we have come in a very short time.”
Huw Bevan, Executive Producer at Sunset+Vine, said;
“We will draw on our extensive cricket experience to help Hong Kong emerge as a leading cricket destination in the region. We are excited to commence the partnership. It’s an exciting, dynamic and entertaining format. We are aiming to produce a dynamic package which will allow cricket fans to watch all 22 matches live in full on a variety of platforms with an array of extra features and packages. The live action will be supplemented with extended short and long form highlights packages that showcase this exciting and distinctive cricket formats. We look forward to working with China Cricket International and Cricket Hong Kong to deliver an exceptional sporting experience.”
The Hong Kong World Cricket Sixes will be held on 28-29 October at Kowloon Cricket Club. Early bird ticketing packages are currently on sale at https://www.ticketflap.com/hksixes.
ENDS
For further information on Sunset+Vine contact:
Greg Moore, Head of PR M: +971 (0)55 885 4734 E:
For further information of Cricket Hong Kong / Hong Kong Sixes, contact:
Sean Moore at Elite Step Asia Limited. /+852 9095 8889 or /2808 0977.
Notes to Editors
About SUNSET+VINE and CRICKET
Sunset+Vine has been the world’s leading provider of live cricket coverage since 1999. In 1999-2005 it revolutionised TV cricket coverage for Channel 4 (UK), winning 26 major awards for its coverage, including five BAFTAs. It was responsible for the introduction of innovations including the Red Zone, Snickometer, the Analyst, Hawk-Eye and the ultra-slomo camera.
Sunset+Vine became host broadcaster for all ICC events from 2016, including the ICC Champions Trophy in 2017 and the ICC Cricket World Cup 2019 in England & Wales. In addition to the ICC the company is currently the host broadcaster for the Pakistan Super League and the Caribbean Premier League Since 2006, it has been producing the daily highlights of both the domestic test series and One-Day Internationals for Channel 5 (UK). It is the digital media partner of the ECB and MCC/Lord’s Cricket Ground producing live, highlights and behind the scenes content for their social and digital platforms.
About SUNSET+VINE
Sunset+Vine is a global force in sports production, distribution and commercial services, covering a huge range of large scale live sports events for broadcasters, digital platforms and audiences around the world - with a portfolio spanning from the Commonwealth Games, International Cricket and Athletics to the English Premier League, Premiership Rugby, Motorsport and Sailing. It is the primary production partner for BT Sport producing the channel’s live English Premier League Football and Aviva Premiership Rugby matches and all support programming.
The company has spearheaded innovation in sports coverage for over 20 years - from its award-winning Cricket coverage for Channel 4, to transforming the way Disability Sport had been produced and presented during the 2012 Paralympics. It has won over 40 broadcast awards including ten Royal Television Society awards and six BAFTA’s for its work.
In addition to covering large scale live sport events, Sunset+Vine has an impressive portfolio of magazine and studio shows and branded content propositions, allowing viewers to dive deeper into the sports they love – ranging from the world’s most watched weekly sports’ show, Gillette World Sport, to Mobil 1 The Grid, The World Sailing Show, Rugby Tonight on BT Sport and C5 shows Football League Tonight and Cricket on 5 as well as CNN Mainsail [sailing], CNN Winning Post [horse racing] and CNN EQ [equestrian].
Sunset+Vine has a growing digital production division that produces digital content and optimises that content on social platforms for federations, teams and events. Its client portfolio includes the FIE, ECB, Lord’s Cricket Ground, Aston Villa Football Club, Youth Olympics and Henley Royal Regatta. These projects combine production with distribution / syndication where production team develop the creative treatment and delivery and its Media Partnerships division ‘add value’ either through viewers on television, fans on Facebook, Twitter, Instagram and YouTube or direct watches through an organisation .com.
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