Advertising forms – technical specification Wirtualna Polska Group
MOBILE ADVERTISEMENT
TECHNICAL SPECIFICATION
To: / AdvertisersDate of development: / 10.06.2016
Number of pages: / 18
Compilation type: / Technical specification
Document type: / open document
Address: / Wirtualna Polska Spółka z o.o. Group, ul. Jutrzenki 137A, 02-231 Warsaw
Table of Contents
Table of Contents 0
1. General rules regarding advertising creatives. 2
1.1 Advertisement on smartphones 3
1.2 Advertising on tablets 3
1.3 Advertising in applications 3
1.4 External communication 3
1.5 Video 3
1.6 Landing page 4
1.7 Targeting 4
1.8 False creatives 4
1.9 Other Information 4
2 Advertisements on smartphones 5
2.1 Banner 5
2.2 Scalable Banner 5
2.3 Inscreen 5
2.4 Adhesion 5
2.5 Interstitial 5
2.6 Interstitial slider 6
2.7 Interactive Interstitial 6
2.8 Full-screen Interstitial 6
2.9 Interstitial Video 7
2.10 Rectangle 7
2.11 Rectangle slider 7
2.12 Carousel Ad 8
2.13 Rectangle multiclick 8
2.14 Rectangle scroller 8
2.15 Rectangle 3d 8
2.16 Parallax 9
2.17 Expand/reveal 9
2.18 Mobile Native Ads 9
2.19 Anchor Ad 9
2.20 WP Mobile Homepage Ads 10
2.20.1 Glonews 10
2.20.2 Mobile Screening 10
2.20.3 Content box 10
2.20.4 Content box XL 10
2.21 Video Preroll 11
2.22 Link txt 11
2.23 Mobile e-mail advertisement 11
2.23.1 Login box 11
2.23.2 Full page login 11
2.23.3 Mailing 12
3 Advertisements on tablets 13
3.1 Billboard 13
3.2 Double Billbloard 13
3.3 Triple Billboard 13
3.4 Wideboard 13
3.5 Rectangle 13
3.6 Halfpage 13
3.7 Interstitial 13
3.8 Full-screen Interstitial 14
3.8 Video Preroll 14
3.9 Advertisement on the WP homepage 14
3.9.1 WP Box 14
3.9.2 Content box 14
3.9.3 Wide content box 14
3.9.4 Triple content box 14
3.9.5 Content box XL 15
3.9.6 Link txt 15
4 Advertisements in applications 15
4.1.1 Banner 15
4.1.2 Rectangle 15
4.2 Interstitial 15
4.3 Native Ad 16
4.3.1 Native Ad – article 16
4.3.2 Native Ad – opinion 16
4.3.3 Native Ad – rectangle 17
4.4 Video Preroll 17
1. General rules regarding advertising creatives.
1.1 Advertisement on smartphones
For smartphone type devices advertisements are displayed on mobile versions of the GWP services. Advertising forms dedicated for those devices are listed in pt. 2.
It is admissible to use advertising materials in the following formats:
- jpeg/gif/png graphics
- HTML5 code
- asynchronous display code
- asynchronous hit count code
1.2 Advertising on tablets
For tablet type devices, advertisements are displayed on desktop versions of GWP services.
The basic advertising forms available on tablets are described in pt. 3. Furthermore, there are additional advertising forms available on specified websites, e.g. on the GWP homepage. These forms are described in the desktop specification.
It is admissible to use advertising materials in the following formats:
- jpeg/gif/png graphics
- HTML5 code
- asynchronous display code
- asynchronous hit count code
1.3 Advertising in applications
The advertising forms available in IOS/Android applications are described in pt. 4. Broadcast exclusively through GWP codes, creatives in the form of jpeg/gif/png graphics, 3rd party codes are not accepted.
Additional hit counts may be conducted only using pixels.
1.4 External communication
It is prohibited to implement mechanisms which track user interactions.
It is prohibited to implement mechanisms which download additional content from the user’s websites without consulting the WP group.
1.5 Video
Video materials for mobile advertisements (Rectangle 3d, Video preroll, Videobreak, other advertisements containing video) should meet the following requirements:
Format: mp4 (aac + h.264 profile: baseline, level: 1.3) webm (vorbis + vp8)
Resolution: 512x288
Size: preroll up to 2MB, other up to 1.5MB
1.6 Landing page
All the mobile advertisements emissions (tablet, smartphone, applications) must redirect to the mobile responsive website. Redirect from the mobile ad to the non-responsive desktop landing page is prohibited.
1.7 Targeting
For mobile campaigns the following targeting is available:
Mobile web:
- declarative data (for logged in users: gender, age, education, trade, interests)
- behavioral groups
- device information (Device Atlas)
Mobile app:
- application version
- application view
- connection: WiFi or 2G/3G/4G
- geo-targeting: geographical longitude and latitude based on the GPS module
1.8 False creatives
It is prohibited to practice the use of operating elements in advertisements, whose function arising from the form, caption or convention does not correspond with the communication, or operates in an unusual manner. Especially, it is not admissible for advertisements to incorporate basic system buttons, window minimizing and closing icons, which operate in a manner other than arising from their typical function; it is prohibited to broadcast advertisements in the form of system messages/prompts and warnings.
Buttons incorporated in advertisements must carry out functions which correspond to the prompts represented on them, e.g. buttons which imitate the functions of a form, drop-down list, selection field may not cause redirection to the customer’s website or any other operation which does not correspond to their standard function.
1.9 Other Information
A 1px wide frame around the advertisement is required in cases, where the creative features a white or transparent background which is in any way directly combined with the edge of the creative.
In the case of creatives which require assembly on the side of GWP (e.g. full-screen interstitial or rectangle scroller), a set of materials should be provided at least 5 working days before broadcast commencement.
2 Advertisements on smartphones
2.1 Banner
Dimensions: 320x50, 320x75, 320x100, 300x50, 300x75, 300x100
Size: up to 20 kB
Operating system: IOS, Android, Windows Phone
2.2 Scalable Banner
A scalable banner is a wide advertisement form, whose dimensions are scaled to the display dimensions.
Dimensions: 600x200
Size: up to 40 kB
Operating system: IOS, Android, Windows Phone
2.3 Inscreen
The Inscreen is a banner type advertisement form, attached to the bottom edge of the display. The advertisement is scaled to the available width and is displayed only for portrait orientation.
Dimensions: 600x60
Size: up to 20 kB
Operating system: IOS, Android, Windows Phone
2.4 Adhesion
Adhesion is a layered advertisement displayed over the user interface. The advertisement has two states: expanded and folded. The folded state has a fixed dimension of 320x50, while the expanded state depends on the advertisement variant.
Required materials:
folded creative: 320x50, 20kB
expanded creative: 320x370, 40kB
2.5 Interstitial
The Interstitial is a layered form displayed over the website content. By default the creative appears centered in its original dimensions.
The Interstitial type creative may be divided into several areas and each of them may redirect to a different target website. Additionally, the set of target addresses may be different for the portrait and landscape layouts.
Each interstitial will close automatically after 7 seconds.
Dimensions:
300x535 (portrait)
535x300 (landscape)
Size: up to 100kB
Operating system: IOS, Android, Windows Phone
2.6 Interstitial slider
Interstitial slider is a set of interstitial type advertisement toggled by a left/right motion or with a predefined delay.
Dimensions (every creative):
320x358 (portrait)
480x208 (landscape)
Size: up to 60kB
Operating system: IOS, Android
2.7 Interactive Interstitial
The Interactive Interstitial is a complex form of the Interstitial type advertisement, adjusted to the needs of a specified campaign. Examples of additional functionality include:
- accelerometer reading (shake to view the advertisement)
- video display
- additional animations
- influence on the service layout/content
The maximum size of the creative is 100kB and up to 1.5MB for video.
Due to the need to adjust the creative, a set of materials and scenario of the creative’s operation should be available at least 5 working days before the start of the campaign.
The interactive Interstitial requires assembly of the creative by GWP.
2.8 Full-screen Interstitial
The Full-screen Interstitial is a layered form displayed over the service’s content and scaled to the dimensions of the screen. This type of Interstitial is displayed exclusively vertically (portrait). Due to the necessity to adjust the creative, a set of materials should be provided at least 5 working days before the start of the campaign.
The customer should send the psd file in the proportions below, which will be assembled and adjusted by GWP.
2.9 Interstitial Video
Interstitial video is a layered ad displayed on the content area of a website. The customer must provide the psd file meeting the requirements of the Interstitial full screen (see section 2.8), and a video clip that meets the requirements described in paragraph 1.7.
The psd file should contain an area dedicated for the video player, on which the 'play' button is located on a separate layer.
Due to the need to adjust the creative, a set of materials should be available at least 5 working days before the start of the campaign.
2.10 Rectangle
Dimensions: 300x250
Size: up to 40 kB
Operating system: IOS, Android, Windows Phone
2.11 Rectangle slider
The Slider is a set of rectangle type advertisements toggled by the left/right (swipe) motion or with a predefined delay.
Dimensions (each creative): 300x250
Size: up to 40 kB
Operating system: IOS, Android
2.12 Carousel Ad
A set of four rectangle type ads, switchable through left/right movement left/right (swipe), or a predefined delay, with additional animation.
Dimensions (each creative): 300x250
Size: up to 40 kB
Operating system: IOS
Each of the additional interstitial creatives must meet the requirements of pt.2.5
2.13 Rectangle multiclick
Ad with several clickable areas. Each of these areas can redirect to the different landing page or display interstitial on click.
Dimensions (each creative): 300x250
Size: up to 40 kB
Operating system: IOS, Android
Each of the additional interstitial creatives must meet the requirements of pt.2.5
2.14 Rectangle scroller
The Rectangle scroller is an advertising form which contains two scrolling areas with additional graphics. Both scrolling columns should contain 3150x130px graphics. Each of them may link to a different target website. There is a possibility to change the number of graphics according to the Customer’s needs.
Dimensions:
Creative’s heading: 300x120
Scrolling graphics: 150x130
Optional scrolling arrows: 28x130
Size: up to 20 kB heading, up to 15 kB graphics, up to 5 kB arrows
Operating system: IOS, Android
The Rectangle scroller requires assembly of the creative by GWP.
2.15 Rectangle 3d
The Rectangle 3d is an animated cube displayed in the location intended for the rectangle. Every side includes a graphic and optionally a video clip.
Dimensions:
Top, bottom, front, back: 300x250
Left and right side: 250x250
Size: up to 40kB graphics, up to 2MB video
Video format: H.264 MPEG-4
Operating system: IOS, Android od 4.0
The Rectangle 3d requires assembly of the creative by GWP.
2.16 Parallax
The advertisement emitted from the rectangle slot. Parallax is a creative with dimensions of 300x535px, whereas portion of 300x250px or 300x300px is displayed and moves along with the website scrolling.
Dimensions: 300x535px
Weight: up to 60kB
Visible area: 300x250px or 300x300px (20% surcharge)
Example:
2.17 Expand/reveal
The Expand/reveal are expanded advertising forms displayed in place of the upper banner. Expand after unfolding obscures the website’s content, while reveal pushes the content down.
Dimensions: expanded 320x480, folded from 320x50 to 320x100
Size: up to 40 kB
Operating system: IOS, Android
2.18 Mobile Native Ads
The Mobile native ad is a mobile advertisement, whose style is generated per website. It enables adjustment of the advertisement’s appearance to specific views. The MNA advertisement consists of an image, text and link.
Materials:
Graphics – 350x216px, 40kB max
Text – 70 characters (including punctuation marks)
Operating system: IOS, Android, Windows Phone
2.19 Anchor Ad
The Anchor Ad is a banner type advertisement displayed at the bottom of the browser.
Dimensions: 320x50, 320x75, 300x50, 300x75
Size: up to 25 kB
Operating system: IOS, Android, Windows Phone
The advertisement is loaded only when the browser is scrolled for at least 300px.
2.20 WP Mobile Homepage Ads
2.20.1 Glonews
Glonews is the branding of the GWP mobile homepage. It involves the addition of an advertisement tab which switches the top entry to a maximum of 5 rotating advertisement panels.
Each of the advertisement panels consists of:
- a small graphic with the dimensions 320x200px, max 40kB
- optional title up to 14 characters
The advertisement is transmitted exclusively in the Flat Fee model. On the first transmission day the advertisement is visible immediately, on other days it appears in the tab
Due to the specific nature of the advertisement 3rd party hit counts may only be performed using pixels.
Glonews requires assembly of the creative by GWP.
2.20.2 Mobile Screening
Mobile screening is an advertisement on the WP mobile homepage consisting of two banners surrounding the main editorial material and an optional frame surrounding the editorial block.
Dimensions: 320x100 (each creative)
Weight: to 20 kB
Border (optional): Colour code in hexadecimal. The frame should rip the banner colour scheme.
The advertisement is available as a dedicated mobile product or as part of the cross-screen offer.
2.20.3 Content box
Content box is an additional advertisement displayed above Sports News, Business & Finance, Lifestyle & Stars, Moto & Tech, Woman & Health sections.
Ad size: 320x50, 320x75, 320x100, 300x50, 300x75, 300x100
Weight: up to 20 kB
2.20.4 Content box XL
Content box is an additional ad displayed above Sports News, Business & Finance, Lifestyle & Stars, Moto & Tech, Woman & Health sections (the same advertising space as a regular content box).
Dimensions: 336x280, 300x250
Weight: up to 40 kB
A maximum of up to two XL content boxes can run on one page view.