TAMS COUNCIL MINUTES 24 FEBRUARY 2011
Association Incorporated under Section 21 Reg. No. 73/1617208
MINUTES OF A MEETING OF THE SAARF TELEVISION AUDIENCE MEASUREMENT COUNCIL HELD ON THURSDAY 24 FEBRUARY 2011 AT 14h30 AT THE SAARF OFFICES, 54 QUEENS ROAD, BRYANSTON
1. PRESENT
The following council members were present at the meeting:
Barry Lamont / Martin UrryBrenda Wortley / Mary Lelibana
Candice Ulrich / Michelle Boehme
Chris Eyre / Mpho Mokone
Cobie van Jaarsveld / Nick Burfitt
Damir Adamovich / Paul Haupt
Errol Burrows / Rodney Chalmers
Janet Proudfoot / Sifiso Nyoni
Jean Meyer / Sue Scott
Karin Duchenne / Tiffany Tracey
Apologies were recorded for the following council members:
Amarendra Rath / Lisa BothaElke Cathrall / Lorna Long
Hank Bento / Tshifhiwa Mulaudzi
Heather Kennedy / Ursula Shikhati
Jennifer Daniel
The following members were absent without apology:
Angy Hammond / Kobus van StadenAnton Haupt / Lerlynn Lee
Christoph Limmer / Melinda Naicker
Clive Corder / Nicole Stein
Gillian Siluma / Pam Pillay
Johan Koster / Sunel Prinsloo
Kami Pregaladhan
2. APPROVAL OF THE MINUTES OF THE MEETING OF:
The minutes of 27 January 2011 were approved by the Council and signed by the chair.
3. FINALISING OF THE AGENDA
The following items were added to the agenda:
· MNet Split Feeds
· Change in TAMS Council Meeting Schedule
4. TIME SHIFTED VIEWING (PVR)-incl. weighting to it
(See the presentation on the website)
21 TopTV homes are now included in the panel. TopTV data may initially be released as whole, and not by channel when we start to release it.
Weighting for TopTV can be finalised when the six month figures from AMPS (fieldwork period Jul – Dec 2010) are ready. These will be given to the TAMS team by 21 April. It was proposed that the new universe, probably including TopTV and TSV, be release in July or August. Brenda will look at dates for rate card setting, and a date will be decided at the next Council meeting.
The AMPS six month database will be released with only television data first. The rest of the data in this database will be delayed by scrutiny of the store magazine figures.
AGB Nielsen has agreed to send both TX3 and TX4 files at least 3 weeks prior to the release of the new universe, to software houses. This is to allow them to prepare for the release of Time shifted data. Chris will provide a date at which he will begin sending the files, so that Michelle is able to notify software houses that they may run tests with the Time shifted data but not release it.
It was noted that when TopTV data is released it will change the meaning of “Pay TV”. It was suggested that this term be changed to highlight this. A release notifying users of the change will be sent out when a decision regarding the name has been made.
The test data on Time shifted viewing shown to the Council followed a similar pattern as the previous week’s data, and to international trends.
November 2010 data showed that 1.5% of viewing occurs between 7 and 28 days.
The definition of “TSV” needs to be updated in the Technical Report.
5. PANEL STATUS AND VIEWING TRENDS
(See presentation on the website)
Currently there are 1680 households installed. Of these 498 are DSTV, including 177 Compact subscribers, 107 PVR with 43 HD PVRs.
Viewing currently shows the seasonal summer dip, although it appears that viewing will increase more rapidly than in previous years.
6. PAY SUBSCRIPTIONS
The discussion will continue privately, and thus the item will be removed from the agenda.
7. AOB
· MNet Split Feed
From April, the MNet analogue offering will move to a split feed derived from kykNet, MNet Satellite and SuperSport. The analogue channel will mirror these satellite channels at set times of the day, for each day of the week.
This has implications for AMPS, because viewers are likely to be confused about which channel they are watching. It may be possible to clean the data by using the hardware questions. However, AMPS is not the currency for television.
TAMS currently measures all components and it will be possible to add data back to the relevant channels. The only change required will be in software e.g. Telmar will remove the DSTV filter.
· Change in TAMS Council Meeting Schedule
The May TAMS Council meeting date will be moved a day forward.
The revised schedule for the year is as follows:
- Friday 25 March 14:30
- Monday 18 April 14:30
- Tuesday 17 May 14:30
- Wednesday 15 June 14:30
- Thursday 14 July 14:30
- Thursday 11 Aug 14:30
- Thursday 8 Sept 14:30
- Thursday 6 Oct 14:30
- Monday 31 Oct 14:30
- Monday 28 Nov 14:30
8. NEXT MEETING
The next meeting will be held on Friday 25 March at 14:30.
Signed as a true record of the proceedings on this ………..day of………………………..2011.
__
Signature
Page 3 of 3
54 Queens Road, Bryanston P O Box 98874 Sloane Park 2152
Tel: (011) 463-5340/1/2 Fax: (011) 463-5010 / 0866 353 592 e-mail address: Website: http//:www.saarf.co.za
Directors: L Benjamin; R Chalmers; B Cooke; S F du Plessis (Chair); G Garden; M Grauman; P Haupt (Dr) (CEO); N F Holdsworth; T Mulaudzi;
PMiddleton; L Siso (Vice Chair); T Stafford; B Wortley (Vice Chair)