Student: Period #:
Design Worksheet:
1. Name the four principles of design. Proximity, Alighnment, Repetition, Contrast
2. The basic purpose of Proximity is to: Organize
3. In using Proximity see which of the separate elements can be grouped together into closer proximity to become one visual unit.
4. Avoid too many separate elements on a page.
Don’t stick things in the corners or in the middle.
5. Avoid leaving equal amounts of white space between elements unless each group is part of a subset or belongs together in some way.
6. Avoid even a split second of confusion over whether a headline, a subhead, a caption, a graphic, etc., belongs with its related material. Create a relationship among elements with the design principle, proximity.
7. Don’t create relationships with elements that don’t belong together! If they are not related, move them apart from each other.
8. What is important when using Alignment?unity
9. The basic purpose of alignment is to unify and organize the page.
10. Be conscious of where you place elements. Always find something else on the page to align with, even if the two objects are physically far away from each other.
11. Avoid using more than two text alignment(s) on the page, and try very hard to break away from a centered alignment.
12. The purpose of repetition is to unify and to add visual interest.
13. Find existing repetitions and strengthen them.
14. Avoid repeating the element so much that it becomes annoying or boring.
15. The basic purpose of contrast is two-fold. One purpose is to create visual interest on the page—if a page is interesting to look at, it is more likely to be read. The other is to aid in the organization of the information.
16. The contrasting elements should never serve to confuse the reader or to create a focal point that is not supposed to be a focal point.
17. Add contrast through your font choices, line thicknesses, colors, shapes, sizes, space, etc.
18. Avoid using two or more fonts that are similar.
19. What are the seven elements of design? Line, color, shape, form, value, space, texture
20. Texture is how something feels when you touch it and/or how it looks on the surface. It is used to create a surface appearance in design.
21. Color has the ability to affect feelings and moods. It is described as having hue, saturation , and brightness.
22. Define HSB and what each letter stands for: Hue – color, Saturation - purity of color , Brightness – light or dark-
23. Lines give direction to a design. They are used to convey a feeling of movement or to point to an important feature in a design.
24. Shape refers to a two dimensional object.
25. Fonts should be easy to read. Thinking about the style you want your document to have is the first step in utilizing the numerous fonts available to you as a designer.
26. The most common font is Times New Roman.
27. The most common sans serif typefaces are Ariel, and Verdana.
28. What are the two attributes of a good layout? Organizes information and attracts
29. For a good layout to work, you need to know what the purpose of the piece is, who it is for, and where it will be seen or read or how it will be distributed.
30. For an organized layout, you must present the information in good order to make your message as clear as possible.
31. To make a good layout work, you need to:
a. Determine the purpose of the piece (e.g. business card, logo, brochure, ad, poster, web page.) Choose a graphic that can express and support the main message. Plan your layout around it.
b. Size the piece to fit its use.
c. Decide what must come next: words (text) or pictures (images)
d. Continue arranging in order of importance and relevancy of information until everything hasbeen seen and understood
32. Information:
- put colors behind an important area of information
- use lines to separate information into groups
- leave white areas around information.
- align similar kind of information
- call out items by putting bullets in front of them
- put pictures next to important information
33. Type (font):
- use different sizes of type/ font, e.g. titles bigger than subheads
- change the weight of the type, e.g. font attribute: bold, italic to make it stand out
- change style of type / font faces
- use different colored or reversed type, e.g. white onblack
34. What are the three primary colors used by monitors? Red, green, Blue
35. What does CYMK stand for? Cyan, yellow, magenta, black
36. What does the color red symbolize?love, passion, violence, blood
37. What does blue symbolize?importance, trust, masculinity
38. What does purple symbolize? Royalty, wealth
39. What does green symbolize? Nature, growth, renewal, greed, jealousy
40. What does yellow symbolize? Warmth, sunshine, happiness