2013 Sponsorship Opportunities
The National Association of Local Housing Finance Agencies (NALHFA) invites you to participate in its
2013 Annual Conference Sponsorship Program. NALHFA will once again hold only one conference in 2013, an Annual Conference, April 3 - 6 at the Hotel Intercontinental, New Orleans, Louisiana.
Generate Maximum Exposure and Return on Your Marketing Investment
The NALHFA Annual Conference Sponsorship Program provides you with opportunities to reach NALHFA members and others actively involved in financing affordable housing at the local level—including local HFAs, lenders, developers, financial advisors, investment bankers, and non-profits—all of whom attend the conferences with networking in mind. Much more than signage, the NALHFA Conference Sponsorship Program provides opportunities to address event participants, engage in meaningful networking, advertise in printed and electronic media including the NALHFA Web site and e-newsletters, and extend your reach to all NALHFA meetings and communications with a one-stop menu of options and opportunities.
Getting Started with the NALHFA Sponsorship Opportunities Program
1. Review the NALHFA Sponsorship Levels on page 2.
2. Select from the menu of options and opportunities on pages 3-6, the total of which meets the level of sponsorship you’ve chosen.
3. Complete the NALHFA Sponsorship Application (page 7), and review the Sponsor Rules.
4. Fax or mail the application:
a. Fax to (202) 367-2197
b. Mail to NALHFA Sponsorship Opportunities Program, 2025 M Street NW, Suite 800, Washington, DC 20036
5. Prepare advertisement content and/or send your company logo or product flyer to NALHFA as appropriate for the item(s) you’ve selected by Monday, March 11, 2013.
Sponsorship Levels and Benefits
Sponsorship Benefits / Platinum($25,000+) / Gold
($20,000 – $24,999) / Silver
($14,000 – $19,999) / Bronze
($8,500 – $13,999)
Complimentary Registrations
Comp. Full Registrations / 2 Comps / 1 Comp / 1 Comp / ---
Discounted Registrations / 1 Discounted / 1 Discounted / --- / 1 Discounted
Exhibiting Opportunities
Complimentary Table-Top Exhibit ** / ● / ● / ● / --
Company Marketing/Advertisement
Registration Bag Insert / ● / ● / -- / --
Full-page, Color Ad in program / ● / ● / -- / --
Banner Ad placement on NALHFA Website* / ● / ● / ● / --
Company Recognition
Logo size in conference materials (as compared to other sponsors) / 75% larger / 50% larger / 25% larger
Link to sponsor page on NALHFA website / ● / ● / ● / ●
Verbal recognition as a top-level sponsor during conference / ● / ● / -- / --
Sponsor Logo on rotating slides between sessions at conference / ● / ● / ● / ●
Recognition on conference signage / ● / ● / ● / ●
Recognition in conference program / ● / ● / ● / ●
Sponsor Ribbons to wear at conference / ● / ● / ● / ●
*Web-ready artwork for banner ad to be provided by sponsor. Sponsor selects placement month.
**Any exhibitor wishing to bring an exhibit larger than the complimentary 6’ tabletop exhibit, must purchase the
additional booth space (based on availability).
Sponsorship Program Options and Opportunities
Functions and Tours
In addition to specific benefits listed below, sponsors of any of the NALHFA conference functions will receive:
· Signage at specific event, as well as recognition on sponsorship signage
· Recognition in conference program
Evening Reception
In addition to the benefits listed above, the sponsor will have the opportunity to welcome attendees with a 60-second “infomercial.”
¨ Thursday Night $15,000
Thursday Awards Luncheon and Annual Business Meeting
In addition to the benefits listed above, the sponsor will receive:
· Your company’s logo displayed on-screen
· At your request, NALHFA will distribute product literature* on the buffet tables
¨ Thursday $13,750
General Sessions
In addition to the benefits listed above, sponsor will have the opportunity to welcome attendees with a 60-second “infomercial,” and your company logo will be displayed on-screen.
¨ Thursday Opening General Session $11,000
¨ Friday General Session $11,000
Continental Breakfast
In addition to the benefits listed above, the sponsor will receive:
· At your request, NALHFA will distribute product literature* on the buffet tables
¨ Thursday Breakfast $7,500
¨ Friday Breakfast $7,500
Refreshment Break
In addition to the benefits listed above, the sponsor will receive:
· At your request, NALHFA will distribute product literature* on the buffet tables
¨ All Breaks (4 breaks in total, 2 each day) $20,000
¨ Full Day Break (2 days available) $12,000
¨ Half Day Breaks (4 available as shown below) $6,500 each
¨ Thursday Morning
¨ Thursday Afternoon
¨ Friday Morning
¨ Friday Afternoon
*Product literature must be submitted in advance to NALHFA for approval.
Off-site Project Tour
NALHFA conference participants’ learning experience is enhanced when the host(s) conducts off-site project tours. Participants see examples of both affordable and market rate housing options for residents at all income levels.
Off-site project tour sponsor will receive:
· Recognition in conference program
¨ Thursday Off-site Downtown Walking Tour $2,500
¨ Saturday Off-site Bus Tour $2,500
Products
The following items can be imprinted with your company’s logo (along with NALHFA’s logo) and are distributed to all conference attendees.
Conference Tote Bags
This handy carryall contains the conference program and other materials used by attendees each and every day and beyond the event—that means three days with your brand identity “walking” the event! Along with the NALHFA logo, your corporate logo will appear on the side of the tote bag given to every attendee at registration.
¨ Annual Conference $5,000
Hotel Key Cards
Place your company’s logo in the hands of all attendees as soon as they check into the hotel. Your company’s logo will be printed onto the hotel keycards and will be distributed to all attendees in lieu of the standard hotel key cards.
¨ Annual Conference $3,000
Conference Program Back Cover Advertisement
Distributed in conference tote bags as well as from the registration area and other locations, the conference program is the primary resource attendees use to locate educational sessions and events. Your organization’s full-page advertisement will appear prominently in color on the back cover (see ad specs on page 6).
¨ Annual Conference $5,000
Badge Lanyards
Each attendee will receive a name badge with a handy lanyard that eliminates the need for pins and clips. The lanyard can be imprinted with your company’s logo (in the color of your choice on a white background- 1 –color imprint) next to NALHFA’s logo. These lanyards will be distributed to all participants at NALHFA Annual Conference.
¨ Annual Conference $3,500
Notepads
Attendees are always looking for something to write on, and these attractive notepads, imprinted with your company’s logo along with NALHFA’s logo, fit the bill perfectly! One is included in each conference tote bag.
¨ Annual Conference $3,000
Post-it® Notes
Serving as reminders about the next NALHFA meeting, our save-the-date Post-it® notes can be imprinted on all four sides with your company’s logo.
¨ Annual Conference $3,000
Travel Mugs
Have people think of you every time they take coffee or tea to-go! Imprint your company’s logo (next to NALHFA’s logo) on to this popular take-home item.
¨ Annual Conference $3,000
Reusable Water Bottles
These plastic water bottles will be refilled throughout the week and beyond, so your company brand (along with NALHFA’s logo) will always be in the right hands!
¨ Annual Conference $3,000
Calculators
Imprint your company’s logo or mini-ad on to this popular take-home item.
¨ Annual Conference $3,000
Mouse Pads
Imprint your company’s logo or mini-ad on to this popular take-home item.
¨ Annual Conference $3,000
Pens
Pens will be used throughout the week and beyond, so your company brand will always be in the right hands!
¨ Annual Conference $2,000
Conference Tote Bag Insert Flyer
Put your company’s product information into the hands of qualified buyer’s right from the start! NALHFA will insert a preprinted, one-sided page (8.5” x 11”) advertisement/promotional literature about your company into the conference tote bags provided to all program attendees. Inserts must be delivered to NALHFA prior to bags being stuffed.
¨ Annual Conference $1,000
Exhibit Opportunities
NALHFA is offering all of its members the opportunity to showcase their products, programs, and services during the Annual Conference. Each exhibitor must be a sponsor (of at least $2,000) prior to signing up for an exhibit booth. Each showcase vendor will have a 6-foot table set-up in the foyer between session rooms. The idea is to have a simple display that focuses on new products, programs, and services. Locations will be assigned based on the order in which sponsorship payments are received.
This special opportunity is included in all package sponsorships or individually at the following prices:
· NALHFA Member $1,000
· NALHFA Non-Member $2,000
*Exhibitors wanting to bring a 10x10 booth will require prior approval and increased rates from those listed above. The above rates are only for tabletop exhibits. For more information on larger booth pricing and availability, please contact NALHFA staff at the below contact information.
Please call NALHFA at (202) 367-1197 to discuss these opportunities.
Conference Print Advertising Opportunities
In addition to sponsorship of events and products visible to each conference attendee, NALHFA offers print advertisement opportunities in the official conference program. The program serves as a day-to-day guide to conference activities.
Ad Sizes Dimensions Member Rate Non-Member Rate
Full Page 7.5” x 10” $1,550 $2,050
Half Page Horizontal 7.5” x 4.75” $1,350 $1,850
Half Page Vertical 3.25” x 10” $1,350 $1,850
Quarter Page 3.25” x 4.75” $1,000 $1,500
Special Placements
Full Page / Inside Front Cover 7.5” x 10” $2,000 $2,500
Full Page / Inside Back Cover 7.5” x 10” $2,000 $2,500
Advertisement Specifications
Format Adobe EPS or high-resolution Adobe PDF only. PDF is preferred. Ads must be complete and sized at 100%.
Image Minimum resolution 300 DPI CMYK when reduced at 100%. Embed all fonts and graphics when creating the postscript file.
Layout Typesetting, stripping, and other production costs will be billed to advertiser at prevailing rates and are not to be commissioned.
Trim Size 8.5” x 11”
Color All Ads will be in full color.
Deadlines
Advertisement materials are due to NALHFA National Headquarters by Monday, March 11, 2013 for the Annual Conference. E-mail your digital ad file to . Our creative staff will review your files and will contact you with any questions or concerns about your artwork. Response to this request for creative materials is the responsibility of the advertiser. Should we receive no response from you for new or corrected files by our print deadline, NALHFA is not responsible for final ad output.
Terms
· NALHFA’s conference program has limited ad space; therefore, advertisements will be allocated on a first-come, first-serve basis determined by the date that payment is received.
· Advertisements are to be pre-paid, and no agency discount is given.
· NALHFA reserves the right to review and edit materials.
· NALHFA must receive payment in full before ads are printed.
Need Help Designing an Advertisement?
Want to advertise in the conference program, but don’t have an ad to place or a department to design it? Is your existing ad outdated or ineffective? NALHFA has a team of in-house designers who can design an ad for you. Our experts can create anything from a simple text-only ad to a high-quality piece complete with artwork, typesetting, and more. Price estimates will be furnished upon request. For more information, contact Heather Williams at (202) 367-1197.
Banner Advertisement Specifications
To display your advertisement on www.nalhfa.org, the file must be 574 pixels wide by 180 pixels high. For more information, contact Heather Williams at (202) 367-1197.
Questions? Contact Heather Williams at NALHFA at (202) 367-1197
Page 7 Remember to complete the NALHFA Sponsorship Application with your selections and company information
2013 Sponsorship Application and Contract
Submit Completed Agreement to Payment Information
NALHFA, Attention: Heather Williams Checks or money orders accepted
2025 M Street NW, Suite 800 Make payable to NALHFA
Washington, DC 20036 Lockbox 3052
Phone: (202) 367-1197 Fax: (202) 367-2197 Washington, DC 20036
Questions? Call (202) 367-1197 or e-mail
Contact Information
Sponsoring Organization
Main Contact Title
Phone Fax E-mail
Address
City State ZIP Code
Billing Contact (if different from Main Contact)
Phone Fax E-mail
SPONSORSHIP OPPORTUNITIES Check all items you wish to sponsor and total the amount on the Tally Sheet
Sponsorship Functions and Tours¨ Thursday Evening Reception$15,000
¨ Thursday Luncheon______$13,750
¨ Friday Evening Reception$13,750
¨ Thursday Opening General Session$11,000
¨ Friday Morning General Session __$11,000
¨ Thursday Continental Breakfast $7,500
¨ Friday Continental Breakfast$7,500
¨ Refreshment Break VARIES
¨ Thursday Downtown Walking Tour $2,500
¨ Saturday Bus Tour ______$2,500 / Sponsorship Products
¨ Conference Tote Bags $5,000
¨ Conference Program Back Cover Ad $5,000
¨ Notepads $3,000
¨ Post-it® Notes $3,000
¨ Travel Mugs $3,000
¨ Reusable Water Bottles$3,000
¨ Calculators $3,000
¨ Mouse Pads $3,000
¨ Pens $2,000
¨ Conference Tote Bag Insert Flyer $1,000
¨ Badge Lanyards $3,500
¨ Hotel Key Cards $3,000
*Please note that this contribution will not be deductible as a charitable contribution for federal income tax purposes as NALHFA does not qualify for this type of deduction under Internal Revenue Code 170.
EXHIBIT OPPORTUNITIES
Exhibitor will be provided with listing in the conference program, and a skirted 6-foot table, chairs, and a wastebasket.
Table Top Exhibits:
¨ NALHFA Member Exhibit Space $1,000
¨ Non-Member Exhibit Space $2,000
*Limited space is available for 10x10 booths for an increased fee. These are offered on a first come, first serve basis and are based on availability at the hotel.
Conference Print Advertising OpportunitieS