Course Title: Management and Entrepreneurship WVEIS Code 1445

21st Century Standards Profile

Business and Marketing

Course Title: Management and Entrepreneurship WVEIS Code 1445

Student’s Name______

School______Instructor______

Course Description: This area of study provides a background for the development and operation of a business starting with the role of the entrepreneur and leading to the development of a business plan. This course also explores the planning, organizing, controlling and operation of a business. Students will utilize problem-solving techniques and particiapte in hands-on activities to develop an understanding of course concepts. Teachers should provide each student with real world learning opportunities and instruction related to selection, development, and maintenance of individual marketing and business education programs. Students are encouraged to become active members of the student organizations, DECA or FBLA, national student organizations for those enrolled in marketing and business education. DECA and FBLA are integral components of the programs and provide curricular opportunities that enhance student achievement. Teachers should use relevant DECA and FBLA activities to support experiential learning. The West Virginia Standards for 21st Century Learning include the following components: 21st Century Content Standards and 21st Century Learning Skills and Technology Tools. All West Virginia teachers are responsible for classroom instruction that integrates learning skills, technology tools, and content standards and objectives.

Level of Competence:

· Above Mastery: The student demonstrates exceptional and exemplary performance with distinctive and sophisticated application of knowledge and skills that exceed standard. The student can independently solve problems and is self-directed.

· Mastery: The student demonstrates competent and proficient performance and shows a thorough and effective application of knowledge and skills that meet standard. Application of knowledge and skills is thorough and effective and the student can work independently.

· Partial Mastery: The student demonstrates basic but inconsistent performance of fundamental knowledge and skills characterized by errors and/or omissions. Performance needs further development and supervision.

Content Standards and Objectives / Above Mastery / Mastery / Partial Mastery / Date / Comments
Standard 1: Careers in Supervision and Management
Objectives / The student will
BE.O.BMGE.1.1 / discover the characteristics of a manager.
BE.O.BMGE.1.2 / predict the major demographic and societal trends that will affect supervisors/managers in the future.
BE.O.BMGE.1.3 / determine the difficulties supervisors/managers face in fulfilling managerial roles.
Standard 2: Functions of Management
Objectives / The student will
BE.O.BMGE.2.1 / recognize the functions utilized in management.
BE.O.BMGE.2.2 / compare mission and vision statements.
BE.O.BMGE.2.3 / distinguish among strategic, tactical, and operational plans.
Standard 3: Management Communication Skills
Objectives / The student will
BE.O.BMGE.3.1 / diagram the communication process.
BE.O.BMGE.3.2 / compare the formal, informal, horizontal, and vertical channels of communication.
BE.O.BMGE.3.3 / demonstrate effective communication skills including overcoming barriers to communication.
Standard 4: Employee Motivation
Objectives / The student will
BE.O.BMGE.4.1 / compare various motivational theories.
BE.O.BMGE.4.2 / recognize the application of Theory X and Theory Y.
BE.O.BMGE.4.3 / examine motivational factors according to Maslow’s Hierarchy of Needs.
BE.O.BMGE.4.4 / contrast job rotation, job enlargement, and job enrichment.
BE.O.BMGE.4.5 / research the significance of total quality management (TQM).
BE.O.BMGE.4.6 / determine the concepts of authority, delegation, responsibility, accountability, and power in management.
BE.O.BMGE.4.7 / differentiate among delegation, responsibility, and accountability.
Standard 5: Entrepreneurship
Objectives / The student will
BE.O.BMGE.5.1 / discover unique characteristics of an entrepreneur.
BE.O.BMGE.5.2 / point out entrepreneurial opportunities.
BE.O.BMGE.5.3 / outline risks and rewards of an entrepreneur.
Standard 6: Business Plan
Objectives / The student will
BE.O.BMGE.6.1 / outline the parts of a business plan.
BE.O.BMGE.6.2 / develop a business plan.
BE.O.BMGE.6.3 / demonstrate a business plan.
BE.O.BMGE.6.4 / classify types of business ownership.
BE.O.BMGE.6.5 / research options for business startup including franchising, purchasing an existing business, and starting from scratch.
BE.O.BMGE.6.6 / outline business opportunities including domestic and international business.
BE.O.BMGE.6.7 / contrast economic systems and measurements.
BE.O.BMGE.6.8 / discover the rights of a free enterprise system.
Standard 7: Marketing Plan
Objectives / The student will
BE.O.BMGE.7.1 / develop a demographic study to determine a market.
BE.O.BMGE.7.2 / determine market potential.
BE.O.BMGE.7.3 / classify direct and indirect competition.
BE.O.BMGE.7.4 / distinguish between competitive strengths and weaknesses.
BE.O.BMGE.7.5 / point out the importance of choosing a proper business location.
BE.O.BMGE.7.6 / contrast the different types of goods and services.
BE.O.BMGE.7.7 / implement the marketing concept.
BE.O.BMGE.7.8 / determine market segmentation and target marketing.
BE.O.BMGE.7.9 / articulate the components of the marketing mix.
BE.O.BMGE.7.10 / outline factors that affect price.
BE.O.BMGE.7.11 / demonstrate different pricing strategies.
BE.O.BMGE.7.12 / compute price.
Standard 8: Financial Plan
Objectives / The student will
BE.O.BMGE.8.1 / outline components of a financial plan.
BE.O.BMGE.8.2 / compute capital needs.
BE.O.BMGE.8.3 / prepare financial statements (income statement, balance sheet, statement of cash flow).
BE.O.BMGE.8.4 / examine financial statements to ascertain financial health of a business.
BE.O.BMGE.8.5 / examine parts of an accounting system.
BE.O.BMGE.8.6 / compute personal net worth.
BE.O.BMGE.8.7 / assess personal financial assets available.
BE.O.BMGE.8.8 / outline potential sources of debt and equity capital.
Standard 9: Management Plan
Objectives / The student will
BE.O.BMGE.9.1 / develop an organization chart illustrating a chain of command.
BE.O.BMGE.9.2 / implement effective small business recruiting.
BE.O.BMGE.9.3 / prioritize staffing needs.
BE.O.BMGE.9.4 / recognize employment laws.
BE.O.BMGE.9.5 / diagram results of revenue.
BE.O.BMGE.9.6 / predict the impact of revenue on inventory, personnel, insurance, and promotion.
BE.O.BMGE.9.7 / develop inventory procedures.
BE.O.BMGE.9.8 / show resources available for small business assistance.
BE.O.BMGE.9.9 / outline government regulations.
BE.O.BMGE.9.10 / research business risks and prevention control.
BE.O.BMGE.9.11 / assess components of a legally enforceable contract.
BE.O.BMGE.9.12 / determine business ethics and social responsibility.
Standard 10: Participating in a Local Student Organization
Objectives / The student will
BE.O.BMGE.10.1 / assess the purposes and goals of a local student organization.
BE.O.BMGE.10.2 / discover the benefits and responsibilities of participation in a local student organization as an adult.
BE.O.BMGE.10.3 / demonstrate leadership skills through participation in local student organization activities such as meetings, programs, and projects.