WALL STREET JOURNAL 8/14/2002 PAGE 1
M15330
274,319 1 Month Subscribers +$16/M
683,045 3 Month Subscribers +$11/M ------DATE ------
948,888 6 Month Subscribers +$6/M 4/04/02 UPDATED
1,147,834 Active Subscribers Exch/ $170/M 5/23/02 CONFIRMED
467,541 Active Bus Address +$11/M
Subscribers ------UNIT OF SALE ------
680,293 Active Home Address +$11/M $175.00/YEAR
Subscribers
Lead Generation +$26/M ------GENDER ------
291,072 Expires $100/M 67% MALE 17% FEMALE
Non-Financial Business $140/M CAN SELECT
Mailer Rate
Catalog Rate $95/M ------MEDIA ------
Fundraiser Rate $75/M 100% DIRECT MAIL
Counts Thru 03/30/2002
------ADDRESSING ------
4-UP CHESHIRE OR MAG TAPE
Published by Dow Jones & Company. 9T-1600/6250 BPI
The Wall Street Journal is the leading global ------SELECTIONS ------
newspaper of business and the business of life. $11.00 BUSINESS ADDRESS
$11.00 HOME ADDRESS
Every business day, a remarkable group of $11.00 SCF
influential people reaches for the most trusted, $11.00 STATE
accurate source of news about and analysis of $11.00 ZIP
the world of business and finance - THE WALL $2.00 KEYING
STREET JOURNAL. Journal subscribers are leaders $30.00 MAG TAPE
and managers in every industry, every public and $25.00 MAG TAPE SET UP CHAR
private enterprise, large and small. They shape $8.50 P/S LABELS
policy and affect change. $10.00 RUN CHARGES
$75.00 EMAIL DELIVERY (FLAT
Because of its editorial breadth, depth, scope, $30.00 DISKETTE (FLAT FEE)
and influence, THE WALL STREET JOURNAL offers $30.00 CARTRIDGE (FLAT FEE)
the opportunity for direct marketers to $75.00 MODEM/FTP/BBS (FLAT
communicate with powerful business leaders and $16.00 MONTHLY HOTLINE
consumers with the wealth to enjoy exceptional $11.00 3 MONTH HOTLINE
lifestyles. $6.00 6 MONTH HOTLINE
$6.00 PAID
$11.00 GENDER/SEX
Additional Selection: $16.00 SOURCE
Renewals @ $11/M
------MINIMUM ORDER -----
Journal subscribers keep in shape through many 7,500 OR $350.00
outdoor and indoor fitness activities including
jogging, bicycling, and hiking, and weight ------NET NAME POLICY -----
training. They're quick to adopt new 85% + $10.00
entertainment technology at home and actively RUN CHARGES
embrace new products and services that increase 100,000+
the quality of their family's home life.
WALL STREET JOURNAL 8/14/2002 PAGE 2
M15330
More than 80% of subscribers have taken action
as a result of Journal advertising indicating
their attention to advertising messages. They
are involved in the acquisition of financial/
banking/insurance services, computer technology,
communications, office equipment, advertising,
travel & convention/meeting sites, and more.
Demographics:
Average age 54
$186,900 Average employment income
$262,000 Average household income
$2,217,000 Average household net worth
$1,766,400 Average value of investments
96% College educated, 85% college graduate,
55% post graduate study
64% Professionals/managers
92% Homeowners
69% Maintain a home office
Business Data:
21% Financial advisor/planner/asset manager
22% Professionals
43% Small business (fewer than 100 employees)
37% Big business (1,000+ employees)
Payment due 30 days from mail date.
Allow 5 - 7 working days to process order.
Any order received at list owner/manager is
subject to a flat cancellation fee.
Updated monthly.