Chris Feinstein • • 303-960-7797
OBJECTIVE:
Play a major role in the success and evolution of a new or existing brand.
EXPERIENCE:
Babies “R” Us –Operations Manager – Highlands Ranch, CO.
6/2007 – Present
Extremely high volume storefront, manage over 50 associates as well as all aspects of store operations. Deep understanding of P&L.
• Recruited to focus strongly on motivating/coaching associates and management to embed a true selling culture within the division to maximize sales.
• Increase store sales via use of creative merchandising as well as adherence to corporate direction. Work to increase profits and sales volume over previous years.
• Store operations; Coaching, sales culture, inventory management, replenishment, payroll, registry, scheduling, receiving, maintain world-class customer service.
Dillard’s, Inc. –Area Manager - Westminster, CO.
5/2005 – 6/2007
Managed Men's Dept., Social Dresses, and Housewares (60+ associates).
• Directed divisional/corporate merchandising and selling techniques.
• Coached associates to maximize department sales.
• Increased profits and margins over previous years. Area sales of over $15 million annually.
• Organized and executed selling floor moves, set up advertised sales, and managed department mark-downs.
• Participated in divisional and regional merchandising prototypes.
• Strong focus on corporate objectives (area sales increase of over 150% from previous year).
• Responsibilities included; sales reports, recruiting, hiring, reviews, coaching, discipline, and scheduling.
Group Voyagers, Inc. -Internet Marketing Design Specialist - Littleton, CO.
8/2003 – 4/2005
Online creative/marketing direction for four distinct travel brands operated by the world’s largest provider of escorted travel, the Globus Family of brands.
• Understanding of consumer/trade channels enhanced e-commerce sales and support.
• Worked closely with internal departments, vendors, agencies, and partners to ensure highly effective online marketing creative (increased unique visitors to e-commerce sites by millions of consumers).
• Initiatives dramatically increased subscriptions to revenue generating email publications (75,000 to over 550,000 in less than 2 years).
• Maximized retention/conversions of e-publications and campaigns using email systems to track, send, and optimize emails to millions of opted-in consumers.
• Produced and optimized highly targeted multi-million dollar online ad buys. Minimized cost-per-click (reduced overall cost by more than 90%).
• Grew return on investments as well as conversion rates.
• Key player on SEO team. Pay per click and seasonal terms, emphasis on organic results.
Na Hoku (The Sultan Co.) –Sales Associate/Key Holder - Denver, CO.
8/2002 - 8/2003
• Assistant Store Manager duties and high-end jewelry sales.
• Remained in the top ten sales people out of more than 60 retail locations.
• Coached new sales associates
Feinstein Consulting –Independent Consultant - Denver, CO.
10/2000 - 6/2002
• Internet marketing strategy and design.
• Included long-term contract to organize and manage e-commerce and marketing strategies for chain of local Cadillac dealerships, which greatly increased vehicle sales and leads.
TRIP.com -Lead designer - Englewood, CO.
7/1998 - 8/2000
• Lead online creative direction as well as user interface development.
• Corporate collateral creation and partnership development for the industry pioneer in online airline ticket sales.
• Creation of all online advertising campaigns leveraging partnership with media buyer to optimize returns on all fronts.
• Contributed greatly to marketing strategies that grew registered subscribers from tens of thousands to over 6.5 Million in just two years.
Online System Services -Lead Designer - Denver, CO.
2/1995 - 11/1997
• Senior online design and art direction.
• The very first full service Web design firm in Denver.
• Responsibilities included concepts, information architecture, business solutions, and design of final interfaces. Designed numerous Web sites start to finish, including major TV networks and large financial institutions.
Colorado Sports Magazine - Photo Editor - Denver, CO.
1/1994 - 12/1994
• Responsible for acquiring all images and ensured best published quality.
• Worked closely with the founder to define initial look and feel of monthly publication.
• Efforts created periodical with loyal audience which in turn was acquired by large publisher.
EDUCATION:
Colorado Institute of Art, Associate Degree (Commercial Photography), July 1995
COMPUTER SKILLS:
Email marketing systems, ad serving technology, Photoshop (Adobe Certified Expert), Illustrator, Microsoft Office, Quark, Image Ready, DART, Dreamweaver, InDesign, Acrobat, Retail systems (ManPower, eRoster, financials). Mac and Windows.
- References available upon request -
1