Mall Marketing and Development Competition

MALL MARKETING AND DEVELOPMENT COMPETITION

THE COMPANY IS DEVELOPING A MALL IN RIYADH. MANAGEMENT IS LOOKING FOR INNOVATIVE AND CREATIVE, BUT PRACTIACAL AND IMPLEMENTABLE IDEAS. YOU HAVE A GREAT CHANCE TO PARTICIPATE IN EXICITING AND REAL PROJECT AT THE LEVEL OF DECISION MAKING.

Problem and background:

Saudi company works in real-estate industry in building and developing lands. It builds a mall in Riyadh. During the ongoing construction the company has faced a lot of issues. The company had financial problems because of delay in the completion. The company faced numerous difficulties with Saudi Electric Company (SEL) when they had to make electrical wiring inside the mall for which the SEL asked the real-estate company a large amount of funds which exceeded the mall budget.

Today the real-estate company has a delay for 9 years in completing the mall construction. And the mall got bad image in the eyes of the retailers investors due to the delay in completing the mall.

The real-estate company has only 2M SAR and is forced to start renting the mall’s space by the end of Oct 2014.

YOU WILL GET EXTRA 3-5% GRADE

OUTCOME REQUIRED-SHORT REPORT:

1)  CONCEPT OF THE MALL – 1 PAGE

at this stage, you need to determine the identity of the mall ( traditional mall, auto mall, …etc.)

2)  CONTENT OF THE MALL (SHOPS, SERVICES) – 1 PAGE

suggest the combination of the shops and services inside the mall based on the entire concept.

3)  BRIEF EXPLANATION OR WHY IT SHOULD BE DONE – 1PAGE

4)  PROMOTIONAL APPROACH/IDEA – 1 PAGE

5)  ESTIMATED IMPLEMENTATION COST (how much would the concept realization cost) – 1 PAGE

6)  IMPLEMENTATION PROCESS AND TIMELINE 1 PAGE

PRIZES FROM THE COMPANY:

1ST PRIZE – IPHONE 6

2ND PRIZE – MINI IPAD

3D PRIZE – Apple TV

ALL PARTICIPATING STUDENTS WILL BE ATTANDING THE DINNER AND THE AWARD CEREMONY

DATES/TIME: (GOING TO THE MALL)

4 SEP/ THU 3.30PM (LEAVING PSU),

(3.25-3.30 pm GATHERING AT MY OFFICE E-346, OLD BUILDING 3/F)

4PM ARRIVING TO THE MALL

4- 5PM MALL TOUR AND MEATING WITH THE MANAGEMNT OF THE MALL,

5 PM REFRESHMENTS. END OF THE TOUR

SUBMISSION DEALINE:

SEP 9/ TUE, 10am BY EMAIL ()

AWARD CEREMONY SEP 14 /SUN, DETAILS WILL BE ANNOUNCED LATER