Job Description

Job Title:Membership Marketing Officer(Recruitment)

Department:Marketing Communications & Membership (MCM)

Department Purpose:

To create and maintain awareness of the Academy, its products and services and to communicate the benefits of those products and services to the membership; to effectively administer and maintain the membership and register of teachers and notators of the Academy; to develop and promote a consistent corporate image and create and maximise media opportunities, worldwide in order to maximise the Academy’s income and ensure it carries out its mission.

Line Supervisor:Lead Membership Marketing Officer

Job Purpose:To service and satisfy the needs of the membership base, to improve recruitment rates and to ensure the Academy’s effectiveness in delivering high quality services for the benefit of the membership and the wider public.

Salary Scale:£19,000 - £23,000 pa

Main Objectives:

  1. Assist the Lead Membership Officer and Head of Membership in the efficient running and development of the membership function of the business
  2. Create and administer membership recruitment campaigns, processes and procedures, delivering a high quality, efficient level of customer service
  3. To improve internal and external membership communications
  4. To assist Lead Membership Officer and Head of Membership in planning and carrying out a strategic approach to membership recruitment with the aim of increasing membership and meeting targets
  5. To develop the membership scheme, benefits and services

Main Tasks:

  1. Database Maintenance
  2. Create and maintain integrity of members’ and friends’ records in compliance with data protection
  3. Ensure the provision of a clean, accurate and up-to date database including conducting regular audits, developing and testing the functionality of the database
  4. Ensure that membership records are updated efficiently, including examination and qualification history
  1. Membership Renewal
  2. Assist with processing and despatching of membership subscription renewal and reminder invoices (including Dance Gazette subscriptions), monitoring and reporting on their effectiveness
  3. Liaise with Regional and National Directors, Managers and Representatives over members’ unpaid subscriptions
  4. Assist with ‘Lapsed Members Project’, targeting unpaid members specifically by letter, email and phone as directed

3. Membership Services

  • Assist with the despatch of membership cards, teacher registration certificates new member packs and Academy publications, in accordance with Academy policy
  • Administer award of membership titles and certificates, where appropriate (ARAD, LRAD, FRAD)
  • Assist with ARAD’s including receiving applications and processing and presenting to the Board of Trustees
  • Liaise with Regional and National Directors, Managers and Representatives on membership matters as necessary ensuring that they are fully briefed at all times
  • Provide content for Focus on Members, Update and other Academy publications as advised by Lead Membership Marketing Officer
  • Provide content for members’ and non-members’ e-newsletters

4. Registered Teacher Status

  • ConferRAD Registered Teacher Status upon eligible students graduating from specific Faculty of Education (FoE) or equivalent programmes
  • Review and maintain the RAD’s Register of Teachers in accordance with RAD membership regulations and the Code of Conduct and Code of Professional Practice
  • Maintain contact and complaint history files dealing with first level complaints from RAD teachers, members and members of the general public, progressing serious complaints up the chain

5. Membership Development

  • Assist Lead Membership Marketing Officer and Head of Membership in the development and implementation of strategies, initiatives and procedures to pro-actively recruit members worldwide
  • Liaise with the Regional/National Directors, Managers and Representatives and internal departments on membership matters and provide up-to-date lists of members monthly/quarterly as appropriate or as required
  • Work with and support RAD staff to encourage membership recruitment through all facets of the organisation (Examinations, FoE, Events, RAD Enterprises)
  • Assist Lead Membership Marketing Officer and Head of Membership in the development of the membership scheme, this includes evaluating and implementing changes to membership categories, benefits and services specific to local and international members’ markets
  • Under the direction of the Membership Marketing Officer (CPD), Head of Membership and Head of CPD, maintain a system for the monitoring and evaluation of the RAD’s CPD programme; this includes administering CPD declarations and exemptions, and assisting with the CPD audit.
  • 6. Membership Recruitment, Marketing and Promotion
  • Plan and deliverpromotional activities to recruit new members, monitoring and evaluating their effectiveness
  • Coordinate and develop direct mails, online marketing to target specific groups including prospects and ex-members
  • Under the guidance of Lead Membership Marketing Officer implement targeted (mail/email) marketing campaigns
  • Work with the Lead Membership Marketing Officer and Head of Membership to develop membership promotions, benefits and events which add value to members in all categories
  • Maintain and develop online content for the RAD website including the sales section and Members’ Area, monitoring the Members’ Forum, producing exclusive content and promoting regular membership competitions and special offers
  • Administer regular social media campaigns to engage with members and the wider dance community e.g. Facebook and Twitter
  • Assist with the membership annual photo competition
  • Under the guidance of the Lead Membership Marketing Officer revise and update external communications i.e. print and online
  • Administersurveys and interpret findings for members and non-members
  • Deliver presentations to FoE students outlining membership benefits and services available to them
  • Monitor membership print stationary and stock levels and report to Lead Membership Marketing Officer accordingly
  • Assist with the Academy’s legacy membership campaigns

7. Other Tasks

  • Deliver high quality customer service at all times whether dealing with members/customers face-to-face, by telephone, in writing or by email
  • Assist other departments with information for mailings and specific projects relating to the membership database
  • Monitor payments and track progress of bank transfers and online payments in liaison with the Finance department
  • Generate weekly, monthly and annual reports of detailed membership statistics
  • To represent the membership team at various internal operational meetings/committees or external meetings
  • Any duties which may arise in support of the objectives of the Marketing Communications and Membership department, including attending events and out of hours working
  • Conduct the role with due regard to equality of opportunity

May 2014