PO Box 30,
CPO Airport, 111,
Sultanate of Oman / Phone:- +968 – 24589105
GSM: - +968-9944 8653
Fax: - +968- 24589099
Email:-

S V Siva Reddy

Objective / To lead organizations from the forefront by creating, maintaining and enhancing shareholder value through rigorous application of efficient management policies, best business practices and financial discipline.
Profile / Dynamic finance & general management professional with over 12 years of broad based experience in General Management, Finance, Banking, Legal & Treasury Operations in diversified businesses and 7 years wide experience in Audit, Tax and Business Advisory services.
Experienced in Conceptualizing and Implementing Corporate & Operational Strategies, Best Business Practices, Treasury Management Operations, Investments Evaluation, Business re-structuring and Systems implementation.
Experience / 2010 to dateOman Refreshment Company SAOG, Oman
Chief Financial Officer
In May ’10, joined Oman Refreshment Company SAOG (ORC), a listed Omani joint stock company and a franchise bottler of PepsiCo range of beverages and food products in Sultanate of Oman as its first ever “Chief Financial Officer”.
Reporting to the Board of Directors through the Managing Director of the company, responsible for
  • Corporate governance & Board matters,
  • Strategic financial matters,
  • Business Planning,
  • Internal controlsManagement reporting and
  • Business development & operational strategies.

2003 to 2010Education & Training Group (ETG),
Renaissance Services SAOG, Oman (RSS)
Finance Controller
Served as Finance Controller of RSS group companies operating in the business segment of Education & Training during March ’03 - April ‘10.
Acting as deputy to the General Manager, responsible for all areas of Financial operations, Internal control, Management reporting and General administration & Personnel affairs in addition to supporting the GM on business development & strategies and general management affairs.
  • Successfully implemented best business practices in building up a customer sensitive and responsive organization.
  • Effectively rationalised the cost structure and improved performance of the ETG companies. Successfully kept the organizational expenses under approved budgets all the time.
  • Efficiently managed funds with focused impetus on Receivables management resulting in substantial reduction of finance costs and later leading to cash rich companies.
  • Active participant and efficient support to the business expansion/development initiatives including costing, preparation of feasibility studies and administration of the legalities.
  • Actively participated in the development & successful implementation of ISO-9001 policies & procedures and ultimately in obtaining the certification.
  • Member of a board committee for a listed company in ETG, actively providing business insights and secretarial support.
  • Developed successful teams, Knowledge transfer and performance management policies & practices.
  • Successfully managed mergers, restructuring of companies and business expansion strategies.

1999 to 2003Renaissance Services SAOG, Oman
Finance Manager
Reporting to the CFO of the group (as the youngest Finance Manager in the Group), responsible for all areas of Corporate Finance, Internal control and Management reporting.
  • Efficiently managed the group companies’ bank facilities and related compliance procedures including the administration of legal documentation.
  • Successfully handled the banking relationships for all the banking requirements (both ongoing working capital needs plus the new project/debt financing) of the Renaissance and Tawoos groups of companies (Approx 23 companies).
  • Established Central treasury for the group and related policies and practices with relevant and timely reporting structure, consequently reduced the overall finance expenses of the group and efficiently managed the currency and interest rate risks.
  • Looked after the group's insurance requirements as part of Corporate administration duties (which also involve striking profitable deals with suppliers/service providers for the group as a whole, in all possible areas)
  • Successfully conceived and completed the merger of two public joint stock companies in the group.
  • Evaluated new investment/business development initiatives and obtained project financing.
  • Reviewed and monitored group companies’ performance for improvements.
  • Set up new ventures and companies (including overseas companies/branches) including restructuring and turn around of group companies.
  • Developed and successfully implemented systems and procedures (including the chart of authority, organisation manuals, group policies and procedures on corporate governance) for effective administration and MIS reporting.
  • Successfully implemented an ERP accounting package across the Group.

1997–1999PriceWaterhouseCoopers, Oman
Assurance & Business Advisory Services (ABAS) Supervisor
  • Joined as ‘ABAS Senior’ in August ’97 and left as ‘ABAS Supervisor’ in Sep ‘99.
  • In depth experience in Audit, Taxation and Business Valuation services.
  • Efficiently carried out the ‘Credit risk review’ of a leading bank in Oman for 3 years.
  • Audit experience in local and multinational businesses in Manufacturing, Banking and Trading sectors.
  • Wide experience in PwC work methods and practices especially “Team Asset”.

1997PriceWaterhouseCoopers, Chennai, India
Assurance & Business Advisory Services (ABAS) Supervisor
  • Successful team leader on all Audit and Tax consultancy assignments.

1995–1996V Atchutaramayya & Co, Chartered Accountants.(leading audit & consultancy firm in Andhra Pradesh, India)
Manager – Audit & Tax Consultancy
Reporting to the Partners of the firm, successfully managed the firm’s Audit & Tax practice/services.
  • Manager for audit assignments of various business entities viz., Proprietary & Partnership firms, Joint Stock companies, Hospitals, Co-operative societies & Public charitable Trusts.
  • Successfully arranged Working Capital and Project finance to existing businesses as well as Greenfield projects.
  • Developed and successfully implemented costing procedures & organisational manuals for a Paper manufacturing plant.
  • Recruited staff and trained them for the Job.
  • Developed and implemented effective office administration systems and procedures.

Professional Training / 1992–1993PricewaterhouseCoopers, Chennai
(formerly Lovelock & Lewes)
1993-1995V Atchutaramayya & Co, Chartered Accountants.
Education /
  • Associate Chartered Accountant (“ACA”)of Institute of Chartered Accountants of India(ICAI)
  • Fellow Cost & Works Accountant (“FICWA”) of Institute of Cost & Works Accountants of India(ICWAI)
  • Master of Commerce (“M.Com”) from AndhraUniversity, Andhra Pradesh, India

Other Qualities /
  • Willing and able to re-locate at short notice.
  • Regional exposure within India and Gulf markets.
  • Computer proficient, Power user of Office applications, ERP packages and trained Network Administrator in “Lotus Notes”.
  • Language skills – English, Hindi, Telugu and Tamil (both written and spoken).
  • Comfortable team player across all cultures and organizational layers.

Interests / Reading, Music, Coaching, Internet, Community Service & Cultural programs.
Bio-data / Date of Birth – 25th August 1972
Marital Status - Married & has two children.

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