Town Clerk: Dr Cheryl Scott

Town Clerk: Dr Cheryl Scott

15-17 Temple Street,

Keynsham, Bristol BS31 1HF

Telephone: 0117 986 8683

Fax: 0117 986 6359

E-mail:

TO:Members of the Tourism and Marketing Strategy Working Party.

Councillors Bob Elcome, Tony Crouch, (Town Councillors) J Cron and H Macfie (Members of the Joint Arts Committee), Councillor Clive Fricker (Chair of NDP Steering Group), (Ric Davison, representative of NDP Heritage Culture Tourism Marketing & Development of the Built Environment Group),(Bob Elcome, representative of NDP Business, Employment and Economic GrowthTopic Group).

Co-opted Members: Councillor L O’Brien ( B&NES Councillor) , Ann Cullis (monitoring officer B&NES/Bath Tourism Plus contract).

KTC Marketing & Communications Administrative staff member (to be appointed).

Dear Members

You are requested to attend the first meeting of the TOURISM & MARKETING STRATEGY WORKINGPARTYto be held at the Town Council Office, 15 – 17 Temple Street, Keynsham, onTHURSDAY 23 NOVEMBER 2017 commencing at 6.00 p.m.

The Agenda for the meeting appears below.

17 November 2017 Dr Cheryl Scott

TOWN CLERK

EMERGENCY EVACUATION PROCEDURE
When the continuous alarm sounds, you must evacuate the building by the exit and proceed to the assembly point – grassed area past St Cadoc House, Temple Street.

AGENDA

1.APOLOGIES FOR ABSENCE

2.DECLARATIONS OF INTEREST

RECOMMENDATION:

To receive any Declarations of Interest under Keynsham Town Council’s Code of Conduct (adopted on 19th September 2017) issued in accordance with the Localism Act 2011 and The Relevant Authorities (Disclosable Pecuniary Interests) Regulations 2012, SI No. 1464. And as per Standing Order 38 (Non-disclosable pecuniary interests)

3.DISPENSATIONS

In accordance with Standing Order 37(a), to consider any requests for dispensations (for disclosable pecuniary interests) prior to the item (s) being discussed, that Members may only become aware of during the meeting itself and to receive any disclosures of decisions as per item 7 of Keynsham Town Council’s Dispensations Policy and Procedure Guide.

4.CONFIRMATION OF MINUTES

RECOMMENDATION:

That the minutes of the last meeting of the Working Party held on 25 October 2017 (previously circulated) be approved as a correct record and signed by the Chairman.

5.RESULTS OF PHOTOGRAPHIC COMPETITION 5mins

Report form the judges of the photographic competition

RECOMMENDATION:

To note the results of the competition

6.DESTINATION MARKETING – VISIT SOMERSET SUBSCRIPTION10mins

Following the presentations and discussion at the last meeting with Bath Tourism Plus and Visit Somerset, the Committee need to consider whether to make a recommendation to Town Council that provision is made in the draft budget 2018/19 to include for renewal of the Visit Somerset Annual subscription. (current cost £1000)

RECOMMENDATION:

To determine what recommendation should be made to Town Council for the draft budget 2018/19

MARKETING STRATEGY FOR KEYNSHAM TOWN COUNCIL`

To develop an initial “straw man” marketing strategy for Keynsham Town Council using the following 5 step process.

7PURPOSE OF THE MARKETING STRATEGY10mins

What is the purpose of the marketing strategy? e.g. to justify the precept/council tax. To increase involvement of the community in Council initiatives. To make the Council more relevant to residents?

8TOWN COUNCIL’S UNIQUE SELLING PROPOSITION (USP)10 mins

What is it? i.e. what main message does the Town Council wish to communicate about itself? Describethe essence of the Town Council’s “business” in one compelling sentence

9TARGET MARKET(S)5 mins

Who/what groups does the Town Council wish to communicate with?

e.g. Residents, Council Tax payers, Community Groups, Young People, Ward Councillors

10FEATURES AND BENEFITS15mins

What are the benefits of what the Town Council does for its target markets?

How will specific services/facilities impact, transform the target audience(s) in a positive way?

11REACHING THE TARGET MARKET(S)20 mins

Which are the best ways to reach the target market(s) and what marketing methods should be used to communicate with the target audience(s)

e.g. PR, direct marketing, internet marketing. Press, specific publications, posters, radio, movies, social media, word of mouth, web sites

Should a PR or marketing agency be used?

12.DATE OF NEXT MEETING

To be arranged.