172Pleasant Grove Road, Ithaca, New York 14850

1

David E. Rohr –

David E. Rohr

172Pleasant Grove Road, Ithaca, New York 14850

(585) 746-7082 •

Profile

• More than 25 years of experience in advertising, promotion, direct marketing, Internet site development, public relations and other areas of marketing and communications.
• Record of success with consumer-focused advertising accounts including package goods, automotive, financial, healthcare and human service sectors.
• Highly regarded writer with noted ability to write academically as well as communicate creatively and convincingly in all media.
• Energetic and successful participant in new business presentations
• Effective teacher, trainer and mentor.
• Experienced with development, implementation and support of brand strategies.
• Solid academic background embracing communications, business and liberal arts.

Professional Experience
Rohr & Partners, Inc., Penfield & Ithaca, New York / Knoxville, Tennessee – 20 years

President, Creative Director

DixonSchwabl Advertising, Inc., Victor, New York – 2 years

Associate Creative Director

Wolf, Mansfield, Bolling Advertising, Inc., Buffalo, New York– 2 years

Creative Supervisor

ICE Communications, Inc., Rochester, New York – 2 years, 7 months

Creative Supervisor

Arocom Group / Hesselbart & Mitten, Fairlawn, Ohio – 4 years, 5 months

Copywriter/Senior Copywriter

Selected Accomplishments

Copywriting and Creative Development. Lead or primary copywriter on more than 85 consumer, business-to-business and financial services accounts. Accounts served include national and regional leaders such as General Tire, Frontier Communications, General Electric, Rochester Gas & Electric, Eastman Kodak, Xerox, Bausch & Lomb, MasterCard International, National Fuel, Agway, BFGoodrich, Rochester Tel, M&T Bank, Pluta Cancer Center, Tennsmith Manufacturing, Harris Wood Flooring, Mercy Health System, Rochester Institute of Technology, Upstate Milk Cooperatives, University of Rochester, Citbank Student Loans, Xerox Corporation, DuPont, Excellus/BCBS, Pitney Bowes and numerous other accounts.

New Business Development. Headed creative teams that competed and won or retained important accounts such as Town of Penfield, New York library and town hall expansion initiative, Kodak Techniques of the Masters worldwide student videoconferencing series, Kodak Image Sensor Solutions communications programs, General Tire, Danka Services/Pitney Bowes, SkyLine Eco Adventures and Finger Lakes Gaming & Racetrack.

Public Relations. Editor and primary writer for numerous specialty publications. Experience with publicity generation and editorial contact for numerous clients in technology, healthcare and manufacturing. Ability to align media initiatives with broader communications objectives and marketing activities. Creator and writer of quarterly magazine for leading worldwide provider of business process outsourcing services.

Brand Development and Communication. Writer and creative director responsible for numerous brand identities, positioning lines and product line tags/signatures. Clients have included Rochester Gas & Electric, Rochester Tel, Frontier Communications, Plateau Partnership Park Economic Development Consortium, Pluta Cancer Center, Brandmans Paint & Decorating Centers, Eastman Kodak Company, Greater Toledo YMCA, Greater Rochester Enterprise, Finger Lakes Gaming & Racetrack and Penfield Business Association.

Management and Leadership. Creative direction and supervision roles at ICE Communications, Wolf Mansfield Bolling, Rohr & Partners and DixonSchwabl Advertising required supervision of teams ranging in size from 4 to 15 professional writers, art directors, illustrators, and production personnel. Adept at assembling project and account teams that integrate the skills of in-house personnel with external service providers.
Account Service. Primary contact, planning and implementation for Rohr & Partners full-service accounts as well as account handling experience on leading national and regional accounts such as Glidden Paints, Columbus Automobile Dealers Association and Webber Farms Sausage. Planning experience includes everything from competitive studies, budgeting, SWOT and Porter analyses.

Recognitions & Presentations

• Featured presenter in Nazareth College’s 19th Annual Graduate Student Symposium (Topic based on paper entitled, Science, Technology & The Civil War).
• Paper on “Ethics from a Strategic Quality Management Perspective” selected for presentation to Annual Research Symposium sponsored by Texas Woman’s University (led Texas A&M-Commerce team and was leadwriter).
• Chosen as regular alumni columnist for program newsletter “MALS Matters” at Nazareth College.
• Numerous awards and recognitions including Cleveland, Buffalo, Rochester and Knoxville advertising and marketing clubs as well as national publications.

Education

Master of Science in Management, Nazareth College, Rochester, New York

Master of Arts in Liberal Studies,Nazareth College, Rochester, New York

Bachelor of Science in Journalism, Bowling Green State University, Bowling Green, Ohio

Major: Public Relations; Minor: Broadcast Marketing