COMPANY ACTION PROJECT APPLICATION
Company Mailing Address
Company Name: Xerox Büro Araçları San. Tic. A.Ş.
Division: Customer Services Operations
Address: Kasap Sk. Konak-Azer İşhanı No:12 Esentepe / İstanbul
Telephone Number: 0212-354-7257
URL: ,
Physical Location of Project (If different from above)
Address: SAME
Project Sponsor (Personinitiating the project on the company’s behalf)
Name: Osman Talha Taşcı………………………………………
Title: Xerox Lean Six Sigma Black Belt Candidate……
Mailing Address (if different than company mailing address) -- Same
Telephone Number: 0212-354-7257………………………
e-mail: ……………………….
Project Owner (Person who will work closely with students and Faculty
Name: Osman Taşcı………………………………………
Title: Xerox Lean Six Sigma Black Belt Candidate
Mailing Address (if different than company mailing address) -- Same
Telephone Number: 0212-354-7257………………………
e-mail: ……………………….
Project Description
Industry Based Marketing:
Xerox has a range of products and services around document processes. Goal of this project is to conduct market research on certain industries and position the Xerox products and services bundled specifically for that industry. Goal is to increase the sales revenue and increase the value we provide to customers.
Problem Definition (please briefly describe the problem to be examined)
Currently Industry focus and industry based marketing is not executed fully at Xerox Turkey. This leads to less than ideal value proposition to the customers in that industry and a weaker approach to the market.
Project Objectives and scope
Project objectives are:
1)Conduct market research and industry research to understand the current state and demands (pain points) of that industry.
2)Position products and services to resolve the pain points of that industry and come up with an effective value proposition to the customers in that industry.
Project scope for market / industry research: Finance, Retail, Education.
Project scope for products and services: Xerox products and services launched in Turkey, Europeor US.
Project scope for business development is limited with current andpotential customers in İstanbul.
Project support and resources that will be provided by the Company
Xerox Lean Six Sigma black belt candidate will manage and coordinate this project. Xerox Global Services sales team, sales specialists and analysts will support this project. Access to internal global knowledge base will be provided which includes market research, best practices and success stories along with technical information. Access to the customers will be provided through Xerox account managers.Access to employees in marketing, sales and service will be provided through project sponsor. Office space, PCs, Software required to conduct research and develop marketing plan will be provided. Transportation, lunch ticket, and compensation (amount to be determined) will be provided.
Business Concepts and Methods (please state 3 or 4 items that the students would use in completing the CAP, e.g. market research, product launch, sales forecasting)
Current state analysis
Market research
Services portfolio review
Sales forecasting
New services launch
Services Marketing
Develop services marketing concepts, brochures and plan
Implement marketing plan
Business development (pilot at certain customers)
Measure pilot results (cost reduction, revenue increase, customer satisfaction)
I have received the Company Action Project Application and information brochure, and understand the responsibilities of Company Action Project partner company responsibilities.
Name: Osman Taşcı…………………………………………………….
Signature: ……………………………………………………………..
Return this completed form to:
Company Action ProjectsPhone: (0216) 483 9656
SabancıUniversityFax: (0216) 4839699
Faculty of Managemente-mail:
Orhanli, Tuzla,
34956 İstanbul