Metro Monitor News Tracker Report
TV-Radio-Internet Monitoring | Media Intelligence Services
Metro Monitor News Tracker Report
1. / N14N-CABLERALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24/ FEB 17 2012 11:00PM ET / Nielsen Audience: 7,499
NEWS 14 11 PM
[**11:35:23 PM**]Preview Clip NATIONAL HEALTH OFFICIALS WERE IN THE TRIANGLE FRIDAY TO TRY TO CRACK DOWN ONOBESITY. FORMER MILITARY GENERAL BARRY MC- CAFFREY WAS THE HEADLINE SPEAKER AT A CONFERENCE AT DURHAM'S STRUCTURE DURHAM'SSTRUCTUREHOUSE. AN ORGANIZATION CELEBRATING ITS 35TH ANNIVERSARY TREATING PEOPLE WITH WEIGHT LOSS AND LIFE-STYLE CHANGES, LEADERS AT THE EVENT SAY IT IS ABOUT LOOKING INTO THE FUTURE. ABOUT LOOKING INTO THE FUTURE.
2. / N14N-CABLERALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00PM ET / Nielsen Audience: 5,316
NEWS 14 6 PM
[**06:43:42 PM**]Preview ClipNATIONAL HEALTH OFFICIALS WERE IN THE TRIANGLE FRIDAY TO TRY TO CRACK DOWN ONOBESITY. FORMER MILITARY GENERAL BARRY MC- CAFFREY WAS THE HEADLINE SPEAKER AT A CONFERENCE AT DURHAM'S STRUCTURE DURHAM'SSTRUCTUREHOUSE. AN ORGANIZATION CELEBRATING ITS 35TH ANNIVERSARY TREATING PEOPLE WITH WEIGHT LOSS AND LIFE-STYLE CHANGES, LEADERS AT THE EVENT SAY IT IS ABOUT LOOKING INTO THE FUTURE. ABOUT LOOKING INTO THE FUTURE.
3. / N14N-CABLERALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00PM ET / Nielsen Audience: 6,329
NEWS 14 5 PM
[**05:45:02 PM**]Preview ClipNATIONAL HEALTH OFFICIALS WERE IN THE TRIANGLE FRIDAY TO TRY TO CRACK DOWN ONOBESITY. FORMER MILITARY GENERAL BARRY MC- CAFFREY WAS THE HEADLINE SPEAKER AT A CONFERENCE AT DURHAM'S STRUCTURE DURHAM'SSTRUCTUREHOUSE. AN ORGANIZATION CELEBRATING ITS 35TH ANNIVERSARY TREATING PEOPLE WITH WEIGHT LOSS AND LIFE-STYLE CHANGES, LEADERS AT THE EVENT SAY IT IS ABOUT LOOKING INTO THE FUTURE. ABOUT LOOKING INTO THE FUTURE.
4. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00PM ET / Nielsen Audience: 162,369
WRAL NEWS AT 6 PM / Calculated Ad Equivalency: $2,240
Calculated Publicity Value: $6,720
30-Second Ad Equivalency: $1,400
[**06:12:09 PM**]Preview ClipA RETIRED FOUR-STAR GENERAL WAS AMONG THE LEADERS GATHERED IN THE TRIANGLE TO HELP FIGHTOBESITY. HE SAYS THE DURHAM PROGRAM CALLEDSTRUCTUREHOUSEIS A GOOD MODEL FOR THE REST OF THE COUNTRY.STRUCTUREHOUSEHELPS PEOPLE LOSE WEIGHT THROUGH DIET AND EXERCISE AND COUNSELING. IT WORKS WITH WELL SPRING TO TARGET YOUNG PEOPLE. THESE ARE BEFORE AND AFTER PICTURES.
[**06:12:55 PM**]Preview ClipIS GOING TO EAT GOING TO HELP OR SHOULD I DEAL WITH WHY I'M STRESSED. GOOD FOR HIM. LEADERS SAY THEY HOPE TODAY'S EVENT WILL RAISE AWARENESS ABOUTOBESITY. AFTER THE BREAK WE'RE KEEPING A CLOSE EYE ON A SYSTEM THAT COULD BRING US A MIX OF SPRING AND WINTER THIS WEEKEND. GREG TELLS US WHEN SNOW COULD ARRIVE IN THE TRIANGLE.
5. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00PM ET / Nielsen Audience: 140,028
WRAL NEWS AT 5 PM / Calculated Ad Equivalency: $90
Calculated Publicity Value: $270
30-Second Ad Equivalency: $900
[**05:12:02 PM**]Preview ClipAND PROOF IN THE PICTURES. ONE MAN'S STORY ABOUT FIGHTING BACK AGAINSTOBESITY.
6. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 12:00PM ET / Nielsen Audience: 73,675
WRAL NEWS AT NOON / Calculated Ad Equivalency: $590
Calculated Publicity Value: $1,770
30-Second Ad Equivalency: $300
[**12:33:10 PM**]Preview Clip A RETIRED FOUR STAR GENERAL IS IN THE TRIANGLE TODAY ENCOURAGING THEM TO LIVE HEALTHIER LIVES.STRUCTUREHOUSEIS CELEBRATING. ITS 35TH ANNIVERSARY AND HELPED 30,000 PEOPLE LOSE WEIGHT AND DO THAT THROUGH DIET, EXERCISE AND COUNSELING. THE MESSAGE TODAY IS THATOBESITYIS A PROBLEM AND HURTING ADULTS AND CHILDREN. 120 MILLION AMERICANS WILL BE OBESE WITHIN THE NEXT FIVE YEARS. THEY SAY NORTH CAROLINA'SOBESITY'SRATE INCREASED DURING THE LAST FEW YEARS. FOUR STAR RETIRED GENERAL BARRY MCCAFFREY.IF YOU ARE MCCAFFREY, IF YOU ARE OVERWEIGHT, YOU ARE PUT AT RISK.
7. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00AM ET / Nielsen Audience: 65,549
WRAL MORNING NEWS / Calculated Ad Equivalency: $2,347
Calculated Publicity Value: $7,041
30-Second Ad Equivalency: $550
[**06:04:49 AM**]Preview ClipNATIONAL LEADERS ARE IN THE TRIANGLE TODAY TO DISCUSS THE PROBLEM. KEVIN HOLMES IS IN CHAPEL HILL WITH WHAT YOU NEED TO KNOW TO GET INVOLVED. REPORTER: A RECENT STUDY SHOWSOBESITYNUMBERS ARE ON THE RISE NATIONWIDE. THAT'S ESPECIALLY TRUE IN THE TARHEELSTATE. OVER THE LAST 15 YEARS, THEOBESITYRATE HAS GONE UP 80%HERE. AT TIMES, WALKING ON THE TREADMILL CAN FEEL LIKE A HAMSTER WHEEL FOR PEOPLE LIKE RUSSELL BROOKS, ROUND AND ROUND AGAIN WITH DIET PLANS. HE FOUND SUCCESS WITH DIETS, UNTIL HE GAINED THAT WEIGHT BACK.
[**06:05:39 AM**]Preview ClipA TEAM OF NATIONAL LEADERS WILL BE IN TOWN TO TALK ABOUT RESTORING THAT HOPE FOR BROOKS AND OTHERS BATTLING THE BULGE. DATA SHOW IT IS TRIANGLE HAS BECOME MORE ROUND IN RECENT YEARS. MORE THAN 78 MILLION ADULTS AND 13 MILLION CHILDREN ARE AFFECTED BYOBESITY. NORTH CAROLINA'S RATE HAS INCREASED BY 80% IN THE LAST 15 YEARS. THE GOAL TODAY IS A JET AWARENESSND CALL TAKEN TO THE CRISIS AND EPIDEMIC.
[**06:06:16 AM**]Preview ClipHOW BIG IS IT? THOSE ARE QUESTIONS THAT WE WILL TRY TO ANSWER LATER TODAY. THERE'S ANUSES CONFERENCE AT DURHAM AT THESTRUCTUREHOUSE, FREE AND OPEN TO THE PUBLIC, EXPECTED TO START AT 11:00.
8. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00AM ET / Nielsen Audience: 65,549
WRAL MORNING NEWS / Calculated Ad Equivalency: $92
Calculated Publicity Value: $276
30-Second Ad Equivalency: $550
[**06:14:55 AM**]Preview ClipAT 11:00 THORN, NATIONAL LEADERS WILL HOLD ANDOBESITYFORUM AT THESTRUCTUREHOUSEIN DURHAM. THE EVENT IS FREE AND OPEN TO THE PUBLIC.
9. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00AM ET / Nielsen Audience: 65,549
WRAL MORNING NEWS / Calculated Ad Equivalency: $1,797
Calculated Publicity Value: $5,391
30-Second Ad Equivalency: $550
[**06:29:46 AM**]Preview Clip DETAILS ON A NATIONAL EVENT ADDRESSINGOBESITYOCCURRING IN THE TRIANGLE TODAY. GOOD MORNING, EVERYBODY. IT'S COMING UP ON 6:30.
[**06:33:33 AM**]Preview ClipNATIONAL LEADERS ARE IN THE TRIANGLE WITH AN EVENT TO TRY AND FIGHT THE PROBLEM. REPORTER: THOSE STATISTICS ARE STARTLING. HERE IN THE TARHEELSTATE, THEOBESITYRATE HAS RISEN 80% LAWMAKERS WILL BE HERE, THE MAYOR AS WELL AND RETIRED GENERAL DAVID CAFFREY. THANK YOU FOR JOINING US THIS MORNING. WHAT BRINGS YOU HERE TO TALK ABOUTOBESITYAND HOW BIG A PROBLEM IT IS? IT IS A HUGE PROBLEM. IT'S NOT ONLY THE NATIONAL CRISIS, PARTICULARLY HERE IN NORTH CAROLINA, BUT ACROSS THE COUNTRY.
[**06:34:17 AM**]Preview ClipIT'S JUST A NATIONAL CRISIS. WE'RE GOING TO TRY AND BRING ATTENTION TO IT. WE'RE AT THESTRUCTUREHOUSE, THE CROWN JEWEL THAT WE HAVE GOT IN THECRCHEALTH GROUP TO TREAT THE ISSUE. THEY DEAL WITH 30,000 PEOPLE. WHAT THE VIEWERS OUGHT TO UNDERSTAND IS, YOU CAN DO SOMETHING ABOUT IT.
10. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00AM ET / Nielsen Audience: 65,549
WRAL MORNING NEWS / Calculated Ad Equivalency: $1,393
Calculated Publicity Value: $4,179
30-Second Ad Equivalency: $550
[**06:34:54 AM**]Preview ClipI THINK TO SOME EXTENT IT'S AN EDUCATION PROBLEM. REPORTER: A LOT OF VIEWERS TEN TO THINK THERE'S ALSO A PROBLEM AS WE TALKED ABOUT WITH ECONOMICS. HOW CAN YOU DEAL WITHOBESITYWHEN YOU HAVE A DOUBLE CHEESE BURGER FOR $1 AND A SALAD IS $5 AND YOU'RE STRUGGLING TO PAY BILLS? NO QUESTION. A LOT OF THIS IS LIFESTYLE AND EDUCATION DRIVEN.
[**06:35:36 AM**]Preview ClipONE OF THE GREAT GIFTS, TO BE BLUNT NOW, MICHELLE OBAMA BROUGHT TO THIS DISCUSSION IS ATTENTION ON YOUTH. IF YOU'RE OVERWEIGHT AND YOU'RE A CHILD, THE CHANCES OF YOU CONTINUING TO BE OBESE ARE ENORMOUS. AGAIN, 11:00 WELLSPRINGSTRUCTUREHOUSEA PLATFORM TO TALK ABOUTOBESITYAS A NATIONAL CRISIS AND EVERYONE MORE SO HERE IN NORTH CAROLINA. REPORTER: SOME FOLKS MAY BE WONDERING, WHY SHOULD I COME OUT TODAY. IT'S FREE AND OPEN TO THE PUBLIC.
[**06:35:58 AM**]Preview ClipWHAT NUGGETS DO YOU EXPECT FOLKS TO TAKE HOME WITH THEM? ONE THING THEY WILL TAKE HOME IS OPTIMISM. EVERY SUNDAY WE BRING IN 25, 30 PEOPLE HAT THESTRUCTUREHOUSE. THEY LOSE 5 AND A HALF% OF THEIR BODY WEIGHT IN FOUR WEEKS. A YEAR LATER THEY ARE PROBABLY DOWN 14%
11. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 6:00AM ET / Nielsen Audience: 65,549
WRAL MORNING NEWS / Calculated Ad Equivalency: $165
Calculated Publicity Value: $495
30-Second Ad Equivalency: $550
[**06:45:19 AM**]Preview ClipAT 11:00 THIS MORNING, NATIONAL LEADERS WILL HOLD ANDOBESITYFORUM IN THE TRIPP ANGLE DISCUSSING HOW THE CONGRESSWOMAN BATOBESITY. THE EVENT IS FREE AND OPEN TO THE PUBLIC.
12. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00AM ET / Nielsen Audience: 39,106
WRAL MORNING NEWS / Calculated Ad Equivalency: $1,091
Calculated Publicity Value: $3,273
30-Second Ad Equivalency: $275
[**05:00:13 AM**]Preview Clip AN EVENT OFFERING DETAILS ON HOW TO FIGHTOBESITY. AND CALL THEM THE COMEBACK KIDS ONCE AGAIN. CRAZY.
[**05:04:14 AM**]Preview ClipIN FIVE YEARS, ESTIMATED 120 MILLION AMERICANS WILL BE OBESE. NATIONAL LEADERS ARE IN THE TRIANGLE TODAY TO TRY AND FIGURE OUT HOW TO STOP THIS GROWING PROBLEM. REPORTER: A RECENT STUDY SHOWSOBESITYIN YOUR OPINIONS ONLY RISE, AND ESPECIALLY TRUE HERE AT HOME IN THE TARHEELSTATE. HERE IN NORTH CAROLINA, THE OBESITYRATE HAS GONE UP 80%OVER THE LAST 15 YEARS. AT TIMES WALKING ON THE TREADMILL CAN FEEL MORE LIKE A HAMSTER WHEEL FOR PEOPLE LIKE RUSSELL. ROUND AND ROUND AGAIN WITH DIET PLANS.
[**05:05:04 AM**]Preview ClipREPORTER: A TEAM OF NATIONAL LEADERS WILL BE IN TOWN TO TALK ABOUT RESTORTHING HOPE FOR BROOKS AND OTHERS BATTLING THE BUDGE. THE TRIANGLE HAS BECOME MORE ROUND IN RECENT YEARS. MORE THAN 78 MILLION AMERICAN ADULTS AND 13 MILLION CHILDREN ARE AFFECTED BYOBESITY. ACCORDING TO TOOBESITYACTION COALITION, NORTH CAROLINA'SOBESITYRATE HAS INCREASED 80%IN THE LAST 15 YEARS AND THERE WILL BE 130 MILLION IN THE NEXT FIVE YEARS. LAWMAKERS WILL TEAM UP TODAY. THEY SAY THE GOAL IS TO GENERATE AWARENESS AND A CALL FOR ACTION AGAINST WHAT MANY ARE CALLING A CRISIS AND EPIDEMIC. A CONFERENCE TODAY WILL TAME AT THESTRUCTUREHOUSEIN DURHAM STARTING AT 11:00, FREE AN OPEN TO THE PUBLIC.
13. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00AM ET / Nielsen Audience: 39,106
WRAL MORNING NEWS / Calculated Ad Equivalency: $46
Calculated Publicity Value: $138
30-Second Ad Equivalency: $275
[**05:15:29 AM**]Preview ClipNATIONAL LEADERS WILL HOLD ANDOBESITYFORUM IN DURHAM THE DISCUSS THE PROBLEM. THE EVENT IS FREE AND OPEN TO THE PUBLIC.
14. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00AM ET / Nielsen Audience: 39,106
WRAL MORNING NEWS / Calculated Ad Equivalency: $981
Calculated Publicity Value: $2,943
30-Second Ad Equivalency: $275
[**05:29:51 AM**]Preview ClipPLUS A GROWING PROBLEM THAT AFFECTS MILLIONS OF AMERICANS,OBESITY. DETAILS ON AN EVENT TODAY THAT OFFERS WAYS TO COMBAT THE PROBLEM. IT IS 5:30.
[**05:33:56 AM**]Preview ClipRESEARCHERS SAY 90 MILLION AMERICANS ARE OBESE AND IN FIVE YEARS, 30 MILLION MORE WILL FALL IN THAT CATEGORY. NATIONAL LEADERS ARE IN THE TRIANGLE TODAY TO COME UP WITH A WAY TO FIGHT THE PROBLEM. REPORTER: NO SURPRISE, RECENT STUDIES SHOWOBESITYIS ON THE RISE IN THE NATION. IN FACT, IN NORTH CAROLINA, RATES HAVE RISEN 80% OVER THE LAST 15 YEARS. THOSE LEADING THE CHARGE AGAINSTOBESITYSAY IF WE DON'T GET A HOLD ON THAT PROBLEM, IT WILL BECOME MORE AND MORE DIFFICULT TO FIGHT IN THE FUTURE. ACCORDING TO TOOBESITYACTION COALITION, ONE OF THREE CHILDREN IS AFFECTED BYOBESITY. CHILDREN ARE 70% LESS LIKELY TO BECOME OBESE ADULTS IF NOT AS CHILDREN.OBESITYCONTRADICTS TO A LARGE NUMBER OF DEATHS IN THE USAND IS RELATED TO A NUMBER OF CONDITIONS LIKE HEART DISEASE AND HYPERTENSION. GENERALBARRYMCCAFFREYWAS A GULF WAR DIVISION COMMANDER AND IS NOW HELPING LEAD A CHARGE THAT COULD SAVE MORE AMERICAN LIVES THAN ANY WAR. WE'LL SPEAK LIVE WITH HIM IN AN HOUR AT 6:30. THERE WILL BE A NEWS CONFERENCE AT THESTRUCTUREHOUSEIN DURHAM. IT'S FREE AND OPEN TO THE PUBLIC, STARTING AT 11:00. THEY WILL DISCUSS WAYS TO BATTLE THIS PROBLEM MOVING FORWARD.
15. / WRAL-CBSRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00AM ET / Nielsen Audience: 39,106
WRAL MORNING NEWS / Calculated Ad Equivalency: $101
Calculated Publicity Value: $303
30-Second Ad Equivalency: $275
[**05:45:48 AM**]Preview ClipAT 11:00 THIS MORNING, THERE WILL BE ANOBESITYFORUM AT THESTRUCTUREHOUSEIN WHICH TRIANGLE. THE EVENT IS FREE AND OPEN TO THE PUBLIC.
16. / WRAZ-FOXRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 7:00AM ET / Nielsen Audience: 13,780
FOX 50 7 AM NEWS / Calculated Ad Equivalency: $707
Calculated Publicity Value: $2,121
30-Second Ad Equivalency: $200
[**07:05:04 AM**]Preview ClipEPIDEMIC. ESPECIALLY HERE IN THE TARHEEL STATE. THEOBESITY NUMBER HAS RISEN OVER THE LAST 15 YEARS. 80% AND THEY ARE TREATMENT FACILITIES HERE IN THE TRIANGLE.
[**07:05:28 AM**]Preview ClipWHAT BRINGS YOU TO THE TRIANGLE. WE ARE GLAD TO BE HERE. AS YOU MENTIONED, THE CRISIS IS GROWING EVERY DAY IN THE COUNTRY AND THE PREVALENCE OFOBESITYIS NEARLY 120 MILLION PEOPLE IN THE COUNTRY. 80% GROWTH IN THE LAST FEW YEARS HERE IN NORTH CAROLINA. OUR COMPANY IS THE PROUD OWNER OF A FACILITY HERE IN DURHAM THAT IS CELEBRATING THE 35TH YEAR.STRUCTUREHOUSEAND TODAY WE ARE HOSTING A WHOLE SET OF CIVIC OFFICIALS. CLINICAL EXPERTS AND OTHERS AT A PRESS CONFERENCE AT 11:00 AMTO TALK ABOUT A NEW PROGRAM OR LAUNCHING CALDWELL SPRING ATSTRUCTUREHOUSEHERE IN TOWN. TELL US ABOUT THE PROGRAM. THIS IS COMBINES TWO OF THE MOST WELL KNOWN AND MOST PROVEN SUCCESSFUL CLINICAL PROGRAMS AROUND WEIGHT GAIN. WELL SPRING IS THE TEENAGE OBESITYPROGRAM AND JUST ON THAT NOTE. ONE OUT OF SEVEN CHILDREN IN THE COUNTRY ARE OBESE. ONE OUT OF SEVEN LOW INCOME PRESCHOOLERS IN THE COUNTRY ARE OBESE AND THOSE STATISTICS ARE TRUE HERE IN NORTH CAROLINA.
[**07:07:17 AM**]Preview ClipWHAT NUGGET AND PIECE OF INFORMATION IS IT THEY CAN TAKE AWAY. WHAT CAN THEY TAKE AWAY. GO TOSTRUCTUREHOUSE. COM AND LOOK UP INFORMATION AROUND TODAY'S EVENT AS WELL AS OUR PROGRAM. AND TWO, LET YOU AND YOUR FAMILY AND FRIENDS KNOW.
[**07:07:37 AM**]Preview ClipTHANK YOU FOR JOINING. WE WILL LEARN MORE ABOUT THE HELP AND THE OPTIONS AGAIN. IT IS THESTRUCTUREHOUSEIN DURHAM AND IT IS FREE AND OPEN TO THE PUBLIC. YOU ARE SERIOUS ABOUT THIS. THANK YOU VERY MUCH.
17. / WRAZ-FOXRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 7:00AM ET / Nielsen Audience: 13,780
FOX 50 7 AM NEWS / Calculated Ad Equivalency: $120
Calculated Publicity Value: $360
30-Second Ad Equivalency: $200
[**07:26:37 AM**]Preview ClipTEAM FOR THE TOP STORIES. NATIONAL LEADERS WILL HOLD ANOBESITYFORUM AT THESTRUCTUREHOUSEAND DISCUSS HOW TO COMBAT THE PROBLEM. IT IS FREE AND OPEN TO THE PUBLIC. NORTH CAROLINA LOTTERY IS TAKING A DOZEN INSTANT SCRATCH OFF GAMES OFF THE CIRCULATION.
18. / WRAZ-FOXRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 7:00AM ET / Nielsen Audience: 13,780
FOX 50 7 AM NEWS / Calculated Ad Equivalency: $360
Calculated Publicity Value: $1,080
30-Second Ad Equivalency: $200
[**07:32:22 AM**]Preview ClipTHEY ARE TRYING TO COME UP WITH A WAY TO FIGHT THE PROBLEM. IT AS NATIONAL PROBLEM. HE IS IN CHAPEL HILL WITH INFORMATION ON WHERE YOU MIGHT GO TODAY TO LEARN SOMETHING ABOUTOBESITY. KEVIN? A NATIONAL PROBLEM INDEED.
[**07:33:59 AM**]Preview ClipAND FIGHT THE CRISIS. THE NEWS CONFERENCE IS SET FOR 11:00. IT IS FREE AT THESTRUCTUREHOUSEIN DURHAM. BACK TO YOU. KEVIN HOLMES.
[**07:34:08 AM**]Preview ClipKEVIN HOLMES. ARE YOU IN CHAPEL HILL OR DURHAM. LITTLE DISCREPANCY THIS MORNING, THESTRUCTUREHOUSE. THESTRUCTUREHOUSEIS IN DURHAM. WE ARE LIVE HERE IN CHAPEL HILL AFTER EARLIER IN THE MORNING WE SPOKE WITH MCCAFFREY AND THE CEO WHEN IT AM COULDS TO BEHAVIORAL ANALYSTS. AND THE NEWS CONFERENCE IS GOING ON AT 11.
19. / WRAZ-FOXRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 7:00AM ET / Nielsen Audience: 13,780
FOX 50 7 AM NEWS / Calculated Ad Equivalency: $513
Calculated Publicity Value: $1,539
30-Second Ad Equivalency: $200
[**08:06:03 AM**]Preview ClipKEVIN HOLMES JOINS US LIVE WITH WHAT YOU NEED TO KNOW TO GET US INVOLVED IN THE EVENT. THE 120 MILLION FIGURE THAT YOU THROUGH OUT THAT IS UP FROM 90 MILLION A FEW YEARS AGO. WE KNOWOBESITYIS ON THE RISE HERE IN THE TRIANGLE AND IN THE STATE OF NORTH CAROLINA.
[**08:06:12 AM**]Preview ClipAND PROVES TO BE TRUE AS WELL. OUROBESITYRATE HAS GONE UP 80% OVER THE LAST 15 YEARS. AT TIMES. WALKING ON THE TREADMILL CAN FEEL MORE LIKE A HAMSTER WHEEL FOR PEOPLE LIKE RUSSELL BROOKS.
[**08:06:53 AM**]Preview ClipTEAM OF NATIONAL LEADERS WILL BE IN TOWN AND RESTORING THE HOPE FOR BROOKS AND THOSE BATTLING THE BULGE. THE TRIANGLE HAS BECOME MORE ROUND IN RECENT YEARS. MORE THAN 8 MILLION AMERICAN ADULTS AND 13 MILLION CHILDREN ARE EFFECTED BYOBESITY. ACCORDING TO THEOBESITYCOALITION. IT HAS INCREASED IN THE LAST 15 YEARS. THERE WILL BE 120 MILLION AMERICANS OBESE IN THE NEXT FIVE YEARS THAT IS UP FROM 90 MILLION.
[**08:07:37 AM**]Preview ClipRETIRED RETIRED FOUR STAR GENERAL ON WRAL'S MORNING NEWS. HERE FROM HIM AGAIN. IT IS SET FOR 11 AND THESTRUCTUREHOUSEIN DURHAM. IT IS FREE AND OPEN TO THE PUBLIC. BACK TO YOU.
20. / WRAZ-FOXRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 7:00AM ET / Nielsen Audience: 13,780
FOX 50 7 AM NEWS / Calculated Ad Equivalency: $80
Calculated Publicity Value: $240
30-Second Ad Equivalency: $200
[**08:25:34 AM**]Preview ClipGOOD MORNING, IT IS 8:25. TIME FOR THE TOP STORIES. NATIONAL LEADERS WILL HOLD IN THEOBESITYFORUM. THEY WILL DISCUSS HOW TO COMBAT THE PROBLEM. THE EVENT IS FREE AND OPEN TO THE PUBLIC.
21. / WTVD-ABCRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 5:00PM ET / Nielsen Audience: 75,622
EYEWITNESS NEWS AT 5 PM / Calculated Ad Equivalency: $1,200
Calculated Publicity Value: $3,600
30-Second Ad Equivalency: $600
[**05:46:50 PM**]Preview ClipHELPED ONE MAN LOSE 350-POUNDS NATURALLY. THEY ARE USING THIS SUCCESS STORY IN THE FIGHT AGAINSTOBESITY. HE LOST THE WEIGHT AFTER SPENDING SEVEN MONTHS AFTER THE STRUCTUROUS. IT IS A RESIDENTIAL WEIGHT LOSS PROGRAM. TODAY THESTRUCTUREHOUSECELEBRATED 35 YEARS OF SERVICE HELPING MORE THAN 35,000 PATIENTS FROM ALL OVER THE COUNTRY. IT IS NOT A MATTER OF CUTTING CALORIES PER DAY, IT'S A MATTER OF UNDERSTANDING YOUR RELATIONSHIP WITH FOOD. YOU HAVE GOT TO ASK FOR HELP.
[**05:47:33 PM**]Preview ClipSO START THERE. HE IS A FOUR STAR GENERAL. HE AND OTHER TOPSTATE AND NATIONAL HEALTH OFFICIALS ARE LAUNCHING A CAMPAIGN AGAINST RISINGOBESITY RATES. THEY HAVE HELPED SO MANY PEOPLE GET THEIR LIVES LACK AND LOSE THE WEIGHT. IT IS IMPRESSIVE WHEN YOU SEE WHAT THAT GUY WAS ABLE TO DO.
22. / WTVD-ABCRALEIGH-DURHAM-FAYETTEVILLE, NC, MARKET RANK: 24
/ FEB 17 2012 4:00PM ET / Nielsen Audience: 34,525
EYEWITNESS NEWS AT 4 PM / Calculated Ad Equivalency: $455
Calculated Publicity Value: $1,365
30-Second Ad Equivalency: $650
[**04:28:56 PM**]Preview ClipAND AN EXPERIMENTAL DIET PILL IS CAUSING CONCERNS IN OVERWEIGHT ANDOBESITYPATIENTS ACCORDING TO FDA REVIEWS. THE STAFF WILL ASK AN ADVISORY PANEL TO CONSIDER THE BENEFITS FOR OVERWEIGHT PATIENTS OUTWEIGH THE PROBLEMS OF BIT DEFECTS AND HEART PROBLEMS.