Draft
SOCIAL MEDIA STRATEGY – A Nation Soars! Launch
Created by: Lorraine Gouin Last Update: September 27, 2016
BACKGROUND
· Summary: A Nation Soars documentary launch
· Timeframe: timing for social media promotion tbc
o Event Tuesday Nov 1, 2016, during the day (museum is closed
GOALS
· awareness amongst media and stakeholders about the documentary
· promote CASM's involvement & earn brownie points
STRATEGY
· Mentions the partners that will be at the event
· Emphasis on ????
AUDIENCE
· CASM / MAEC Social media followers
· ????
SOCIAL MEDIA TOOLS
Types / PurposeFacebook / · Share info about the partners and event
Instagram / · Share info about the partners and event
Twitter / · Share info about the partners and event (Sept 8 – 18)
· Sharing images before, during and after the event
· Share “live” content the day of
PROJECT TIMELINE & FUNCTIONALITY
Activity/task / Start date / End date / ResponsibleContent creator - Prepare content for the CSTM social media channels – see content schedule document
Content editor – edit content and prep to share
Social media community manager – share content, manage social media community and respond to questions
CONTENT& RESEARCH
· Use images from the Google Drive folder - photos of the giant floor map, stories that have run in Canadian Geographic magazine, advertisements that were designed, and logos.
o https://drive.google.com/drive/folders/0B6JFaPnmVslHalZ0SURmcVVmVE0
· Hashtags to use: ??? What are they using?
· Contacts:
o Alex Pope, Social Media Editor, Royal Canadian Geographical Society
o Kendra Stieler, our Production Coordinator, Royal Canadian Geographical Society
o Ellen Curtis, Director, Education, The Royal Canadian Geographical Society
· What RCGS will be doing:
o Promote the launch on Twitter and Facebook once the details are finalized and share photos from the event itself during/after the fact, being sure to tag/mention all our partner accounts.
o Also looking into the possibility of having Sound Venture cut a short trailer for YouTube and Facebook
· Documentary content:
o "Wings of Courage" documentary launch http://www.anationsoars.ca/
o 3 "episodes", which discusses the different aspects of aviation during WWI
o Production of Sound Venture, funded by RCGS and by dept of Canadian Heritage.
o What life was like as a pilot during the World Wars
·
· Find partners social media account information: See content schedule for list