Phase 5 Individual Project Task Description Outline
Introduction
-outlining the task that is at hand for being hired as the new Vice-President of Strategic Planning
-describe the conglomerate
-describe the poor performance of the company recently compared to five years earlier
-discuss the hiring of recent MBAs to assist my efforts which have been authorized by the CEO whom I report to
-mention that I have completed hiring four MBAs with minimal business experience
-discuss how in the coming months I will be holding a kick-off meeting with the new team to develop a completely new strategic plan
-I require each of the new team members to prepare a streamlined version of the new strategic plan
-the streamlined version of the new strategic plan must consist of the following:
· Mission and Vision statements (simply copying from an existing real company is unacceptable)
· SMART Goals and Objectives
· Industry analysis
· SWOTT analysis
· A perceptual map
-the criteria that I think are important to plot would be the following:
· Social media plan
· Advertising on TV, radio, newspapers and online portals
· Developing a YouTube.com presence
· Direct marketing through mail services
· Budgetary concerns
-I will explain why I picked the criteria
-the four corporate industries that each employee can choose from are the following:
· Film industry
· Theme park industry
· Mass merchandiser industry
· Digital music distributor industry
-I will create a sample plan that my four employees’ submissions of their streamlined version of the new strategic plan should match
My Sample Plan
-the mission of the conglomerate is to bring joy, love and increased self-esteem to all users of this various forms of media and to educate, enlighten and entertain for eternity
-the vision of the conglomerate is to proliferate throughout the world and to incorporate the multicultural nature of entertainment values through the funnel of this country throughout the world
-SMART goals and objectives include increasing revenue by a marked improvement of 40% per annum
-increasing the brand name through the following:
· Social media plan
· Advertising on TV, radio, newspapers and online portals
· Developing a YouTube.com presence
· Direct marketing through mail services
-SMART goals and objectives also include implementing the strategic plan based on the lowest common denominator towards reaching budget objectives and not going over budget in order to reach these goals and objectives
-the industry analysis is that this company wants to be the best and the top-ranked in the market for entertainment needs within five years of implementation of this strategic plan
-SWOT analysis
-a perpetual map will chart the projected progress over the next five years, and also the next 10 years
-my plan will incorporate all elements of the company which are:
· Film industry
· Theme park industry
· Mass merchandiser industry
· Digital music distributor industry
Conclusion
-conclude the report by summarizing the elements discussed in my plan previously